tech in the spotlight

SXSWi Buzz Brands: Mashable, Highlight, Nokia, Marvel, more

Posted by Sheila Shayon on March 12, 2012 05:14 PM

So what else is buzzing at South by Southwest Interactive, apart from the Homeless Hotspots blow-up? A few tidbits:

• Rumors that CNN will buy Scottish social media pin-up Pete Cashmore's website Mashable for more than $200 million.

Highlight has proved a highlight of the festival, is an iPhone app that informs you when you’re near someone else with even a remote social media connection, redefining the burgeoning people discovery market. "You learn about new people you're about to meet before you meet them," says founder Paul Davison. "It's about life's connections. We've given the world a new sixth sense."Continue reading...

brandcameo

Product Placement Watch: Marvel Takes Yamaha for a Spin While Cruising with Harley-Davidson

Posted by Abe Sauer on February 20, 2012 12:05 PM

A lot of HOGs may think of a different "Captain America" when they think of Harley-Davidson and super heroes, but the motorcycle brand is looking to change that for a new generation. Harley-Davidson has launched the Assemble Your Freedom contest in cooperation with Marvel comics. The winner will "become a character in an Avengers comic."

The partnership comes in anticipation of Marvel's upcoming summer movie, The Avengers. The film, starring a team of core Marvel characters, includes Captain America, a hero with whom Harley-Davidson already had a deal in 2011. But one Marvel hero, a motorcycle hero, is missing from the Harley-Marvel team — the title character in the just-opened Ghost-Rider: Spirit of Vengeance movie starring Nicolas Cage..Continue reading...

brand bites

Brand Bites: Scarlett Hearts Coke, Brand it Like Beckham & more

Posted by Abe Sauer on February 17, 2012 12:07 PM

Toyota teams with Marvel for a Yaris viral video, above.

Ford hooks up with the 2012 Sports Illustrated swimsuit issue for product placement.

The king(size) Snickers bar is dead. Make way for the fun size.

Below: Coke and ScarJo, Will Ferrell, Jeremy Linsanity and more.Continue reading...

brand news

In the News: Apple, Cyber Monday, Spider-Man & more

Posted by Dale Buss on November 28, 2011 08:55 AM

In the News

Adbusters' role in branding Occupy movement examined in New York Times as Occupy LA protesters dig in heels.

Amazon eyes China growth.

Apple critiqued for not getting social media (but does it matter to brand loyalists?) as digi-savvy toddlers' parents fuel iPad sales.

Black Friday sales boost LG and Samsung as e-tailers are poised for Cyber Monday lift.

BSkyB's James Murdoch loses investors' confidence.

China's Chery automaker launches Qoros brand as Subaru joint venture gains lifeline.

Coach, expanding in China, will list shares on  Hong Kong's Hang Seng stock exchange.

Coca-Cola, McDonald's, Nestle and Mars sign European pledge to only promote nutritious products on their websites.

Disney releases mobile app for Spider-Man, as the Marvel-owned web-slinger finds his feet on Broadway.Continue reading...

sip on this

Men, Be a Pepper! Be a Slimmer, More Manly Pepper!

Posted by Mark J. Miller on October 11, 2011 01:01 PM

Want to get your brand some notice? Start a gender war. That'll get you noticed.

That seems to be the tactic Dr Pepper Snapple Group is taking with its latest product, Dr Pepper Ten. The idea behind the drink, revealed earlier this year, is that men don’t generally like to be seen drinking “diet” sodas so this sugared drink will go over the top to showcase just how manly it is in order to show men that even though it has only 10 calories, that doesn’t mean they have become girly men.

The company has gone so far as to create a Facebook app (dubbed Ten Man'ments) for the soda that invites "men only" to check out content such as a shooting-gallery game in which players aim at lipstick and high heels. It Facebook tab is being promoted with the tagline, "Gendergated, just for guys." You can imagine how that's gone down.Continue reading...

brand news

Brands to Watch: Facebook Messenger, Samsung, Wendy's & more

Posted by Chana Mayefsky on August 9, 2011 06:00 PM

Brands to Watch

Apple edges past Exxon to become the biggest public company in the world (while AOL has a bad day); and stops Samsung's Galaxy Tab in Europe with legal ruling.

Barney's NY hires former French Vogue editor Carine Roitfeld as model and consultant.

Disney profits from sales of Cars 2 and Marvel merchandise, and ESPN revenues.

Facebook rolls out mobile Messenger feature.

Ford manages expectations of eager Focus electric car buyers.

Hero MotorCorp unveils brand identity.

J&J reaches agreement with U.S. on Risperdal charge.Continue reading...

brand news

Brands to Watch: Goldman Sachs, Marvel, Amazon & more

Posted by Shirley Brady on July 28, 2011 06:00 PM

Brands to Watch

Goldman, Citigroup bond sale spiked by S&P while JPMorgan Chase's Jamie Dimon and other Wall Street CEOs pressure politicians to stopstalling on a debt ceiling deal.

Amazon cuts movie streaming deal with NBCUniversal's Universal Studios.

Facebook sues 25 online "typosquatters."

Google challenged on AdMeld acquisition by DOJ, while Senate schedules antitrust hearing.

Google Maps heads to the London Underground.

H&M signs David Beckham to create underwear "bodywear" collection.

Marvel wins suit brought by artist Jack Kirby's heirs.

Motorola Mobility beats Wall Street estimates.

Twitter pushes promoted tweets to top of users' timelines.

Yelp hires IPO-savvy CFO.

brand news

In the News: Walmart, Disney, Dunkin' & more

Posted by Dale Buss on July 27, 2011 09:00 AM

In the News

Aetna rises despite drop in demand for medical care.

Boeing beats estimates, boosts outlook.

Borders woes parsed in post-mortems.

Delta Airlines cuts capacity on rising fuel costs.

Disney and Marvel team for Captain America game, while Disney looks to shore up Bollywood business with UTV ownership.

Dow Chemical quarterly profit up 74%.

Dunkin' Brands CEO says IPO a byproduct of "unbelievable buzz."Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements