Posted by Dale Buss on June 6, 2011 09:00 AM
AARP unveils a new ad campaign targeting boomers this week.
Apple will unveil iCloud Android-fighter today at WWDC, as brand leads tablet market in China.
Bank of America and Goldman Sachs lead US bank stocks taking a beating.
Blip.tv ramps up original content to complete with YouTube.
Boeing faces labor strife.
Coca-Cola resists increasing prices.
Demi Moore adds "CNN reporter" to her credits with sex trafficking doc, a subject near and dear to her DNA Foundation.
E3 starts tommorow, where Nintendo will unveil its new Wii console, Sony will tout NGP (its new handheld gaming device) and Microsoft will promote Kinect and position Xbox as the hub of the home entertainment system.Continue reading...
Posted by Abe Sauer on June 4, 2011 11:00 PM
When it's online in a more quality form, we'll update it. In the meantime, here is the Chevrolet Camaro commercial-Transformer 3 trailer playing before this weekend's top film, X-Men: First Class. The voiceover: "You may never have to outrun a Decepticon invasion... it's just nice to know you can."
Update: See Chevy's official version of this spot, dubbed "Getaway," below.Continue reading...
Posted by Shirley Brady on May 12, 2011 06:00 PM
American Express forms venture with French luxury e-tailer, vente-privee.com.
Ashton Kutcher tipped to fill Charlie Sheen void on Two and a Half Men.
Bing continues to capture more searches as Microsoft's antitrust saga comes to an end.
BlackBerry product placement on BBC version of The Apprentice raises eyebrows.
BMW and Audi vie for luxury auto lead.
Bravo TV star Bethenny Frankel sued by former manager for a piece of her just-sold business.
Chevron criticized for corporate citizenship campaign in California.
Facebook claims no smear campaign intended by PR firm Burson-Marsteller vs. Google.Continue reading...
Posted by Abe Sauer on May 9, 2011 12:30 PM
Thanks to the recent, high profile Morgan Spurlock documentary POM Wonderful: The Greatest Movie Ever Sold, it's a given that big Hollywood blockbusters are loaded with product placement, right? Or are they?
Thor has one of the lowest product and brand appearances and mentions of any top film so far this year. Does that mean product placement is dead?Continue reading...
Posted by Dale Buss on May 9, 2011 09:00 AM
AOL chief vows that the brand will stage a comeback.
AT&T will attempt to sway regulators over its T-Mobile deal.
Apple tops brand charts in new Millward Brown study.
Best Buy considers offering electric vehicles.
Caribou Coffee explores lunch products.
Estee Lauder looks to China.
Hertz makes new offer to buy Dollar Thrifty. Continue reading...
Posted by Abe Sauer on May 5, 2011 05:00 PM
We've already looked at Acura's SHIELD tie-in with Thor, Marvel's latest superhero cinematic foray, which opens on Friday. Now it's time for Dr. Pepper's role in the film.
As part of a comprehensive product placement deal, Dr. Pepper will promote the film off-screen with sweeps and limited edition items.
The beverage brand has a long-running Marvel Comics partnership that is just one angle of its aggressive product placement strategy. Sometimes maybe too aggressive.Continue reading...
Posted by Abe Sauer on April 22, 2011 06:00 PM
Thor and its product placement is coming soon (and already huge down under), but in the meantime here's how the movie twisted the much-adored Star Wars VW Super Bowl ad in a clever made-for-viral spot.
Next week we'll be watching to see what Fast Five has to offer beyond a high-profile Dodge Charger tie-in. Given that previous installments of the franchise have averaged an impressive 47 product and brand appearances per film, we're sure to be busy.
But the product placement story of today is the release of Morgan Spurlock's Pom Wonderful Presents: The Greatest Movie Ever Sold in San Francisco, L.A. New York, Phoenix, Austin, San Diego, Chicago and few other cities. After the break, a roundup of Greatest Movie pimping and promos and plugs. Continue reading...
Posted by Abe Sauer on April 22, 2011 12:00 PM
Marvel Comics' Incredible Hulk pushes going green on Earth Day.
Below: crash test Cadbury Creme Eggs, Steven Seagal, Ikea living and more.Continue reading...