Posted by Mark J. Miller on April 27, 2012 06:10 PM
While The Five-Year Engagement with Jason Segal and Emily Blunt is poised to take top spot at the box office this weekend, the real fan/brand frenzy is a week away.
Prepare yourselves for Hype Overload: Marvel’s The Avengers movie is opening on May 4th and the plan is for the company to have more than 600 (!) pieces of merchandise tied to the film at Walmart alone. You can be sure every character — Iron Man, Thor, Captain America, The Hulk, Hawkeye and Black Widow — will get his or her toys, gear, and apparel as part of the merchandising blitz.
A great deal, if not all, of these products will be found in the aisles of Walmart, where fans of the film will also be able to use a nifty augmented-reality app tied to the film in order to locate the Marvel-ous merchandise (and not just on a T-Mobile phone, as shown in Walmart's video above).Continue reading...
Posted by Abe Sauer on April 6, 2012 11:44 AM
Kicking off this week's Brand Bites, model Bar Refaeli's new under.me lingerie line campaign channels an iconic cheeky tennis poster.
PETA take note: the Sierra Club's new "Coal Will Say Anything" campaign shows how it's done.Continue reading...
Posted by Shirley Brady on March 13, 2012 08:45 AM
Apple balks at Proview's iPad trademark demands; held cross-licensing talks with Motorola, EU reveals.
AT&T expands 4G LTE rollout.
Audi said to be in talks to buy Ducati.
BabyBjorn gets a boost from Beyonce, while New York Times logo gets boosted by Jay-Z in Amex-sponsored show at SXSW.
Bob Lutz defends the Chevy Volt.
China promotes its homegrown brands.
Coca-Cola lobbyists spend millions to defeat soda taxes, hires Jean-Paul Gaultier as Diet Coke's European creative director.
Facebook sued by Yahoo for allegedly infringing patents, while Timeline apps inspire developers.
Friendly's ice cream chain expands ordering and loyalty online.
Intel reportedly eyes web TV service.
Jeremy Lin may endorse Volvo in China.Continue reading...
tech in the spotlight
Posted by Sheila Shayon on March 12, 2012 05:14 PM
So what else is buzzing at South by Southwest Interactive, apart from the Homeless Hotspots blow-up? A few tidbits:
• Rumors that CNN will buy Scottish social media pin-up Pete Cashmore's website Mashable for more than $200 million.
• Highlight has proved a highlight of the festival, is an iPhone app that informs you when you’re near someone else with even a remote social media connection, redefining the burgeoning people discovery market. "You learn about new people you're about to meet before you meet them," says founder Paul Davison. "It's about life's connections. We've given the world a new sixth sense."Continue reading...
Posted by Abe Sauer on February 20, 2012 12:05 PM
A lot of HOGs may think of a different "Captain America" when they think of Harley-Davidson and super heroes, but the motorcycle brand is looking to change that for a new generation. Harley-Davidson has launched the Assemble Your Freedom contest in cooperation with Marvel comics. The winner will "become a character in an Avengers comic."
The partnership comes in anticipation of Marvel's upcoming summer movie, The Avengers. The film, starring a team of core Marvel characters, includes Captain America, a hero with whom Harley-Davidson already had a deal in 2011. But one Marvel hero, a motorcycle hero, is missing from the Harley-Marvel team — the title character in the just-opened Ghost-Rider: Spirit of Vengeance movie starring Nicolas Cage..Continue reading...
Posted by Abe Sauer on February 17, 2012 12:07 PM
Toyota teams with Marvel for a Yaris viral video, above.
Ford hooks up with the 2012 Sports Illustrated swimsuit issue for product placement.
The king(size) Snickers bar is dead. Make way for the fun size.
Below: Coke and ScarJo, Will Ferrell, Jeremy Linsanity and more.Continue reading...
Posted by Dale Buss on November 28, 2011 08:55 AM
Adbusters' role in branding Occupy movement examined in New York Times as Occupy LA protesters dig in heels.
Amazon eyes China growth.
Apple critiqued for not getting social media (but does it matter to brand loyalists?) as digi-savvy toddlers' parents fuel iPad sales.
Black Friday sales boost LG and Samsung as e-tailers are poised for Cyber Monday lift.
BSkyB's James Murdoch loses investors' confidence.
China's Chery automaker launches Qoros brand as Subaru joint venture gains lifeline.
Coach, expanding in China, will list shares on Hong Kong's Hang Seng stock exchange.
Coca-Cola, McDonald's, Nestle and Mars sign European pledge to only promote nutritious products on their websites.
Disney releases mobile app for Spider-Man, as the Marvel-owned web-slinger finds his feet on Broadway.Continue reading...
sip on this
Posted by Mark J. Miller on October 11, 2011 01:01 PM
Want to get your brand some notice? Start a gender war. That'll get you noticed.
That seems to be the tactic Dr Pepper Snapple Group is taking with its latest product, Dr Pepper Ten. The idea behind the drink, revealed earlier this year, is that men don’t generally like to be seen drinking “diet” sodas so this sugared drink will go over the top to showcase just how manly it is in order to show men that even though it has only 10 calories, that doesn’t mean they have become girly men.
The company has gone so far as to create a Facebook app (dubbed Ten Man'ments) for the soda that invites "men only" to check out content such as a shooting-gallery game in which players aim at lipstick and high heels. It Facebook tab is being promoted with the tagline, "Gendergated, just for guys." You can imagine how that's gone down.Continue reading...