Posted by Abe Sauer on May 5, 2011 05:00 PM
We've already looked at Acura's SHIELD tie-in with Thor, Marvel's latest superhero cinematic foray, which opens on Friday. Now it's time for Dr. Pepper's role in the film.
As part of a comprehensive product placement deal, Dr. Pepper will promote the film off-screen with sweeps and limited edition items.
The beverage brand has a long-running Marvel Comics partnership that is just one angle of its aggressive product placement strategy. Sometimes maybe too aggressive.Continue reading...
Posted by Abe Sauer on April 22, 2011 06:00 PM
Thor and its product placement is coming soon (and already huge down under), but in the meantime here's how the movie twisted the much-adored Star Wars VW Super Bowl ad in a clever made-for-viral spot.
Next week we'll be watching to see what Fast Five has to offer beyond a high-profile Dodge Charger tie-in. Given that previous installments of the franchise have averaged an impressive 47 product and brand appearances per film, we're sure to be busy.
But the product placement story of today is the release of Morgan Spurlock's Pom Wonderful Presents: The Greatest Movie Ever Sold in San Francisco, L.A. New York, Phoenix, Austin, San Diego, Chicago and few other cities. After the break, a roundup of Greatest Movie pimping and promos and plugs. Continue reading...
Posted by Abe Sauer on April 22, 2011 12:00 PM
Marvel Comics' Incredible Hulk pushes going green on Earth Day.
Below: crash test Cadbury Creme Eggs, Steven Seagal, Ikea living and more.Continue reading...
Posted by Abe Sauer on April 19, 2011 05:30 PM
Dodge Charger's heavy partnership with this week's Fast and the Furious sequel Fast Five isn't the only team-up between an automaker and a muscle-bound hero. Acura is going all out to promote its upcoming role in the latest Marvel comic-to-movie adaptation, Thor, which opens on May 6th.Continue reading...
Posted by Dale Buss on April 18, 2011 09:00 AM
BMW and Mercedes outpace rivals in China, as Shanghai auto show opens and a new report shows the most popular brands in China are predominately foreign. Ford's China JV execs mull own brand, while Volkswagen reveals the new Beetle at events in Shanghai, New York and Berlin today. The Volkswagen Group also saw record first quarter sales as China deliveries boom.
VH1 woos female viewers with new programming, while siblings BET, CMT, Comedy Central, MTV, Nick, and Spike remain holdouts on Time Warner Cable's iPad app due to Viacom lawsuit, although Cablevision's iPad app gets only grumbles.
Toyota resumes production at all Japan plants for first time since tsunami, as its Lexus brand slips behind rivals in the US. TEPCO also laid out a plan for shutting down nuclear reactor.Continue reading...
Posted by Shirley Brady on March 1, 2011 06:00 PM
Charlie Sheen attracts 500 new followers per second as he gets ready to bring the crazy to Twitter. Update: he tweeted! And uploaded a twitpic in his first tweet, no less. No word on how Naked Juice and Broguiere's Farm Fresh Dairy chocolate milk feel about being Sheen's "choose your vice" stand-ins.
In other celebranding news:
Bono swoops in to address Spider-Man on Broadway woes.
Bristol Palin is writing a book.
Christina Hendricks pitches Vivienne Westwood.
Emma Watson used as lure for Facebook "clickjacking" scam.Continue reading...
Posted by Shirley Brady on February 17, 2011 03:00 PM
Earlier we flagged how the Center for Science in the Public Interest co-opted Coca-Cola's distinctive branding in order to promote its lobbying efforts to ban the brown food coloring used in soda drink brands such as Coke, Diet Coke and Pepsi.
That prompted an eagle-eyed BC reader to tip us about designer Jeremy Scott's Coca-Cola-inspired garb, which hit the runway this New York Fashion Week.
In addition to modifying Coca-Cola's script to read "Enjoy God," he also lampooned Superman's logo (replacing the 'S' with a question mark) and tweaked America's milk marketing campaign with "Milk Kills" instead of "Got Milk?"Continue reading...
Posted by Dale Buss on February 8, 2011 09:00 AM
Super Bowl XLV posts record TV audience to become most-watched TV broadcast in US history. Chrysler's Super Bowl ad continues to reverberate as Volkswagen ponders what it’s actually getting out of buzz around “Little Vader” ad. Papa John’s keeps Super Bowl pizza mojo going with game-related promotions.
AOL's merger with Huffington Post is being closely watched as media/web bellwether.
British Airways projects pact with American Airlines will boost revenues.
Chipotle comes under immigration scrutiny for workers.
Coca-Cola releases sustainability report.
Current TV, Al Gore’s outfit, expected to pick up Keith Olbermann.Continue reading...