Posted by Dale Buss on November 2, 2012 09:07 AM
Chrysler exec tweets a rebuff about Donald Trump comment on Jeep jobs, as UAW leads ethics complaint vs Romney over auto rescue remarks.
Apple's iPad Mini launches globally to shorter than expected lines; secures Lion trademark.
Barclays facing a $470 million fine for alleged energy market manipulation, and a corruption probe.
Australian court rejects free range trademark move.
BlackBerry 10 is on schedule for early next year, RIM says.
Bloomberg Businessweek pins Sandy on global warming in cover story.Continue reading...
Posted by Mark J. Miller on July 16, 2012 05:19 PM
You can’t stop it now. That Olympics train is running down the track and won’t be stopping till the final Royal Scone is eaten and the last big-hatted Guard struts by and the final Beatles song is sung during the Closing Ceremonies on Aug. 12. Don’t even think about getting out of the way, and that goes to marketers, too. We're watching how marketers of all sizes, official sponsors and non-sponsors, grapple with the hurdles of the London 2012 organizers' tough rules protecting sponsorships — starting with our lead story today:
Watch Out! The Brand Police Are Watching You
While there is some question on just how secure these Olympics will be, there is no doubt that this will be the most vigilant Olympics ever when it comes to fighting off any brands that are planning to use the Games as any kind of way of presenting their message if they haven’t shelled out the big bucks to allow them the right to do so.
The Independent reports that almost 300 “Olympics officers” hit the streets of the UK ("with a vengeance") on Monday, “enforcing sponsors' multimillion-pound marketing deals” and keeping a steely eye for ambush marketing. Such words as “gold,” “silver,” and, of course, “bronze” have been outlawed from any advertising. The newspaper comments, "Publicans have been advised that blackboards advertising live TV coverage must not refer to beer brands or brewers without an Olympics deal, while caterers and restaurateurs have been told not to advertise dishes that could be construed as having an association with the event."
Interbrand London's Lorna Fray, in her dispatch from London today, notes at least one non-sponsor whose signage around London might lead the casual observer to think it's an Olympics campaign: MasterCard, whose "Priceless London" outdoor marketing push "references heroes, unique experiences and London without mentioning sport or 2012" — much to the annoyance, no doubt, of official London 2012 credit card partner Visa.Continue reading...
Posted by Dale Buss on July 10, 2012 08:57 AM
Neiman Marcus and Target join brands for unusual Christmas collaboration: 50 limited-edition American designer items, plus $1M donation to the CFDA.
Starbucks rolls out low-cal Refreshers drinks.
Marks & Spencer fires clothing head following worst sales in three years.
American Airlines and U.S. Airways keep dancing around a merger.
Apple removes green electronics certification from products.
Chase launches Chase Liquid reloadable card.
Coca-Cola takes stake in Mexican juice company Jugos del Valle.
Conde Nast confirms London location of namesake fashion college.
DirecTV could drop 26 Viacom channels in dispute.
Dodge places major ad push behind new Dart.Continue reading...
Posted by Shirley Brady on May 23, 2012 08:50 AM
Facebook I.P.O. raises regulatory concerns, as regulators review Morgan Stanley's pre-Facebook IPO actions and the social network's share price drops 18% below IPO price and shareholders worry. NASDAQ is also being sued by an irate investor, while Facebook, its bankers and CEO Mark Zuckerberg are also being sued. One hot commodity: Zuckerberg's post-IPO secret wedding to Priscilla Chan sees Claire Pettibone-designed wedding dress "go viral."
Apple's iPad played a key role in the largest debt restructuring in history, with 100 iPads saving Greece $140 billion. European banks were less prepared for the Greek economic crisis.
SAP to acquire Ariba for $4.3 billion in push into cloud.
Alcatel-Lucent technology made the Internet five times faster.
Amazon's massive cloud business raises questions.
FOX's American Idol lost nearly a quarter of its still-huge audience this season.Continue reading...
in the spotlight
Posted by Sheila Shayon on May 8, 2012 05:06 PM
Visa is launching a beta test of its digital wallet, branded as V.me, with online retailer Buy.com. The PayPal-esque payments system is supported by the credit card brand's new Visa Developer Center that aims to help developers in various fields from gaming, financial, e-commerce and mobile integrate V.me into their products for in-app purchases, currency or direct links to e-commerce check-out pages.
V.me is offering convenience and "next generation commerce" to Buy.com’s 18 million customers who enter their credit card information once, where it’s stored with Visa, and then create an account with Visa, American Express, MasterCard or Discover. Users will receive alerts and near-real-time transaction notification of transactions on their Visa accounts and personalized offers will be coming soon.Continue reading...
Posted by Dale Buss on April 18, 2012 09:01 AM
Amazon plans to republish James Bond novel series.
Apple and Samsung are ordered into a patent-settlement conference, while Apple pressures Beijing with iPad snub.
Eatzi's expands into new locations.
Berkshire Hathaway will remain firmly under Warren Buffett's control as he undergoes prostate-cancer treatment.
Best Buy sees CEO search influenced by founder.
Bristol-Myers Squibb tops Corporate Responsibility Magazine's Best Corporate Citizens 2012 ranking.
Chevrolet touts Volt with Klout.
Citicorp sees executive pay plan ovewhelmingly rejected by shareholders.Continue reading...
Posted by Dale Buss on March 30, 2012 08:56 AM
Apple grapples with Foxconn labor audit.
BP says Gulf oil spill was smaller than claimed.
Best Buy reboots big-box format.
BlackBerry owner RIM sees former co-CEO depart amid $125 million loss, trims exec staff, and explores strategic options including sale of Canada's troubled smartphone-maker.
Burger King sells 278 restaurants to biggest franchisee; tests new menu items; cedes U.S. crown to Wendy's; and brings lamb burgers to the U.K.
CBS and Turner boost digital ad sales through March Madness.
Chrysler unveils new spots to follow Super Bowl's "Halftime in America" commercial with Clint Eastwood.
Daimler and BYD announce Denza, a new EV auto brand for China.Continue reading...
Posted by Dale Buss on March 16, 2012 09:04 AM
Airbus sees more jet orders held up in emissions row with China.
American Airlines races against clock in bankruptcy court.
Apple faces pressure over app store fraud as fans line up around the world for new iPad.
BCE buys Astral Media for $3 billion, shakes up Canadian media landscape.
Centers for Disease Control launches grisly new anti-smoking ad campaign.
China corporate espionage makes cover of Bloomberg Businessweek.
Cisco increases focus on video delivery with purchase of NDS.
Derek Lam resigns as creative director of Tod's.
Disney pulls in movie production reins after John Carter flops.Continue reading...