what girls want
Posted by Sheila Shayon on February 15, 2013 10:01 AM
With a pink elevator, hot tub and spa, pink granite countertops and only three walls, Malibu's most famous resident is finally putting her house on the market. That's right: for a cool $25 million, Barbie's Malibu Dreamhouse in the 90265 zipcode can be yours.
It's being "sold" via a listing on Trulia—"The only house in Malibu with a truly unobstructed view of the ocean (after all, it only has three walls)—and a celebrity real estate agent in Bravo's "Million Dollar Listing: Los Angeles" cast member Josh Altman. It's all part of an effort by the iconic toy company to highlight the doll's revamped image and new playset, set to be released for the 2013 holiday shopping season.Continue reading...
games people play
Posted by Mark J. Miller on February 11, 2013 05:13 PM
The 110th American International Toy Fair has kicked off in New York, which means that it is time for toy freaks to opine on everything from Superman’s underwear to the merits of creating toys based on "Breaking Bad" — a TV show about a dying chemistry teacher who turns to cooking up methamphetamines in a desperate cash-raising scheme for his family.
Warm and cuddly? Not exactly. But the fair has that elsewhere in droves, including a new line of Fisher-Price plush toys (and other items) relating to the launch of Saban's forthcoming "Julius Jr." show for preschoolers on Nickolodeon's sister network, Nick Jr. — a spinoff of Paul Frank's omnipresent monkey character. ("Julius Jr. is a funky monkey with a penchant for invention," according to a press release.)
Saban, which also owns the Power Rangers brand, is also debuting a bevvy of new action figures, plush toys, board games, consumer electronics and more as the Rangers celebrate their 20th anniversary. The brand has a new show on Nickelodeon as well — "Power Rangers Megaforce" — which has some new products attached to it.Continue reading...
Posted by Sheila Shayon on January 25, 2013 04:21 PM
This year’s Sundance Film Festival
ends Sunday — but for the powerful Creative Artists Agency, it may not be soon enough.
Amid a crowded slate of brand activities in Park City, Utah, CAA threw a party that the venerable film festival will not likely soon forget, featuring
“lingerie-clad women pretending to snort prop cocaine, erotic dancers outfitted with sex toys and an "Alice in Wonderland" look-alike performing a simulated sex act on a man in a rabbit costume,” the Los Angeles Times
"I said to my agent, 'Is this how you want to brand yourself? Pole dancers? Really?'" Oscar-nominated writer-director Naomi Foner, who was at the festival with the film "Very Good Girls," told the newspaper. Continue reading...
Posted by Mark J. Miller on January 2, 2013 11:11 AM
Thomas the Tank Engine has been steaming along on the fictional island of Sodor since 1945, but he is finally catching up to the times. Still, the news that Mattel is ready to revamp the little British engine that could for new markets has some parents of Thomas-obsessed kids worried.
Thomas started out as the creation of British clergyman Rev. Wilbert Audry, whose goal was to come up with a story to entertain his measles-ridden son. Today, Thomas is a global kids powerhosue brand, from toys and licensed goods that expand on his popular TV series.
The Thomas brand brings in about $1 billion in retail sales annually and was a big part of the reason Mattel shelled out $680 million last year for the engine’s former owner, HIT Entertainment, which also parted ways with such beloved kid characters as Barney, Angelina Ballerina, and Bob the Builder as part of the deal.
Finally, Mattel is ready to boost the Thomas brand.Continue reading...
Posted by Dale Buss on January 2, 2013 09:02 AM
Kia names first non-Korean as president and integrates Google Maps.
Avis to acquires Zipcar brand for $500 million.
Nivea woos investors as CEO admits Rihanna was the wrong brand ambassador and brand returns to NYC's Times Square as New Year's Eve event sponsor.
Amazon apologizes for Christmas Eve outage.
American Girl's 2013 Girl of the Year doll addresses U.S. arts education cuts.
Apple sees its store in Paris robbed.
BBC Worldwide appoints chief brands officer.Continue reading...
Posted by Sheila Shayon on December 13, 2012 02:01 PM
Following in the wake of Zara's capitulation, Levi’s is now the 11th brand to bow to pressure from Greenpeace's global Detox campaign. The denim giant has committed to eliminate releases of all hazardous chemicals throughout its supply chains and products. Still being pressured: Calvin Klein, Gap, and Victoria’s Secret as part of the green campaigner's goal “to expose brands until the use - and abuse - of hazardous substances is totally eliminated.”
The world’s largest denim brand, has agreed to eliminate all releases of hazardous chemicals throughout its entire supply chain and products by 2020. The commitment comes eight days after Greenpeace launched its “Toxic Threads: Under Wraps” report targeting global fashion brands releasing toxins in Mexico's rivers, resulting in a digital groundswell with more than 210,000 people calling on Levi’s to Detox, tens of thousands taking action on Facebook and Twitter, and over 700 people protesting outside Levi’s shop fronts in over 80 cities worldwide.
As part of its Zero Discharge Commitment, Levi’s (as outlined in a blog post) will start requiring 15 of its largest suppliers in China, Mexico and elsewhere in the Global South to disclose pollution data as early as June 2013, followed by compliance from 25 additional major suppliers by the end of 2013.Continue reading...
Posted by Shirley Brady on November 5, 2012 07:31 PM
Tesco made headlines a year ago when its HomePlus retail subsidiary in South Korea tested a virtual store in a Seoul subway station, showcasing items that could be scanned and ordered by smartphone for home delivery, while Peapod is testing virtual grocery shopping in the U.S.
Now Walmart is testing a similar idea in Toronto in partnership with Mattel. The retail and toy giants are teaming up on what's described as Canada's first pop-up virtual toy store, enabling QR code-based shopping of Mattel brands — including hot toys from Barbie, Hot Wheels, Fisher-Price and Thomas & Friends brands — to holiday shoppers.
The pop-up is located in the city's massive PATH underground walkway, a retail concouse that connects downtown buildings and and an array of businesses to Toronto's Union Station rail commuter hub. It may find a ready pool of virtual shoppers, as it will run for four weeks in the same location where Wells.ca tested a QR-enabled store in April.Continue reading...
Posted by Mark J. Miller on October 29, 2012 02:05 PM
The Chevy Camaro hit America’s streets in 1967 and has been getting the nation’s hearts racing ever since, appearing in a ton of films and television shows as the ultimate in cool and, of course, being forever inked onto the musical landscape in the Dead Milkmen’s famed “Bitchin’ Camaro.”
Perhaps a little better known than the Dead Milkmen’s ode to the car’s coolness, though, is the Hot Wheels version of the car. When the first 16 Hot Wheels cars hit the streets (and family rooms) of America back in 1968, a tiny Camaro was one of the mix (and is now one of its most collected).
Last year, the folks at Chevy decided to pay tribute to Hot Wheels and made a life-size version of the car to show off at the Specialty Equipment Market Association auto show in Vegas. In the first few hours the show was open, the car attracted heavy crowds and Chevy knew it had a hit, USA Today reports.Continue reading...