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Barbie Settles Into the Corner Office (and LinkedIn) with Help from Female Entrepreneurs

Posted by Sheila Shayon on July 1, 2014 02:22 PM

With already more than 150 careers under her tiny belt, Barbie, the iconic—and sometimes controversial—doll from Mattel, has officially become an entrepreneur as the doll's 2014 career of the year. The launch puts her in the company of a growing tide of female leaders, including the one-in-five that are leading startups. 

Like any smart entrepreneur, Barbie is already hard at work building her network on LinkedIn, where she's pitching her new business, "Dream Incubator," in which she acts "as a consultant, helping girls around the world play out their imagination, try on different careers, and explore the world around them."  

Her page features a lengthy resume, because after all, "when anything is possible, a girl is tempted to try everything she can," and includes insights from a group of female entrepreneurs, inlcuding the founders of One Kings Lane, Plum Alley, Girls Who Code and more, “who all have inspiring stories for girls today and are truly #unapologetic about living their dream.”Continue reading...

brand news

Brand News: Coca-Cola Life, Abercrombie & Fitch, Lululemon and more

Posted by Shirley Brady on June 11, 2014 08:30 AM

TOP 5 STORIES

Coca-Cola Life, in green can, marks first new Coca-Cola in UK since Coke Zero launched in 2006. 

Abercrombie & Fitch revises mission to be more inclusive.

Amazon reportedly plans local services marketplace as eBay local deliveries may be in trouble.

Uber faces protest by London's black cab drivers. 

Lululemon founder calls for shake-up of board.

MORE BRAND NEWS

Apple, Starbucks and Fiat face EU tax inquiry, putting Irish government on defensive.

Audi tests real-time Snapchat content with ABC Family.

Beckham launches soccer channel for Sky Sports.

Bic crowdsources handwriting styles to create a universal typeface.

BP will fly first commercial drone in the US.Continue reading...

brand news

Brand News: Marriott Taps Jason Collins, Apple WWDC and more

Posted by Shirley Brady on June 2, 2014 09:00 AM

TOP 5 STORIES

Marriott International's new #LoveTravels campaign targeting LGBT community features NBA star Jason Collins in extension of "Be You, With Us" campaign for June's pride month.

Apple's Worldwide Developers Conference kicks off today (watch for OS X, iOS 8, iBeacon and health-tracking push) as Samsung unveils Tizen phone at nearby developers event.

Amazon and Mattel’s Hit Entertainment partner on content hub streaming preschool cartoon Fireman Sam and selling merchandise in deal that may alarm marketing watchdogs.

Google to launch 180 satellites in billion-dollar plan to bring Internet access to unwired markets. 

Fortune and Money launch own domains in spin-off from CNNMoney.com as Time Inc. leads exodus of New York media powerhouses moving to cheaper digs.

MORE BRAND NEWS

ARC Hospitality buys $1.9 billion of hotels from Goldman Sachs.

Carl’s Jr. parent blames US minimum pay for woes, releases latest titillating ad.

Channel 4 threatens to expose UK marketers on kid advertising.

EPA’s new rules will cut US carbon emissions 30 percent.

GM's pain may exceed that $35 million fine.Continue reading...

brandcameo

The A,B,Cs of Branded Entertainment with Apple, Barbie, Chipotle (and more)

Posted by Abe Sauer on May 16, 2014 01:23 PM

A is for Apple, B is for Buzz Marketing, C is for Captain America 2: With the departure of product placement legend Suzanne Lindbergh, who joined Jawbone last year and just signed on as global VP of buzz marketing at AOL, Apple has posted a job opening to take over some of those duties as Buzz Marketing Manager. Duties include "Build and maintain relationships with high-profile influencers" and "work with the creative side of film & TV to place Apple products." Such as arranging opportunities like the Apple Store scene in recent hit film Captain America 2 (above).

Have your Chipotle with Malcolm Gladwell, Toni Morrison or Michael Lewis: In its new campaign, cups and bags at the chain will feature short stories by famous authors so you can feed your mind with great writing while eating. Crazier still, the whole thing was the idea of Chipotle fan and best-selling novelist Jonathan Safran Foer.Continue reading...

brand news

Brand News: NYT, Dixons Carphone, McDonald's and more

Posted by Shirley Brady on May 15, 2014 08:28 AM

TOP 5 STORIES

Brands to Watch

The New York Times ousts its first female executive editor as Le Monde's female top editor resigns.

Dixons and Carphone Warehouse to merge in the UK as Dixons Carphone.

McDonald's, Burger King and other fast food brands brace for walkouts across U.S. and globally.

Univision and T-Mobile partner on co-branded Hispanic wireless service.

Walmart profit hit by severe winter weather as Asda unit restructures and warehouse workers win back pay.

ALSO IN THE NEWS:

Amazon wants to charge more for "access to its pipes."

Apple and Samsung compete for "atom-thick patents" as Apple's Beats deal may be announced next week.

Beefeater celebrates modern London with limited-edition packaging.

BMW and Toyota's Lexus reportedly partner on "supercar."Continue reading...

brand news

Brand News: Barclays, FedEx, McDonald's and more

Posted by Dale Buss on May 8, 2014 09:11 AM

TOP 5 STORIES

Brands to Watch

Barclays slashes 19,000 jobs and reins in Wall Street ambitions.

FedEx jolts e-commerce with charging by package size.

McDonald's same-store sales rise in China as company braces for global strike.

Tesla plans to break ground on gigafactory but disappoints with quarterly performance.

Toyota sees earnings hit by US recall settlement while performing well overall.

TOP 5 STORIES

Abercrombie & Fitch and Old Navy try to sell their brands in China.

Costco steps up presence in beauty trade.

DirecTV weighs possible deal with AT&T.Continue reading...

brands under fire

Scouts Face Increasing Criticism for Policies, Partnerships Deemed Off-Brand

Posted by Mark J. Miller on March 10, 2014 10:57 AM

The Boy Scouts and Girl Scouts of America seem like they would be the perfect all-American brands, but the children's service organizatons have had their fair share of controversy. 

In a continuation of the gay rights saga surrounding the Boy Scouts, Walt Disney recently announced that it would cut funding to the organization due to its policies surrounding openly-gay Scout leaders. While the company doesn't donate funds directly to the organization, the company said it would "stop allowing employees to do volunteer work through Disney’s VoluntEARS program in exchange for cash donations to the Boy Scouts of America," according to Time.

The national organization voted last year to allow openly gay youths but decided to keep its ban on openly gay leaders intact. Other major brand sponsors, including Lockheed Martin, Chipotle, Merck and UPS have stopped funding the organization as a result. 

The Girl Scouts, on the other hand, are also having a bit of an image issue as the organization looks to put its brand in front of more children. The group struck a deal last year with Mattel for a Girl Scouts-themed Barbie doll, including a related patch, booklet and website.Continue reading...

Sports Illustrated Throws Caution to the Wind for 50th Anniversary Barbie Issue

Posted by Dale Buss on February 12, 2014 04:04 PM

In a brand collaboration that could be described as the "Anti-Dove" campaign, Barbie and Sports Illustrated are getting together to celebrate the 50th anniversary edition of the magazine's swimsuit issue. And not surprisingly, social media has been atwitter over the implications.

The half-century edition of Sports Illlustrated's biggest issue of each year will hit newsstands and the internet next week, and it presents Barbie as a doll-size version of some of the magazine's supermodels, clad in a new version of the black-and-white swimsuit the Mattel doll wore when she was introduced in 1959.

It's a surprising partnership, to be sure, starting with the the fact that Barbie is aimed (mostly) at girls and Sports Illustrated is aimed (mostly) at men, which raises uncomfortable questions about why they're getting together. (Yes, Barbie is for adult collectors, too—that's why there will be a limited edition Sports Illustrated Barbie at Target).

The co-branded special issue is launching with a campaign called "Unapologetic", as both brands' owners clearly anticipated the hullaballoo that would ensue when two icons of hyperphotogenic femininity got together to get even more in the faces of their long-time foes.Continue reading...

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