Best Global Green Brands 2014

brand news

Brand News: NYT, Dixons Carphone, McDonald's and more

Posted by Shirley Brady on May 15, 2014 08:28 AM

TOP 5 STORIES

Brands to Watch

The New York Times ousts its first female executive editor as Le Monde's female top editor resigns.

Dixons and Carphone Warehouse to merge in the UK as Dixons Carphone.

McDonald's, Burger King and other fast food brands brace for walkouts across U.S. and globally.

Univision and T-Mobile partner on co-branded Hispanic wireless service.

Walmart profit hit by severe winter weather as Asda unit restructures and warehouse workers win back pay.

ALSO IN THE NEWS:

Amazon wants to charge more for "access to its pipes."

Apple and Samsung compete for "atom-thick patents" as Apple's Beats deal may be announced next week.

Beefeater celebrates modern London with limited-edition packaging.

BMW and Toyota's Lexus reportedly partner on "supercar."Continue reading...

brand news

Brand News: Barclays, FedEx, McDonald's and more

Posted by Dale Buss on May 8, 2014 09:11 AM

TOP 5 STORIES

Brands to Watch

Barclays slashes 19,000 jobs and reins in Wall Street ambitions.

FedEx jolts e-commerce with charging by package size.

McDonald's same-store sales rise in China as company braces for global strike.

Tesla plans to break ground on gigafactory but disappoints with quarterly performance.

Toyota sees earnings hit by US recall settlement while performing well overall.

TOP 5 STORIES

Abercrombie & Fitch and Old Navy try to sell their brands in China.

Costco steps up presence in beauty trade.

DirecTV weighs possible deal with AT&T.Continue reading...

brands under fire

Scouts Face Increasing Criticism for Policies, Partnerships Deemed Off-Brand

Posted by Mark J. Miller on March 10, 2014 10:57 AM

The Boy Scouts and Girl Scouts of America seem like they would be the perfect all-American brands, but the children's service organizatons have had their fair share of controversy. 

In a continuation of the gay rights saga surrounding the Boy Scouts, Walt Disney recently announced that it would cut funding to the organization due to its policies surrounding openly-gay Scout leaders. While the company doesn't donate funds directly to the organization, the company said it would "stop allowing employees to do volunteer work through Disney’s VoluntEARS program in exchange for cash donations to the Boy Scouts of America," according to Time.

The national organization voted last year to allow openly gay youths but decided to keep its ban on openly gay leaders intact. Other major brand sponsors, including Lockheed Martin, Chipotle, Merck and UPS have stopped funding the organization as a result. 

The Girl Scouts, on the other hand, are also having a bit of an image issue as the organization looks to put its brand in front of more children. The group struck a deal last year with Mattel for a Girl Scouts-themed Barbie doll, including a related patch, booklet and website.Continue reading...

Sports Illustrated Throws Caution to the Wind for 50th Anniversary Barbie Issue

Posted by Dale Buss on February 12, 2014 04:04 PM

In a brand collaboration that could be described as the "Anti-Dove" campaign, Barbie and Sports Illustrated are getting together to celebrate the 50th anniversary edition of the magazine's swimsuit issue. And not surprisingly, social media has been atwitter over the implications.

The half-century edition of Sports Illlustrated's biggest issue of each year will hit newsstands and the internet next week, and it presents Barbie as a doll-size version of some of the magazine's supermodels, clad in a new version of the black-and-white swimsuit the Mattel doll wore when she was introduced in 1959.

It's a surprising partnership, to be sure, starting with the the fact that Barbie is aimed (mostly) at girls and Sports Illustrated is aimed (mostly) at men, which raises uncomfortable questions about why they're getting together. (Yes, Barbie is for adult collectors, too—that's why there will be a limited edition Sports Illustrated Barbie at Target).

The co-branded special issue is launching with a campaign called "Unapologetic", as both brands' owners clearly anticipated the hullaballoo that would ensue when two icons of hyperphotogenic femininity got together to get even more in the faces of their long-time foes.Continue reading...

brand news

In the News: Yelp, Chick-fil-A, Toyota and more

Posted by csauser on February 12, 2014 09:33 AM

In the News

Yelp unveils website revamp and upgrades local content.

Chick-fil-A launches switch to antibiotic-free chicken.

Toyota recalls 1.9 million Priuses to update software.

Annie's Homegrown sets to roll out new snacks strategy.

Audi boosts output of A3, Q5 in Germany.

Belk launches contest offering Edwin McCain as wedding singer.

Burger King beefs up Big King.

Dean Foods hurt by food-stamp losses.

Paula Deen readies comeback.

Dow Chemical rejects activist investor's call for major breakup.

DuPont moves toward approval of GMO crop in Europe.Continue reading...

brand news

In the News: Apple, Chrysler, Walmart and more

Posted by Dale Buss on February 3, 2014 09:23 AM

In the News

Apple meets with FDA over mobile medical apps and reportedly explores alternative energy sources.

Chrysler posts 8 percent increase in January sales and re-brands to "America's Import" in Super Bowl.

Walmart cuts outlook as new CEOs take office on Feb. 1.

AT&T cuts family-plan mobile pricing as competition heats up. 

Bacardi shakes up safety efforts at Jacksonville plant after death.

Bank of America reaches $8.5 billion settlement.

Facebook toys with anonymity.

Honda touts vehicles' safety performance in wake of Bruce Willis Super Bowl ad. 

Jos. A. Bank rebuffs Men's Wearhouse again.

Keystone XL gets a green light.

Maserati touts its return to US in Super Bowl spot.Continue reading...

brand news

In the News: Saab, Zappos, Amazon and more

Posted by Dale Buss on December 2, 2013 09:33 AM

In the News

American holiday shoppers produced gloomy numbers for retailing's big weekend.

Saab rolls out first sedan under new owners. 

Zappos taps former Vogue editor, Andre Leon Tulley, to be artistic director for its couture section.

Amazon floats idea of delivery drones.

Apple's iPhone 5S outsold the 5C three to one in the UK. 

Bank of America to pay Freddie Mac $404 million.

BMW and PSA/Peugeot-Citroen will review small-engine alliance.

Burger King imitates Big Mac with Big King.

Chrysler boosts test-drive marketing.

Cracker Barrel sees new healthful menu drive sales.

Esprit plans to launch new fashion brand.Continue reading...

local branding

Mattel Localizes Barbie for Education-Focused China Market

Posted by Mark J. Miller on November 8, 2013 06:38 PM

Barbie apparently wasn't much of a success in China when the famous doll's focus was all manicures, makeup and party dresses. The company's six-story store in Shanghai closed its doors in 2011, and since, Mattel has been hard at work creating a Barbie more suitable for the Asian culture—one focused instead on education. 

"Joy and learning are like oil and water in China," said Peter Broegger, Mattel's Asia Pacific senior vice president, in an interview with the Wall Street Journal. So Mattel is trying to emphasize the learning part of Barbie’s life, releasing such dolls as Violin Barbie, while simultaneously trying to get the government to encourage more play from the children of its nation. "If they allow for more play, half of our marketing is done," Broegger told the Journal. Violin Barbie may be completely disproportionate in her body but she apparently can play a mean Tchaikovsky.Continue reading...

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