2014 Brandcameo Product Placement Awards

holidaze

Toy Brands Jump Start Holiday Promos to Get Ahead of Sluggish Spending

Posted by Dale Buss on October 22, 2013 06:39 PM

It's D-Days—Decision Days—for many American parents as they seek to get their holiday shopping done for their kids before the crunch of school programs, seasonal festivities and general mayhem ensues.

And sure enough, Fisher-Price, Toys R Us, Amazon and other brands are showing up with timely messages about how eager they are to help. They're all the more interested to make hay early in the season because the forecast for Christmas spending this year is cloudy at best.

Fisher-Price this season is targeting Millennial moms of kids up to ages five years old and, to accommodate the greater digital sensibilities of this generation, the Mattel-owned brand has boosted its digital-media spend by 50 percent.

"We know we need to reach her in this digital space," Lisa McKnight, Mattel's senior vice president of marketing for North America, told Advertising Age. "They want to make informed decisions when they make their purchases."Continue reading...

brand news

In the News Amazon, Facebook, Walmart and more

Posted by Dale Buss on October 17, 2013 09:29 AM

In the News

Amazon launches 'Amazon Fashion Studio Sessions' contest. 

Facebook changes privacy settings for teens. 

Walmart pursues omnichannel vision and is cleared by India officials in 2010 purchase.

America Movil scraps KPN bid.

Apple deals with doubts about its iPhone strategy.

Boeing addresses icing problem in latest jet.

Dallas Cowboys owner Mark Cuban cleared of insider-trading charges.

Fiat needs cash now locked up in Chrysler to fully revive Alfa Romeo.Continue reading...

brand news

In the News: Hyundai, Twitter, NBC and more

Posted by Dale Buss on October 16, 2013 09:17 AM

In the News

Hyundai plans to launch performance sub-brand.

Twitter chooses tech-heavy NYSE for IPO even as losses widen.

NBC holds viewer lead early in new TV season.

Advance Auto Parts plans to buy Carquest parent for $2.04 billion.

Alibaba nears Facebook sales but with double the profit. 

Alitalia faces tough conditions on refinancing from Air France, KLM and others.

Apple cuts orders of low-cost iPhone 5C as it confirms Oct. 22 iPad event. 

Burberry transition poses tough test for new CEO.

Chrysler stars Triple Crown winner Miguel Cabrera in latest ad.

Domino's leans on digital innovation, not just new products.Continue reading...

brand news

In the News: Google, Billabong, Chobani and more

Posted by Dale Buss on July 17, 2013 09:36 AM

In the News

Google pitches online-TV service as it faces more demands by European regulators.

Billabong gets financial-rescue package.

Chobani gets caught in crosshairs of GMO debate.

Apple is said to be developing ad-skipping as part of its TV strategy.

Bank of America's Q2 profit rises 62 percent on cost-cutting campaign.

Big Ten and Detroit Lions plan to announce new bowl game at Detroit's Ford Field.

Robert Downey Jr. tops Forbes' list of highest-paid celebrities.

EA Games' creative director jumps ship to start own gaming company. 

ESPN set to announce next X Games site this morning and finalize deal to bring back Keith Olbermann.

Fancy Feast turns to Pinterest.

Jamba Juice launches big blitz for kids' menu.

KFC tests fast-casual concept.Continue reading...

brand news

In the News: Tumblr, P&G, Camel Cigarettes and more

Posted by Dale Buss on May 31, 2013 09:22 AM

In the News

Tumblr brings sponsored posts to users' feeds.

P&G lines up race for Lafley's successor.

Camel cigarette brand under fire for targeting kids. 

Caterpillar reaches tentative deal with union in Milwaukee.

Conde Nast opens up Vogue cafe in Dubai. 

DC Entertainment unveils new 75th anniversary Superman logo.

Dell proceeds with its buyout effort.

Fiat awaits court's verdict on share price before proceeding with Chrysler merger.

Jaguar speeds to early success with F-Type launch.Continue reading...

corporate responsibility

AT&T Takes Top Billing on Best Corporate Citizens List

Posted by Sheila Shayon on April 12, 2013 04:34 PM

AT&T has landed at top spot on CR Magazine's 14th annual 100 Best Corporate Citizens List, beating out other top Russell 1000 large-capitalization companies on merits including human rights and corporate governance.

Rounding out the top 10 on the new list: Mattel, Bristol-Myers Squibb, Eaton Corp, Intel, Gap, Hasbro, Merck & Co., Campbell Soup Co. and Coca-Cola. 

The ranking crunches 298 data points of disclosure and performance measures across seven categories: environment, climate change, employee relations, human rights, governance, finance and philanthropy. 

Notably, 26 companies on the 2013 list were not on the 2012 list, while 11 companies have appeared on the list every year since 2007. For those that were bestowed the honor, many were quick to highlight the significance of employee participation to the success of the company's initiatives.Continue reading...

app watch

CVS App Brings Aisle Browsing to Life on Mobile Screens

Posted by Sheila Shayon on March 26, 2013 06:42 PM

Retail initiatives are trending as brands struggle and compete to adapt to an increasingly mobile-first consumer while keeping traffic coming to their physical stores. In result, stores are undergoing facelifts and creating brand stories to engage customers wherever they are.

CVS/pharmacy just launched an iPad app so customers can virtually explore the full range of its unique drugstore space and access services.

"As a pharmacy innovation company, CVS/pharmacy is committed to deploying new and emerging digital technologies that empower our customers on their path to better health," said Brian Tilzer, SVP, Chief Digital Officer for CVS/pharmacy in a press release.Continue reading...

retail watch

The Future of Retail: Reinventing and Preserving the In-Store Experience

Posted by Barry Silverstein on March 22, 2013 05:49 PM

Consider retailing a two-pronged challenge: On the one hand, retailers must accommodate the increasingly mobile consumer. On the other hand, the traditional retailer can't ignore the need to drive that consumer to a physical store. 

As highlighted in our previous post on the future of retail, there is a flurry of activity surrounding online retail initiatives right now, with particular emphasis on mobile. Mobile payments in particular are getting a lot of attention as retailers figure out ways to transfer the shopping experience to every sort of handheld device.

But there is an equally intense effort to reinvent the traditional store. In fact, many retailers are beginning to realize that rather than close stores, they can sustain them by giving them a much-needed facelift. More than a surface makeover, however, reinventing the store involves a thorough rework that often includes a growing trend: creating a "brand story" to engage and involve a consumer in the shopping experience.Continue reading...

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