games people play
Posted by Shirley Brady on November 5, 2010 04:00 PM
My word! In case you haven't been keeping up, Scrabble isn't your grandfather's Scrabble any more.
In France, a new edition of the most popular word game in history is now available: Scrabble Délire ("Delirium"), in which pretty much anything — backwards words, proper nouns, placing words anywhere on the board — goes.
Naturally, a kooky reinvention of the game deserves a delightfully delirious campaign to match. Shot in an empty apartment block, it evokes how Délire's chaotic gameplaying — including Gulliver and a dragon, a huffy princess, and clownish characters — could (in fact, should) shake up diehard fans of the original game.
While there's no English-language version of the Scrabble mash-up (yet), it's not the first time the game has been taken for a joyride. Check out Mattel's (mildly) racy 2009 campaign after the jump.Continue reading...
Posted by Dale Buss on October 28, 2010 09:00 AM
American Girl prompts Disney and others to boost doll sizes.
Chili’s may make “2 for $20” promotional pricing permanent.
Comcast, on the verge of acquiring NBC Universal, reports dramatic loss in subscribers.
Economist Ideas Channel targets intelligentsia online.
Foursquare's kickback user incentives won't fly with the FTC.
FOX spat heats up as News Corp. rejects Cablevision’s offer and cable operator steers customers online for World Series.
General Motors tunes IPO price.Continue reading...
Posted by Shirley Brady on October 27, 2010 04:00 PM
Mattel has expanded its Barbie: I Can Be... campaign with new commercials (there's also a longer version and a making of video). The goal isn't just to sell its I Can Be line of career-minded Barbie dolls, but to inspire girls with real-life mentors such as 21-year-old professional surfer Stephanie Gilmore and kid rock star Marisa, a drummer who plays in a band with her brother.
Earlier this year, Mattel ran a mentoring program, pairing successful role models — such as Marie Wilson of the White House Project, engineer Yoky Matsuoka and fashion designer Rachel Roy — with young Barbie fans who entered a competition.
Barbie and her fans are still about frivolity and fun, however — check out designer Jonathan Adler's real-life Malibu Dream House after the jump. It's worth watching just for the contributions by Project Runway's Chris March.Continue reading...
Posted by Dale Buss on October 22, 2010 09:10 AM
Amazon sees costs rising at faster pace than sales.
Bell & Evans and Mary’s Chickens prepare to switch to more humane way of killing chickens.
Calvin Klein faces censure in Australia over ads depicting violence.
CBS picks up all five of its new fall TV shows.
Dodge will get its first Fiat-based car in late 2011.
Ford lags in repairing cars recalled for fire-engine risk, regulators say. Continue reading...
Posted by Dale Buss on October 15, 2010 09:00 AM
Apple tries to crack the code for China, as Verizon Wireless prepares to start carrying the iPad in the U.S.
BP stations in the U.S. are looking to rebrand, presenting a challenge for new CEO Robert Dudley.
Cadbury introduces "Most pampered bar in the world" campaign.
DoubleTree by Hilton rebrands globally.
Gap Inc. is focusing on international and online growth, CEO Glenn Murphy tells investors.
GE reports quarterly growth in orders after long drought.Continue reading...
Posted by Dale Buss on October 1, 2010 09:00 AM
BMW issues safety recall for power-braking problems in 5, 6 and 7 Series vehicles worldwide.
BP pledges Gulf of Mexico oil fields to spill fund as new CEO Bob Dudley talks up "fast evolution, not revolution."
Chevrolet plans to use the Major League Baseball World Series this month to launch adds for its new Volt extended-range hybrid.
Dow Jones Industrial Average surges by more than 10% during the third quarter, a glimmer of economic cheer.
Emirates Telecommunications offers to buy 46% of Kuwait’s Mobile Telecommunications, potentially one of the biggest EMEA deals in recent years.Continue reading...
Posted by Barry Silverstein on August 26, 2010 04:30 PM
It doesn't seem like 2010 will be tough for the world's largest toymaker. Mattel should hit $6 billion in sales, and profits should increase over 40%. The company's stock price is currently more than twice what it was 12 to 18 months ago.
But Mattel CEO Robert Eckert takes nothing for granted. He sees 2010 as a challenging year because of rising costs, a falling euro (Mattel sells 46% of its toys outside the U.S.), and strong competition from its chief rival, Hasbro.
One of the big challenges that will determine Mattel's success, Eckert tells SmartMoney, is whether the toy company can "create new intellectual property that goes quickly beyond toys." He says Toy Story 3 is "a movie that toys are based on. Here, we'll start with toys and turn it into entertainment if all goes well."
Mattel's next big bet, Monster High (above) is unusual — it's not based on a TV, book, movie or other entertainment property, but it's an entirely original, standalone line.Continue reading...
Posted by Dale Buss on August 18, 2010 09:10 AM
Wal-Mart, Tesco and Carrefours would be welcomed by shoppers in India, where such “multi-brand” foreign-owned retailers currently are restricted, a new study says. Meanwhile, in the U.S., Wal-Mart’s new president scrambles to reverse earlier decisions that hurt sales.
American Apparel's troubles increase after auditor quits and fashion retailer (which is relaunching as "preppy") receives subpoena.
Axe Music launch is promoted with "mystery concerts" across U.S., kicking off with Mary J. Blige in New York.
Burger King tests $12.99 “shareable” pizza burger at its Whopper Bar in New York.
CBS will air a companion series to last winter’s hit reality show, Undercover Boss.
EMI faces an uphill struggle despite a corporate restructuring of the U.K. music icon.Continue reading...