brand bites

Brand Bites: BMW, Zuckerberg and NSFW Lunchables

Posted by Abe Sauer on August 5, 2011 11:59 AM

Breaking: There is a new Microsoft Excel champion, British teen Rebecca Rickwood. And yes, there is a Microsoft Excel "championship."

TV product placement-spotting: Betty White hypes Skype for iPad in TVLand's Hot in Cleveland; while over on NBC, Chuck product places Bing in... Chuck.Continue reading...

viral buzz

Viral Video Watch: Greenpeace Casts VW to the Dark Side

Posted by Michael Waltzer on June 28, 2011 05:30 PM

We recently noted Greenpeace's campaign against Mattel's Barbie and Ken characters (the charge: over-packaging, too much pink and not enough green — as in sustainable packaging.)

Continuing its assault on brands by turning their marketing against them, Greenpeace has just launched a rebellion against VW, spoofing its popular Super Bowl 2011 spot "The Force" in a viral video campaign that confronts a lookalike Darth Vader Kid with other kids, dressed as good guys and Jedi characters from Star Wars — a way to hold up the brand on Greenpeace's charges of CO2 infractions.Continue reading...

brands under fire

Greenpeace Breaks Up Barbie and Ken to Save the Rainforest

Posted by Michael Waltzer on June 10, 2011 05:00 PM

Trending on YouTube today, and in the news as well, is the video clip above detailing one of the most devastating celebrity romance scandals of recent history: the break-up of Ken and Barbie. 

But, hang on — we thought they already broke up and got back together in a highly-publicized reunion (via a tongue-in-cheek digital campaign) on Valentine's Day?

Turns out this time their break-up was engineered not by Mattel but by Greenpeace, which is attacking the toy giant for (in its view) contributing to the destruction of the Indonesian rainforest through to its Barbie-related toy packaging.Continue reading...

kiddie brands

Peppa Pig Set To Overthrow America

Posted by michelle on June 2, 2011 11:00 AM

Never heard of Peppa Pig? Well, you haven’t been watching children’s TV lately. It’s a British children’s television show with 180 five-minute episodes that focus on the everyday lives of Peppa Pig, her quirky family and her pals.

It was first broadcast in the United Kingdom in 2004. Peppa Pig toys first hit British shelves in 2005 and, according to the Guardian, made more than £200m last year. There are video games, the series has been translated into languages including Italian, there's even a Peppa Pig outdoor attraction in the UK. That’s some pig!Continue reading...

brandcameo

Can Hangover 2 Do For Thailand What Kung Fu Pandas Do For Chengdu?

Posted by Abe Sauer on May 27, 2011 06:00 PM

Other than the fact that they're both sequels of massive box office successes, the two big films opening this weekend, Kung Fu Panda 2 and The Hangover: Part 2, couldn't be more different. One is for immature audiences and the other is Kung Fu Panda 2. KIDDING! 

DreamWorks' PG-rated Kung Fu Panda sequel will go up against the Warner Bros. R-rated Hangover return in a battle for completely different demographics. And when it comes to product placement, the two franchises are, as you might expect, different beasts as well.Continue reading...

celebrity brandcasting

David Lynch Makes His Own Damn Good Coffee

Posted by Abe Sauer on April 28, 2011 03:00 PM

Odd as it may sound, coffee fanatic David Lynch has his own brand of coffee, which comes in three blends (House Blend, Espresso, and French Decaf) and uses organic, fair trade beans. 

The director, whose Twin Peaks made "damn good coffee" a catchphrase, naturally directed the above spot for his coffee and it's, well, perfectly on-brand for the king of quirk. (How Mattel feels about Barbie appearing in it is another matter.)

It's also, it seems, a damn good coffee. According to the UK distributor, a portion of the sales are being donated to the David Lynch Film Scholarship Fund at the American Film Institute.

brand news

Brands to Watch: NBC, Lenovo, Netflix and more

Posted by Shirley Brady on April 25, 2011 06:30 PM

Brands to Watch

Apple hit with inevitable class action lawsuit over location tracking.

Donald Trump's birther fixation impacts personal brand, supposed presidential ambitions.

Enfamil settles mom's lawsuit over nutrient claims.

Facebook updates Groups, adds Send button.

GM minivan thrives in China post-US demise.

Kimberly-Clark and P&G to both raise prices.

Lenovo Honeycomb tablet coming later this year.Continue reading...

going green

Is Mattel Playing At More Than Green PR?

Posted by Abe Sauer on April 25, 2011 02:00 PM

After years of litigation between MGA and Mattel, with Barbie-maker Mattel charging copyright violation over the latter's Bratz line of dolls with a former employee, a court has finally found Mattel to be in the wrong.

The corporate espionage case has been brutal, with Mattel winning itself no sympathies with ad hominem attacks, referring to MGA as a "mediocre toy company."

On the (high) heels of news that it will be slammed by a $88 million court decision against it, Mattel is looking to positive areas, including playing nice with the environment with a new green initiative that was announced for Earth Day.Continue reading...

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