2014 Brandcameo Product Placement Awards

brand news

In the News: Al Jazeera, Ford, WikiLeaks and more

Posted by Dale Buss on January 28, 2011 09:00 AM

In the News

Al Jazeera plays 'galvanizing' role in Middle East, as Egypt blocks web and messaging as unrest escalates, and WikiLeaks releases US/Egyptian cables.

Amazon grows at the cost of profits; announces winners of first script contest.

Borders seeks possible bankruptcy financing.

BP spill claims in the thousands challenged as fraudulent.

Caterpillar beats analyst estimates on China sales.

Bratz/Mattel trial is underway in Los Angeles.Continue reading...

brand news

In the News: Airbus, Bratz, Facebook, NRA and more

Posted by Dale Buss on January 12, 2011 09:00 AM

In the News

AIG agrees to $2.2B sale of Taiwan unit.

AMD’s ouster of CEO Dirk Meyer attributed to mobile strategy.

Airbus lines up biggest order ever, boosting A320 upgrade.

Ann Taylor selects actress Katie Holmes as its new “face.”

Apple and Verizon deal (which "took years" to reach) sparks iPhone users to mull switching from AT&T.

BYD rises as Warren Buffett’s pick in the Chinese auto derby.Continue reading...

brand news

Brands to Watch: AT&T, eBay, NBC and more

Posted by Caroline Smith on January 5, 2011 05:00 PM

Brands to WatchAT&T jumps into 4G.

Barnes & Noble launches Nook kids iPad app.

Chanel names actress Blake Lively as its global ambassador.

Chrysler Town & Country leads the way as the top-selling minivan in 2010 in the United States.

E! gives Khloe Kardashian and Lamar Odom their own show.

eBay rang up $2 billion in mobile sales last year.Continue reading...

brand innovation

Annenberg Puts Brand, Digital Innovation in the Spotlight

Posted by Sheila Shayon on November 26, 2010 10:00 AM

What do IBM, Verizon, Levi’s and Mattel have in common? Sponsorship of the newly founded Annenberg Innovation Lab, a digital incubator looking to nurture cutting-edge thinking around social technology and communication.

The Lab’s initiatives will focus on real-world applications as students and faculty from USC Annenberg School for Communication & Journalism tackle a range of issues related to technology and communications.Continue reading...

games people play

Scrabble-Rousing: Mattel Shakes Up Classic Game

Posted by Shirley Brady on November 5, 2010 04:00 PM

My word! In case you haven't been keeping up, Scrabble isn't your grandfather's Scrabble any more.

In France, a new edition of the most popular word game in history is now available: Scrabble Délire ("Delirium"), in which pretty much anything — backwards words, proper nouns, placing words anywhere on the board — goes.

Naturally, a kooky reinvention of the game deserves a delightfully delirious campaign to match. Shot in an empty apartment block, it evokes how Délire's chaotic gameplaying — including Gulliver and a dragon, a huffy princess, and clownish characters — could (in fact, should) shake up diehard fans of the original game.

While there's no English-language version of the Scrabble mash-up (yet), it's not the first time the game has been taken for a joyride. Check out Mattel's (mildly) racy 2009 campaign after the jump.Continue reading...

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brand news

In the News: FOX, Oprah, WWE and more

Posted by Dale Buss on October 28, 2010 09:00 AM

In the News

American Girl prompts Disney and others to boost doll sizes.

Chili’s may make “2 for $20” promotional pricing permanent.

Comcast, on the verge of acquiring NBC Universal, reports dramatic loss in subscribers.

Economist Ideas Channel targets intelligentsia online.

Foursquare's kickback user incentives won't fly with the FTC.

FOX spat heats up as News Corp. rejects Cablevision’s offer and cable operator steers customers online for World Series.

General Motors tunes IPO price.Continue reading...

brand aspiration

Barbie Aims to Inspire Girls

Posted by Shirley Brady on October 27, 2010 04:00 PM

Mattel has expanded its Barbie: I Can Be... campaign with new commercials (there's also a longer version and a making of video). The goal isn't just to sell its I Can Be line of career-minded Barbie dolls, but to inspire girls with real-life mentors such as 21-year-old professional surfer Stephanie Gilmore and kid rock star Marisa, a drummer who plays in a band with her brother.

Earlier this year, Mattel ran a mentoring program, pairing successful role models — such as Marie Wilson of the White House Project, engineer Yoky Matsuoka and fashion designer Rachel Roy — with young Barbie fans who entered a competition.

Barbie and her fans are still about frivolity and fun, however — check out designer Jonathan Adler's real-life Malibu Dream House after the jump. It's worth watching just for the contributions by Project Runway's Chris March.Continue reading...

brand news

In the News: Amazon, Calvin Klein, Dodge and NPR

Posted by Dale Buss on October 22, 2010 09:10 AM

In the News

Amazon sees costs rising at faster pace than sales. 

Bell & Evans and Mary’s Chickens prepare to switch to more humane way of killing chickens. 

Calvin Klein faces censure in Australia over ads depicting violence. 

CBS picks up all five of its new fall TV shows. 

Dodge will get its first Fiat-based car in late 2011.

Ford lags in repairing cars recalled for fire-engine risk, regulators say. Continue reading...

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