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kiddie brands

Peppa Pig Set To Overthrow America

Posted by michelle on June 2, 2011 11:00 AM

Never heard of Peppa Pig? Well, you haven’t been watching children’s TV lately. It’s a British children’s television show with 180 five-minute episodes that focus on the everyday lives of Peppa Pig, her quirky family and her pals.

It was first broadcast in the United Kingdom in 2004. Peppa Pig toys first hit British shelves in 2005 and, according to the Guardian, made more than £200m last year. There are video games, the series has been translated into languages including Italian, there's even a Peppa Pig outdoor attraction in the UK. That’s some pig!Continue reading...

brandcameo

Can Hangover 2 Do For Thailand What Kung Fu Pandas Do For Chengdu?

Posted by Abe Sauer on May 27, 2011 06:00 PM

Other than the fact that they're both sequels of massive box office successes, the two big films opening this weekend, Kung Fu Panda 2 and The Hangover: Part 2, couldn't be more different. One is for immature audiences and the other is Kung Fu Panda 2. KIDDING! 

DreamWorks' PG-rated Kung Fu Panda sequel will go up against the Warner Bros. R-rated Hangover return in a battle for completely different demographics. And when it comes to product placement, the two franchises are, as you might expect, different beasts as well.Continue reading...

celebrity brandcasting

David Lynch Makes His Own Damn Good Coffee

Posted by Abe Sauer on April 28, 2011 03:00 PM

Odd as it may sound, coffee fanatic David Lynch has his own brand of coffee, which comes in three blends (House Blend, Espresso, and French Decaf) and uses organic, fair trade beans. 

The director, whose Twin Peaks made "damn good coffee" a catchphrase, naturally directed the above spot for his coffee and it's, well, perfectly on-brand for the king of quirk. (How Mattel feels about Barbie appearing in it is another matter.)

It's also, it seems, a damn good coffee. According to the UK distributor, a portion of the sales are being donated to the David Lynch Film Scholarship Fund at the American Film Institute.

brand news

Brands to Watch: NBC, Lenovo, Netflix and more

Posted by Shirley Brady on April 25, 2011 06:30 PM

Brands to Watch

Apple hit with inevitable class action lawsuit over location tracking.

Donald Trump's birther fixation impacts personal brand, supposed presidential ambitions.

Enfamil settles mom's lawsuit over nutrient claims.

Facebook updates Groups, adds Send button.

GM minivan thrives in China post-US demise.

Kimberly-Clark and P&G to both raise prices.

Lenovo Honeycomb tablet coming later this year.Continue reading...

going green

Is Mattel Playing At More Than Green PR?

Posted by Abe Sauer on April 25, 2011 02:00 PM

After years of litigation between MGA and Mattel, with Barbie-maker Mattel charging copyright violation over the latter's Bratz line of dolls with a former employee, a court has finally found Mattel to be in the wrong.

The corporate espionage case has been brutal, with Mattel winning itself no sympathies with ad hominem attacks, referring to MGA as a "mediocre toy company."

On the (high) heels of news that it will be slammed by a $88 million court decision against it, Mattel is looking to positive areas, including playing nice with the environment with a new green initiative that was announced for Earth Day.Continue reading...

what girls want

Life-Size Barbie Sparks Body Image Debate

Posted by Shirley Brady on April 20, 2011 11:30 AM

Galia Slayen created the "life-size" Barbie (39" bust, 18" waist and 33" hips) above for an eating disorders awareness event at her college, and stirred up enough debate (she also blogged about it on the Huffington Post) that NBC's Today Show brought her on to talk about the impact the doll had on her growing up. 

“I’m not blaming Barbie [for her own eating disorder] — she’s one small factor, an environmental factor,” the 20-year-old Hamilton College, NY, student said in the segment, below. “I’m blond and blue-eyed and I figured that was what I was supposed to look like. She was my idol. It impacted the way I looked at myself.”Continue reading...

no kidding around

Indy 500 to Feature Life-Size Hot Wheels

Posted by Barry Silverstein on April 15, 2011 11:00 AM

Chances are little boys who play with Hot Wheels, Mattel's line of die-cast toys, imagine themselves racing the tiny cars down the "V-Drop" track set that attaches to their bedroom door.

In an effort to bring that dream to reality — and extend the appeal of Hot Wheels to big boys as well — Mattel is teaming up with Izod to sponsor a life-sized version of the toys at the Indianapolis 500.

A 100-foot tall door will hold a life-size V-Drop track that will be built at the speedway, right inside the track. A stunt driver will drive a life-size Hot Wheels car down the track, attempting to beat a world record for a distance jump. Minds, of all ages, will be blown.Continue reading...

brand news

In the News: GSK, Groupon, Donald Trump and more

Posted by Dale Buss on April 15, 2011 09:00 AM

In the News

Apple poaches Microsoft exec to head up data project, as iPhone 5 seen as crucial test with Verizon. And a lucky class of Maine kindergartners receive iPad 2 tablets.

Bank of America appoints new CFO as earnings disappoint.

BP seeks to resume drilling in the Gulf of Mexico. 

Cisco's Flip camera eulogized by NYT's David Pogue.

Donald Trump mulls political announcement on The Apprentice.

Francis Ford Coppola acquires Inglenook trademark, rebranding his Rubicon Estate to the historic name.Continue reading...

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