Take the survey!

brand news

Brand News: Monster, Samsung, Apple and more

Posted by Dale Buss on August 15, 2014 09:34 AM

TOP STORIES

Coca-Cola buys 17 percent of Monster Beverage for $2.2 billion.

Samsung buys Internet of Things startup SmartThings.

SeaWorld bows to pressure, agrees to upgrade killer-whale habitats.

Walmart sales and traffic woes continue as CEO vows to fix problems.

Apple places pricey bet on sapphire screens and stores user data in China while CEO Tim Cook participates in ALS Ice Bucket Challenge.Continue reading...

brand news

Brand News: NASCAR, Microsoft, GSK and more

Posted by Dale Buss on August 11, 2014 09:16 AM

TOP STORIES

Amazon halts some movie preorders in dispute with Disney.

GlaxoSmithKline nears clinical trial of ebola vaccine.

McDonald's reported worst monthly sales results in more than a decade as China meat scare whacks results.

Microsoft reignites Mac vs. PC debate in new Surface Pro 3 ad campaign.

NASCAR and sponsors grapple with Tony Stewart weekend tragedy.

MORE BRAND NEWS

adidas faces uphill battle for cool with Nike, which sees Rory McIlroy build acclaim (and justify brand's $200 million bet) with thrilling PGA Open win.

Alibaba cleans up "gray market" for brand-owners including Kering.

Annie's is energized by frozen-food launches.

Apple's Apple University design academy revealed in rare profile.

Aunt Jemima heirs file $2 billion suit against PepsiCo and Quaker Oats.

Bear Grylls backs down in trademark tussle with knife-maker.Continue reading...

brand news

Brand News: GM, eHarmony, Target and more

Posted by Dale Buss on August 4, 2014 09:22 AM

TOP STORIES

GM looks for alternative supplies in China after deadly factory blast.

Target taps PepsiCo exec Brian Cornell for CEO role. 

eHarmony wants to find the perfect job match for you too. 

Jeep comes under fire in WSJ investigation into recalled vehicles. 

McDonald’s plans to restore full menu in China this week.

MORE BRAND NEWS

5-Hour Energy hits back at scientist’s claims that it is ineffective.

Acura looks to all-wheel drive to help recoup sales.

Aereo sees court nix request for “emergency” authorization to resume service.

Air New Zealand shares its social insights:Continue reading...

brand ambassadors

Campaign Watch: Toyota Releases Hugh Jackman Ads in China and Japan

Posted by Abe Sauer on July 31, 2014 02:16 PM

David Duchovny isn't the Hollywood star who's moonlighting as a pitchman overseas—though Hugh Jackman's foreign-language star turn is likely to be less controversial.

Between stints as Wolverine, Jackman has become the new face of Toyota in Japan and China. In a new spot, below, Jackman stars as "Levin" in a short film that also stars Taiwanese actress Shu Qi as "Cynthia" and just debuted at a special event in China.

The Aussie actor joins other Hollywood leading men taking a spin in China for auto brands including Nicolas Cage in the Senova brand "Town of Car Legends" for BAIC (Beijing Auto) and George Clooney, who whisked away Bonnie Chen for Mercedes-Benz.

Watch Jackman's new Toyota China spot along with another spot in which he (literally) sings the praises of Toyota in Japan:Continue reading...

brand news

Brand News: McDonald's, Amazon, Apple and more

Posted by Dale Buss on July 30, 2014 09:22 AM

TOP STORIES

McDonald's told that it must address workers' complaints regarding protest discipline in ruling considered major victory for fast food workers.

Amazon plans to invest $2 billion in India as it calls for Hachette to lower e-book prices in their dispute.

Burger King follows Yum! Brands in cutting ties with China meat supplier.

Johnson & Johnson turns to social media to lure Millennial moms to baby products after cutting out controversial ingredients. 

Apple's iWatch patent approved, but launch may be pushed back

MORE BRAND NEWS

Best Buy CEO sees tablet sales "crashing."

Boys & Girls Clubs turns to fear in new campaign.

C-SPAN is headed behind the cable TV paywall

Chrysler is sued over Jeep ignition-switch failures.

Dunkin' Donuts partners with Discovery for Shark Week promo.Continue reading...

social media

LinkedIn Gives Brands a Publishing and Customer Service Platform Like No Other

Posted by Sheila Shayon on July 23, 2014 03:28 PM

LinkedIn is steadily becoming a major focus for brand marketing thanks to its commitment to value-added B2B services like self-publishing that allow brands to build themselves up online.

With an in-house ad business through its "Sponsored Updates" feature and its recent acquisition of Bizo and Newsle, LinkedIn is increasingly giving brands a platform to promote their content and services to other brands and potential employees.  

“Publishing solid, optimized content on LinkedIn allows you the opportunity to showcase your brand, and reach a significant amount of qualified potential customers, not only through LinkedIn’s own site search, but also via the search engines themselves," Business2Community notes. 

But beyond publishing, several brands are using LinkedIn's platform to generate some interesting conversations. A major innovator in the social travel space, KLM, has launched a service on LinkedIn that allows followers to ask travel-related questions. Alternately, Mercedes-Benz is using the site to promote its 2015 C-Class line with a “Driven to Perform” contest that will award a LinkedIn user with a two-year lease of a Mercedes C300.Continue reading...

brand news

Brand News: Chrysler, Coca-Cola, Apple and more

Posted by Dale Buss on July 23, 2014 09:02 AM

TOP STORIES

Apple sees iPhone sales roar while iPad whimpers, as company gets patent for “iTime” watch.

Chrysler recalls 792,000 older Jeep Commander and Grand Cherokee models for ignition-switch problem.

Ford CEO Mark Fields, in one of first major moves, taps top engineer to lead Lincoln and product revival.

McDonald’s expects further challenges in business fundamentals this year.

Coca-Cola is relying on mini-cans to restore brand romance as earnings and revenue slide

MORE BRAND NEWS

American Apparel hopes to decide fate of CEO Dov Charney next month, report says.

Applebee's will turn its Instagram over to foodies for the next year. 

Cheerio's scores a win with new #HowToDad campaign.

Danone weighs expansion opportunities.

Deutsche Bank is blasted by US regulators for reporting problems.

Dick’s Sporting Goods lays off more than 400 PGA golf instructors on weak golf sales.Continue reading...

brand news

Brand News: Big Tobacco Gets Bigger, Alibaba Gets Mad Men and more

Posted by Dale Buss on July 15, 2014 09:24 AM

TOP STORIES

Reynolds American buys rival Lorillard to create new tobacco giant in $25 billion deal.

Crumbs Bake Shop files for bankruptcy as investor group makes plans.

PepsiCo brands take spotlight at Tuesday's All-Star Game, as Nike's Jordan Brand spot honors Derek Jeter.

Alibaba, pre-IPO valued at $130 billion, makes entertainment push with Lions Gate streaming TV deal bringing Mad Men to China.

Metallica stars in ESPN's latest SportsCenter ad.

MORE BRAND NEWS

ANA takes aim at bot fraud with help from advertisers.

Apple denied Touch ID trademark by USPTO.

BMW shares battery technology with rivals.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements