Posted by Dale Buss on November 11, 2013 12:29 PM
Mercedes-Benz is determined to make the United States market a long-term growth play at a time when China and other emerging markets seem to bear the greatest potential for global luxury car brands. The first step on that journey would be for Mercedes-Benz to wrest the 2013 premium-sales crown for the US from BMW.
The oldest German car brand seems to be well on its way to doing exactly that. So far this year, it is beating BMW by about 5,000 vehicles in the US. And with the launch of its highly hyped new CLA entry-level sedan still picking up steam, that's a gap which actually could grow by December 31. Also, Mercedes-Benz already has flooded the airwaves with helpful seasonal-promotion TV ads featuring Santa Claus and his frigid garage full of Benzes.
Mercedes has gained at least one significant believer this year. "I think Mercedes is definitely in a position of strength considering the CLA launch, which is a segment that BMW isn't in yet," Matt Carpenter, general sales manager for Audi of America, told brandchannel. "It's a segment we're going to be making a statement in next year with our new A3 sedan."Continue reading...
Posted by Dale Buss on November 11, 2013 09:11 AM
BSkyB shares hit by BT Champions League football rights deal win.
CBS criticized for not running more extensive apology over flawed Benghazi report.
Alibaba set for US$5B boost from China's online "Singles Day."
Adidas sprints for lead with Smart Run watch.
Amazon taps U.S. Postal Service to establish Sunday delivery for Prime customers.
Apple finds surprising market growth in Japan as China supply chain practices face fresh criticism.
Bank of America may have to pay US $864M over "Hustle" loans.
Bloomberg curbs reporting that might anger China.
Boeing and Japan Air Lines face another Dreamliner battery incident.
Bottega Veneta unveils new 'green' headquarters.
Cadillac's new CMO aims to focus brand around design.
Charmin pulls cheeky Twitter ad campaign.Continue reading...
Posted by Dale Buss on November 7, 2013 01:51 PM
Volvo is still getting its act together three years after its acquisition from Ford by China's Geely Motors. But when it does, the Swedish brand contends, it'll become a major industry force once again—and it'll do so based on its performance in the United States and China despite its European heritage.
Under new CEO Hakan Samuelsson, a career-long trucking executive, Volvo plans to boost global volume from a projected 450,000 units a year to around 800,000 before 2020, according to an Automotive News account of the chief's recent meeting with journalists. That will include boosting US sales to beyond 100,000 a year within the next few years; Volvo's US peak was 139,000 sales in 2004.
Through October, Volvo sales in America dropped 7 percent in an overall market that has risen 8 percent, the publication noted. That happened despite a new, integrated US marketing campaign launched earlier this year which differentiates Volvo aficionados from buyers of other luxury and near-luxury brands.Continue reading...
Posted by Dale Buss on November 5, 2013 10:48 AM
Investors may be weighing their options with Tesla in advance of its quarterly financial report next week. But at least two significant constituencies—rich California car buyers, and Daimler AG—have made up their minds about the all-electric-vehicle phenomenon: They want more of it.
Tesla suffered its biggest one-month loss of market value in October amid concern among some investors that a previous fivefold stock-price surge had outpaced true growth prospects for Elon Musk's EV company, Bloomberg reported.
The stock dropped by 10 percent after a fire consumed a Tesla in an accident in Washington state a month ago. There was a second fire in Mexico a couple of weeks later. The company still promotes the car as the "safest" in America after Model S got top safety ratings in every category from federal tests.Continue reading...
Posted by Dale Buss on November 4, 2013 03:49 PM
Halloween is barely a distant memory in retailing terms, but what really frightens store chains this week is the prospect that the quickly approaching holiday season will be a scary period for them.
Economic snapshots and projections aren't all that encouraging, and neither has been the sluggishness that retail brands have seen in their own stores so far this fall. So brands including Walmart, J. Crew, MasterCard and luxury auto brands already have joined Best Buy in getting what they hope will be an early jump on holiday spending.
Walmart, for example, is pulling forward seven big deals on items including TVs and tablets that were originally reserved for Cyber Monday, the first Monday after Thanksgiving, the Associated Press reported.Continue reading...
Posted by Dale Buss on November 1, 2013 09:29 AM
Kraft and McDonald's team to sell McCafe packaged coffee.
FAA lifts most rules against use of electronic devices on flights.
AT&T explores acquiring Vodafone, reports say, but European outcry over NSA involvement hurts brand.
Air France seeks deep overhaul of Alitalia.
Amazon produces two original drama pilots.
Apple launches iPad Air.
Bonobos expands with new women's brand.
Buffalo Wild Wings' new pricing and service model builds confidence.
Century 21 handles "haunted houses" in campaign.Continue reading...
Posted by Dale Buss on October 22, 2013 09:14 AM
Nokia unveils its first tablet.
Fisher-Price increases digital spending by half and targets Millennial moms.
SAB Miller targets mixed-gender drinking occasions.
Apple prepares 65-inch TV for release next year, analysts say.
Caesar's Entertainment faces money-laundering probe.
Dollar General pilots gas station.
eBay emerges as training ground for start-up CFOs.
Heineken promotes stylish home-draft system.
Hyundai recalls 27,500 Genesis sedans for brake issue.
Mercedes-Benz plans station-wagon version of CLA.Continue reading...
Posted by Dale Buss on October 21, 2013 09:27 AM
Netflix poised to pass HBO in paid US subscribers.
Chipotle raises menu prices for '14 due to higher costs, GMO shift as it moves East with tofu burrito.
Under Armour opens store in Shanghai and seeks the next big thing with inventor competition.
AT&T receives $4.9 billion in cell-tower deal.
Amazon bets on "betas" to turn web viewers into shoppers.
Apple adjusts tablet strategy to protect lead.
Art Van Furniture extends Michigan based into Chicago market.
Associated Press plans to enable sponsored content.
BlackBerry raises Canadian security concerns with potential deal abroad.
Bon Appetit is magazine of the year for Advertising Age.Continue reading...