Posted by Dale Buss on December 17, 2012 01:01 PM
With the Super Bowl XLVII in New Orleans just seven weeks away, more brands are announcing and making their decisions about TV spots and about the ever-broadening advertising environment around the Big Game. CBS is working to sell the last handful of spots for the broadcast of Super Bowl XLVII from New Orleans, and Ad Age reports that ad packages are going for an average of $3.7 million to $3.8 million. A few of the latest:
MillerCoors is sneaking through the back door into the Super Bowl using a tactic that other advertisers, including auto brands, have used over the years: buying up regional and local TV time. In the brewer's case, it has purchased time during the game on local TV stations in the Great Lakes and Southeast for a 15-second ad for Redd's Apple Ale, an apple-flavored malt beverage that it began testing over the summer, Ad Age reports. MillerCoors can't do national Super Bowl buys because Anheuser-Busch InBev is the exclusive beer sponsor of the NFL, meaning it gets to bring back its Bud Light Hotel to the Big Easy among other cross-promotion around the game.Continue reading...
Posted by Dale Buss on December 14, 2012 09:02 AM
Hostess brands reportedly attract bids from Walmart and Kroger.
LinkedIn gains job-recruiting edge over Monster, reveals most-liked brands of 2012.
Nissan begins turning out Leaf batteries at new U.S. plant.
Apple dominates tablet-purchase intent, survey says, but loses patent case to licensing firm.
Build-A-Bear considers change at top.
Fox News leads cable segment while CNN dips.
GM revamps MyLink system.
Jaguar drops plan to build supercar.Continue reading...
Posted by Dale Buss on December 12, 2012 09:02 AM
HSBC hopes to minimize brand damage from $1.9 billion U.S. fine.
Avon leaves South Korea and Vietnam in $400M cost-cutting move.
FedEx is accused of overcharging.
Amazon strikes sales-tax deal with Massachusetts.
Apple tests new TV designs.
Audi launches driving tech simulation game for Sony PlayStation.
Bausch & Lomb explores selling itself.
Bentley opens boutique at brand HQ.
Cinnabon reaches 1,000th bakery milestone.Continue reading...
Posted by Dale Buss on December 4, 2012 01:50 PM
Now that the calendar has turned to December, news about 2013 Super Bowl advertisers — first-timers and returning brands — is flowing heavily. Here's a look at some of the latest:
SodaStream: This up-and-coming maker of equipment that converts water into soft drinks has committed to making its first Super Bowl ad buy, even though rivals Coca-Cola and PepsiCo also will be at Super Bowl XLVII too.
But instead of emphasizing the taste and convenience of Soda Stream, which adds flavor and fizz to regular water and then puts it in reusable bottles to drink, the brand is going for a sustainability message in the Big Game, reiterating a theme with which it's been rattling Coca-Cola's cage. "There is a smarter way to enjoy soda," said Daniel Birnbaum, CO of SodaStream, in a press release — meaning in a way that doesn't call for the use of disposable cans or bottles and so is environmentally sound.
The commercial will build on existing creative that shows scenes of soda bottles disappearing as consumers switch to SodaStream. The spot, at top, shows bottles exploding in stores and warehouses, getting it banned from British TV on the grounds that it "denigrated" the bottled-drinks industry. That's why its first Super Bowl spot ad will run during the fourth quarter, when "people are most likely to notice the growing piles of bottles and cans strewsn about the room and filling up their trash."Continue reading...
Posted by Dale Buss on December 3, 2012 02:22 PM
As vehicles cluster closer together at ever-higher levels in objective measures of quality, such as manufacturing defects and "fit-and-finish," more subjective indicators are helping to differentiate brand perceptions about "quality." Customer treatment in dealer showrooms and dealings with brands' retail reprentatives increasingly are one of those.
Obviously, Lexus and Mini have a firm grip on this increasingly important dynamic. Lexus finished first for the second straight year among luxury brands in the US according the latest annual rating by J.D. Power & Associates of customer satisfaction with the auto-buying experience, and MINI finished first among mainstream brands for the third time in a row.
Power based its findings on 32,000 owner surveys in May, measuring satisfaction with the selling process at dealerships where they made their purchase and at any store where they shopped but didn't buy, according to Automotive News. Overall for the industry, greater consumer satisfaction with salespeople helped raise the general score.Continue reading...
Posted by Dale Buss on November 29, 2012 04:45 PM
More auto brands are jockeying to be able to take your pulse instead of quicken it when you drive. Lexus, Mercedes-Benz and other makes are joining Ford in developing, researching and — in some early cases — deploying body-monitoring technology that addresses everything from driver sleepiness to low blood sugar.
In-vehicle biometrics and telematics is an interesting trend at a time when some automakers continue to struggle to make the very basics of passenger-compartment information technology understandable and acceptable to vehicle owners, such as the controls for on-board audio systems and smartphone connections.
But at the risk of being left behind by some new technology applications that catches consumers' fancy, auto companies are combining major advances in their own electronics with leaps in medical-monitoring technology largely in the hopes of appealing to an aging population, as noted by the Wall Street Journal.Continue reading...
Posted by Dale Buss on November 27, 2012 10:09 PM
When the Los Angeles Auto Show holds its media preview on Wednesday, it'll become more apparent than ever that in the world of cars, as in some other things, California remains vastly disconnected from the rest of America.
That's because the nation's strictest emissions standards and laws mandating electric-vehicle sales put a premium for auto brands on showing the best side of their electrification efforts at the L.A. show. And so while EVs have continued to sell at a snail's pace across most of the rest of the United States, California has become a robust market for electric vehicles.
It's also America's hottest market for sexy cars, of course, which is why Jaguar USA is at the LA Auto Show. The brand hosted a pre-show event Tuesday night to unveil the all-new F-TYPE two-seater. It also unveiled the trailer for Desire, a short film being released next year, which stars Emmy Award-winning actor Damian Lewis, produced by Ridley Scott Associates with music by Lana Del Rey. Check it out below along with other previews at the LA Auto Show.Continue reading...
Posted by Shirley Brady on November 25, 2012 09:01 PM
K-pop phenom Psy's "Gangam Style" video beats Justin Bieber record to become YouTube's most-viewed video ever, with 805 million views on Friday (knocking on 824 million views now) to Bieber's 803 million for "Baby." Bieber, meanwhile, insults fellow Canadians by wearing overalls to pick up award from Prime Minister.
GM considers Buick logo change and bets it can make the 54-year-old Chevy Impala a head-turner again.
Black Friday in-store sales undercut by Thanksgiving early bird shoppers, mobile and e-commerce shoppers.
GSK and other pharma anger critics by paying for studies.
Hostess Brands eyed by Flower Foods.
Mango replaces Kate Moss with Miranda Kerr.
McDonald's testing Egg White McMuffin and variations on Quarter Pounder.
Mercedes-Benz taps Kate Upton for Super Bowl.
Nintendo's revamped Wii takes aim at a changed game world.Continue reading...