Posted by Shirley Brady on February 24, 2012 08:05 PM
As it has done for the past three Academy Award ceremonies, jcpenney will hit the Oscars red carpet by promoting its recent "brand refresh," showing off that it's had a little work done (new logo, single-monikered lowercase name) and is making a comeback in true Hollywood fashion.
New brand face Ellen DeGeneres will be featured in five 30-second commercials (watch "Changing Room" above and a sneak peek at others set in the Wild West, Victorian England and ancient Rome, below) that will air in North America during ABC's telecast on Sunday night.
Other brands debuting new campaigns at the 84th annual Academy Awards include Hyundai's new Wes Anderson commercials, and a glamorous spot for the sixth-generation SL roadster by Mercedes-Benz.Continue reading...
Posted by Abe Sauer on February 24, 2012 12:39 PM
• Go ahead, customize that 2013 Mustang — but watch out for the little ballerina with the inner Black Swan.
• "For sale - a willing and able permanent or temporary employee." Unemployed woman auctions herself on eBay.
• "Eyevertising!" Unemployed Londoner offers ad space ... on his eye.
Below, check out Funny or Die's Kia Optima spoof with Blake Griffin and Jeff Goldblum; Salma Hayek's midnight run for the Milk Mustache campaign; will.i.am drives buzz for Chrysler; and more.Continue reading...
Posted by Shirley Brady on February 23, 2012 12:10 PM
Mercedes-Benz has bought a prime-time slot during one of the most-watched television events on the planet — the Academy Awards ceremony — with the commercial above premiering during Sunday's Oscars telecast on ABC.
The minute-long spot touts the sixth generation SL with, appropriately, a vintage nod to the model's storied history, from the 1950's SL roadster through to the 1960's and so on to the latest iteration, the 2013 model, which passes them all on a soft-glowing sunny California day.Continue reading...
Posted by Dale Buss on February 21, 2012 03:05 PM
Kia has been showing off a head-turning concept car called the GT around the auto-show circuit lately. And now it looks as if the Korean brand's first rear-wheel-drive sedan will be introduced this summer — and very much resemble the GT.
Code-named KH, the production version of the car and the GT concept are based on the same mechanical platform that upholds Equus, the top-of-the-line nameplate for sibling brand Hyundai. This means that Kia is following very closely in the footsteps of Hyundai in plans to move upscale after establishing itself in the mainstream market.Continue reading...
Posted by Abe Sauer on February 17, 2012 12:07 PM
Toyota teams with Marvel for a Yaris viral video, above.
Ford hooks up with the 2012 Sports Illustrated swimsuit issue for product placement.
The king(size) Snickers bar is dead. Make way for the fun size.
Below: Coke and ScarJo, Will Ferrell, Jeremy Linsanity and more.Continue reading...
Posted by Sheila Shayon on February 8, 2012 07:01 PM
New York Giants Super Bowl champion Victor Cruz cut the ribbon today in a kick-off event for New York's Mercedes-Benz Fashion Week, now gearing up to debut Fall 2012 collections starting Thursday morning at Lincoln Center.
There's also a whirlwind of virtual activity in what the HighLow blog calls "the most egalitarian" New York Fashion Week yet, including a Facebook invitation to RSVP to live-streams of the runway shows and join the conversation on Twitter via the #liverunway hashtag.
YouTube and Maybelline will once again sponsor a real-time YouTube channel that will bring 30 of the Fall 2012 runway shows to the world. The runway videos will also be archived at the Mercedes-Benz Fashion Week YouTube channel.
Cover Girl is partnering with Polyvore and the Fashion Institute of Technology on Polyvore.com/Live, which will see four FIT grads debut their collections to an audience of fashion insiders and bloggers: Lauren Bagliore, Vengsarkar “Ven” Budhu, Sergio Guadarrama, and Dana-Maxx Pomerantz.Continue reading...
Posted by Dale Buss on February 8, 2012 03:25 PM
When a brand that has trailblazed Super Bowl advertising for an entire industry switches up and does something different with its approach to the latest Big Game, the shift merits notice. And fortunately for Audi of America, not only its new strategy for the Super Bowl but also the ad itself — "So Long Vampires" and its accompanying #solongvampires Twitter hashtag and Facebook push — has attracted attention.
The difference: In Super Bowl XLVI on Sunday, Audi touted a specific technology rather than the "new luxury" positioning that it used in highly resonant Super Bowl ads the previous four years. The change stems from the conviction of brand executives that Audi of America largely has succeeded in establishing its brand chops in the U.S. market versus BMW and Mercedes-Benz. They wanted to pivot to make an important albeit narrower case.
Brand executives are pleased by the ad's ranking in the USA Today post-game ad poll: No. 9 most popular overall and No. 4 of spots fielded by auto brands. But that's only part of the story. "Our Super Bowl ads in the past tend to have been major statements about putting the marketplace on notice, and sometimes we've evoked larger conversations," Loren Angelo, general manager of brand marketing for Audi of America, told brandchannel.Continue reading...
Posted by Dale Buss on February 7, 2012 07:07 PM
Yes, no one's quite sure yet how the flap over Chrysler's Clint Eastwood Super Bowl spot is going to end up. But it's pretty clear what the winning and losing brands were among other automakers after viewers and consumers, as well as the pundits, got a chance to react to their ads during the Big Game, which car brands dominated. Here's how how the other auto brands fared:Continue reading...