Posted by Dale Buss on November 1, 2013 09:29 AM
Kraft and McDonald's team to sell McCafe packaged coffee.
FAA lifts most rules against use of electronic devices on flights.
AT&T explores acquiring Vodafone, reports say, but European outcry over NSA involvement hurts brand.
Air France seeks deep overhaul of Alitalia.
Amazon produces two original drama pilots.
Apple launches iPad Air.
Bonobos expands with new women's brand.
Buffalo Wild Wings' new pricing and service model builds confidence.
Century 21 handles "haunted houses" in campaign.Continue reading...
Posted by Dale Buss on October 22, 2013 09:14 AM
Nokia unveils its first tablet.
Fisher-Price increases digital spending by half and targets Millennial moms.
SAB Miller targets mixed-gender drinking occasions.
Apple prepares 65-inch TV for release next year, analysts say.
Caesar's Entertainment faces money-laundering probe.
Dollar General pilots gas station.
eBay emerges as training ground for start-up CFOs.
Heineken promotes stylish home-draft system.
Hyundai recalls 27,500 Genesis sedans for brake issue.
Mercedes-Benz plans station-wagon version of CLA.Continue reading...
Posted by Dale Buss on October 21, 2013 09:27 AM
Netflix poised to pass HBO in paid US subscribers.
Chipotle raises menu prices for '14 due to higher costs, GMO shift as it moves East with tofu burrito.
Under Armour opens store in Shanghai and seeks the next big thing with inventor competition.
AT&T receives $4.9 billion in cell-tower deal.
Amazon bets on "betas" to turn web viewers into shoppers.
Apple adjusts tablet strategy to protect lead.
Art Van Furniture extends Michigan based into Chicago market.
Associated Press plans to enable sponsored content.
BlackBerry raises Canadian security concerns with potential deal abroad.
Bon Appetit is magazine of the year for Advertising Age.Continue reading...
Posted by Dale Buss on October 18, 2013 09:22 AM
7-Eleven rebrands to target Millennials.
Nestle pledges zero waste in Europe by 2020.
Sperry Top-Sider unveils clothing line.
AT&T unveils $5 day-pass for tablet users.
Audi sees profit margin halving on investments in new models, report says.
Benjamin Moore stages "haunted hotel" stunt for painters.
Burger King names new CMO.
CVS unveils personalized circulars.
Dr Martens boots brand to be acquired by Permira.
eBay acquires Apple e-commerce exec.
Ford plans sneak peak for new Mustang.
Al Gore once tried to buy Twitter.Continue reading...
Posted by Dale Buss on October 10, 2013 02:08 PM
After Mercedes-Benz ran its Super Bowl ad for CLA that ended in negotiations with the devil, the beast went away for awhile. But now -- as is his wont -- the devil is back in a reprise of the TV spot for the sub-$30,000 sedan. And so far, American buyers are scooping the hot new sedan off showroom floors.
The brand reported that US buyers snapped up 2,300 of the groundbreaking new Mercedes compact in their first week of availability at dealerships. That amounted to nearly all the units that dealers had stocked up in advance.
Clearly, Mercedes is on to something here. Already, CLA availability in Europe, which began in April, has helped the brand gain ground against worldwide sales leads held by BMW and Audi. And a strong launch for CLA could help Mercedes-Benz finally capture the US luxury-segment sales crown for 2013 that has eluded it the last two years as BMW narrowly edged out its German rival each time.Continue reading...
Posted by Dale Buss on October 10, 2013 09:22 AM
JCPenney undoes more of Ron Johnson's handiwork with logo revamp.
KFC preps quality-assurance campaign in China.
H&M, Gap back in the spotlight after another Bangladesh factory fire kills several workers.
A&E Networks pitches original programming.
Aereo Android app will debut Oct. 22.
Alcatel-Lucent must revise job-cut plans in France.
Apple reportedly slashes iPhone 5c production.
AT&T and GE partner for wireless global network.
BlackBerry warms to breakup exit strategy as brand expands office closures.
Chevrolet revs up major ad push for Malibu.Continue reading...
Posted by Dale Buss on October 7, 2013 09:22 AM
Fiat loses momentum in US comeback.
BlackBerry discusses bids with big-name strategic buyers that would dismember brand.
Macy's rethinks web plans in China.
Allstate outflanks online rivals.
Boston Market offers promotion related to idled government workers.
Burger King sees perception gains after "Satisfries" launch.
C-Span finds interest amid government shutdown.
Chevrolet will limit supplies of new Corvette at first.
Cracker Barrel and Kraft settle trademark differences.
ESPN drops International X Games.
Frito-Lay introduces glow-in-the-dark Halloween packages.
GM prods dealers to sell cars online.
Hershey plans plant in Malaysia.Continue reading...
Posted by Dale Buss on October 2, 2013 09:25 AM
Apple is pressed for $150-billion buyback by Carl Icahn as the new #1 Best Global Brand is estimated to be sitting on top of 10% of all US corporate cash.
Volkswagen plans to use augmented reality to service cars.
Google is accused of wiretapping in Gmail scans.
Intel commits to women's digital education.
BlackBerry reveals even more doom in restructuring.
Bravo signs four major new brand partners to integrate in Top Chef.
Campbell Soup sells European simple-meals business.Continue reading...