brand news

Brand News: SABMiller, Amazon, Nissan and more

Posted by Dale Buss on September 15, 2014 09:37 AM

TOP STORIES

AB InBev seeks financing to buy SABMiller, which in turn is pursuing Heineken.

Microsoft agrees to buy Minecraft parent for $2.5 billion. 

NFL faces new issue of Adrian Peterson's behavior as it searches for new CMO in midst of PR crisis.

Nissan plans reduction in battery production as EV hopes fade.

Jimmy Choo opens flagship store in midst of London Fashion Week, where Burberry puts a Springin its step for S/S '15 womenswear show and Anya Hindmarch partners Tony the Tiger on boxes of Kellogg's Frosties cereal.Continue reading...

automotive

GM Hopes Automated Driving Helps Leave Safety Woes Behind

Posted by Dale Buss on September 8, 2014 02:48 PM

GM CEO Mary Barra has been busy this week trying to put an end to the company's old safety problems while clearing the way for new safety technologies that could put it back at the forefront of the industry.

Barra on Sunday announced at an auto transportation-technology conference in Detroit that GM plans to launch by 2016 cars with a hands-free automated-driving system and WiFi-enabled vehicle-to-vehicle communications systems designed to help avoid collisions. In doing so, the company will attempt to jostle to the front of the pack in the highly-competitive automated-driving derby while also making progress in the "V2V" communications arena that is deemed very important by US regulatory authorities for reducing traffic accidents and related deaths.

GM was not announcing a "self-driving" car but only another of the industry's many incremental steps toward truly autonomous driving, a pursuit in which it's joined by Google and other Silicon Valley companies. Essentially, with its "Super Cruise" system in a new 2017 Cadillac model, motorists will be able to take their hands off the wheel at highway speeds for long stretches of time on freeways with proper lane markings, such as Interstates, and avoid crashes.Continue reading...

brand news

Brand News: Alibaba, Apple, Electrolux and more

Posted by Dale Buss on September 8, 2014 09:23 AM

TOP STORIES

Alibaba kicks off road show today for potential largest IPO.

Apple nears launch of new iPhone as lines form and carriers' strategy of scaling back subsidies poses risks, while company gears up to market larger screens.

Electrolux buys GE appliance business.

Nissan wins real-time marketing with 7-minute Twitter response to Royal Baby news.

GM plans to launch hands-free driving by 2016.

MORE BRAND NEWS

Activision launches huge promotion to make a megahit out of "Destiny" game.

Amazon is in talks to sell Fire phone exclusively through Telefonica's O2 in UK.

Annie's organic brand sells to General Mills.

Boeing and Ryanair plan major fleet announcement.

Bud Light faces gripes at end of "Whatever" event in Crested Butte, Colo.

Campbell Soup swings to profit on higher sales.

Chick-fil-A observes death of founder S. Truett Cathy.Continue reading...

brand news

Brand News: Apple, Nespresso, JPMorgan and more

Posted by Dale Buss on August 28, 2014 09:26 AM

TOP STORIES

Apple and Samsung face off in wearables market.

Nespresso launches $550-million sustainability strategy.

JPMorgan and other banks struck by hackers.

GlaxoSmithKline sees US accelerate human clinical trials of ebola vaccine, report says.

Kia plans $1-billion car assembly plant in Mexico and unveils redesigned Sorento.

MORE BRAND NEWS

Alibaba sees results improve ahead of IPO.

Billabong sticks to turnaround plan despite losses. 

Bissell Canada takes clean to a new level with Toronto subway stunt.Continue reading...

sports in the spotlight

Brands Put Wearable Tech On Display at the US Open

Posted by Sheila Shayon on August 25, 2014 04:33 PM

The US Open kicks off today in New York in what will be one of the most digitally-connected sporting events yet. With 700,000 people anticipated to attend, the Open's marketing partners and sponsors are set to activate on-site from the Billie Jean King National Tennis Center.

The tournament will function as a runway for Ralph Lauren, which is debuting its new wearable tech apparel collection created by Canadian company OMsignal, which is developing its own line of biometric smartwear. 

Ralph Lauren's debut anti-microbial and moisture-wicking "Polo Tech" shirt has embedded biometric sensors that measure heart rate, breathing rate and depth, steps and calories burned, all of which can be transmitted via Bluetooth to an iPhone app. 

As the official outfitter of the US Tennis Association, several ball boys and girls will be sporting the new tech tee on the courts.Continue reading...

brand news

Brand News: Mercedes-Benz, FedEx, Taco Bell and more

Posted by Dale Buss on August 18, 2014 09:41 AM

TOP STORIES

Mercedes-Benz is found guilty of fixing prices in China, report says.

Dollar General enters bidding for Family Dollar at $9 billion.

FedEx faces additional charges in prescription-drug delivery case.

Taco Bell launches dollar menu across the US. 

Cadillac mars rollout of important new Escalade.

MORE BRAND NEWS

Airbnb launches program to focus on hosts. 

Apple wins Emmy for best commercial, beating out Beats, Nike and GE. 

AT&T Stadium unveils state of the art technology as San Francisco 49ers gear up for first game in brand new Levi Stadium. 

Campbell Soup has NFL star Richard Sherman dangling from helicopter in new Chunky soup ad.

Cutrale and Safra prepare to make Chiquita bid hostile.Continue reading...

brand news

Brand News: Monster, Samsung, Apple and more

Posted by Dale Buss on August 15, 2014 09:34 AM

TOP STORIES

Coca-Cola buys 17 percent of Monster Beverage for $2.2 billion.

Samsung buys Internet of Things startup SmartThings.

SeaWorld bows to pressure, agrees to upgrade killer-whale habitats.

Walmart sales and traffic woes continue as CEO vows to fix problems.

Apple places pricey bet on sapphire screens and stores user data in China while CEO Tim Cook participates in ALS Ice Bucket Challenge.Continue reading...

brand news

Brand News: NASCAR, Microsoft, GSK and more

Posted by Dale Buss on August 11, 2014 09:16 AM

TOP STORIES

Amazon halts some movie preorders in dispute with Disney.

GlaxoSmithKline nears clinical trial of ebola vaccine.

McDonald's reported worst monthly sales results in more than a decade as China meat scare whacks results.

Microsoft reignites Mac vs. PC debate in new Surface Pro 3 ad campaign.

NASCAR and sponsors grapple with Tony Stewart weekend tragedy.

MORE BRAND NEWS

adidas faces uphill battle for cool with Nike, which sees Rory McIlroy build acclaim (and justify brand's $200 million bet) with thrilling PGA Open win.

Alibaba cleans up "gray market" for brand-owners including Kering.

Annie's is energized by frozen-food launches.

Apple's Apple University design academy revealed in rare profile.

Aunt Jemima heirs file $2 billion suit against PepsiCo and Quaker Oats.

Bear Grylls backs down in trademark tussle with knife-maker.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements