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brand revival

Step Aside, Gents: Marilyn Monroe is Busting Through

Posted by Barry Silverstein on January 14, 2011 10:00 AM

Celebrities, it seems, have the ultimate staying power: Some of them make more money dead than alive.

As we reported in October, the Forbes annual list of top-earning dead celebrities revealed a posthumous windfall for Michael Jackson, number one on the 2010 list, whose estate earned $275 million. Marilyn Monroe didn't place in the top ten on the list, but Jamie Salter is out to change that.

Salter, whose firm Authentic Brands Group owns the rights to market Bob Marley-branded merchandise, is acquiring the rights to the Marilyn Monroe name. Anna Strasberg, wife of the late Lee Strasberg (Monroe's mentor and acting coach), will continue her involvement as a minority partner in the joint venture. 

According to Bloomberg, Authentic Brands Group will sell makeup, lingerie, and other Marilyn Monroe-branded products. And (say it isn't so), the firm is pitching a reality show called Who is The Next Face of Marilyn?, featuring contestants competing to represent the movie star's brand.Continue reading...

brand news

In the News: Facebook, Favre, Fockers and more

Posted by Dale Buss on January 3, 2011 09:00 AM

In the News

Apple won't exhibit at CES in Las Vegas this week, where competitors (including Vizio) will unveil tablets that will take aim at the iPad; and increases Q1 orders for the iPhone in advance of Verizon launch.

Arnold Schwarzenegger leaves office after seven years as governor of California.

Australia braces for damages claims as flooding projected "to last weeks."

Bank of America sees home loan charge, buys back bad loans and mounts defense against WikiLeaks.

Best Buy aims to become a major content creator online.

Buzz Aldrin sues over use of his image on moonwalk trading card.Continue reading...

that's entertainment

Michael Jackson's Legacy Remixed

Posted by Shirley Brady on December 9, 2010 01:30 PM

Forbes' top-earning dead celebrity of 2010 is back with a new single (a preview, above) and album: Michael, the first posthumous release in a seven-year deal between Sony Music and Jackson's estate. The New York Times' review: "Not a great start."

that's entertainment

Forbes 2010 Dead Celebs List: Michael Jackson's Star Not Fading

Posted by Shirley Brady on October 26, 2010 11:20 AM

It may seem a bit ghoulish — maybe it's timed to Halloween? — but Forbes has just released its annual look at the top-earning dead celebrities.

Over the past year Lady Gaga, Beyoncé, Madonna and Jay-Z each each earned more than $50 million, but Michael Jackson earned more than all four—combined. In fact, Jackson not only took the No.1 spot on Forbes' 10th annual ranking, with gross earnings of $275 million, he out-earned the other 12 stars on the list combined.

Forbes notes: "Jackson's spot atop our top earning dead celebrities list should come as no surprise given the renewed fan interest in music, videos and all things Michael Jackson. Thanks to a lucrative catalog, hit film and album sales, the late king of pop earned more in the last year than Lady Gaga, Madonna and Jay-Z, combined."

Elvis Presley came in second, earning £37 million from admissions to his former Graceland estate, a "heavily hyped" Cirque du Soleil show in Las Vegas and more than 200 licensing deals. The 2010 list:Continue reading...

Action Jackson: Planet Michael a Virtual Thriller for Fans

Posted by Sheila Shayon on September 22, 2010 02:00 PM

Michael Jackson lives on in our memories and music collections ... and now in an interactive 3D universe, where fans can start moonwalking next year in a virtual world all their own. Dubbed Planet Michael, the MMOG (massive multiplayer online game) will reside in the Entropia Universe, a Web world with 100,000 active users.

Fans can boogie to recreated videos, visit Jackson's Neverland ranch and explore 3D "continents" based on themes in Jackson’s music and life, as well as “the global issues that concerned him,” said the Jackson estate and game publisher SEE Virtual Worlds in a joint statement.

In addition to games, communication and music, what convinced Jackson's estate to participate is that Planet Michael will highlight the humanitarian side of the star's life and legacy.Continue reading...

celebrity brandcasting

Lady Gaga, Queen of All Social Media

Posted by Shirley Brady on August 23, 2010 03:00 PM

Lady Gaga has overtaken Britney Spears to become the most-followed person on Twitter, an accolade she acknowledged with a typically goofy thanks to her 5.7 million Twitter followers.

Last month she topped 10 million fans and took over the crown from Barack Obama as the most popular living (Michael Jackson's Facebook fan page is still #1) person on Facebook, which she accepted with this B&W video to her fans.

For what it's worth, she doesn't top all celebs on social media: Justin Bieber is the most-listed on Twitter, a distinction she likely couldn't care less about.

brand revival

Sony Offers $250 Million To Jackson Estate

Posted by Barry Silverstein on March 17, 2010 02:07 PM

It's the kind of deal that once again proves celebrities may be worth far more after they've entered the pearly gates. In an unprecedented agreement, Sony is offering Michael Jackson's estate as much as $250 million, with a guaranteed $200 million, for access to the deceased performer's intellectual property.

While Jackson was one of the great performers of our time, his popularity seemed to be waning before his premature death in June 2009. In fact, he was about to launch a comeback tour. Now the Michael Jackson brand may be immortalized. Jackson's posthumous film, This Is It, was a smash hit. The film's soundtrack was released in October and has since sold 1.5 million copies in the US alone.Continue reading...

brand news

Headline Roundup: New Media Edition

Posted by Sara Zucker on March 17, 2010 06:15 AM

Wendy's encourages parties for the NCAA tournament with its new media campaign. [Adweek]

Twitter is working on a Chinese version of its status update-based website. [WSJ]

Louis Vuitton CEO Yves Carcelle thinks that social-networking can bolster a brand. [WWD]

Beauty brand Shiseido is using digital mirrors to help consumers choose cosmetics. [Springwise]

Kotex recent television ads are changing the way tampon are promoted. [NY Times]

Rapper Akon has created a perfume line that hints at his prison past. [Honey]Continue reading...

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