Posted by Abe Sauer on May 19, 2011 11:30 AM
From America's hallowed land of cheese comes a case study about what can happen when a popular viral movement gets adapted by a commerce-driven entity.
With an eye to the University of Wisconsin-promoting video Teach Me How to Bucky, above, the Wisconsin county of Sheboygan has launched a new tourism campaign, "How do you Sheboygan?" Local reaction is hostile, but that doesn't mean it won't work (though it probably won't).Continue reading...
brands under fire
Posted by Shirley Brady on May 11, 2011 03:00 PM
Abercrombie and Fitch got into hot water with its push-up bikini top aimed at girls. Walmart's tween makeup line raised a few parental eyebrows. Now it's Skechers turn in the hot seat.
The brand's Shape Ups for Girls commercial (above) has been out since September, but it's still raising hackles among parents and others who don't feel "slimming" shoes should be targeted at girls.Continue reading...
chew on this
Posted by Dale Buss on April 29, 2011 02:00 PM
Michelle Obama is trying to woo kids to put down the cheeseburger and get moving in her Let's Move healthy kids campaign — even co-opting Beyonce in her anti-obesity campaign's latest effort: a May 3rd "dance-in" in America's public schools.
But the White House wants to put teeth in those efforts by regulating food advertising, yesterday announcing proposed federal guidelines for marketing food to kids. The biggest issue to come out of the "tough new rules," as the Wall Street Journal described them — when does a minor become impressionable by advertising?Continue reading...
Posted by Michael Waltzer on April 27, 2011 06:00 PM
If you haven’t noticed the staying power of flash mobs, many organized by brands looking to generate some viral buzz — well, lucky you. They're everywhere.
Earlier today we noted some up and coming Disney stars promoting themselves with an Apple Store mini-flash mob. T-Mobile in the UK has been particularly fond of them — but can Glee also be blamed for this?
The FOX hit series' recent extended episode featured a flash mob breaking out in the middle of the mall, dancing to the song Barbra Streisand by Duck Sauce. As is typical with flash mobs, it starts with just a few characters, and builds up until the floor of the mall is covered in dancers and the whole thing ends up on YouTube, Facebook, Tumblr and Twitter.Continue reading...
sports in the spotlight
Posted by Shirley Brady on April 22, 2011 02:30 PM
Tapping into the interest in the NBA Playoffs, the First Lady promotes basketball as a fun way for families to say in shape — all in support of her Let's Move! healthy kids initiative.
Posted by Shirley Brady on April 19, 2011 03:00 PM
As part of the White House's new "Joining Forces" campaign to rally support for service members and their families, First Lady Michelle Obama, Dr. Jill Biden and Secretary of Labor Hilda Solis visited the Sears Distribution Center in Columbus, Ohio today.
As shown in the clip above, they applauded the retailer's ongoing commitment to the military, and a new "Permanent Change of Duty Station" policy that enhances the company's recruiting and HR programs that already support miltary service members and their families.Continue reading...
Posted by Shirley Brady on April 13, 2011 06:00 PM
President Obama unveils US budget plan to trim deficit, with $4 trillion in cuts over 12 years, keeping Medicare and Medicaid, and curbs on charity write-offs. The 2012 race in mind, Barack and Michelle Obama also plan to appear on Oprah's May 2nd show.
Apple's iPhone 5 said to be coming this summer, while do-not-track tool added to new Safari browser. Sony, meanwhile, lands top spot for consumer electronics in latest Harris Poll.
Barry Bonds found guilty of osbtruction of justice.
LeBron James bumps Kobe Bryant for the bestselling NBA jersey, as Bryant accused of anti-gay slur.
BP cleanup funds come under scrutiny.Continue reading...
no kidding around
Posted by Shirley Brady on March 10, 2011 05:30 PM
Barack Obama and Michelle Obama took to Facebook this week, not just as the President and First Lady of the United States, but as parents.
They released the above PSA on the White House's Facebook page to invite Facebookers to attend a first of its kind event — the March 10th White House conference on bullying, and particularly cyberbullying and digital bullying.
Check out the meeting, along with answers to questions posted on Facebook, below.Continue reading...