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point of purchase

As More Banks and Retailers Join Apple Pay, Samsung Steps Up to Compete

Posted by Catherine Straut on December 16, 2014 05:04 PM

Apple started the week off strong by reporting that the list of companies on the Apple Pay bandwagon has grown significantly over the past couple weeks. 

Some of the newcomers now supporting the mobile payments platform are SunTrust, Barclaycard and USAA, as well as ten new banks, including TD Bank North America and Commerce Bank, the New York Times reports. On Friday, Amway Center, the home of the Orlando Magic, will start accepting Apple Pay at many of its retail, food and beverage stands during games.

With these new additions, Apple claims it now supports the cards that represent about 90 percent of the US credit card purchase volume.Continue reading...

privacy alert

Facebook Updates Terms of Service as "Buy Now" Battle Heats Up with Twitter

Posted by Sheila Shayon on November 25, 2014 01:27 PM

Facebook’s privacy policies are like the weather—if don’t like them, just wait a few minutes and they’ll probably change.

The just-released set of updates includes a new interactive tutorial called “Privacy Basics,” in an attempt to clarify and simplify its Terms of Service to get more people to read and understand them—a hot button issue given its previous adventures in TOS-tweaking.

Scheduled to be implemented on Jan. 1, Facebook gave early access to the Washington Post's Switch blog, which commented that “Facebook rewrites its privacy policy so that humans can understand it," while Fortune's Tech blog said, “Facebook's privacy policy is clearer, but no less complicated.”Continue reading...

mobile commerce

Apple Chides Retailers Blocking Apple Pay and Flocking to CurrentC

Posted by Mark J. Miller on October 28, 2014 11:44 AM

When Rite Aid and CVS announced that they were going to disable Apple's mobile payments platform from use in their respective stores, it came as a surprise to the tech titan—an unpleasant one, to be sure.

Apple Pay only launched a week ago and had more than a million credit cards registered within its first 72 hours of existence, according to Reuters, while major retailers including Walmart and Starbucks declined to participate.

MasterCard has even integrated Pay into its new World Series-themed commercial (watch below) featuring Baseball Hall of Famer George Brett, the man who apparently inspired the hit song “Royals” by Lorde. Continue reading...

going mobile

Twitter Pitches Future as Broader Mobile Services Company

Posted by Sheila Shayon on October 23, 2014 12:29 PM

Making a move for more mobile dollars and presence, Twitter this week announced Fabric, a mobile app platform for developers, as it jockeys for position against rivals Facebook, Google and Yahoo.

CEO Dick Costolo introduced Fabric as "the future of mobile software development" at Flight, Twitter's mobile developer conference in San Francisco, where he also highlighted "a future that is built on a collection of fully integrated end-to-end services. It is entirely about you and your users, not us,"  according to Ad Age.Continue reading...

retail

Let Target Be Target: CMO Vows to Learn From Customers, Stay True to Brand

Posted by Dale Buss on October 20, 2014 02:44 PM

Target suffered its massive data breach almost a year ago, and you can bet the company is doing everything possible not to let a simliar incident spoil the just-dawning Christmas-shopping season, which is going to be challenging enough for retailers.

But there was something else that Target executives learned when the company was rocked by the cyberhack: Time had passed by their brand, not just their digital-security procedures. And in the "surrender or fight" season they experienced with that epiphany, the retailer's top marketer said, they believe they set in place the pieces for a brand renaissance.

Speaking at the ANA Masters of Marketing conference last week in Orlando, Target CMO Jeff Jones impressed the audience with his frank discussion about what the company learned about its brand in the midst (and wake) of the data breach.Continue reading...

mobile commerce

Apple Pay Launches Without Starbucks and Walmart

Posted by Sheila Shayon on October 20, 2014 11:17 AM

As CEO Tim Cook said last week, "We believe Apple Pay is going to be huge” and will "transform mobile payments.”  And the big day is here.

Apple Pay debuted Monday to more than 10 million iPhone 6 and 6 Plus owners. Apple has lined up over 220,000 retailers including Staples, RadioShackMcDonald's, Macy's, Chevron gas stations, Walgreens and Panera Bread that will accept payment, and Visa, MasterCard and American Express plus more than 500 banks including Bank of America and Citi are on board. 

While Google's Wallet met with resistance and was blocked by wireless carriers, Apple took some of the best features of Google’s model and simplified it by seamlessly integrating hardware and software.Continue reading...

mobile marketing

Starbucks Wishes You a Digital Holiday and a Mobile New Year

Posted by Sheila Shayon on October 17, 2014 11:08 AM

Starbucks is on a tear, unveiling a “roadmap of innovations” to “further transform and elevate the Starbucks Experience in Holiday 2014 and beyond.”

Top of the list: Pay Ahead, a US-only mobile order and payment program that will be available nationwide by the end of 2015, starting in Portland, Oregon, in the fourth quarter.  

The coffee giant (up 22% on Interbrand's Best Global Brands this year) is targeting its mobile-first messaging at its core millennial customer base, who prefers to order on a smartphone, and appreciates incentives in the Starbucks customer rewards program mobile app such as free beverages.

About 15% of all Starbucks purchases are made with mobile devices, and many brands are lining up to sign up in the mobile payment app arena. Dunkin' Donuts rolled out its mobile payment app in 2012, and both Taco Bell and McDonald’s are working on proprietary apps.Continue reading...

mobile commerce

Twitter Tests Mobile Payments Ahead of Apple Pay Launch

Posted by Sheila Shayon on October 13, 2014 12:51 PM

Twitter is ready to enable simple person-to-person money transfers—but only in France, in what will be a closely-watched experiment.

Groupe BPCE is partnering with Twitter on the service, enabled by its S-Money mobile payments unit, which is open to French residents whether they're customers of the bank or not.

Billed as "instant, free and secure," the partnership "offers Twitter users in France a new way to send each other money, irrespective of their bank and without having to enter the beneficiary's bank details, with a simple tweet," Nicolas Chatillon, chief executive of S-Money, BPCE's mobile payments unit, said in a statement.Continue reading...

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