Posted by Sheila Shayon on December 3, 2013 03:53 PM
Cyber Monday sales set a new one-day record for online shopping yesterday with an increase of 20 percent over 2012, while mobile sales increased 55 perent year-over-year and now account for more than 17 percent of total online sales for Cyber Monday.
Walmart, Amazon and eBay were the day's big winners, as Walmart.com quickly sold out of its entire stock of PlayStation 4 and Xbox One consoles, with CEO Joel Anderson proclaiming, "There's no way ... that it won't finish as our biggest Cyber Monday ever," according to USA Today. "I think 2013 will be remembered as the year online went mobile."
Amazon offered half-off Mattel and Fisher-Price products, 46 percent off a Canon digital camera and 65 percent off men and women’s cashmere, while eBay promoted more than 80 percent off diamond stud earrings.
Most consumers accessed the deals via tablets, while mobile phones were used most for browsing. Tablets accounted for 12 percent of purchases versus 5.5 percent from smartphones.Continue reading...
Posted by Sheila Shayon on December 2, 2013 04:52 PM
It’s tricky to find consensus on the success of this weekend’s spending, but one thing is a fact—Black Friday marked the first billion-dollar-plus day of this year’s holiday shopping season.
Accorind to comScore, consumers spent $1.2 billion online, with sales up 18.9 percent this year from last as retailers pushed their open hours from Friday to Thanksgiving day.
"Consumers appear to have responded to retailers' strong push to get them in the stores and online early this year," Shawn DuBravac, CEA chief economist and senior director of research, told USA Today. "The dust is still settling, but early indications point to a weekend of record-breaking online sales and a healthy appetite for key tech products."
ShopperTrak reports that sales were off 13.2 percent on Black Friday, but with more stores open earlier on Thanksgiving this year, and for longer hours, the combined sales of Thursday and Friday were actually up 2.3 percent over the same two days last year. Still, a more somber take from the National Retail Federation puts the weekend spend at about $1.7 billion less than in 2012. “There are some economic challenges that many Americans still face,” Matthew Shay, CEO, NRF, told the New York Times. “So in general terms, many are intending to be a little bit more conservative with their budgets.”Continue reading...
Posted by Mark J. Miller on November 21, 2013 11:28 AM
Google Wallet was ostensibly created so that consumers didn’t have to carry around their loyalty cards, credit cards, gift cards, and cash in their actual wallets.
But in a move that perhaps indicates that consumers aren't quite comfortable enough yet with mobile payments, Google has introduced the Google Wallet debit card. The card allows users to pay for goods at shops that accept MasterCard and withdraw cash from an ATM—all with funds from their Google Wallet account.
The goal, AllThingsD notes, is to “mainly appeal to a subset of Google Wallet users who have had money transferred to them from another Google Wallet user and don’t want to wait a couple of days for the money to appear in their bank account.” For instance, users of Square Cash, the money-transferring spinoff of its mobile-payments parent, have to wait two or three days before funds appear in their account. There is also no monthly or annual fees associated with the Google card.Continue reading...
Posted by Sheila Shayon on October 23, 2013 03:32 PM
eBay is cleaning up its act and making the site a more personal space to shop with new features focused on curation of collections, and lending a more personal feel with user profiles and seller "storefronts."
Borrowing from Etsy and Pinterest, users can now create product boards attached to eBay listings to follow those with like-minded tastes.
"We've got 500 million active listings at any given time. It's an amazing amount of inventory, but the fact is you've got to find the stuff you want," Richelle Parham, eBay CMO, told Advertising Age. "What's phenomenal about eBay is we make those moments of inspiration instantly shoppable."
A campaign geared toward informing consumers about the new features through online videos features curators including blogger Joy Cho.Continue reading...
Posted by Sheila Shayon on October 21, 2013 12:27 PM
As more print brands succumb to the realities of digital, consumers are increasingly looking for more ways to engage with content and have shareable experiences.
So in the November issue of HGTV magazine, readers will encounter the brand's usual "High/Low List" in an all-new way: with the ability to buy items right off the page and share their purchases with friend on social media via the Digimarc Discover app.
Previously, MasterCard teamed up with Wired magazine to enable direct purchases from within the brand's digital edition.Continue reading...
Posted by Mark J. Miller on October 9, 2013 07:07 PM
Readers often come across products while reading stories about them, garnering interest and and intent to buy—eventually. But now Wired magazine has teamed up with MasterCard to make the page-to-purchase process and instant shopping satisfaction.
Starting with the November tablet edition of Wired, which becomes available Oct. 15, readers will be able to simply click on products within the magazine’s content and dump it into a single shopping cart for purchasing, according to a press release. MasterCard’s technology for the effort is appropriately named ShopThis! and MasterPass.Continue reading...
Posted by Sheila Shayon on September 26, 2013 11:33 AM
How does a 42-year-old brand stay cool in a Millennial-driven, digitized consumer market?
That's a question that many retailers face today, but Urban Outfitters already has a plan, including a social-designed app and updated rewards program.
The app taps into a user's social networks and allows them to accrue rewards points for everytime they mention Urban Outfitters on Twitter or Instagram. The app also credits those who respond to in-app promotions with additional perks including first access to new merchandise, concert tickets and product sales.
The new mobile-centric platform is a risky, but required gamble. “It’s extremely sensitive,” senior marketing manager Moira Gregonis told Bloomberg Businessweek. “I don’t think anyone really likes to be marketed to, and as a brand, we don’t want to be pushy.”Continue reading...
Posted by Sheila Shayon on September 20, 2013 07:03 PM
MasterCard is continuing its transformation from a B2B company to a digital firm as it focuses on social interactions to better understand customers and clients, moving from consumer-facing conversation to outright engagement.
After the successful launch of their Conversation Suite in May, “a real-time focus group” that tracks all mentions of MasterCard and the competition with results displayed on a giant 40 ft. LED screen, the financial services brand is launching The Engagement Bureau, the next iteration of the brand’s news sharing platform.
Along with a redesigned Cashless Pioneers Blog, the revamped newsroom will focus on creating a conversation place and publishing hub for the brand. The newsroom now features real-time tweets that populate at the bottom of the page where all news released by the company will be housed.Continue reading...