brand news

Brands to Watch: Bing, BP, Pizza Hut, Zipcar and more

Posted by Caroline Smith on December 15, 2010 05:00 PM

Brands to Watch

American Express helps New York's Ellis Island.

Bing adds features, reports 90 million users and edges Google and Yahoo for November.

BP sued with eight other firms over Gulf oil spill by US justice department, flagged in new WikiLeaks cable.

Coke Zero taps Ogilvy for global creative work.

E! and sibling Comcast cable networks vote to join Writers Guild.Continue reading...


Brands Get A Piece Of Tron

Posted by Abe Sauer on December 13, 2010 05:30 PM

The lasting "legacy" in this week's upcoming release of Tron: Legacy may be its marketing tie-ins. Brandcameo has already looked at the Ducati, Apple, Coors and Motorola product placements onscreen. But offscreen, there is far more to Tron's marketing partnerships, thanks to a raft of licensing deals. Far, far more.Continue reading...

brand news

In the News: AT&T, BP, P&G, Virgin

Posted by Dale Buss on December 7, 2010 09:00 AM

In the News

AGL to buy Nicor in huge natural-gas deal.

AT&T deals with failing grade by Consumer Reports.

Bank of America tops mobile banking apps in new study.

BP weighs sale of North Sea assets to help pay for Gulf clean-up.

Bright Food of China nears purchase of GNC.

DecorMyEyes Google-abuser arrested as Google boosts "nicer" advertisers.Continue reading...

brand news

Brands to Watch: Amazon, FIFA, Groupon and more

Posted by Caroline Smith on December 1, 2010 05:00 PM

Brands to Watch

Amazon booted WikiLeaks off its servers following political pressure, the whistleblowing site confirmed on Twitter. Bank of America, meanwhile, grapples with rumors it's next on the WikiLeaks hotseat as Julian Assange sets sights on corporate reputations.

Apple's iPhone takes top spot in US smartphone market.

Bloomberg's annual World AIDS Day breakfast disrupted by activist bagel protest.

EU proposes end to branded cigarettes.

USA makes final pitch (incl. Morgan Freeman, Bill Clinton) to host 2022 FIFA World Cup.

Google Doodles expand to mobile; clamps down on business trolling.

Groupon expands in Asia with three acquisitions ahead of Google deal.Continue reading...

brand news

Brands to Watch: Issuu, Nokia, WikiLeaks and more

Posted by Caroline Smith on November 24, 2010 05:30 PM

Brands to Watch

Best Buy sets terms for Black Friday Twitter contest.

BP marks return to deep water with Egypt gas discovery.

CNN Heroes event draws cause-marketing crowd.

DuPont sues cleaning products company over Teflon trademark.

H&M acquires rest of Cheap Monday brand owner.

HarperCollins, Gawker resolve lawsuit over Sarah Palin’s memoir.

Issuu gives up on Apple app store after three rejections.Continue reading...

brand news

Brands to Watch: Adobe, Ford, RIM and more

Posted by Shirley Brady on November 16, 2010 06:30 PM

Brands to Watch

Adobe's CEO has fighting words for Apple.

Andy Warhol foundation beats lawsuit alleging rigged fakes.

Apple (Beatle's Apple) and EMI CEOs hammered out today's iTunes deal in two hours, reports the Wall Street Journal, as all 17 newly available Beatles albums enter the top 100 iTune sales on day one.

Bank of America, Wells Fargo and JPMorgan Chase agree to hold off on foreclosures.

BlackBerry-maker RIM says its PlayBook is 3x faster than Apple's iPad.

Corona signs tennis net branding deal for ATP world tour.

Ford UK shifts marketing focus to branded entertainment.Continue reading...

brand news

Brands to Watch: Comcast, Diesel, Virgin America and more

Posted by Caroline Smith on November 15, 2010 05:30 PM

Brands to Watch

Apple, poised for record-breaking sales quarter, ignites guessing game ahead of iTunes-related announcement.

AstraZeneca reportedly looks to unload unit for $2 billion.

BP attracts investment from T. Boone Pickens.

Comcast plans iPad app as top digital executive, Amy Banse, is tapped to head up Comcast/NBC Universal investment fund in Silicon Valley and top lobbyist David Cohen pushes for "self-regulation" of the Internet.

Diesel's racy ad shoot shocks law school library.

Digg's former CEO Jay Adelson lands at SimpleGeo.

EMC buys data storage rival Isilon for $2.4 billion.

Facebook, now the #3 Web company, is integrated into Microsoft Office.

FedEx, PG&E and Nissan seek U.S. government subsidies for electric vehicles.Continue reading...

brand news

In the News: eBay, Fox, GE, Viacom

Posted by Dale Buss on November 1, 2010 09:00 AM

In the News

3M balances old and new, inside and outside as it diversifies.

AIG is ready to repay $37 billion in taxpayer bailout money.

AOL adds human touch to homepage.

Apple sues Motorola over smart-phone patents. 

Audi plans to add diesels to more vehicles.

BlackBerry services can continue in India.Continue reading...

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