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brand news

In the News: Facebook, Hasbro, Naked Cowboy

Posted by Dale Buss on October 7, 2010 09:00 AM

In the News

ABC News receives unusual grant from Gates Foundation for covering international health.

American Airlines, British Airways and Iberia Airlines launch a transatlantic joint venture.

Apple readies an iPhone for Verizon; separately, Motorola sues Apple over mobile patents.

Cisco and Logitech separately introduce gear to improve computer interfaces with home televisions. 

Facebook launches groups to address the social network's "biggest problem."

Gap's new logo draws widespread criticism (and fake Twitter feed).

GE plans to buy oilfield-equipment firm Dresser as part of an acxquisition binge.Continue reading...

brand news

In the News: Gap, Mercedes, News Corp.

Posted by Dale Buss on October 6, 2010 09:00 AM

In the News

Amazon's competition heats up.

CBS touts upscale viewership early in new U.S. TV season.

EA Sports’ viral campaign features NBA star Steve Nash.

Eebee takes on baby video market.

Gap ditches its classic square logo.

GE is buying Dresser for $3 billion.

Google adds New York state to roster of education partners.Continue reading...

China Confounds, Tantalizes Multinational Corporations

Posted by Barry Silverstein on August 31, 2010 12:30 PM

China is a hotbed of economic activity, with an enormous consumer population ready and willing to buy. Yet, as we've reported, sometimes it seems as if China's consumers are becoming less receptive as brands bombard them with new product launches.

Still, companies looking to expand can't help but look to China. Apple, for example, will open 25 stores in China by the end of 2011, primarily to sell its iPhone. The company expects to release its iPhone 4 by the end of this year in China. Sony Ericsson just announced its first smartphone for the Chinese market, in partnership with China Mobile.

In fact, China's mobile market is so tantalizing that it could become the stage for a comeback of sorts for Motorola, the flagging maker of mobile handsets.Continue reading...

brand news

In the News: AIG, Ford + more

Posted by Dale Buss on August 31, 2010 09:00 AM

Brands in the news:

* AIG's sale of Taiwan unit is on the brink of collapse.

* Autodesk will reintroduce its AutoCAD design software for Macs.

* Capital One is preparing customers for end of Chevy Chase Bank name.

* The Emmy Awards may eliminate miniseries and other “long-form” categories after HBO cleaned up (yet again) this year.

* Exelon is buying John Deere's wind energy unit for $900 million.

* Ford sets its sights on India as a market for sales and a hub for technological innovation.Continue reading...

brand news

Brands to Watch: AIG, BP, J&J + more

Posted by Shirley Brady on August 23, 2010 05:00 PM

* AIG pays back $4 billion of its US loan.

* BlackBerry and India may resolve their differences as early as next week.

* Barneys finally hired a CEO, after two years without one.

* BP, continuing work on its broken pipe, is slammed by Brad Pitt in Spike Lee's HBO documentary debuting tonight.

* Boeing expects more than $2 billion in U.S. military satellite sales.

* Fujitsu is "very actively" seeking acquisitions, according to its president.

* J&J recalls contact lenses in Asia and Europe.Continue reading...

fashion therapy

Jean Therapy: Mid-Price Denim Makes a Comeback

Posted by Barry Silverstein on August 13, 2010 11:30 AM

It's mid-price jeans that may be on the cutting edge of an economic recovery that, at the moment, is meager at best. On Monday, an ad campaign (take a peek above) will break for Lee Premium Select, a line of men's jeans that will sell for around $42 a pair. That price point is between basic jeans and designer jeans.

The time seems to be right for mid-price jeans, as shoppers search for quality products that represent value. Lee Premium Select joins other mid-price jeans in the category, including Dickies, 1969 (sold by Gap), and Levi's.

The celeb endorsing the new Lee Premium Select line is Mike Rowe, who has been a veritable commercial powerhouse lately. Rowe, star of the Discovery Channel's Dirty Jobs television show, is the spokesperson in a series of ads for Ford. He also pitches Caterpillar, W. W. Grainger, and Motorola.Continue reading...

brand news

Brands to Watch: BlackBerry/Saudi Deal; Ellison Blasts H-P for Hurd Ouster

Posted by Shirley Brady on August 9, 2010 06:30 PM

• Add India and Germany (but not Oman) to the list of countries giving Research in Motion a hard time about BlackBerry security, as RIM reportedly reaches an agreement with the government of Saudi Arabia.

H-P's slide on the New York Stock Exchange today was its worst in six years, as Oracle chief Larry Ellison denounced Hurd's ouster, which is being questioned on Wall Street. Reuters asks: What does this mean for "The HP Way"?

Google and Verizon's net neutrality proposal today is parsed in Salon, Wired, NYT, TechCrunch, AllThingsD, and beyond, while the Wall Street Journal examines Google's seven-page internal memo "agonizing" over privacy and advertising.

LeBron James' Miami Heat debut isn't generating a rush for tickets due to team's real-time sales.

Lowe's settles a class action suit over defective drywall with $6.5 million in customer gift cards.Continue reading...

brand news

In the News: BP, AOL, Cartier, Google

Posted by Shirley Brady on August 4, 2010 02:00 PM

BP says it has plugged the spill in the Gulf, earning White House accolades now that three-quarters of the spilled oil is now gone. Still, work remains.

AOL reported a $1 billion loss for the second quarter.

Cartier is suing Hautelook over the alleged sale of inferior quality (read: secondhand) goods.

Forbes is selling its Investopedia site to ValueClick for $42 million.

Google is loosening restrictions on using brand names in its lucrative European advertising business, putting the onus on retailers to protect their trademarks online.Continue reading...

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