Posted by Dale Buss on November 1, 2010 09:00 AM
3M balances old and new, inside and outside as it diversifies.
AIG is ready to repay $37 billion in taxpayer bailout money.
AOL adds human touch to homepage.
Apple sues Motorola over smart-phone patents.
Audi plans to add diesels to more vehicles.
BlackBerry services can continue in India.Continue reading...
Posted by Shirley Brady on October 12, 2010 10:00 AM
Motorola has unveiled its first TV ad campaign of the year, with new TV spots and related print ads promoting its DEFY smartphone, which runs on the Android operating system.
Perhaps inspired by Hot Chip's Ready for the Floor, the campaign asks "Are you ready to be dancefloor proof?" and other lifestyle-related questions to emphasize the handset's "life-proof" (and nightlife-proof) durability.
More on the campaign — which will screen in U.K. cinemas starting Friday before running on TV and expanding to other markets — on Brand Republic.
Posted by Dale Buss on October 7, 2010 09:00 AM
ABC News receives unusual grant from Gates Foundation for covering international health.
American Airlines, British Airways and Iberia Airlines launch a transatlantic joint venture.
Apple readies an iPhone for Verizon; separately, Motorola sues Apple over mobile patents.
Cisco and Logitech separately introduce gear to improve computer interfaces with home televisions.
Facebook launches groups to address the social network's "biggest problem."
Gap's new logo draws widespread criticism (and fake Twitter feed).
GE plans to buy oilfield-equipment firm Dresser as part of an acxquisition binge.Continue reading...
Posted by Dale Buss on October 6, 2010 09:00 AM
Amazon's competition heats up.
CBS touts upscale viewership early in new U.S. TV season.
EA Sports’ viral campaign features NBA star Steve Nash.
Eebee takes on baby video market.
Gap ditches its classic square logo.
GE is buying Dresser for $3 billion.
Google adds New York state to roster of education partners.Continue reading...
Posted by Barry Silverstein on August 31, 2010 12:30 PM
China is a hotbed of economic activity, with an enormous consumer population ready and willing to buy. Yet, as we've reported, sometimes it seems as if China's consumers are becoming less receptive as brands bombard them with new product launches.
Still, companies looking to expand can't help but look to China. Apple, for example, will open 25 stores in China by the end of 2011, primarily to sell its iPhone. The company expects to release its iPhone 4 by the end of this year in China. Sony Ericsson just announced its first smartphone for the Chinese market, in partnership with China Mobile.
In fact, China's mobile market is so tantalizing that it could become the stage for a comeback of sorts for Motorola, the flagging maker of mobile handsets.Continue reading...
Posted by Dale Buss on August 31, 2010 09:00 AM
Brands in the news:
* AIG's sale of Taiwan unit is on the brink of collapse.
* Autodesk will reintroduce its AutoCAD design software for Macs.
* Capital One is preparing customers for end of Chevy Chase Bank name.
* The Emmy Awards may eliminate miniseries and other “long-form” categories after HBO cleaned up (yet again) this year.
* Exelon is buying John Deere's wind energy unit for $900 million.
* Ford sets its sights on India as a market for sales and a hub for technological innovation.Continue reading...
Posted by Shirley Brady on August 23, 2010 05:00 PM
* AIG pays back $4 billion of its US loan.
* BlackBerry and India may resolve their differences as early as next week.
* Barneys finally hired a CEO, after two years without one.
* BP, continuing work on its broken pipe, is slammed by Brad Pitt in Spike Lee's HBO documentary debuting tonight.
* Boeing expects more than $2 billion in U.S. military satellite sales.
* Fujitsu is "very actively" seeking acquisitions, according to its president.
* J&J recalls contact lenses in Asia and Europe.Continue reading...
Posted by Barry Silverstein on August 13, 2010 11:30 AM
It's mid-price jeans that may be on the cutting edge of an economic recovery that, at the moment, is meager at best. On Monday, an ad campaign (take a peek above) will break for Lee Premium Select, a line of men's jeans that will sell for around $42 a pair. That price point is between basic jeans and designer jeans.
The time seems to be right for mid-price jeans, as shoppers search for quality products that represent value. Lee Premium Select joins other mid-price jeans in the category, including Dickies, 1969 (sold by Gap), and Levi's.
The celeb endorsing the new Lee Premium Select line is Mike Rowe, who has been a veritable commercial powerhouse lately. Rowe, star of the Discovery Channel's Dirty Jobs television show, is the spokesperson in a series of ads for Ford. He also pitches Caterpillar, W. W. Grainger, and Motorola.Continue reading...