brand news

In the News: CES, Ikea, Motorola and more

Posted by Dale Buss on January 4, 2011 09:00 AM

In the NewsAmazon steps up European expansion plans.

Australia floods will impact global steel industry.

Barnes & Noble sees holiday sales growth from Nook e-reader.

Borders meets with publishers to discuss the US bookseller's future.

Coca-Cola takes nuanced approach in India.

Consumer Electronics Association annual CES show prepares to open with latest tablets and more.Continue reading...

tech wars

Motorola: CES Buzz You Won't Bee Leave

Posted by Shirley Brady on December 23, 2010 01:00 PM

Motorola is teasing its plans for CES next month with a video, above, that aims to build buzz for its tablets with the original buzz-maker: a bumblebee. It's a none-too-subtle allusion to Motorola's integration of the new Android OS, Honeycomb — and a little jab at Apple's iPad and Samsung's Galaxy Tab.

brand news

In the News: Bank of America, HP, NFL and more

Posted by Dale Buss on December 22, 2010 09:00 AM

In the News

Apple attacked by Calpers for the way it handles board elections.

Amazon tops charts of online retailers in UK for customer satisfaction.

American Express returns to the NBA.

Bank of America confirmed as WikiLeaks target, as banks deal with bad press over alleged foreclosure break-ins.

CarMax profits rise on stronger wholesale auto sales.

Dollar Tree and other dollar chains shine this holiday season.Continue reading...

brand news

Brands to Watch: Bing, BP, Pizza Hut, Zipcar and more

Posted by Caroline Smith on December 15, 2010 05:00 PM

Brands to Watch

American Express helps New York's Ellis Island.

Bing adds features, reports 90 million users and edges Google and Yahoo for November.

BP sued with eight other firms over Gulf oil spill by US justice department, flagged in new WikiLeaks cable.

Coke Zero taps Ogilvy for global creative work.

E! and sibling Comcast cable networks vote to join Writers Guild.Continue reading...


Brands Get A Piece Of Tron

Posted by Abe Sauer on December 13, 2010 05:30 PM

The lasting "legacy" in this week's upcoming release of Tron: Legacy may be its marketing tie-ins. Brandcameo has already looked at the Ducati, Apple, Coors and Motorola product placements onscreen. But offscreen, there is far more to Tron's marketing partnerships, thanks to a raft of licensing deals. Far, far more.Continue reading...

brand news

In the News: AT&T, BP, P&G, Virgin

Posted by Dale Buss on December 7, 2010 09:00 AM

In the News

AGL to buy Nicor in huge natural-gas deal.

AT&T deals with failing grade by Consumer Reports.

Bank of America tops mobile banking apps in new study.

BP weighs sale of North Sea assets to help pay for Gulf clean-up.

Bright Food of China nears purchase of GNC.

DecorMyEyes Google-abuser arrested as Google boosts "nicer" advertisers.Continue reading...

brand news

Brands to Watch: Amazon, FIFA, Groupon and more

Posted by Caroline Smith on December 1, 2010 05:00 PM

Brands to Watch

Amazon booted WikiLeaks off its servers following political pressure, the whistleblowing site confirmed on Twitter. Bank of America, meanwhile, grapples with rumors it's next on the WikiLeaks hotseat as Julian Assange sets sights on corporate reputations.

Apple's iPhone takes top spot in US smartphone market.

Bloomberg's annual World AIDS Day breakfast disrupted by activist bagel protest.

EU proposes end to branded cigarettes.

USA makes final pitch (incl. Morgan Freeman, Bill Clinton) to host 2022 FIFA World Cup.

Google Doodles expand to mobile; clamps down on business trolling.

Groupon expands in Asia with three acquisitions ahead of Google deal.Continue reading...

brand news

Brands to Watch: Issuu, Nokia, WikiLeaks and more

Posted by Caroline Smith on November 24, 2010 05:30 PM

Brands to Watch

Best Buy sets terms for Black Friday Twitter contest.

BP marks return to deep water with Egypt gas discovery.

CNN Heroes event draws cause-marketing crowd.

DuPont sues cleaning products company over Teflon trademark.

H&M acquires rest of Cheap Monday brand owner.

HarperCollins, Gawker resolve lawsuit over Sarah Palin’s memoir.

Issuu gives up on Apple app store after three rejections.Continue reading...

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