brand news

Brands to Watch: Adobe, Ford, RIM and more

Posted by Shirley Brady on November 16, 2010 06:30 PM

Brands to Watch

Adobe's CEO has fighting words for Apple.

Andy Warhol foundation beats lawsuit alleging rigged fakes.

Apple (Beatle's Apple) and EMI CEOs hammered out today's iTunes deal in two hours, reports the Wall Street Journal, as all 17 newly available Beatles albums enter the top 100 iTune sales on day one.

Bank of America, Wells Fargo and JPMorgan Chase agree to hold off on foreclosures.

BlackBerry-maker RIM says its PlayBook is 3x faster than Apple's iPad.

Corona signs tennis net branding deal for ATP world tour.

Ford UK shifts marketing focus to branded entertainment.Continue reading...

brand news

Brands to Watch: Comcast, Diesel, Virgin America and more

Posted by Caroline Smith on November 15, 2010 05:30 PM

Brands to Watch

Apple, poised for record-breaking sales quarter, ignites guessing game ahead of iTunes-related announcement.

AstraZeneca reportedly looks to unload unit for $2 billion.

BP attracts investment from T. Boone Pickens.

Comcast plans iPad app as top digital executive, Amy Banse, is tapped to head up Comcast/NBC Universal investment fund in Silicon Valley and top lobbyist David Cohen pushes for "self-regulation" of the Internet.

Diesel's racy ad shoot shocks law school library.

Digg's former CEO Jay Adelson lands at SimpleGeo.

EMC buys data storage rival Isilon for $2.4 billion.

Facebook, now the #3 Web company, is integrated into Microsoft Office.

FedEx, PG&E and Nissan seek U.S. government subsidies for electric vehicles.Continue reading...

brand news

In the News: eBay, Fox, GE, Viacom

Posted by Dale Buss on November 1, 2010 09:00 AM

In the News

3M balances old and new, inside and outside as it diversifies.

AIG is ready to repay $37 billion in taxpayer bailout money.

AOL adds human touch to homepage.

Apple sues Motorola over smart-phone patents. 

Audi plans to add diesels to more vehicles.

BlackBerry services can continue in India.Continue reading...

mobile brands

Motorola Defy Loves the Nightlife

Posted by Shirley Brady on October 12, 2010 10:00 AM

Motorola has unveiled its first TV ad campaign of the year, with new TV spots and related print ads promoting its DEFY smartphone, which runs on the Android operating system.

Perhaps inspired by Hot Chip's Ready for the Floor, the campaign asks "Are you ready to be dancefloor proof?" and other lifestyle-related questions to emphasize the handset's "life-proof" (and nightlife-proof) durability.

More on the campaign — which will screen in U.K. cinemas starting Friday before running on TV and expanding to other markets — on Brand Republic.

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brand news

In the News: Facebook, Hasbro, Naked Cowboy

Posted by Dale Buss on October 7, 2010 09:00 AM

In the News

ABC News receives unusual grant from Gates Foundation for covering international health.

American Airlines, British Airways and Iberia Airlines launch a transatlantic joint venture.

Apple readies an iPhone for Verizon; separately, Motorola sues Apple over mobile patents.

Cisco and Logitech separately introduce gear to improve computer interfaces with home televisions. 

Facebook launches groups to address the social network's "biggest problem."

Gap's new logo draws widespread criticism (and fake Twitter feed).

GE plans to buy oilfield-equipment firm Dresser as part of an acxquisition binge.Continue reading...

brand news

In the News: Gap, Mercedes, News Corp.

Posted by Dale Buss on October 6, 2010 09:00 AM

In the News

Amazon's competition heats up.

CBS touts upscale viewership early in new U.S. TV season.

EA Sports’ viral campaign features NBA star Steve Nash.

Eebee takes on baby video market.

Gap ditches its classic square logo.

GE is buying Dresser for $3 billion.

Google adds New York state to roster of education partners.Continue reading...

China Confounds, Tantalizes Multinational Corporations

Posted by Barry Silverstein on August 31, 2010 12:30 PM

China is a hotbed of economic activity, with an enormous consumer population ready and willing to buy. Yet, as we've reported, sometimes it seems as if China's consumers are becoming less receptive as brands bombard them with new product launches.

Still, companies looking to expand can't help but look to China. Apple, for example, will open 25 stores in China by the end of 2011, primarily to sell its iPhone. The company expects to release its iPhone 4 by the end of this year in China. Sony Ericsson just announced its first smartphone for the Chinese market, in partnership with China Mobile.

In fact, China's mobile market is so tantalizing that it could become the stage for a comeback of sorts for Motorola, the flagging maker of mobile handsets.Continue reading...

brand news

In the News: AIG, Ford + more

Posted by Dale Buss on August 31, 2010 09:00 AM

Brands in the news:

* AIG's sale of Taiwan unit is on the brink of collapse.

* Autodesk will reintroduce its AutoCAD design software for Macs.

* Capital One is preparing customers for end of Chevy Chase Bank name.

* The Emmy Awards may eliminate miniseries and other “long-form” categories after HBO cleaned up (yet again) this year.

* Exelon is buying John Deere's wind energy unit for $900 million.

* Ford sets its sights on India as a market for sales and a hub for technological innovation.Continue reading...

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