Posted by Dale Buss on January 30, 2014 09:26 AM
Google sells Motorola to Lenovo for $2.9 billion but is keeping patents, as company wins from Super Bowl-advertising activity on web.
Facebook reports 64 percent jump in fourth-quarter revenue thanks to continued growth in advertising on mobile.
Nintendo tries to save its gaming kingdom but still rules out smartphones.
Apple restructure of website may point to new Apple TV focus.
Delta Airlines goes Eighties in latest creative safety video.
Dow Chemical defends spinoff strategy.
Fiat Chrysler Automobiles scraps dividend and gives glum outlook for Europe and Brazil.Continue reading...
Posted by Dale Buss on January 2, 2014 09:01 AM
Snapchat and Skype suffer major security breaches.
Fiat buys rest of Chrysler from UAW and won't do IPO.
Revlon pulls out of China.
Airbus Group rebrand takes off.
Apple denies claims it's cooperating with NSA.
Berkshire Hathaway fails to post customary growth.
Boeing creates tensions within union by important vote on Friday.
Cracker Barrel says it's not for sale.
FedEx faces legal assault over cigarettes sent to New Yorkers.
Ford adds solar cells to recharge electric concept car and retains title as top-selling US car brand.Continue reading...
Posted by Sheila Shayon on December 3, 2013 03:53 PM
Cyber Monday sales set a new one-day record for online shopping yesterday with an increase of 20 percent over 2012, while mobile sales increased 55 perent year-over-year and now account for more than 17 percent of total online sales for Cyber Monday.
Walmart, Amazon and eBay were the day's big winners, as Walmart.com quickly sold out of its entire stock of PlayStation 4 and Xbox One consoles, with CEO Joel Anderson proclaiming, "There's no way ... that it won't finish as our biggest Cyber Monday ever," according to USA Today. "I think 2013 will be remembered as the year online went mobile."
Amazon offered half-off Mattel and Fisher-Price products, 46 percent off a Canon digital camera and 65 percent off men and women’s cashmere, while eBay promoted more than 80 percent off diamond stud earrings.
Most consumers accessed the deals via tablets, while mobile phones were used most for browsing. Tablets accounted for 12 percent of purchases versus 5.5 percent from smartphones.Continue reading...
Posted by Dale Buss on December 3, 2013 09:13 AM
Amazon finds sales-tax challenge rejected by US Supreme Court as it opens holiday pop-up shops in malls across America.
Facebook adds more "news" to news feed as site proves its worth to CPG marketers.
Chrysler posts 16 percent rise in November sales.
Apple buys Twitter-data tool.
Audi seeks edge over BMW in high-tech headlights.
BP could be spared hundreds of millions by court ruling.
Canon connects consumers with Santa.
Constellation Brands is alleged to mislead on US beer prices.
Cyber Monday blew past $2 billion in online sales.
Dow Chemical launches margin-boosting makeover and considers name change.
Enterprise launches loyalty points-doubling promotion.Continue reading...
Posted by Alicia Ciccone on November 27, 2013 09:23 AM
NHL makes NFL play with more unscripted programming, outdoor games—and concussion lawsuits.
Boston Market expects to see biggest Thanksgiving sales yet.
Burberry appeals China ban on trademark pattern.
Atlanta Braves see council approve $300 million, move to suburbs.
BlackBerry rolls out BBM social network.
Burger King expands presence in France.
Facebook tries to find balance with onslaught of sponsored posts.
Instagram is now publishing a new ad almost every day.
L'Oreal names new global CMO.
Louis Vuitton stunt in Moscow's Red Square doesn't go over well.Continue reading...
Posted by Mark J. Miller on November 25, 2013 05:58 PM
Americans replace 130 million mobile phones annually, and not even 10 percent of those get recycled. Even those consumers that try to hold out from snapping up new technology immediately find themselves practically begging their phones to fall apart so they can make the upgrade in good conscience.
Google-owned Motorola is aiming to help the problem with its modular smartphone project, Project Ara. The company has just signed a deal with a South Carolina 3D printing company to create a modular phone production platform that can be scaled for mass distribution. The pieces only need to be snapped into a a frame if and when an upgrade is needed.
The modular smartphones will allow consumers to decide what elements are most important to them. If it is the camera, for example, a higher-quality camera module can be bought and snapped into place. If it is a different kind of display, the consumer will have access to that as well. Information Week calls it “Lego-style customization.” Such a phone, of course, would mean that smartphone sales in general could go down and less phones would be wasted.Continue reading...
Posted by Barry Silverstein on November 20, 2013 12:41 PM
Holiday hysteria is officially upon us, and with it brings new attempts by brand marketers to break through the clutter, pitch new products, and attract the gift-buying public. And something intriguing is happening this year: Even online tech brands are reaching out to consumers via more traditional retail channels so they can serve up better customer experiences.
While most consumers may think of Google as the de facto standard search engine, the company is in fact as much into hardware as software; it owns smartphone-maker Motorola and also manufactures its own smartphones, tablets and laptops. These are products people need to see, feel, and play with_and that means the physical items need to be accessible.
Rather than enter the crowded retail store environment and compete for attention, Google's answer is to create its own environment in the form of Winter Wonderlab, not only a play on "Winter Wonderland" but also a unique pop-up store open for the holiday season in six locations: New York City, Paramus, NJ, Washington, DC, Chicago, Los Angeles, and Sacramento. Interestingly, except for the downtown New York location, the others are all located at malls run by Westfield. And no barges are involved in this seasonal experiential branding effort.Continue reading...
Posted by Dale Buss on November 12, 2013 09:24 AM
Samsung launches major soccer-based campaign for Galaxy 11 as new phase of its trial against Apple begins.
MillerCoors cans lime-flavored Miller Chill after poor sales.
Motorola plans lower-cost phone.
Anheuser-Busch endorses consumer reach of Facebook.
Coca-Cola vows to engage suppliers on "land grabbing."
Google relents on YouTube ad measurement and expands Glass features into music.
Kellogg runs into trouble with "distasteful tweet" in UK.
McDonald's plans broad attack on CPG coffee aisle.
Merck launches pet-diabetes campaign.Continue reading...