brands under fire
Posted by Sheila Shayon on September 17, 2013 07:07 PM
It’s pretty clear that Microsoft has more problems than just selling the products and software it makes. After posting—and pulling—seven amateur ads knocking Apple's design process, the company has drawn more negative attention to itself than its intended target.
Following the debut of Apple's latest iPhones last week, the company posted a series of short videos dubbed, "A fly on the wall in Cupertino," which featured several bumbling actors posing as Apple designers pitching the gold iPhone 5S and the plastic 5C to two people, arguably Tim Cook and Apple design chief Jony Ive. "You asked us to create the gold standard in iPhones," one actor says, "And it turns out... that is super hard."
The videos were quickly criticized for bad acting, low-budget production values, and worst of all, not being funny. Following the backlash, Microsoft pulled the videos, and a spokesperson told CNET that they were "intended to be a lighthearted poke at our friends from Cupertino," but "it was off the mark, and we've decided to pull it down."Continue reading...
Posted by Sheila Shayon on September 10, 2013 05:11 PM
The mobile industry's most highly anticipated event of the year has come and gone, leaving some innovation in its wake—but very little surprise.
Today's iPhone event at Apple's Cupertino, Calif. headquarters confirmed a handful of rumors that have been circulating for weeks: two iPhones, the upgraded 5S and the more affordable, plastic 5C. The colorful 5C, which is essentially the iPhone 5 in a plastic shell, is the company's first foray into a value-centric device—a metric that will lend itself well in important mobile markets like China and India.
Available globally on Sept. 20, the two new devices will grant the company access into markets where it has previously encountered obstacles, though Cook and his colleagues did not mention any specific deal with China Mobile, the country's largest mobile provider. They did, however, highlight several providers in Japan that will offer the new iPhones.
While more was revealed—additional details of iOS 7, updated camera functions, a new, faster processor chip—there was no mention of wearables, including Apple's eventual release of its rumored iWatch, leaving it more difficult to declare a winner in the latest mobile wars, especially between Apple and rival Samsung, which debuted its Galaxy Gear smartwatch and new Galaxy Note phablet last week.Continue reading...
Posted by Mark J. Miller on September 5, 2013 08:12 PM
Other smartphones can play up all the technical details of how fast they are and how much data they can hold, but Motorola’s Moto X seems to prefer to sell itself as a fashion accessory.
New York Fashion Week begins today, and besides fashion's top design houses, the Google-owned brand will also make its debut on the runway—in the hands of models. The brand has sponsored four designers—Hood by Air, Telfar, En Noir, and Rochambeau—that will show their newest spring lines on Sunday, and at least one of those shows will include an appearance by the Moto X, Ad Age reports.
Another Google device, Glass, has made it into the September issue of Vogue, but there's no word yet if the futuristic spectacles will appear on the runway.Continue reading...
Posted by Dale Buss on August 26, 2013 09:18 AM
Turner Broadcasting turns attention to 'Upwave' wellness network.
American Express ranks highest in credit-card customer satisfaction.
Toyota hustles to remedy low crash ratings.
Amgen buys Onyx for $10 billion in cancer drug play.
Duck Dynasty's calculated push into entertainment has turned out well.
ESPN returns Keith Olbermann today.
Facebook opts to dump physical gifts from platform.
GM eyes diesel option for new Colorado and Canyon light pickups and pays to make dealers' web sites better.
Gamestop wins from new Xbox and Play Station.
Hillshire Brands brings "spontaneous consumption" to meat aisle.
Hormel battles high pork-belly costs.Continue reading...
Posted by Dale Buss on August 2, 2013 09:17 AM
Walgreens opens training center for young workers with autism.
AT&T seeks warmer shopping experience at its stores.
Taco Bell tries building buzz by holding back on third Doritos Locos Tacos flavor.
American Express launches 13th "Unstaged" concert.
Apple still searches for new head of retail stores as ITC delays ruling in its import case against Samsung.
Avon says feds rejected its settlement offer in bribery probe.
Baxter found expense violations in China as Sanofi and AstraZeneca report new government scrutiny there.
Chick-fil-A surpasses KFC as top chicken QSR in US.Continue reading...
Posted by Mark J. Miller on July 4, 2013 03:09 PM
Motorola is about to turn out its first smartphone since being bought by Google last year for $13 billion. That alone has plenty intrigued about the new Moto X, but the company is aiming to gain more interest with its full-page ads set to run in The New York Times, the Wall Street Journal, and the Washington Post on July 4th.
In the ad, the company boldly proclaims that, “The first smartphone designed, engineered and assembled in the USA is coming,” Forbes reports. As The New York Times points out, the ad “looks a lot like an ad” run by Apple for its Mac Pro, which will be assembled in the US before the products hit the market later in 2013.Continue reading...
Posted by Dale Buss on July 3, 2013 09:15 AM
Lululemon sued by shareholder over sheer pants debacle.
Apple poaches YSL CEO Paul Deneve to run special projects.
Avon sells jewelry business at big loss.
Obamacare employer-penalty requirement is delayed for a year.
Audi tops premium auto brands in China satisfaction survey.
Auntie Anne's expands breakfast rollout.
BMW trims Mercedes-Benz sales lead in US.
CNN enjoys ratings boost.
Coca-Cola promotes Mexican soccer team in new campaign.
Dell sees pressure build on founder to contribute more of his wealth to buyout.Continue reading...
Posted by Alicia Ciccone on June 27, 2013 09:30 AM
Chanel is China's favorite luxury fashion brand, according to new report.
General Mills recasts Yoplait Greek yogurt with new agency, formula.
Smith & Wesson fourth-quarter earnings double on boosted sales.
21st Century Fox will hitch a ride on Team Sky's Tour de France uniforms.
Paula Deen hires crisis PR firm as sponsors continue to flee.
Facebook rolls out rainbow 'pride' emoji after DOMA decision.
FDA rejects four new tobacco products, exercising tobacco regulation for first time.
Intel has internal launch date for Pay-TV service.Continue reading...