brand strategy

Lenovo Aims to Build Global Tech Brand to Rival Samsung, Apple

Posted by Sheila Shayon on January 30, 2014 02:28 PM

Google’s mobile phone experiment has ended after just 22 months with the announcement that it sold Motorola's handset business to China's Lenovo Group for $2.91 billion. 

Following its $12.5 billion purchase of Motorola Mobility in 2012 to "supercharge Android," Google has uncharacteristically struggled to boost its market share in the mobile hardware business, with Motorola's global share of the smartphone market falling to about 1 percent in 2013. 

So while Google will retain Motorola's bank of 20,000 patents to be used to build up its successful Android brand, the aging brand's fate in hardware now lies in the hands of Lenovo—a little-known Chinese company that has been making some big moves in the tech world lately. In a blog post on the news, Motorola hailed Lenovo as its new brand steward.

“Lenovo has the expertise and track record to scale Motorola into a major player within the Android ecosystem,” Google CEO Larry Page wrote in a blog post about the sale. His sentiments are echoed by IDC analyst Ramon Llamas, who told the Wall Street Journal, "This gives Lenovo the all important foothold to get into North America.”Continue reading...

brand news

In the News: Google, Facebook, Nintendo and more

Posted by Dale Buss on January 30, 2014 09:26 AM

In the News

Google sells Motorola to Lenovo for $2.9 billion but is keeping patents, as company wins from Super Bowl-advertising activity on web.

Facebook reports 64 percent jump in fourth-quarter revenue thanks to continued growth in advertising on mobile.

Nintendo tries to save its gaming kingdom but still rules out smartphones.

Apple restructure of website may point to new Apple TV focus.

Delta Airlines goes Eighties in latest creative safety video.

Dow Chemical defends spinoff strategy.

Fiat Chrysler Automobiles scraps dividend and gives glum outlook for Europe and Brazil.Continue reading...

brand news

In the News: Snapchat, Fiat, Revlon and more

Posted by Dale Buss on January 2, 2014 09:01 AM

In the News

Snapchat and Skype suffer major security breaches.

Fiat buys rest of Chrysler from UAW and won't do IPO.

Revlon pulls out of China.

Airbus Group rebrand takes off.

Apple denies claims it's cooperating with NSA.

Berkshire Hathaway fails to post customary growth.

Boeing creates tensions within union by important vote on Friday.

Cracker Barrel says it's not for sale.

FedEx faces legal assault over cigarettes sent to New Yorkers.

Ford adds solar cells to recharge electric concept car and retains title as top-selling US car brand.Continue reading...

e-commerce

With Smartphones in Hand, Consumers Stretch Cyber Monday Sales to New Recond

Posted by Sheila Shayon on December 3, 2013 03:53 PM

Cyber Monday sales set a new one-day record for online shopping yesterday with an increase of 20 percent over 2012, while mobile sales increased 55 perent year-over-year and now account for more than 17 percent of total online sales for Cyber Monday.

Walmart, Amazon and eBay were the day's big winners, as Walmart.com quickly sold out of its entire stock of PlayStation 4 and Xbox One consoles, with CEO Joel Anderson proclaiming, "There's no way ... that it won't finish as our biggest Cyber Monday ever," according to USA Today. "I think 2013 will be remembered as the year online went mobile." 

Amazon offered half-off Mattel and Fisher-Price products, 46 percent off a Canon digital camera and 65 percent off men and women’s cashmere, while eBay promoted more than 80 percent off diamond stud earrings. 

Most consumers accessed the deals via tablets, while mobile phones were used most for browsing. Tablets accounted for 12 percent of purchases versus 5.5 percent from smartphones.Continue reading...

brand news

In the News: Amazon, Facebook, Chrysler and more

Posted by Dale Buss on December 3, 2013 09:13 AM

In the News

Amazon finds sales-tax challenge rejected by US Supreme Court as it opens holiday pop-up shops in malls across America.

Facebook adds more "news" to news feed as site proves its worth to CPG marketers.

Chrysler posts 16 percent rise in November sales.

Apple buys Twitter-data tool.

Audi seeks edge over BMW in high-tech headlights.

BP could be spared hundreds of millions by court ruling.

Canon connects consumers with Santa.

Constellation Brands is alleged to mislead on US beer prices.

Cyber Monday blew past $2 billion in online sales.

Dow Chemical launches margin-boosting makeover and considers name change.

Enterprise launches loyalty points-doubling promotion.Continue reading...

brand news

In the News: NHL, Boston Market, Burberry and more

Posted by Alicia Ciccone on November 27, 2013 09:23 AM

In the News

NHL makes NFL play with more unscripted programming, outdoor games—and concussion lawsuits.

Boston Market expects to see biggest Thanksgiving sales yet.

Burberry appeals China ban on trademark pattern.

Atlanta Braves see council approve $300 million, move to suburbs. 

BlackBerry rolls out BBM social network.

Burger King expands presence in France.

Facebook tries to find balance with onslaught of sponsored posts.

Instagram is now publishing a new ad almost every day.

L'Oreal names new global CMO.

Louis Vuitton stunt in Moscow's Red Square doesn't go over well.Continue reading...

mobile brands

With 3D Printing, Motorola's Project Ara Puts the Power to Build a Smartphone in Your Hand

Posted by Mark J. Miller on November 25, 2013 05:58 PM

Americans replace 130 million mobile phones annually, and not even 10 percent of those get recycled. Even those consumers that try to hold out from snapping up new technology immediately find themselves practically begging their phones to fall apart so they can make the upgrade in good conscience.

Google-owned Motorola is aiming to help the problem with its modular smartphone project, Project Ara. The company has just signed a deal with a South Carolina 3D printing company to create a modular phone production platform that can be scaled for mass distribution. The pieces only need to be snapped into a a frame if and when an upgrade is needed. 

The modular smartphones will allow consumers to decide what elements are most important to them. If it is the camera, for example, a higher-quality camera module can be bought and snapped into place. If it is a different kind of display, the consumer will have access to that as well. Information Week calls it “Lego-style customization.” Such a phone, of course, would mean that smartphone sales in general could go down and less phones would be wasted.Continue reading...

retail

Tech Giants Get Into the Holiday Game with Unique Take on Retail Experience

Posted by Barry Silverstein on November 20, 2013 12:41 PM

Holiday hysteria is officially upon us, and with it brings new attempts by brand marketers to break through the clutter, pitch new products, and attract the gift-buying public. And something intriguing is happening this year: Even online tech brands are reaching out to consumers via more traditional retail channels so they can serve up better customer experiences.

While most consumers may think of Google as the de facto standard search engine, the company is in fact as much into hardware as software; it owns smartphone-maker Motorola and also manufactures its own smartphones, tablets and laptops. These are products people need to see, feel, and play with_and that means the physical items need to be accessible.

Rather than enter the crowded retail store environment and compete for attention, Google's answer is to create its own environment in the form of Winter Wonderlab, not only a play on "Winter Wonderland" but also a unique pop-up store open for the holiday season in six locations: New York City, Paramus, NJ, Washington, DC, Chicago, Los Angeles, and Sacramento. Interestingly, except for the downtown New York location, the others are all located at malls run by Westfield. And no barges are involved in this seasonal experiential branding effort.Continue reading...

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