brand vs. brand
Posted by Brandchannel Staff on September 12, 2012 09:44 PM
Google's DROID RAZR M full-screen phone made its full-on debut with a new TV commercial airing tonight in the US. It's available starting Thursday (September 13th) at Verizon Wireless stores and online for $99.99 after a $50 mail-in rebate with a new two-year customer agreement. No coincidence in being promoted on iPhone 5 Day, the new commercial debuted during The X Factor season debut on FOX. Motorola describes the 4G device as:
DROID RAZR M is the unbelievably compact smartphone that puts the world in the palm of your hand with an edge-to-edge 4.3-inch Super AMOLED™ Advanced display. You’ll be amazed with DROID RAZR M’s design, which is significantly shorter and narrower than the original DROID RAZR, yet includes the same size display, making it the most compact 4.3-inch 4G LTE smartphone. DROID RAZR M also features powerful Web browsing capabilities by combining Verizon Wireless’ 4G LTE network with the speeds of Chrome™ for Android™ mobile browser for an unrivaled mobile Web experience. All that speed and power combined with a long-lasting battery that gives you 20 hours of performance so you can get through your day.
Another new commercial touts the DROID RAZR MAXX HD: "With an HD edge-to-edge screen, 4G LTE and 32 hours of battery life, the DROID RAZR MAXX HD by MOTOROLA is the longest lasting smartphone available." More details in Motorola's press release, and Motorola's DROID RAZR Family promo below:Continue reading...
Posted by Sheila Shayon on September 12, 2012 03:53 PM
There was a 1,000% jump in iPhone 5 chatter on Twitter heading into today's iPhone 5 press conference reveal of the new device by Apple SVP of worldwide product marketing Phil Schiller, according to Socialbakers.
So does the sixth version of its iconic smartphone since 2007, which goes on sale next week, live up to the hype — let alone add 0.5% to US GDP? Apple certainly thinks so, with its website calling it "the biggest thing to happen to iPhone since iPhone." That's also a play on the fact that it's taller than the iPhone 4S, one of many new features coming to the iPhone.
“They have built a juggernaut,” commented Matt Murphy, partner at Kleiner Perkins Caufield & Byers, the venture capital firm that invests in iPhone app developers, to Bloomberg. “This is going to be an absolutely blowout, homerun product.”Continue reading...
Posted by Shirley Brady on September 7, 2012 08:55 AM
Apple seeks to create web radio Pandora rival as TV talks bog down with content companies.
Beyonce-backed House of Dereon fashion label sags.
Bobbi Brown Cosmetics reveals Katie Holmes campaign.
Cablevision refreshes Optimum brand.
Elizabeth Arden launches Nicki Minaj's perfume debut, Pink Friday.
Emporio Armani becomes first brand to partner with Spotify.
Fashion's Night Out brings out global fashionistas.
Ford expands offerings for Europe.
Grand Marnier launches experiential rooftop bubble bar in London.
IHOP partners with PepsiCo's Quaker Oats brand.Continue reading...
Posted by Shirley Brady on September 6, 2012 08:34 AM
Amazon teases new Kindle Fire devices during NFL kick-off while Kobo unveils new range of "e-readers for everyone."
Albertsons scales back retail operation with store closures.
Andy Roddick retires after U.S. Open loss, as Roger Federer is knocked out and loses world #1 title.
Ben & Jerry's sues over x-rated Ben & Cherry's.
Bentley moves US management team to VW HQ.
Bill Clinton helps seal Barack Obama nomination at DNC convention.
Billabong attracts $700 million bid from Bain Capital.
BP unveils new technology to boost oil production.Continue reading...
Posted by Dale Buss on August 30, 2012 08:54 AM
AT&T unveils flagship store on Michigan Avenue in Chicago.
Amazon challenges Netflix with movie-streaming service.
Barclays names one of its own as new CEO.
Carrefour narrows loss.
Caterpillar says China growth may recover this year on government stimulus.
Chrysler sees sales of new Dodge Dart drift because of emphasis on manual transmissions.
Citigroup to settle suit connected to financial crisis for $590 million.
Daikin of Japan buys Goodman Global in U.S. air-conditioning market.
Facebook is cleared to buy Instagram by California authorities. Continue reading...
Posted by Shirley Brady on August 13, 2012 08:36 AM
Barclays' new chairman may end free banking.
Barnes & Noble cuts Nook pricing to "lowest ever" ahead of new Amazon Kindle Fire.
BuzzFeed expands to radio with SiriusXM.
Chinese consumers counter economic gloom with travel boom.
CNN reportedly talks to reality TV producers to turn around ratings slump.
Dell challenges — insurmountable?
Fox backs new MundoFox channel for US Latinos.
GM CMO Ewanick's flame-out, re-parsed.
HSBC moves to squelch Occupy protest in Hong Kong.Continue reading...
Posted by Dale Buss on August 6, 2012 08:51 AM
Heineken to assume control of Tiger Beer producer Asia Pacific Breweries for $4 billion.
NASA sees $2.5 billion Mars Rover "Curiosity" successfully land, Twitter explodes.
Unilever sets sights on overtaking Skinny Cow with Magnum brand.
London 2012 Olympics boosts personal brands of Usain Bolt, Jessica Ennis, Michael Phelps, Gabby Douglas, and Andy Murray.
Abercrombie & Fitch leads brands entering India via web partnerships.
Apple iPad grabs 68% of global tablet sales.
Applebee's woos late-night diners.
AT&T plans to phase out 2G networks.Continue reading...
Posted by Abe Sauer on July 11, 2012 10:07 AM
"Sharpness is a state of mind," said Chow Yun-Fat (Master Li Mubai) in Crouching Tiger Hidden Dragon. But sharpness might also might be a perfectly fitted Hugo Boss suit, like the one Chow is now sporting as the first ever Asian face of the brand.
Chinese consumers may still be trying to "find" Leonardo DiCaprio and his Oppo handset, but more and more, brands looking to reach the Chinese consumer — especially luxury ones — are opting for local celebrity.Continue reading...