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brand news

In the News: News Corp., BP, Borders & more

Posted by Dale Buss on July 15, 2011 09:00 AM

In the News

News Corp. executive accepts Rebekah Brooks resignation from News International as Rupert Murdoch is defiant as U.S. congressman calls for probe into his company over possible hacking of 9/11 victims.

Amazon tablet is coming in October.

Borders’ fate hangs in the balance as liquidation looms.

BP oil found to still be washing ashore in the Gulf of Mexico, reports Bloomberg.

Campbell addresses criticism for adding salt to 'healthy' soup line.

Clorox draws bid from Carl Icahn.Continue reading...

personal brands

"Brand Sharapova" Scores Off the Court

Posted by Barry Silverstein on May 31, 2011 11:00 AM

Is the world ready for "Sugarpova"? It's a new brand of candy and sweets, leveraging the brand value of tennis star Maria Sharapova, expected to launch at the US Open in August.

This is just the latest commercial venture for the world's highest paid female athlete whose branding acumen seems to be as sharp as her tennis game.

The 24-year old professional tennis player is a winner in more ways than one, ranking number seven in the world's single women tennis players and having made over $24 million from June 2009 to June 2010, according to Forbes.

While Sharapova has earned her fair share from playing tennis, she has done even better from her commercial endorsements.Continue reading...

going mobile

McDonald's Canada Asks: "Do You Want Wi-Fri With That?"

Posted by Shirley Brady on May 19, 2011 03:00 PM

McDonald's Canada is looking to make customers consider its restaurants (literally) a hotspot.

This week, more than 1,000 McDonald’s restaurants in the nation are rolling out free and unlimited Wi-Fi, sponsored by Bell Mobility. No purchase, username or password is required to use the wireless network service, which boasts one-click access.

By June 1st, more than 90% of the country's 1,400-plus locations will hoist the McD's Wi-Fi logo at right "as part of the company’s commitment to placing the customer experience at the core of its business," as the press release states.

The chain's new Wi-Fi service will enable customers using a smartphone, laptop or tablet device to "catch up on emails, browse the Web and stay connected" — and give them one more reason to dip into a McDonald's, of course.Continue reading...

mobile brands

Google Takes Apple Bite With Mobile Music and Movies for Android

Posted by Shirley Brady on May 10, 2011 01:00 PM

Google's Music Beta service was the big news from the Android team at the Google I/O developers conference today.

The good news: it's live. The bad: It's accepting a limited number of requests to check it out — but only in the US.Continue reading...

Brands to Watch: The Office, MS Office, RIM and more

Posted by Shirley Brady on April 28, 2011 06:30 PM

Brands to Watch

NBC bids adieu to Steve Carell on The Office.

Office boosts Microsoft profits, though Windows sales slip — blame the iPad, with Apple now more profitable than Microsoft.

BlackBerry-maker RIM cuts Q1 earnings and revenue forecast. 

Apple's White iPhone 4 - a PR coup?

Bank of America to hike interest rates for late payments. 

Deutsche Bank announces record first-quarter profits. 

Hulu Plus comes to Xbox Live.Continue reading...

Brands to Watch: iPhone 5, Barry Bonds, LeBron and more

Posted by Shirley Brady on April 13, 2011 06:00 PM

Brands to Watch

President Obama unveils US budget plan to trim deficit, with $4 trillion in cuts over 12 years, keeping Medicare and Medicaid, and curbs on charity write-offs. The 2012 race in mind, Barack and Michelle Obama also plan to appear on Oprah's May 2nd show.

Apple's iPhone 5 said to be coming this summer, while do-not-track tool added to new Safari browser. Sony, meanwhile, lands top spot for consumer electronics in latest Harris Poll.

Barry Bonds found guilty of osbtruction of justice.

LeBron James bumps Kobe Bryant for the bestselling NBA jersey, as Bryant accused of anti-gay slur.

BP cleanup funds come under scrutiny.Continue reading...

brand news

In the News: Charlie Sheen, Nintendo and Frito-Lay

Posted by Dale Buss on March 24, 2011 09:00 AM

In the News

Apple loses a top techie.

Charlie Sheen loses bid to stop arbitration in Warner suit.

Colgate acquires Sanex from Unilever for $940 million.

Color app aims to reinvent photo-sharing.

Frito-Lay chips go all-natural.

Google UK launches web magazine, Think Quarterly.

Motorola may be hedging Android bet with web-based OS.Continue reading...

brand news

In the News: ING, NPR, Adidas and more

Posted by Dale Buss on March 9, 2011 09:00 AM

In the News

AARP sues over reverse mortgages. 

Adidas opens women's concept store in Seoul.

Asahi hits roadblock in Australia push.

BMW to expand lineups of EVs and hybrids.

Daimler and Rolls-Royce launch bid for Tognum.

Dynegy faces Chapter 11.Continue reading...

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