Best Global Green Brands 2014

conversation starter

"Makers" Reminds Women How Far They've Come... And to Keep Going

Posted by Sheila Shayon on March 1, 2013 11:07 AM

It’s the kind of coincidence that can’t be let alone. The same week that Yahoo! CEO Marissa Mayer banned working from home in a move that caused major upheaval among the media and the public, “Makers: Women Who Make America,” premiered on PBS, telling the story of the last 50 years of the American women’s movement.

Beginning with the publication of Betty Friedan’s book “The Feminine Mystique,”— which is credited with codifying women’s ennui as housewives and mothers—the three-hour documentary puts the iconic Gloria Steinem, founder of Ms. Magazine, front and center discussing the 70s. “It was heady and exciting and naïve, imagining that if we just explained it to people, that it was so unjust, that surely it would change.” 

Makers is a very modern model of a truly cooperative effort. The project is funded by many companies and organizations including AOL, PBS, Unilever's Simple skincare brand, the Charles H. Revson Foundation and the Ford Foundation.

Narrated by Meryl Streep, the film focuses on the famous and infamous from Steinem and Abzug to Barbara Walters, former Secretary of State Hillary Rodham Clinton and barrier-breaker’s like tennis legend Billie Jean King.Continue reading...

brandcameo

Announcing the 2013 Brandcameo Product Placement Award Winners

Posted by Abe Sauer on February 25, 2013 11:44 AM

Welcome to the annual Brandcameo Product Placement Awards. Since 2001, Brandchannel has tracked product placement and brand appearances in every film that spent a weekend at the top of the U.S. box office. And every year since 2004 we have honored the good, the bad, and the ugly (and the most) product placement in the year's #1 films in tandem with the annual Oscars frenzy.

So without further ado: our 2013, 9th annual Brandcameo Product Placement Awards, covering films released in 2012. The envelope, please...

Continue reading...

that's entertainment

A Google+ Hangout Plugs Google-based "The Internship" Movie

Posted by Shirley Brady on February 18, 2013 10:03 AM

As one of the commenters on the YouTube upload of the official trailer for The Internship movie notes, "I can't believe Google was okay with this movie." Not only did the brand approve all the teasing of Google's corporate culture, there was a Google+ Hangout for the film with Conan O'Brien chatting with co-stars Vince Vaughn and Owen Wilson.

retail watch

Game Over: Blockbuster Goes Bust in UK as Retail Market Flounders

Posted by Barry Silverstein on February 13, 2013 05:40 PM

UK retailers are not having an easy time of it, as the systematic shuttering of 164 Blockbuster stores is added to the list of foundering UK businesess.

The high-profile failing of music retailer HMV—which operates some 240 stores in Britain, Ireland, Singapore and Hong Kong—has already shut down all 16 of its Irish posts. The chain's owner, Hilco Consumer Capital, which specializes in buying bankrupt brands and owns Borders and Polaroid, is expected to decide the fate of HMV's other stores sometime this month. HMV's woes came on the heels of the bankruptcy of Jessops, a UK camera retailer, last week.

For Blockbuster, whose U.S. retail arm has been belly-up since 2010, the closure of UK stores comes as no surprise.Continue reading...

in the spotlight

LAPD Confidential: Dorner Case Evokes Hollywood's Perpetual Police Dramas

Posted by Abe Sauer on February 13, 2013 02:12 PM

Just as infamous murder suspect and police officer Chris Doran was scribbling his now famous manifesto against the Los Angeles Police Department, Hollywood was releasing Gangster Squad. About the LAPD's battle against crime boss Mickey Cohen, the film is just the latest in La-LA land's collection that put a sheen on the efficacy of the department's iconic corruption.

Ironically enough, the real life "gangster squad" that the film was based on was formed by the LAPD in 1946 to preserve Los Angeles' image as, in Gangster Squad author Paul Liberman's own words, "a sun-washed Garden of Eden." Unfortunately, it's the exact same LAPD that has been—more than any other American city's authorities—a scourge to the image of its home. A locked-in vicious cycle of LAPD mythologizing was maybe best captured in yesterday's image of the LA Times homepage announcing the Dorner shootout alongside numerous banner ads for the "raw" LAPD TV drama Southland.

"No city's image is more closely bound to its police department than Los Angeles to the LAPD," John Buntin, author of L.A. Noir: The Struggle for the Soul of America's Most Seductive City, told brandchannelBuntin's book chronicles the LAPD of the Mickey Cohen "Gangster Squad" years and its transition to its Dragnet era and eventually the disaster of the Watts riots.Continue reading...

brandcameo

Pharma Brands Don't Always Seek Fame, But a Little Blue Pill Keeps Popping Up

Posted by Abe Sauer on January 31, 2013 02:22 PM

"That's the one thing you don't do. You don't tell her you took Viagra. I'm pretty sure that's on the warning label."

So went the viagra joke in 2012's feel-good comedy about middle age, This is 40. But jokes about recreational use of the blue ED pill were not the only pharma brand mention in film recently. A new position paper from the mental health watchdog group Citizens Commission on Human Rights (CCHR) asks: "Has the motion picture industry become the newest outlet for pharmaceutical product advertising?"

To make its case, the CCHR points to the critically acclaimed, Oscar-nominated film about mental illness, Silver Linings Playbook.Continue reading...

media brands

Different Reasons for Apple and Disney to Wince as Fictional Works Premiere

Posted by Mark J. Miller on January 28, 2013 04:06 PM

The Sundance Film Festival has a solid history of showcasing interesting films that have gone on to be big hits, like Little Miss Sunshine, Reservoir Dogs, The Usual Suspects, Clerks, and Hoop Dreams.

But it's looking like Jobs — which stars Ashton Kutcher portraying Apple founder Steve Jobs' quest for glory — may not be one of them.

The film, which closed out the 2013 festival last week, received mixed reviews. The Guardian's Ed Gibbs gave it two out of five stars, calling it “an overly reverential and saccharine view” of Jobs, who died more than a year ago.Continue reading...

brandcameo

How Skyfall Screwed Heineken While Rewarding Macallan

Posted by Abe Sauer on December 20, 2012 05:43 PM

With the debris settled after the latest James Bond success, it seems that all of the bellyaching about Heineken's role in the film was about nothing. Daniel Craig as Bond reclines and sips a green bottle here and there, the label never visible. Without the ruckus surrounding Heineken's tie-in, none would be the wiser. Indeed, without the ruckus, movie reviewing icon Roger Ebert never would have known what brand to mention when he called Bond a Heineken sell-out. But then the ruckus was the point. A $45 million point that backfired on Heineken.

Just one of the slaps in the face to Heineken from Skyfall's filmmakers came in the form of Macallan whisky, which is poured throughout the film by Bond villains and M alike. At one point, a bottle of "50-year old Macallan" (£1,400.00) is even identified Bond's "favorite drink." Macallan, by the way, paid nothing for the honor.Continue reading...

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