Apple's Fading Product Placement Empire

Posted by Abe Sauer on October 12, 2012 12:02 PM

Taken 2 marked a cinematic return of more than one kind. On one hand, it was a return to the role of retired CIA dad for Liam Neeson, the Cialis user's Jason Bourne — "When the time is right… to violently dispatch some swarthy foreigners..." But Taken 2 is also a return to form for Apple product placement. In a year that saw the iGiant forced to talk about its Hollywood placement secrets, Apple product placement in top movies has fallen off a cliff, hitting the lowest level in a decade.Continue reading...

that's entertainment

VIDEO: Watch Sony's New 007 Skyfall Trailer Featuring Adele's Theme Song

Posted by Shirley Brady on October 9, 2012 01:15 PM

Continuing on our Skyfall theme today, Sony Pictures has released its latest trailer for its upcoming James Bond movie, for the first time featuring Adele's theme song.


Skyfall's Most Important Product Placement: Not the Heineken in Bond's Hand

Posted by Abe Sauer on October 5, 2012 12:03 PM

"The Walther PPK. 7.65 millimeter. With a delivery like a brick through a plate glass window... The American CIA swear by them."
— Dr. No (1962)

It's no secret that the next James Bond film Skyfall will be a product placement bonanza, and musical — thanks to Adele's theme song, which was released at 00:07 a.m. for today's 50th Anniversary Global James Bond Day and briskly set a download record on iTunes.

Already, the new Bond film is weathering complaints about everything from Coke Zero to China. From the trailer, we already know Skyfall will feature Sony's Vaio, a product placement that filled 2006's Casino Royale and the whole film has become bogged down dealing with its new villain nemesis: Heineken product placement. But one brand has appeared in more James Bond films than any other, and stands to get an even bigger role this year in Skyfall. Yet, Bond after Bond, it passes practically without comment.

Starting 50 years ago today with 1962's Dr. No, every 007 agent on-screen has carried a Walther handgun. The cineman's suave series of Bonds have carried the Walther PPK (Polizei Pistole Kriminal) model before switching to the Walther P99 in Tomorrow Never Dies. But trailers from the upcoming Bond film Skyfall show that Daniel Craig's Bond is returning to the PPK, an event monumental enough to warrant its own scene.Continue reading...


James Bond Celebrates 50th Anniversary in Film With Adele Theme Song

Posted by Shirley Brady on October 5, 2012 12:33 AM

007 fans are celebrating the 50th anniversary today of James Bond on the big screen, with a host of Global James Bond Day events around the world, an auction of memorabilia and a video tribute that lays the groundwork for the upcoming (and product placement packed) Skyfall.

What's really got them buzzing, however — the upcoming film's original theme song by Adele, just released (at 00:07 a.m. of course) and available for download on iTunes. Check it out below.Continue reading...


Push, Marketing Push: Bond Skyfall Branded Tie-Ins Already at Full Throttle

Posted by Mark J. Miller on October 2, 2012 03:16 PM

For 50 years, James Bond has been finding his way out of life-threatening situations and winning hearts on the world’s silver screens. Friday, Oct. 5th marks the 50th anniversary of Bond on the silver screen, which is being promoted as Global James Bond Day. And in about a month, the British spy will come striding onto the big screen once again, so that means the heavy media push is now on.

The upcoming Bond film, Skyfall, has already been raising some eyebrows with the news that 007 will enjoy a Heineken during the film and not his typical martini tipple, with fans encouraged to help the new Bond girl, Severine, "crack the case" in a Facebook mystery game. But plenty of other marketers are jumping on the film’s release as well to encourage consumers to be more like the women-objectifying, consistently drinking, hidden-weapon-wielding Bond.Continue reading...


Avengers, Recall, and Resident Evil: Gunmaker Kriss Is on a Product Placement Roll

Posted by Abe Sauer on September 21, 2012 06:02 PM

"What's up, people? We're going full auto on this new Kriss Vector gun."

That's actress Milla Jovovich speaking to the camera in a behind-the-scenes video promoting the current box office-topping film Resident Evil: Retribution. The fifth iteration of the hit franchise offers little new material. But what is new is the Kriss Vector submachine gun toted throughout the movie by Jovovich, who is quickly becoming the firearm industry's most reliable spokesperson.

With additional roles in 2012 hit films The Avengers and Total Recall, Kriss is the latest brand of unique looking firearm to make a splash in Hollywood.Continue reading...


Heineken Woos James Bond Fans to Like Skyfall Tie-In With Bond Girl Facebook Plea

Posted by Mark J. Miller on September 17, 2012 08:11 PM

Through the seven kazillion James Bond books and movies, the guy has tipped back a few boatloads of alcohol. It’s a small wonder he can find the dexterity to operate his tear gas cartridge disguised as talcum powder or dodge the dagger shoes worn by SPECTRE agents. Along the way, he’s been labeled a vodka martini man – "shaken, not stirred," of course — even though Champagne is the most frequent tipple he’s served.

In the soon-to-be-released Skyfall, though, Bond will reach for a Heineken since the Dutch brewer has forked over a reported $45 million to have its brand incorporated in the film. The product placement announcement earlier this year got a few fans' knickers in a twist, including one who played 007 in days gone by.Continue reading...

license to thrill

Coca-Cola Woos James Bond Fans With Coke Zero Skyfall Tie-In

Posted by Mark J. Miller on September 12, 2012 12:57 PM

Forget martinis and even Heineken if you want to Be Bond. Coca-Cola would like you to think, and drink, Coke Zero to get your 007 on.

When the twenty-third James Bond film, Skyfall, hits screens worldwide on October 26, Bond and brand watchers will paying close attention. The upcoming movie got an unprecedented plug from the monarch atop Her Majesty's Secret Service during the opening ceremonies for the London 2012 Olympics. The film also created a bit of stir to fans of the series because beer giant Heineken struck a deal to get some product-placement within the film, even though Bond has long been known as a fan of mixed drinks, particularly the martini.

You might say fans were shaken, not stirred, by the news — but thanks to the marketers at Coke, they have a non-alcoholic way to imbibe Bond.Continue reading...

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