Turkey, Lebanon and Fargo Branded By Hollywood Product Placement

Posted by Abe Sauer on October 29, 2012 05:04 PM

Hawaii's St. Regis Princeville Resort (The Descendants), Bruges, Belgium (In Bruges), Forks, Washington (Twilight) and New York's Museum of natural History (Night at the Museum) would all attest to the power of location-based product placement. The marketing potential that appearing in a Hollywood picture can bring to a particular location. But that swings the other way.

Some in Lebanon are upset about how it was depicted in the Showtime terrorism-themed drama Homeland; so upset they're pondering a lawsuit against the producers. Then, tourism officials a world away in Fargo, North Dakota are nervously anticipate the launch of a new series based on the cult favorite film Fargo, a movie many in the city have just started warming up to. But neither have a complaint as large as Turkey, maybe the most smeared location in Hollywood history.

Now, in 2012, Turkey is onscreen in two huge new films. One has already proven not to Turkey's liking. Will the new James Bond film finally reverse 34 years of Hollywood history for Turnkey?Continue reading...


One Ring Burger to Rule Them All: Denny's Ties Into Hobbit Mania

Posted by Abe Sauer on October 29, 2012 12:21 PM

Denny's has partnered with the upcoming The Hobbit: An Unexpected Journey for a Hobbit-themed line of menu items. Insert your "second breakfast" joke of choice here.

The partnership has been the source of some jokes. But Denny's has approached the tie-in with some unique, even brave strategies. One of which could easily have blown up in its face.Continue reading...

brand strategy

Jamba Juice Tryst with Twilight Saga is a Bite in the Right Direction

Posted by Dale Buss on October 23, 2012 03:53 PM

Jamba Juice is stepping out in a big way — with a major promotional effort around the fourth film in the Twilight saga, Breaking Dawn, Part 2, which premieres in November. The Emeryville, Calif.-based brand has been gradually expanding its product line and distribution points and looking for ways to become a lifestyle brand a la Starbucks.

While its fans are used to sucking on smoothies, the vampire fan demo may seem something of a departure for the smothie stalwart — but teaming up with what is still one of the hottest movie franchises around is bound to resonate with Jamba's female target audience. That's why Jamba has partnered with Lionsgate's Summit Entertainment for a multi-element campaign around the new Twilight installment.

The tie-in includes a new mixed-berry smoothie flavor called "Berry Bitten," a collection of Twilight slap bracelets, a Facebook-based sweepstakes offering tickets to the movie's Hollywood premiere on November 12, full-pages ads in magazines in cluding In Touch and Life & Style, and regional promotions run by franchisees.Continue reading...

viral marketing

Go MU! Go MU! Pixar is Now Recruiting for Monsters University

Posted by Michael Waltzer on October 22, 2012 03:30 PM

As a viral marketing ploy for the upcoming film Monsters University, Disney's Pixar animation studion has launched a clever website promoting not the movie, but the university that Sully and Mike learned their chops for Monsters Inc. The website is real, but the university (unfortunately) isn't. This isn't your normal run of the mill movie website, either — there is plenty of depth and room to explore the world of the movie (which comes out in June) and its campus setting.Continue reading...


Coke Zero Turns Commuters Into 007 for a Shot at Skyfall Tickets

Posted by Shirley Brady on October 19, 2012 01:54 PM

Coca-Cola continues its Coke Zero marketing tie-in for the upcoming James Bond movie release/brandstravaganza with a London promo that turned London commuters into 007, for 70 heart-pounding seconds, all for the chance to win Skyfall tickets:Continue reading...


Sony, Caterpillar Report for Duty as James Bond Sidekicks in 007's Skyfall

Posted by Shirley Brady on October 18, 2012 07:13 PM

Just as it did with the last Spider-Man movie, Sony has released a movie tie-in commercial for the upcoming James Bond movie that showcases the Xperia TL, the official smartphone of Skyfall. Sony Classical has also announced that it will release the Skyfall soundtrack on Nov. 6th.

Sony joins Heineken, Walther, Coke Zero, Omega, Tom Ford and other brands tapping into Skyfall fever. As  Anderson Cooper's recent 007 profile on 60 Minutes reported, "companies don't pay to be placed in a Bond film but agree to spend millions marketing the movies. Heineken, 007's beer of choice in Skyfall, is spending $75 million on a worldwide ad campaign."

The sure-to-be-blockbuster's most unexpected product placement so far?Continue reading...


Apple's Fading Product Placement Empire

Posted by Abe Sauer on October 12, 2012 12:02 PM

Taken 2 marked a cinematic return of more than one kind. On one hand, it was a return to the role of retired CIA dad for Liam Neeson, the Cialis user's Jason Bourne — "When the time is right… to violently dispatch some swarthy foreigners..." But Taken 2 is also a return to form for Apple product placement. In a year that saw the iGiant forced to talk about its Hollywood placement secrets, Apple product placement in top movies has fallen off a cliff, hitting the lowest level in a decade.Continue reading...

that's entertainment

VIDEO: Watch Sony's New 007 Skyfall Trailer Featuring Adele's Theme Song

Posted by Shirley Brady on October 9, 2012 01:15 PM

Continuing on our Skyfall theme today, Sony Pictures has released its latest trailer for its upcoming James Bond movie, for the first time featuring Adele's theme song.

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