Posted by Shirley Brady on June 25, 2012 06:27 PM
Sony Mobile’s first 4G LTE smartphone, the Xperia ion (now available exclusively in the U.S. from AT&T), is tying into Sony's movie release of The Amazing Spider-Man on July 3rd in Sony’s first-ever national TV spot for the new device. (The Experia was promoted in a campaign directed by Wes Anderson that kicked off in Europe.)
The new :60 U.S. spot, titled “One Block,” takes viewers on an entertaining, imaginative journey following an Xperia ion-engrossed user walking to his apartment, as the experiences on his phone come to life around him. It's also a bit of a game for brand-spotters, as it comes with a pitch: "To show what it's like when everything's in HD, we hid different movies, TV shows, songs, bands and games from the Sony universe on a city street. See if you can guess all of them."Continue reading...
Posted by Abe Sauer on June 25, 2012 11:51 AM
Brands Spotted: 0 (if you don't count Scotland)
Standout Placement: N/A
Most Memorable Placement (positive): N/A
Most Memorable Placement (negative): N/A
Overall Product Placement Integration Grade (1-10): N/A
Comments: Some critics have called Brave, Disney/Pixar's new film, formulaic. It's an easy conclusion to reach. The idea behind Brave appears to be taking the popularity of young women archers (cue The Hunger Games, and already a Brave-themed attraction at Disney Parks), pinching some themes from other recent popular franchises (How to Train Your Dragon, Shrek), updating the Disney Princess juggernaut, and wrapping the whole thing in the aura of an earlier epic Scottish tale of bravery (Braveheart*). But Brave's guts aren't the only formulaic element of the film.Continue reading...
Posted by Abe Sauer on June 22, 2012 11:54 AM
Disney Pixar's latest film Brave opens today and promises to clean up at the box office. The film's official partner, Visit Scotland, is hoping audiences will want to "Experience the land that inspired Disney-Pixar’s Brave" (even as the Atlanta Braves have their legal issues with the movie).
Brave's opening means that Madagascar 3, the nation's top film for two weeks running, is about to be forgotten until DVD time. As Madagascar 3 pushes off, and with Brave's Scotland tie-in in mind, we have one nagging question before it goes: why the hit animated franchise failed to make the obvious marketing tie-in with New York's Central Park Zoo? Continue reading...
Posted by Abe Sauer on June 21, 2012 01:25 PM
Last week we noted how Adam Sandler, Hollywood's resident master of product placement, had essentially made a Budweiser movie disguised as fratboy comedy flick with That's My Boy. Now, thanks to the number-crunchers at Front Row Analytics, we know just how much all that screen time was worth for the King of Beers: $3,685,234.
Specifically, Front Row Analytics values Budwesier's exposure at $3,489,474, plus another $195,760 worth of exposure for Bud Lite and Bud Lite Lime. But there's more. Budweiser's product placement exposure for the weekend was even greater owing to its appearance in competing opening film Rock of Ages.Continue reading...
Posted by Shirley Brady on June 21, 2012 01:01 PM
Chrysler's latest TV commercial "Imported From Gotham City" riffs on its "Imported From Detroit" tagline and cross-promotes the Chrysler 300 with Batman: The Dark Knight Rises ahead of the movie's theatrical release on July 20th. Click here for details on the partnership, including a contest inviting fans to the movie's New York City premiere.
Posted by Mark J. Miller on June 20, 2012 11:53 AM
With everybody whipping through commercials on their DVRs, product placement on prime-time television is fairly prevalent these days. As Seth MacFarlane commented to the New York Times this week, we even speak in brands — "On any give day, how many times do you reference a piece of pop culture or a brand name? I bet it’s a lot more often than we think. 'I’m going across the street to Starbucks.' 'I’ll make a Xerox of it.' Our daily lives are packed with proper nouns of the corporate kind."
So it should come as no surprise that MacFarlane is a champion of brand synergy, as he's showing by leveraging his hit Fox animated series Family Guy to promote his big-screen debut as a director. Even though his R-rated movie Ted doesn't hit theaters until June 29, its foul-mouthed star has already found his way into Family Guy Online, a 3D game extension of the hit animated comedy that launched last fall.
After all, the film is directed, cowritten, and partially voiced by MacFarlane so it was a natural fit to cross-promote the film and television show. And given that Ted is cut from the same cloth as Family Guy (although it's a live-action comedy starring a CGI raunchy, talking teddy bear plus Mark Wahlberg and Mila Kunis) the movie/game crossover promotion was a no-brainer move for MacFarlane and Fox — and a handful of invited brand partners.Continue reading...
Posted by Dale Buss on June 18, 2012 12:52 PM
Chrysler is still a brand that seems to be comfortable with a dark and brooding urban presence, as exemplified in its "Imported From Detroit" campaign. But increasingly, the city it's representing isn't just Detroit. And now it's Gotham City — as in the New York of fables in the Batman comic-book and movie series.
For the July 20th release of The Dark Knight Rises, the final piece of the Warner Bros. prequel trilogy, Chrysler has launched an "Imported from Gotham City" contest that allows fans to help create an original co-branded TV spot featuring Chrysler and Batman.
The Dark Knight Rises Director/Producer/Writer Christopher Nolan will select the winning ad, which will debut on TV to help promote the release of the film, and welcome the winner to the red carpet at the movie's NYC premiere.Continue reading...
Posted by Abe Sauer on June 13, 2012 05:05 PM
It's no secret that Adam Sandler movies are product placement productions. We have noted the comedian's mastery of the form numerous times on Brandchannel and even gave him one of our Brandcameo Product Placement Awards for his Dunkin' Donuts inclusion in Jack & Jill.
But his latest film, That's My Boy, is far and away his boldest brandstravaganza to date. One might even call it a revolution in Hollywood's relationship with product placement, because Sandler has basically made a 114 minute long commercial for Budweiser.
To demonstrate just how unbelievably pervasive Budweiser is in Sandler's new film, one need look no further than the trailer (top). Below, a few screenshots from the trailer to better capture the King of Beers Product Placement. (Warning: A few images potentially NSFW):Continue reading...