viral buzz
Posted by Michael Waltzer on June 22, 2011 09:30 AM
The new music video parody (of Lady Gaga's Born This Way) by Weird Al Yankovic has racked up more than one million views in a day, timed to his new album, Apocalypse, which was released this week.Continue reading...
ad watch
Posted by Shirley Brady on June 20, 2011 10:00 AM
Kia is bringing back the toy characters — including the one-eyed Muno, who co-stars in the Kia-sponsored Yo Gabba Gabba Live! tour — from its award-winning 2010 Super Bowl "Joyride" spot for a summer roadtrip. Promoting the 2012 Sorento CUV, the new commercial (above) will be followed by another spot featuring the kids' characters next month.Continue reading...
brandcameo
Posted by Abe Sauer on June 16, 2011 07:00 PM
Gucci Gucci is a parasitically catchy tune with a (NSFW) video that has already rung up over 3 million views. The track is singlehandedly credited with landing the unknown and largely untested Oakland artist Kreayshawn (the self-styled 21-year-old 'creation' whose real name is Natassia Zolot) a $1 million recording contract with Sony.
And after pop artists Spears, Ke$ha, Lopez and Lady Gaga filled their recent videos with product, the anthem's chorus "Gucci Gucci, Louis Louis, Fendi Fendi, Prada" is at once an endorsement, and an indictment, of commercialism in pop.
As Kreayshawn recently told Complex magazine, "It’s not really to say ‘F**k Louis’ [Vuitton] or ‘F**k Gucci.’ I have a Louis belt. Basically, it’s saying don’t let the labels make you who you are. Sprinkle it in there, but have your own style."Continue reading...
More about: Brandcameo, Product Placement, Entertainment, Music, Videos, Kreayshawn, Gucci, Louis Vuitton, Fendi, Prada, Camel, Dodge Challenger, Chrysler, Tobacco, Swisher, Barbie, Arby's, Google, Twitter, RJ Reynolds
viral buzz
Posted by Michael Waltzer on June 16, 2011 05:30 PM
Oh, Oh, Oh! The Golf Boys have made a hit music video, presented by Farmers Insurance.
Trending on YouTube today (with more 600,000 views) is the new music video by the “Golf Boys.” Who? The Golf Boys are PGA Tour players Ben Crane, Rickie Fowler, Bubba Watson, and Hunter Mahan, with music by Con Bro Chill.
The video premiered on Golf Channel on June 14th, during the network's Live from the U.S. Open broadcast.Continue reading...
More about: Viral, Golf Boys, PGA, Ben Crane, Rickie Fowler, Bubba Watson, Hunter Maha, U.S. Open, Golf, Sports, Music, Video, Farmers Insurance, Zurich Financial Services, Advertising
social media watch
Posted by Michael Waltzer on June 14, 2011 04:30 PM
Ever wonder what your digital life would be like in the real world? Would you meet people the same way? Are the dangers the same? In a trending video on YouTube with over half a million views is a sneak peak of what that would look like. Pretty ridiculous, right? Wrong.
This is actually a promo for Two Boys, an upcoming production of the English National Opera (ENO) that opens on June 23rd, which may be the first opera that deals with the dangers of living our lives online.Continue reading...
More about: Viral, English National Opera, Two Boys, Opera, Facebook, Twitter, Tumblr, YouTube, Social Media, Social Marketing, Will Self, Nico Muhly, Arts, Culture, Music, UK
brand inspiration
Posted by Sheila Shayon on June 14, 2011 02:00 PM

What do you get when you put 480 Converse Chuck Taylor All Stars together, 20 shoes high x 24 shoes wide, weighing 400 kg, with 20 modules, and each shoe mounted on a servomotor that can rotate 180 degrees?
Converse's European ‘The Canvas Experiment,’ an experiential project that handed over the brand's iconic Chuck Taylor All Stars to artists to reinvent.Continue reading...
now hear this
Posted by Abe Sauer on June 9, 2011 11:00 AM

An iconic logo that touched a generation of music listeners before being obliterated from the popular consciousness by the move to digital is finally getting a makeover. Yes, the unmistakable black and white barred "Parental Advisory Explicit Content" is back to be completely useless to a whole new age group.Continue reading...
creative snack
Posted by Shirley Brady on June 9, 2011 10:30 AM

Guitar legend Les Paul would have been 96 today, which inspired the creative whizzes at Google to outdo themselves with their homepage logo. Not only can you strum the mock guitar — in the US at least, you can record what you play, share it with a friend and even create a duet. More details on Google's latest Doodle bop on its blog, while Huffington Post offers a quick logo guitar lesson.