Posted by Mark J. Miller on January 8, 2013 05:42 PM
When VH1 got started way back in 1985, the cable TV network followed right in the footsteps of its sibling MTV, although focused its efforts at an older demo. While MTV (short for Music Television) scored big with tunes for adolescents and young adults (Men at Work, anyone?), VH1 (an acronym for Video Hits One) was going for the slightly older crowd, playing music videos featuring the likes of Elton John, Donna Summer, and Rod Stewart.
The thirst for an endless stream of music videos on both Viacom-owned channels came to a halt only a few years into their collective existence and shows with varying levels of quality were cranked out. VH1 scored hits with the annotated Pop-Up Video series, the gossipy tell-all bio series Behind the Music, and the artist-centric VH1 Storytellers. The music in both brands has consistently been drowned out since then with a slew of other programming, inspiring the perennial plea by boomers to bring back the music to MTV and VH1 (season three of IFC's Portlandia kicked off with a plotline to take back MTV from tween with its original VJs and news anchor, Kurt Loder.)
VH1, for one, has decided to indicate that shift with a change in its logo (or as the company likes to call it, "tagmark").
As announced at the TCA TV Critics Association press tour, VH1 is kicking off the new year by adding a plus sign to the end of its logo, to reflect the changes in the digital world — meshing together the network’s music, pop culture and nostalgia content together — in tandem with adopting a black-and-white look and feel to its visual identity and on-air promos. It's promoting the new look with, naturally, a #plussed hashtag on Twitter.Continue reading...
Posted by Sheila Shayon on January 7, 2013 11:01 AM
Justin Bieber is in damage control mode as his personal brand reels following photos of the baby-faced Canadian teen idol smoking cannabis at a party (for which he duly apologized to his millions of Twitter followers with the "trying to be better" message posted on January 5th).
A lot is riding on the bankability of the singer, who's a bonafide mogul at the tender age of 18, with a higher Klout "influence" score than Barack Obama or The Dalai Lama. Having garnered more than 3 billion views on YouTube, 48 million Facebook fans and more than 30 million Twitter followers, Bieber’s appeal and reach are incomparable in the underage cohort.
So besides music, perfume, merchandise and concert tickets to sell, Team Bieber is also counting on a growing revenue stream: extending Bieber's name to other brands through endorsement deals.Continue reading...
Posted by Shirley Brady on January 4, 2013 12:12 PM
Selfridges has revealed its first batch of unbranded products as part of its month-long "No Noise" quiet shopping promotion.
Ahead of Monday's official launch of the event, the British retailer's Oxford Street flagship in London has unveiled its first collection of de-logofied products in partnership with brands in its food hall a trio of bare labels created by Heinz for its iconic ketchup bottle, baked beans tin and Marmite jar. (Warning: It's a "very limited" collection by Heinz, tweeted Selfridges food and restaurants manager David Jarvis.)
Selfridges grocery section of its food hall is now offering on-the-spot juicing by Juice Club UK, healthy snacks (and a food prescription consultation) from WinNaturally and other "food for thought" as part of the promotion inspired by the store's namesake founder — whose story is coming to British TV on Sunday night, with Jeremy Piven starring as "Mr. Selfridge" in ITV's new period drama series.
Other "No Noise" elements shoppers can check out include free meditation sessions and motion sensor window displays from Headspace, cellphone- and shoe-free shopping, art and (quiet) music performances and other moves to turn down the visual and auditory volume as a minimalist kick-off to the new year.Continue reading...
Posted by Shirley Brady on January 2, 2013 01:47 PM
Here's a retail concept that "No Logo" champion Naomi Klein might approve of — maybe. Britain's fabled Selfridges department store is ushering in the new year with a vow of silence. The "Best Department Store in the World" (according to last year's Global Department Store Summit in Paris) is rolling out a "No-Noise" concept to its flagship stores including London starting January 7th and running through the end of February. As part of the promotion, they're even convincing brands to strip their logos in an attempt to reduce visual noise for shoppers. Some of the "de-branded" items on offer include Levi's 501 jeans and the pricey Crème De La Mer face cream line.
According to Selfridges' blog post, "Some of the world’s most recognisable brands have taken the admirable step of removing their logos in our exclusive collection of de-branded products, available in the Quiet Shop." And it's not just about logo-free shopping (or shhopping, as the case may be), as there will be art and meditation, along with food and music, to clear the mind.Continue reading...
Posted by Dale Buss on December 21, 2012 12:27 PM
Earlier in the year, it appeared as through Chrysler might be abandoning its "Imported From Detroit" tagline. At least — in the wake of the controversial Clint Eastwood commercial during the 2012 Super Bowl, "It's Halftime in America," and with a spate of new TV advertising that didn't mention the Motor City — it seemed that way for a while.
But Chrysler's Motown sensibilities have returned through the course of 2012, and now they're back bigger than ever. First the gospel choir that co-starred with Eminem's iconic 2011 Super Bowl commercial for the auto brand popped up in Chrysler's current holiday campaign. And now, Chrysler is coming back with the ultimate tribute to its Motown home: a new campaign starring Berry Gordy.
In a new 60-second commercial titled "Who We Are," Chrysler showcases the new 2013 Chrysler Motown Edition by featuring the legendary Motown founder. As promised back in October, Gordy takes us through his humble beginnings in Detroit and ultimately to New York's Times Square and the home of the new Broadway show, Motown: The Musical.Continue reading...
Posted by Mark J. Miller on December 19, 2012 03:18 PM
Canadian folk/rock legend Neil Young may be 67 years old, but he isn’t ready to retire anytime soon. The musician (and side inventor of such wonders as the Linc-Volt hybrid car), who has long railed not just at big business but also the lousy quality of MP3s, is getting ready to launch a major business of his own that will help create a better digital sound, as the artist intended. As he says in his new memoir, Waging Heavy Peace, he’s “trying like hell to rescue recorded sound so people can feel music again.”
Cue Pono, Young's upcoming “music service featuring high-resolution master downloads of songs.” He recently applied for the trademarks "Pono Promise" and "21st Century Digital," Rolling Stone reports. Back in May, a colleague of Young’s registered the website address mypono.com, where you can now sign up for updates on the service's looming launch. The name, by the way, is Hawaiian for “righteous,” but Young is being anything but self-righteous in his bid to rescue music for music lovers.Continue reading...
Posted by Shirley Brady on December 17, 2012 03:01 PM
Call it Babes in the Woods — Burberry is wooing fans to its Autumn/Winter 2012 collection with a new "Woodland Adventure" trailer, featuring models parading its fashions along with "magical woodland creatures" and a sprightly sountrack: "Numb" by Marina and the Diamonds.
The British luxury brand revealed its new face for Sping/Summer 2013, the offspring of two of Britain's biggest brands in their own right: Romeo Beckham, the second son of Victoria and David Beckham:Continue reading...
brand and bottle
Posted by Mark J. Miller on December 14, 2012 10:22 AM
Often when a celebrity dies, no matter what kind of damage they may have done to themselves, the culture, or their families, their image suddenly gets cleaned and polished up quite nicely.
Whoever is controlling the after-death image of Frank Sinatra, though, appears to want to go in the other direction. The mystique of Sinatra – a lady-killing, cocktail-swilling, cocked-hat-wearing Vegas-owning charmer with a sweet singing voice – isn’t getting cleaned up at all. Instead, his famed tippling ways are being amplified by Jack Daniel’s, which is bottling the Ol' Blue Eyes magic with Sinatra Select whisky.
To support the launch, Jack Daniel’s parent Brown Forman is now opening “Sinatra Experience” installations in duty-free shops at airports across the globe that will allow travelers to take a sip of the limited-edition whisky, check out images of Sinatra in action, and listen to his tunes.Continue reading...