Posted by Mark J. Miller on February 4, 2013 12:21 PM
Pepsi may have shelled out massive dollars to sponsor the Super Bowl halftime show, but Beyonce Knowles—hired to keep millions from switching over to Animal Planet’s “Puppy Bowl IX” (and add luster to the NFL and PepsiCo brands) may be the biggest beneficiary.
Ms. Knowles, of course, had recently taken a pretty big PR hit for lip syncing “The Star-Spangled Banner” at President Obama’s second inauguration. But she's putting that behind her with a PR charm offensive, and Sunday night, she very clearly sang (and improvised a bit) her tunes live while constantly dancing, working the stage and speaking directly to the audience.
People called it “divalicious and hooftastic,” and The New York Times pointed out that she “answered her critics” by singing her songs in unexpected ways.Continue reading...
Posted by Shirley Brady on February 3, 2013 02:33 PM
In addition to posting photos on her Tumblr, Beyonce's final pre-Game YouTube sneak peek before her highly anticipated, Pepsi-sponsored Super Bowl Halftime Show, highlights what New Orleans means to her personally and what today's performance means to her legacy. Check out her new video below and tell us: will Beyonce's halftime performance beat Madonna's halftime show last year?Continue reading...
Posted by Mark J. Miller on January 30, 2013 12:07 PM
What will Hilco Consumer Capital do now that it has iconic music retailer HMV in its hands?
The company, which has previously acquired several other struggling brands like Polaroid, Borders and Linen 'n' Things, recently took over the bankrupt firm, paying off its £176m ($277.45 million) in debt to Lloyds and Royal Bank of Scotland.
The long-enduring HMV chain has 240 stores in Britain, Ireland, Singapore and Hong Kong, with about 4,000 employees in all. (In 2011, Hilco took in HMV's Canadian operations.) Its struggles come after Blockbuster, Tower Records and other once-dominant music and video retailers have declined or died off as digital delivery and online ordering continues surged.
Hilco is supported by media companies like Sony Pictures, 20th Century Fox, Universal Music and Warner Music, all of which will likely play a big part in the next step. Retail-Digital.com reports that those companies “have offered to cut the price of DVDs and CDS and are even considering offering the retailer better credit terms.” That could soon mean good deals for consumers.
see you in court
Posted by Mark J. Miller on January 28, 2013 02:31 PM
On Feb. 7, 2007, Stephanie Lenz did something completely unmiraculous. She posted a 29-second video of her 14-month-old son dancing around the house with a push toy while enjoying Prince’s Let’s Go Crazy. Cute, right?
Universal Music's lawyers were less than charmed — and a six-year legal battle ensued between the music giant and Google, the parent company of YouTube. While more than 1.2 million people have heard Prince do his thing on the video since its posting, Universal has been trying to get Lenz to take it down, citing copyright infringement.
But Lenz and lawyers with the Electronic Frontier Foundation have been fighting to keep it up — and will now have have their case heard before a jury. At issue is whether Universal considered the definition of “fair use” before sending the takedown message, The Hollywood Reporter notes.Continue reading...
Posted by Mark J. Miller on January 25, 2013 04:53 PM
Print publications have been cutting back in various ways in recent years, including employing smaller staffs and printing on smaller paper sizes. Now the 119-year-old Billboard is unveiling a total redesign that involves its own chopping down.
In the redesign, which debuts Saturday, the brand’s iconic capital “B” loses a bit of ink and be lowercased. Business Insider points out it follows a recent design trend that's seen brands like Arby’s, Weight Watchers, Lifetime and the brand formerly known as as J.C. Penney’s, jcp.
The longstanding colors inside Billboard’s lettering will disappear on the print publication to give it a more grownup feel, but remain mostly the same on the brand’s website (though the blue in the “a” is lighter and now the “b” will get a touch of green). Each letter will also be much thicker.Continue reading...
brand vs. brand
Posted by Mark J. Miller on January 18, 2013 03:03 PM
Amazon is moving to take a good bit of cash from Apple’s coffers.
The 19-year-old online retail giant has “launched a mobile version of its MP3 store for the iPhone and iPod Touch, giving users a way to buy songs from the online retailer with their devices,” according to the Chicago Tribune.
Significantly, as the company's press release notes, the move allows iPhone and iPhone touch users to download songs directly onto their devices using the web — and without using the Apple Store.Continue reading...
Posted by Mark J. Miller on January 15, 2013 02:12 PM
While some version of HMV has been fighting the good fight for recorded music since the late 1800s, it looks like the retail chain’s ability to lift its fist to the air could soon be coming to an end.
While the brand outlasted plenty of other music retailers (Tower and Virgin come to mind), HMV is finally joining all those that have gone before it, seeking the British equivalent of bankruptcy protection and halting trading of its shares on Tuesday in the hopes that it will find a way to survive.
Not much has worked for the company since it started attempts to adapt back in 2007. Books, DVDs, and computer games are all not selling well there, either. As the BBC reported, the company failed to draw new customers as it broadened its offerings, causing disappointment among its core consumer base as CDs made room the number of CDs they could offer because of all of the new products.Continue reading...
Posted by Shirley Brady on January 11, 2013 02:02 PM
Coca-Cola is famed for its Open Happiness campaign, committing random acts of kindness with surprise giveaways and pop-up brand experiences in local markets.
Now the reigning Best Global Brand is inspiring people to commit their own random acts of happiness in a pro-social campaign that invites you to "Go crazy and do good for others."
The "Let's Go Crazy" theme was introduced last year during the brand's UEFA Euro 2012 European campaign. This campaign's theme song: Supertramp's "Give a Little Bit." Watch more of the stealth acts of happiness in the new campaign below.Continue reading...