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Shazam Bulks Up Ad Expertise with Mindshare Deal

Posted by Mark J. Miller on November 25, 2013 07:16 PM

Nearly 80 million people have been figuring out just what that song is that's playing on the radio or in the store with help from audio-recognition app Shazam, which has suddenly become a big player in the advertising business, according to the New York Times.

The app was boosted to prominence earlier this year when a third of the ads in the Super Bowl used Shazam as part of its second-screen strategy. Now, the company has announced a partnership with media-services agency Mindshare that will help tie it to more big-name brands and allow those brands to do more with audio.

“We spend a lot of time with Google optimizing keywords for search, and a lot of time with Instagram and Pinterest talking about what brands should be doing with imagery, but not a lot of time on sound,” Norm Johnston, Mindshare’s chief digital officer, told the Times. “That can be everything from the music you have playing in a TV spot to the sound of the actual product. It’s the sonic territory that the brand would like to own.”Continue reading...

brand partners

Spotify Plays Up Bravo TV Drama with Curated Playlists

Posted by Sheila Shayon on November 14, 2013 01:53 PM

Spotify has tuned in to the social television conversation, joining Facebook and Twitter, with a new partnership with Bravo. Tapping its unique currency of music, the streaming service will develop playlists for the network's The Real Housewives of Atlanta, The Real Housewives of Beverly Hills, Vanderpump Rules and Thicker Than Water.

The Swedish service will pitch curated playlists to passionate fans through Bravo's Spotify page which will be embedded in each TV show's webpage on BravoTV.com. The playlists will be updated weekly as episodic themes develop. 

"Incorporating music allows us another creative dimension for engaging fans with our content beyond the screen and feeds our passionate fans the extra content they crave around their favorite Bravo shows," said Ellen Stone, evp marketing for Bravo and Oxygen Media, in a press release.Continue reading...

celebrity brandcasting

Lady Gaga Masters Art of Branding as ARTPOP Heads to #1

Posted by Sheila Shayon on November 13, 2013 06:25 PM

Lady Gaga’s latest album, ARTPOP, was released in conjunction with two pop-up stores (ARTPOP-ups, you might call them) in New York City and Los Angeles, dubbed "ARTPOP Pop Up: A Lady Gaga Gallery."

The gallery/shop installations feature Gaga-related items like the computer chair where she posed naked, her infamous meat dress and everyday items like albums and t-shirts. The ARTPOP gallery experience is sponsored by Ubisoft, creator of video game Just Dance 2014, which features two Gaga songs, Beats By Dr. Dre and Interscope, Gaga’s record label.

While it's all a highly orchestrated ploy to generate buzz and sales for the star's new album with the Jeff Koons cover, it’s also a multimedia art installation, with blank walls and artsy tools available for visitors to create their own masterpiece while a video wall projects Gaga and her quotes. 

It paled in comparison to the brand-savvy singer's ARTPOP album release party in Brooklyn's Navy Yard on Sunday, an over-the-top spectacle that cost about $3 million to produce with the quiet aid of American Express, according to Billboard. (Two words: flying dress.)Continue reading...

tech in the spotlight

GE Robot Band Wins the Internet (and New York City)

Posted by Shirley Brady on November 13, 2013 10:17 AM

In case you missed it, check out Compressorhead — aka GE's heavy metal robot band — in action in New York City's Union Square park yesterday.Continue reading...

celebrity brandmatch

Justin Bieber Worries Parents Everywhere, Backs Selfie-Sharing App for Teens

Posted by Sheila Shayon on November 11, 2013 05:31 PM

Parents, brace yourselves: Justin Bieber has invested $1.1 million in Shots of Me, a mobile selfie-sharing network that's targeting his own fan base, teens and pre-teens. With almost 47 million Twitter followers—second only to Katy Perry—Bieber is a big catch as an investor and a pop-culture influencer of unprecedented power.

He joins investors Shervin Pishevar, Tom McInerney and boxer Floyd Mayweather, and John and Sam Shahidi, whose RockLive social startup is behind the new selfie-enabling app, which is exclusively available for download starting this week in the iTunes App Store.Continue reading...

branded entertainment

Heavy Metal: GE Brings Compressorhead Robot Band to NYC for Free Concert

Posted by Sheila Shayon on November 11, 2013 03:53 PM

IBM may have made a TV star of Watson, but can he rock? GE's brilliant Brilliant Machines campaign touting the power of the Industrial Internet has spawned Compressorhead—a band of robots that will be performing live in New York's Union Square on Tuesday, Nov. 12. The indie band with its own Facebook and Twitter presence was conceived in partnership with BBDO New York. Now they're being brought to life in a free concert scheduled to run from 1:00 p.m. through 8:00 p.m.

Hailing from Germany (as GE's blog post quipped, "Move over, Kraftwerk"), Compressorhead is comprised of three 5 foot tall humanoids—drummer Stickboy, bassist Bones and lead/rhythm Fingers—rendered from scrap metal, with heavy metal music such as Pantera covers via Midi, and moves aided by electro-pneumatics.Continue reading...

luxury watch

Louis Vuitton Ushers in New, Mobile-Friendly Era

Posted by Sheila Shayon on November 5, 2013 11:56 AM

Following the departure of long-time designer Marc Jacobs last month, venerable fashion house Louis Vuitton has named former Balenciaga creative director Nicolas Ghesquière the artistic director of women's collections. 

The #17 brand on Interbrand's 2013 Best Global Brands list stated that Ghesquière will bring “a modern creative vision to the House’s women’s collections, building on the values of refinement, savoir faire and extreme quality," according to Business of Fashion. Ghesquière, who was with Balenciaga for 15 years, will have to adapt "his approach to the scale of Louis Vuitton, a business that dwarfs Balenciaga in terms of sales.”

The LVMH-luxury brand is also ushering in a new era technologically, too. This week it released its first mobile app, LV Pass, which offers exclusive access to content by scanning LV ad displays in magazines or online. Users will be able to shop items featured in the ads, including the brand's new Tambour watch and Vivienne bag featured in a short film starring David Bowie.Continue reading...

social media

YouTube Goes Un-Glam for First-Ever Music Awards

Posted by Mark J. Miller on November 4, 2013 06:37 PM

YouTube kicked off its first-ever Music Awards Sunday night, and things got a little odd. TechCrunch called the whole thing “chaotic, innovative, offensive, silly, and downright weird," as well as something that just wouldn’t be seen on regular TV. But that last part is likely what YouTube was going for.

Participants took full-advantage of their creative freedom, leading to some awkward moments in the show. Actress Rashida Jones handed her babies off to hosts Jason Schwartman and Reggie Watts at one point during the live broadcast, while Arcade Fire lead singer Win Butler did his best 'Kanye West interrupting Taylor Swift's acceptance speech' impression, and Macklemore thanked the guy who used to sell him shrooms. Random people seemingly walked in front of the cameras as if it were a local event being filmed at a Knights of Columbus hall—something that contributed to the rough-around-the-edges livestream. Overall, Google's big money wasn't exactly evident.Continue reading...

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