Posted by Sara Zucker on March 23, 2010 10:35 AM
With new media endeavors proving fruitful for brands, it seems like every day brings a new website spreading the word about one product or another. Photography newsletter Photojojo took this idea a step further by enlisting the help of social-networking blogging platform Tumblr and putting bloggers in the driver's seat.
Tumblr is unlike its counterparts in that it gives users the ability to "re-blog", a copy-and-paste process that allows a post to be repeated within seconds. Facebook fan pages and Myspace e-mails are a thing of the past – Tumblr gives consumers something fresh while companies instantaneously keep up with their branding strategies. Take Fuji, for example.Continue reading...
Posted by Sara Zucker on March 11, 2010 05:32 AM
Burberry has sued TJX for copyright infringement and plagiarism. [WWD]
The characters of 'Mad Men' were remade into a line of plastic dolls. [BrandFreak]
Twitter has launched a new location-based feature for users. [NY Times]
MySpace wants to attract video game designers for a makeover. [LA Times]
YouTube extended its promotions to include mobile phones. [Adweek]
Tropicana boxes are getting smaller as prices increase. [Consumerist]Continue reading...
Posted by Sara Zucker on March 10, 2010 04:01 PM
As social-networking site MySpace premieres the second season of its viral “Married on MySpace” series, brands have jumped at the sponsorship opportunities. The show's first season, geared toward young couples as well as reality show junkies, successfully generated more traffic for the site and MySpace wants a repeat performance.
“Married on MySpace” will follow one chosen couple (who met through the website, obviously) down the aisle, but not until site members have voted on all that the nuptials entail. As the number of reality shows increases and the space becomes cluttered, attention spans tend to decrease. Yet MySpace hopes that the road to wedded bliss, with all of its twists and turns, will keep people watching. Continue reading...
Posted by Sara Zucker on March 9, 2010 07:19 AM
ABC viewership increased by 14 percent thanks to the Academy Awards. [LA Times]
Payless ShoeSource is extending its brand to include a cosmetics line. [WWD]
Online series 'Married on MySpace' has attracted a variety of advertisers. [Brandweek]
Mayor Bloomberg calls for a tax on soft drinks to be passed in New York. [Daily Mail]
Toyota stands up against declarations that its electronics are flawed. [Reuters]
A new eBay campaign promotes buying used to save the planet. [NY Times]Continue reading...
Posted by Sara Zucker on March 2, 2010 07:33 AM
Tabasco celebrates its 142nd anniversary and discusses future plans. [CNN Money]
The newest Sprint ad challenges similar AT&T and Verizon prices. [Brandweek]
Aflac spends over $60 million annually on advertising. [Adweek]
Google adds photo editing website Picnik to its list of recent purchases. [NY Times]
Apple has admitted to employing underage workers in its factories. [Consumerist]
The latest episode of CBS's 'Undercover Boss' tackles White Castle. [Daily Finance]Continue reading...
Posted by Sara Zucker on February 25, 2010 06:19 AM
Now that he is unemployed, Conan O'Brien has more time to tweet. [AP]
Kimberly-Clark now tells bedtime stories to its GoodNites consumers. [Brandfreak]
Yelp must soon defend its practices against claims of extortion. [Econsultancy]
Saks is counting on its outlets and online sales to increase profits in 2010. [Daily Finance]
Myspace is experimenting with a new "in-steam" advertisement program. [Adweek]
Fashion Delivers for Haiti is $5 million away from reaching its donation goal. [WWD]Continue reading...
Posted by Sara Zucker on February 22, 2010 05:55 PM
Social networking websites are eliminating the once popular appeal of college yearbooks, reports the AP. Though it is difficult to assess just what this change means – if anything – to students and professors in terms of their relationships, the demise of the college yearbook underscores the declining presence of print publications in our lives.
The Columbia Scholastic Press Association's executive director, Edmund Sullivan, says that students have been steadily losing interest in yearbooks for years, thanks – not surprisingly – to sites like Facebook and Myspace. "The Internet has blown down the four walls of a campus in a traditional sense. And it has blown off the covers on the yearbook," he said.
In fact, the University of Virginia is forgoing “Corks And Curls” – its yearbook – for the first time since 1887. Publishers explained that there just isn't enough money or appreciation in an age where students can instantaneously publish photos online for free.Continue reading...
Posted by Sara Zucker on February 18, 2010 07:48 AM
Burger King raises the cost of its double cheeseburger from $1 to $1.19. [WSJ]
New Klondike commercials channel 'The 40 Year Old Virgin.' [BrandFreak]
Burger King will now sell Seattle's Best coffee in its restaurants. [Daily Finance]
Chevy hopes consumers feel connected with its new family-oriented ads. [Brandweek]
Microsoft adds Facebook and Myspace sites to its Outlook program. [AP]
The Federal Trade Commission puts its foot down on unemployment scams. [LA Times]Continue reading...