celebrity brandmatch

Watch Kobe Bryant Lecture Celebrities for Nike

Posted by Shirley Brady on January 16, 2012 12:01 PM

Kobe Bryant's mock personal motivation commercial for his latest shoe — the Kobe VII System — for Nike: "Where do you go from the top? You go over the top. The #KobeSystem: Success for the Successful is Kobe's winning, results-oriented philosophy on how to adapt to succeed. You're Welcome."

Celebrity cameos include comedian/actor Aziz Ansari, Hope Solo, LeBron James, Jerry Rice, Landon Donovan, Tony Robbins, Serena Williams, Kanye West,  and Richard Branson.

Find out more (on a more serious note) about the Kobe VII System shoe (Correction: "It isn't a shoe, but a system that adapts with you and allows you to elevate your game," says Nike) below.Continue reading...

personal brands

NBA's Big Names Get Even Bigger

Posted by Mark J. Miller on January 4, 2012 10:05 AM

If there is one thing NBA stars LeBron James, Kobe Bryant, and Derrick Rose need, it's more exposure, don’t you think? Forget their break-ups and make-ups... basketball's major personal brands are making sure their names are out there in bold print across the nation with three totally different deals.

You’d think the Chicago Bulls point guard, Rose, who is making almost $95 million over five seasons, had enough cash in the bank to survive for some time, but the word from Business Insider is that he’s bolstering his accounts by signing a “lifetime endorsement” deal with Adidas that will pay him $250 million. Not bad for a 23-year-old in a rough economy who may or may not have had someone else take his SATs for him. It’s actually a 10-year deal, according to ESPN, that would have Rose serve as the “face” of Adidas. As ESPN hears it, Rose’s shoes outsell LeBron’s in China.

Meanwhile, James is shoring up his name and fame by opening his own retail store in Miami over the holidays, while Bryant is having fun spoofing his image for Nike.Continue reading...

sporting brands

NFL Keeps Winning Big with TV Ratings and Boffo New Deal with Broadcasters

Posted by Dale Buss on December 19, 2011 01:40 PM

Tim Tebow and even the Green Bay Packers lost games on Sunday, but the National Football League just continues to ride one big long winning streak overall — and America's TV networks and by association their key brand-marketer advertisers have agreed to go along for the ride for the next decade.

As anticipated, TV viewership for Sunday evening's game between the Denver Broncos and New England Patriots, and quarterbacks Tebow and Tom Brady, was the most-watched NFL game  so far of a very much-watched season. It also gave CBS its best overnight rating for an NFL regular-season game in four years, during which the NFL and big advertisers such as Ford, Anheuser-Busch, Verizon and State Farm Insurance have come to dominate U.S. TV ratings each year even before the end-of-the-season Super Bowl.

The kind of results they got on Sunday are why broadcasters were willing to agree to fork over about 60 percent more on average to air NFL games from 2014 to 2022 in a pact reached with the league last week.

Football remains one of the few DVR-proof programs that still draws tens of millions of viewers who watch it live, the Wall Street Journal notes, while most of the rest of the TV audience is fragmenting among hundreds of channels and alternative viewing options including the internet.Continue reading...

sports in the spotlight

NBA Renews Deal With Key Advertisers

Posted by Mark J. Miller on December 13, 2011 03:27 PM

Since the NBA lockout officially ended, teams have been busy making trades, signing free agents, and trying to hold some kind of semblance of training camp as rosters keep shifting and changing. The league has used the time to stop a few different trades for Chris Paul, who plays for the league-owned New Orleans Hornets, and call on key advertisers to get things rolling again.

So far, Anheuser-Busch InBev, PepsiCo’s Gatorade brand, and AutoTrader.com have all signed on to be advertisers with the league again, according to the Wall Street Journal. To the relief of the NBA and NBC, the fact that the season (which starts on Christmas Day) will be 16 games shorter than usual hasn’t affected a single marketing partnership.Continue reading...

brand mascots

NBA’s Sixers Asks Fans for Help with New Mascot

Posted by Mark J. Miller on December 6, 2011 02:02 PM

The Philadelphia 76ers last visited the NBA Finals in 2000 and won the whole thing in 1983, but there hasn’t been a lot of Brotherly Love for the Sixers in recent years as the team has either not made the playoffs at all or lost in the first round since 2003.

But now the team has new ownership, a new hope as the season is getting set to begin on Dec. 25, and a new mascot that will debut early in the year. That last one, actually, hasn’t been decided on just yet — so the team is asking fans to help determine the next face of the franchise will be, according to CSNPhilly. After all, whether it is Big Ben, B. Franklin Dogg, or Phil E. Moose, it will likely be around long after everybody on the current roster is gone.

The last mascot the Sixers had, a rabbit named Hip Hop, spent most of its time strutting around and doing crazy dunks off of trampolines. Last month, he was bounced out after fans told the new ownership that he had to go. So now the team is trying to figure out whether it wants a mascot in the form of Benjamin Franklin, a dog, or, oddly, a moose.Continue reading...

week in review

Top 10 Stories of the Week: From Coca-Cola Pulling their White Can to Victoria's Sectret Fashion Show

Posted by Michael Waltzer on December 2, 2011 04:30 PM

Our most-read blog posts of the week includes Coca-Cola Pulling their White Can to Victoria's Sectret Fashion Show and more:

#1 Bad News, Bears: Coke Pulls Back on White Cans in Holiday Campaign to Save Polar Bear [Updated]

#2 Victoria's Secret: Getting CBS to Pay for Its Commercial, er, Fashion Show

#3 Sons of Anarchy Gangs Up With Brands For Online Store, App

#4 As NBA Lockout Ends, What's the Damage to Michael Jordan's Brand?

#5 Staples Takes Dunder Mifflin Brand Out of The Office

#6 Silence is Golden, But Not When It Comes to Silencers

#7 Viral Video Watch: Nokia and deadmau5 Create 3D Spectacle in London

#8 Will Occupy Black Friday Build on Buy Nothing Day?

#9 Have You (RED) The Latest About World AIDS Day?

#10 Lynx Apologizes with Video after "Degrading" Ad Gets the Axe

brand bites

Brand Bites: Walmart Gets Fruity, Purina's Taking Dog and more

Posted by Abe Sauer on December 2, 2011 12:09 PM

Walmart gifts holiday shoppers with Frank the Fruitcake web series.

War on Christmas, Part 4,327: Mill's Fleet Farm bans Salvation Army bell ringers. Invites inevitable criticism. Invites them back.

More trouble for Chrysler's JLo-Fiat Bronx ad. This time, allegations of copyright violation.

Olla condom brand's "Unexpected Babies" campaign sends men Facebook requests from their unborn children.Continue reading...

sporting brands

It's an NBA Kind of Christmas as Jordan Brand Celebrates Lockout's End

Posted by Michael Waltzer on November 29, 2011 05:59 PM

Remember the launch of Carmelo Anthony's M8 Jordan Brand shoe back in October? Well, Melo's at it again — this time with a Christmas themed shoe for the Nike-owned Jordan Brand. The occasion? All NBA games will start on Christmas Day as a result of the just-resolved lockout, which saw Brand Jordan himself at odds with fans and players alike as Michael Jordan sided with his fellow team owners in the labor dispute.

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