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brand news

In the News: BlackBerry Challenged, GE Rises, NBA Stalls

Posted by Dale Buss on October 21, 2011 09:02 AM

In the News

BlackBerry owner RIM challenged on BBX name.

Buffalo Wild Wings succeeds with strong attachment to football-watching.

Capital One targets small businesses with Spark credit-card program.

Chipotle growth beats expectations.

Cinnabon makes TV advertising debut.

DirecTV threatens to pull Fox networks amid carriage dispute.

Facebook royalty Randi Zuckerberg breaks out on her own.Continue reading...

brand news

In the News: Apple Honors Jobs, Bank of America Loses Top Spot & more

Posted by Shirley Brady on October 19, 2011 08:55 AM

In the News

Apple reports China as its second-largest market by sales after US. Apple stores will close for a few hours today for an employees-only memorial webcast celebrating Steve Jobs' life.

Amazon's IMDb sued for disclosing actress' real age, while digital deal with DC Comics irks rivals.

Audi-Ford price gap is widest since 1999.

Bank of America is no longer America's largest bank.

Deezer to launch music streaming service in more than 100 countries.

Diageo triumphs in alcohol brand battle.

Disney battles environmentalists at parks, while fans crash website in search of princess dolls.Continue reading...

celebrity brandmatch

LeBron James: Heart of a Lion, Logo of a Lamb

Posted by Mark J. Miller on October 12, 2011 09:58 AM

LeBron James has become the NBA player that fans love to hate ever since he unceremoniously dumped his home state of Ohio and moved along to the Miami Heat last season to seemingly become part of some sort of freakishly unstoppable winning machine. Unfortunately for the Heat and its fans, the team was stoppable — even though it took until the NBA Finals to get the brakes to completely work. 

And now, everyone in the NBA has been stopped, due to the lockout that owners and agents and players and veterans and league execs and tons of lawyers, among others, are busy trying to get untangled in order for some actual NBA games to be played this season.

Do you think all that dislike and the lack of a season is stopping the James Marketing Juggernaut? Of course not. It’s time for it to go into overdrive. One of his sponsors, Nike, is releasing a line of James off-court apparel featuring a lion logo designed to honor LeBron’s “heart of a lion.”  

The generic-looking logo is “reminiscent of the coat of arms of medieval English monarchs such as King Richard the Lionheart,” according to USA Today.Continue reading...


China's Li-Ning Towers, Wobbles and Regroups

Posted by Abe Sauer on October 11, 2011 11:50 AM

It appears homegrown China sportswear brand Li-Ning's ambitious great brand leap forward has failed. After summoning the willpower to expand its reach outside China, and engage in direct global battle with Nike, Li-Ning has again slipped back to offering competitively-priced products for a sensible athletics market.

The stumble leads the Financial Times to ask if there is a "bamboo ceiling that stops Chinese brands from becoming truly competitive even in their own market?" Yes, and that ceiling is China itself.Continue reading...

brand news

In the News: NBA, Madonna, Walmart China & more

Posted by Dale Buss on October 11, 2011 09:01 AM

In the News

Apple seeks Qualcomm patent documents to shore up Samsung legal defense, as Apple sets date for employee celebration of Steve Jobs' life.

BMW expands luxury-car sales lead globally.

Cinemark chain threatens not to show Tower Heist over Universal's video-on-demand window.

Cosi battle with shareholder escalates.

Diageo nods to Brazil's growing might with new Johnnie Walker campaign.

Dollar Thrifty takes itself off the market.

General Mills says its can cut only so much sugar out of cereals.Continue reading...

sporting brands

NFL Brand Rises as NBA Brand Suffers

Posted by Mark J. Miller on October 10, 2011 10:01 AM

Throughout the early summer, there was a bad feeling going around for fans of the NFL. It was looking like the league, team owners, and players wouldn’t be able to figure out a new collective bargaining agreement in time for the season to start. So NFL players remained locked out and fans remained frustrated.

But then things came together right at the end there and, after 18 weeks and four days, everybody was back to work readying for opening weekend, which ushered in glorious victories, dismal defeats, and heroic personal stories. The NFL brand may have shined so brightly for its target audience partially because it was nearly pulled from their grasp.

Meanwhile, fans of the NBA, which is mired in its own lockout (talks continue today), are facing their own potential disappointment of watching an NBA season potentially disappear as billionaires and millionaires argue while everyday Americans financially suffer.Continue reading...

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sporting brands

NBA Lockout Makes Nike and Adidas Jump Through Hoops

Posted by Mark J. Miller on October 5, 2011 05:01 PM

If basketball fans are concerned, sponsors are too. All of the NBA’s preseason games have been canceled and officials are getting close to at least pushing back the start of the season. Depending on whom you believe, the word today is that the NBA owners and players could just chuck the whole season into the garbage bin in the near future, although "an opening" exists for a deal to be reached.

If the entire season is cancelled, that could put a major hit on the amount of time Americans get to see Nike and Adidas shoes running up and down a court on a professional ballplayer’s feet.

While analysts say this shouldn’t harm the sales of basketball-related goods too much, it will mean a decrease in licensed NBA apparel, which will be a big hit to Adidas, which “is in the fifth year of a reported $400 million, 11-year deal to be the NBA’s official uniform and apparel supplier,” according to the Portland Business Journal.Continue reading...

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brand news

In the News: iPhone Fallout, Friendly's Woes, NBA Stand-Off

Posted by Dale Buss on October 5, 2011 09:00 AM

In the News

Apple could lure customers with pricing despite lack of iPhone 5, even as its new iPhone 4S fails to wow. AT&T, meanwhile, claims its iPhone 4S will be the fastest, while Samsung moves to ban the device in France and Italy.

Amazon Kindle Fire pre-orders top 2,000 per hour.

BNY Mellon gets sued by feds, state of New York.

Coca-Cola Amatil eyes Foster's assets in Australia.

Diageo to open "Happy Hour" on ESPN in two languages.

Disney gets 3-D fever.

Estee Lauder launches breast cancer awareness Facebook app.

Friendly's files for bankruptcy.Continue reading...

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