culture club

BroCon: Bros Marketing Bros

Posted by Abe Sauer on November 4, 2011 04:02 PM

The first thing you need to know about the third annual BroCon Summit (Oct. 28 in New York) is that it was hosted by the GuyRilla Marketing (get it?) Group.

Moderated by ESPN, BroCon 2012 featured marketing executives from Nike, the NBA, NHL, NFL, Microsoft, EA, and Maxim magazine discussing the latest trends in "Marketing to Men."

The after-party was held at The Russian Tea Room. Did we say Russian Tea Room? We meant Hooters. The after-party was held at Hooters.Continue reading...

stuck in neutral

NBA Lockout to Cost Sneaker Brands $500 Million?

Posted by Mark J. Miller on October 31, 2011 03:04 PM

The NBA lockout didn’t sneak up on anybody. The league and its players have been saving their dinero and locking horns for years in preparation for the political maneuverings such massive negotiations seemingly require. But still, sneaker retailers and manufacturers seem surprised that their cash cow may have disappeared — even it just briefly.

Marshal Cohen, chief industry analyst at the worldwide market research company NPD Group, predicts that “Basketball shoe marketers such as Adidas, Nike and UA (Under Armour), and national retailers such as Foot Locker, could lose up to $500 million in sales if the 2011-12 NBA season is wiped out,” according to USA Today.

It is hard to believe that one quarter of the $2 billion basketball-shoe industry would simply run off since so many people are actually playing the game and would still need footwear, points out Matt Powell of sporting goods industry analyst SportsOneSource. He notes that “basketball sneaker sales were not badly hurt by the 1998-99 lockout and that 70% of the basketball-shoe industry is dominated by a guy who hasn’t actually played pro since 2003: Michael Jordan.Continue reading...

brand news

In the News: P&G, JetBlue, Kodak & more

Posted by Dale Buss on October 31, 2011 08:59 AM

In the News

Alfa Romeo launches Aquabatics social campaign.

AOL plays catch-up in mobile.

Buick is paying dividends for GM.

CNN said to be revamping its morning lineup.

DirecTV takes dispute with Fox to the web.

Disney leads big brands on apps front, while Disney-ABC extends Netflix and Amazon content deals.

DreamWorks' Puss in Boots wins the weekend box office by a whisker.

Facebook changes mean "reach" is up but "frequency" is down.Continue reading...

brand news

In the News: Amazon, Samsung, Sony and more

Posted by Dale Buss on October 27, 2011 08:50 AM

In the News

Absolut launches gay pride campaign.

Amazon creates new name and URL for China.

Apple is 'sizzling' in Asia.

China moves to restrict social media and bloggers, which doesn't stop one NBA star.

Facebook to build server farm near Arctic Circle.

Google reveals massive spending spree.

Groupon culls its sales staff.

Iconix acquires Sharper Image brand.

Nokia's Lumia smartphone translates badly in Spanish.

Pontiac owners are staying loyal to GM.

Samsung granted expedited hearing against Galaxy Tab ban in Australia.

Sony buys Ericsson out of mobile phone venture.

Sprint needs billions to cover iPhone investment.

Warner Bros withholds films from Blockbustermatches Netflix and Redbox 28-day release window.

YouTube is preparing to launch celebrity and branded channels to promote original content.

rising brands

Carmelo Anthony Makes a Big Splash in His Jordan Brand M8's

Posted by Michael Waltzer on October 26, 2011 06:01 PM

You may not be able to walk on water, but Carmelo Anthony can.

Last Thursday (Oct. 20) marked the date of a spectacular launch event for his new M8 Jordan Brand sneaker. Inviting guests to NYC's Pier 54 to the Hudson River, an 85-foot 3D projector was used to project a truly one-of-a-kind light show on the water.

It began with a helicopter dropping someone dressed in white into the water — before a giant vision of the New York Knick was visible, running up and down the water dribbling a basketball. Nike's Jordan Brand marketers also used the entire front of a building for another projector which showed Carmelo running across it to shoot a basket.Continue reading...

doing good

Shaq is Back for Toys for Tots and Toys "R" Us

Posted by Shirley Brady on October 24, 2011 04:34 PM

Shaquille O'Neal may be retired from the NBA, but he's not hanging up his Santa Claus (sorry: Shaq-a-Claus) hat. Toys "R" Us and O'Neal are once again partnering to support the Marine Toys for Tots Foundation.

Through December 4th, Toys "R" Us, Babies "R" Us and Toys "R" Us Express stores across the U.S. are asking customers in stores and online to buy a toy to donate to a child in need, with the slogan of "Join Shaq. Give Back."

According to the press release, cash contributions will be accepted in stores and online through Christmas Eve. The Toys "R" Us Foundation will add an additional $250,000 donation to the funds raised, which reached $167,056 as of Monday morning.Continue reading...

brand news

In the News: Apple, Dove, Mattel & more

Posted by Dale Buss on October 24, 2011 09:02 AM

In the News

Apple tries to leverage lower prices.

Cars.com sets up custom channels on Pandora.

Chipotle finds customers tolerate higher prices.

Dove asks women, "Who inspired you?" in new campaign.

Kia asks NBA star Blake Griffin to soar again.

Kraft keeps investors and advertisers hopping with its "leaping" strategy aimed at hitting home runs.

Mattel to buy preschool brands.Continue reading...

celebrity brandmatch

Ad Watch: Blake Griffin's Next Level Dunk for Kia Optima

Posted by Shirley Brady on October 21, 2011 10:33 AM

Kia Optima is back with another spot featuring Blake Griffin, power forward for the Los Angeles Clippers. Remember the 2011 Sprite Slam Dunk Contest? (If not, watch it below.) This time, Blake is the official spokesman of the vehicle he dunked over, the Kia Optima.Continue reading...

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