Take the survey!

sporting brands

NBA Lockout Makes Nike and Adidas Jump Through Hoops

Posted by Mark J. Miller on October 5, 2011 05:01 PM

If basketball fans are concerned, sponsors are too. All of the NBA’s preseason games have been canceled and officials are getting close to at least pushing back the start of the season. Depending on whom you believe, the word today is that the NBA owners and players could just chuck the whole season into the garbage bin in the near future, although "an opening" exists for a deal to be reached.

If the entire season is cancelled, that could put a major hit on the amount of time Americans get to see Nike and Adidas shoes running up and down a court on a professional ballplayer’s feet.

While analysts say this shouldn’t harm the sales of basketball-related goods too much, it will mean a decrease in licensed NBA apparel, which will be a big hit to Adidas, which “is in the fifth year of a reported $400 million, 11-year deal to be the NBA’s official uniform and apparel supplier,” according to the Portland Business Journal.Continue reading...

More about: , , , , ,

brand news

In the News: iPhone Fallout, Friendly's Woes, NBA Stand-Off

Posted by Dale Buss on October 5, 2011 09:00 AM

In the News

Apple could lure customers with pricing despite lack of iPhone 5, even as its new iPhone 4S fails to wow. AT&T, meanwhile, claims its iPhone 4S will be the fastest, while Samsung moves to ban the device in France and Italy.

Amazon Kindle Fire pre-orders top 2,000 per hour.

BNY Mellon gets sued by feds, state of New York.

Coca-Cola Amatil eyes Foster's assets in Australia.

Diageo to open "Happy Hour" on ESPN in two languages.

Disney gets 3-D fever.

Estee Lauder launches breast cancer awareness Facebook app.

Friendly's files for bankruptcy.Continue reading...

sports in the spotlight

NBA Talks in the Spotlight as Nike Takes Kobe Bryant to Italy

Posted by Mark J. Miller on October 4, 2011 10:13 AM

While it's unclear whether Kobe Bryant will play for the Italian basketball league, that hasn't stopped Nike — #25 on Interbrand's just-released 2011 Best Global Brands ranking — from releasing the commercial above, featuring the NBA star in Milan.

Today is considered a "huge day" for the lockout negotiations, with NBA team execs and players holed up in a swank hotel on Manhattan’s Upper East Side to try to hash out a new collective bargaining agreement and end the current lockout.Continue reading...

personal brands

When it Comes to Sports Brands, Michael Jordan is Still the King

Posted by Mark J. Miller on October 3, 2011 01:03 PM

Oakland Raiders running back Darren McFadden may be a rising star, but he has a long way to go to take on the king, by which we mean Michael Jordan.

MJ hasn’t played professional basketball since 2003 and hasn’t won a championship since 1998, yet he has one of the strongest, shiniest brands of any celebrity out there.

Forbes estimates “that Jordan earned $60 million over the past year mainly through his endorsement deals with Nike, Gatorade, Hanes, Upper Deck, 2K Sports and Five Star Fragrances.” Of course, he also has five restaurants and a car dealership of his own in North Carolina. Plus, he’s got a day job as the majority owner of the NBA’s Charlotte Bobcats.

During Jordan’s playing days he was earning $50 million annually at his peak from sponsorships. While many of his sponsors have been with him for some time, Forbes notes that 2K signed him last year to be on the cover of NBA 2K11, which went on to sell five million panels  and become the best-selling NBA video game in history.

Jordan's deal with Nike started when he graduated from college in 1984. The five-year deal, worth $2.5 million, must have felt like big bucks to him then. The Jordan brand now pulls in more than $1 billion annually, “with MJ getting a piece of the action,” the site notes. “The Jordan Brand’s market share of the U.S. basketball shoe market is 71% according to SportsOneSource,” Forbes reports.Continue reading...

celebrity brandmatch

LeBron Won't Eat His Words, Will Eat McDonald's Fries (as a Monopoly Prize)

Posted by Dale Buss on September 30, 2011 11:43 AM

It was bound to happen. Several months after LeBron James took an intense amount of, um, heat because the Miami Heat failed to win the NBA Championship after all his braggadacio, the professional basketball superstar has begun to try to rehabilitate his reputation.

Humor is the medium he chose; that's not surprising either.

But it is interesting that his latest endorsement deal could go a long way to make up with certain fans: McDonald's campaign for its 18th annual co-branded Monopoly game promotion, which is impossible to avoid on Twitter today.Continue reading...

brand news

In the News: Ford and GM, Adidas, BlackBerry and more

Posted by Dale Buss on September 30, 2011 09:00 AM

In the News

Ford and GM credit standing will benefit from new labor pacts, as GM develops new front air bags between the seats for side-impact protection, and Ford sees controversy over its anti-bailout ad grow as congressman asks for investigation.

Adidas prepares marketing campaign for new shoe despite NBA lockout.

Boston Red Sox leave their fans with that blue feeling all over again.

"Buffett Rule" gets poll support from global investors.

Chili's spices up brand with bold commercials and flavors.

Diageo makes a spirited push into India.Continue reading...

sports in the spotlight

Nothing But Nets, From Jersey to Jay-Z to Brooklyn

Posted by Mark J. Miller on September 28, 2011 09:31 AM

NBA owners and players are trying to negotiate a new collective bargaining agreement. So far, training camps and some preseason games have been canceled, but the constant threat of the entire season getting flushed down the drain hangs over things. One team that might actually benefit from such a thing could be the New Jersey Nets.

The Nets are spending the season in Newark before moving to Brooklyn. A year off could help new fans forget that the team has been one of the more forgettable franchises in recent years. One little tool that the team isn’t using to help people move on from the recent past is a new name.

Mogul/rapper and minority team owner Jay-Z, a Brooklyn native, announced Monday that the team’s name will stay Nets. His other big announcement, which was made overlooking the under-construction Barclays Center, is that the arena will open in September 2012 with a series of eight concerts by him before the opening tipoff of the Brooklyn Nets season.Continue reading...

brand news

Brands to Watch: Kindle Fire, Pizza Hut Tackles Hunger and Yes, it's the Brooklyn Nets

Posted by Shirley Brady on September 26, 2011 05:59 PM

Brands to Watch

Amazon is set to unveil the Kindle Fire e-reader on Wednesday, with Conde Nast, Hearst and Meredith on board, but Time Inc. negotiations going down to the wire.

Boeing confident about Dreamliner output as All Nippon Airways prepares for aircraft's first commercial flight.

Chrysler lets car buyers track production and delivery.

Coca-Cola CEO is "cautiously pleased" with company outlook.

Jay-Z announces the New Jersey Nets will be renamed the Brooklyn Nets, and that he'll kick off the NBA team's new home at the Barclays Center with an eight-concert series in Sept. 2012.

John Hancock extends "Who Knew?" campaign.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements