Posted by Abe Sauer on July 14, 2011 12:00 PM
The next retail marketplace is online. No, not real-world goods purchased via the web, but virtual goods purchased online for your virtual life. It's a brave new world that Warner Bros TV is leaping into by releasing lines of "branded virtual goods" based on some of its programming.
The Time Warner-owned TV hit-maker just announced a partnership with Virtual Greats aimed at creating "custom branded boutiques for the initial launch of branded virtual goods from popular series The Vampire Diaries, Gossip Girl, and Pretty Little Liars." So what the heck is a "branded virtual good?", you ask?Continue reading...
Posted by Mark J. Miller on July 12, 2011 12:00 PM
NBA players may be locked out, but that doesn't mean they can't work.
The athletic superstars are used to having plenty of cash to spend, but now the checks won’t be coming since teams have locked out their players until a new collective bargaining agreement can be agreed upon.
The Players Association was so concerned about its members that it distributed a 56-page handbook from November to February last season that had helpful hints on how to handle the lockout.
For example, it warns against buying new clothing, jewelry, and cars, according to the copy obtained by Bloomberg News: “Clothing and jewelry often have little or no resale value, so if times get tough, you will not be able to liquidate it quickly,” the handbook reads. “Instead of making large purchases in the next year, save the money you were going to spend on clothes and jewelry in a lockout fund to protect yourself and your loved ones.”Continue reading...
Posted by Mark J. Miller on July 11, 2011 02:00 PM
Miami Heat superstar/anti-hero LeBron James may not have gone to college, but his Nike-branded gear is about to.
The South Florida Sun-Sentinel reports that James and Nike have signed a deal with the University of Miami, University of Kentucky, and Ohio State University that will have their men’s basketball teams wearing LeBron/Nike-branded uniforms this coming season.
The Sun-Sentinel points out that this is one way that James is emulating Michael Jordan, whose alma mater, the University of North Carolina, has a deal that suits its men’s basketball players in Jordan-branded duds. (Jordan may have fewer schools wearing his stuff, but he’s still got more championships to his name with six to LeBron’s zero.)
“James' sponsorship and support of the Hurricanes should generate interest in a program that has continually lacked fan support,” the newspaper notes.
This comes on the heels of the news that LeBron’s marketability scores, as tracked by Davie Brown, have taken a post-season (and post-loss) hit.Continue reading...
Posted by Dale Buss on July 1, 2011 09:00 AM
Apple-led group including RIM and Ericsson buys Nortel patents for $4.5B.
Apple passes 100,000 iPad apps.
Audi targets Ferrari on racing circuit.
BP launches first TV commercial in the UK in five years.
Bulgari signs Rachel Weisz, develops branded hotel with Marriott to open in London.
Chevy US sales hit 20-year high.Continue reading...
Posted by Shirley Brady on June 30, 2011 06:00 PM
Android growth slows in the US as iPhone picks up, according to Nielsen.
Disney raises eyebrows with fireworks exemption.
Glenn Beck signs off from Fox News, which announces summer replacements.
Kate Middleton puts fashion-watchers on notice with North American tour.
NBA lockout proceeds as sides fail to reach agreement.
Porsche returns to Le Mans.
Stephen Colbert receives Federal Election Commision approval to form a super PAC.
Twitter comes under FTC scrutiny.
Victoria Beckham launches mid-range clothing line.
WikiLeaks spoofs MasterCard in mock "priceless" commercial.
Posted by Dale Buss on June 30, 2011 09:00 AM
Apple's iPhone turns 4, while company reports worst first-half since 2008.
Associated Press to open bureau in North Korea.
Bulgari acquisition by LVMH approved by EU.
Clinton Global Initiative launches micro-lending drive.
Coca-Cola details environment and corporate citizenship progress.
Facebook's Mark Zuckerberg now worth $18 billion — more than Google's founders.
GE expands Olympics sponsorship through 2020.
Google champions UK tech hub.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on June 22, 2011 07:00 PM
The Kia Optima is a mid-size, four-door sedan, but it can apparently carry the weight of a whole lot of young, soon-to-be NBA players.
As the official automotive partner of the NBA, Kia is not just a sponsor but a “presenting partner” at the 2011 NBA Draft, taking place tomorrow at the Prudential Center in Newark, New Jersey.
NBA rookie of the year Blake Griffin, whose slo-mo car-hopping dunk (above) has been a viral hit for the automaker since it was released in February, was today named the brand's official pitchman.Continue reading...
Posted by Dale Buss on June 15, 2011 09:00 AM
Apple sees leak of some secrets of its retail success, as JCPenney snags its retail head as CEO.
Asos, on a roll, auctions Cheryl Cole collection for charity.
Edge Shave Gel seeks unique individuals on the "Edge of Greatness" in new social-media effort.
GM searches for how to fix Opel.
Google launches Chromebooks, speeds up the web to make search faster.
Honda predicts huge profit drop for 2012.
Kellogg receives federal warning about bacteria at Georgia plant.Continue reading...