brand targets

As NBA Lockout Ends, What's the Damage to Michael Jordan's Brand?

Posted by Mark J. Miller on November 28, 2011 10:10 AM

Everybody loves Michael Jordan, right? The ultimate brand spokesman, who won six NBA championships with the Chicago Bulls, has been affiliated with a slew of brands in his 48 years: Nike (which produces his lucrative Jordan Brand line), Coca-Cola, Gatorade, MCI, McDonald’s, Chevrolet, Wheaties, Rayovac, Ball Park Franks, and Hanes.

Since March of 2010, he’s been the majority owner of the NBA’s Charlotte Bobcats, the first former player to hold such a title. Since he’s seen both sides of the coin, you’d think that when the NBA lockout occurred, Jordan would have been able to help broker a deal between the players and his fellow owners.

Instead, Jordan went hard-line against the players, not wanting to give in an inch, and reportedly getting fined by the NBA for his public comments. Now that the lockout's end is looming, one wonders how much his sudden tough-guy appearance hurt his brand.Continue reading...

sports in the spotlight

NBA Gives Basketball Fans Early Christmas Present

Posted by Shirley Brady on November 27, 2011 09:39 PM

Basketball fans are rejoicing following this weekend's news that the end of the 149-day NBA lockout is nigh. As AP reports, following intense negotiations the makings of a deal between the NBA and NBA players is now in place, with a tentative agreement starting the delayed season on December 25th.

"Barring either side rejecting the deal, training camps will open Dec. 9, with the league's first three games set to be played on Christmas Day," AP notes. "The Utah Jazz invited fans to start calling again to discuss ticket options, the reigning NBA champion Dallas Mavericks wrote 'Go Mavs' on Twitter shortly after the middle-of-the-night news conference to announce the breakthrough, and Shaquille O'Neal recorded a brief video to show his excitement."Continue reading...

brand news

In the News: Warren Buffett, Pfizer, Spotify & more

Posted by Dale Buss on November 21, 2011 08:54 AM

In the News

Alleghany to buy Transatlantic.

American Apparel acting president quits.

Apple leapfrogs Argos to become 2nd biggest online retailer in the U.K., as textbooks and photography tops its new product priorities and Grand Central NYC store prepares to open and iPhone 4S heads to China.

Berkshire Hathaway to invite Wall Street analysts to annual meeting for once as Warren Buffett, excited about Japan, says company could spend $10 billion on its next acquisition.

Best Buy sees shoppers in Florida camping out since last week for Black Friday.

Chevron accepts responsibility for oil spill off Brazil.Continue reading...

sports in the spotlight

MillerCoors Caps Payments During NBA Lockout

Posted by Mark J. Miller on November 16, 2011 05:15 PM

The beermeisters at MillerCoors spend about $214 million annually on TV advertising and about three quarters of that goes to sports, according to the Sports Business Journal. As much of that budget goes to the NBA, and the NBA is still locked in a stalemate, the big brewer is holding onto the ball, for the time being.

The Milwaukee Journal Sentinel reports that when NBA players (who aren't getting paid either) rejected the latest collective-bargaining offer from team owners, MillerCoors announced that it had been hanging onto the payments it had signed on to make to its NBA partners.

As soon as a deal gets done, MillerCoors spokesman Peter Marino told the paper that the payments “will be made in full” to brewer's many NBA partners.

The Journal-Sentinel also checked in on another sponsor of the Milwaukee Bucks, BMO Harris Bank. But the bank hasn’t followed the lead of MillerCoors: "We have been and continue to be a proud sponsor of the Milwaukee Bucks," said bank spokesman Jim Kappel to the Journal-Sentinel.

Reuters notes that the NBA's television networks including TNT and ESPN/ABC have been ready to lose NBA games for a few months, but with the looming possibility that the entire season could be lost, the networks have a lot of air time to fill and ad inventory to sell.Continue reading...

brand news

In the News: Citi Cuts, NBA Players Sue, Penn State PR

Posted by Dale Buss on November 16, 2011 09:22 AM

In the News

Amazon violates contract with Kindle, U.S. authors' guild says.

Anthony's Pizza & Pasta takes on national pizza chains in Colorado.

Apple adds Disney CEO Bob Iger to board as the company warms up to the business market.

Cadillac takes broad aim with new flagship XTS sedan.

Citigroup trims workforce.

Dow sponsorship deal creates headache for London 2012 organizers.

Facebook invokes the wrath of Salman Rushdie with real-name push.

Family Dollar arrives in California.Continue reading...

brand news

In the News: NBA Lockout, Skechers, Walmart & more

Posted by Dale Buss on November 15, 2011 09:01 AM

In the News

Amazon projects 5M Kindle sales by year-end.

American Airlines makes long-awaited proposal to pilot union.

American Express expands Small Business Saturday.

Apple strikes up iTunes Match as Google prepares music launch.

AstraZeneca sees that its anti-cholesterol drug Crestor fails to beat Lipitor, by Pfizer, in new study.

AT&T and Verizon expand via cloud services.

BMW launches on-demand music service with MOG.

Cracker Barrel finally targets local customers.

Ford partners with Zynga for Escape launch.Continue reading...

social marketing

Nike, LeBron, Wish Basketball Would Never Stop

Posted by Sheila Shayon on November 7, 2011 01:32 PM

Despite weekend talks the NBA lockout continues, making Nike's latest "Basketball Never Stops" spot from W+K (above) all the more poignant. Starring a determined LeBron James, Nike's social marketing including a Facebook push and Twitter hashtag, #BasketballNeverStops, managed by the Nike Basketball feed. The owner of the Miami Heat, meanwhile, was fined $500,000 last week for venting on Twitter about the stalemae. More on the campaign below.Continue reading...

brand news

In the News: Best Buy, British Airways, B&N Nook and more

Posted by Dale Buss on November 7, 2011 08:45 AM

In the News

Best Buy stores to close in the U.K. as Carphone Warehouse sells its stake for $1.3 billion. In the U.S., BB will join post-Thanksgiving "Black Midnight" frenzy.

IAG, owner of British Airways & Iberiapursues Portugal's TAP airline after agreeing to buy bmi (British Midland International) from Lufthansa.

Barnes & Noble expects to prod Amazon's Kindle with new Nook Color.

All Nippon Airways probes glitch in Dreamliner landing as Airbus tries to exploit longer-than-expected training time for the new Boeing plane.

Apple hit by piracy claim by leading computer scientist as brand rewards top executives to try to retain them for the post-Jobs era and threatens Google with new Siri "personal-assistant" search technology.Continue reading...

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