brand news

In the News: Warren Buffett, Pfizer, Spotify & more

Posted by Dale Buss on November 21, 2011 08:54 AM

In the News

Alleghany to buy Transatlantic.

American Apparel acting president quits.

Apple leapfrogs Argos to become 2nd biggest online retailer in the U.K., as textbooks and photography tops its new product priorities and Grand Central NYC store prepares to open and iPhone 4S heads to China.

Berkshire Hathaway to invite Wall Street analysts to annual meeting for once as Warren Buffett, excited about Japan, says company could spend $10 billion on its next acquisition.

Best Buy sees shoppers in Florida camping out since last week for Black Friday.

Chevron accepts responsibility for oil spill off Brazil.Continue reading...

sports in the spotlight

MillerCoors Caps Payments During NBA Lockout

Posted by Mark J. Miller on November 16, 2011 05:15 PM

The beermeisters at MillerCoors spend about $214 million annually on TV advertising and about three quarters of that goes to sports, according to the Sports Business Journal. As much of that budget goes to the NBA, and the NBA is still locked in a stalemate, the big brewer is holding onto the ball, for the time being.

The Milwaukee Journal Sentinel reports that when NBA players (who aren't getting paid either) rejected the latest collective-bargaining offer from team owners, MillerCoors announced that it had been hanging onto the payments it had signed on to make to its NBA partners.

As soon as a deal gets done, MillerCoors spokesman Peter Marino told the paper that the payments “will be made in full” to brewer's many NBA partners.

The Journal-Sentinel also checked in on another sponsor of the Milwaukee Bucks, BMO Harris Bank. But the bank hasn’t followed the lead of MillerCoors: "We have been and continue to be a proud sponsor of the Milwaukee Bucks," said bank spokesman Jim Kappel to the Journal-Sentinel.

Reuters notes that the NBA's television networks including TNT and ESPN/ABC have been ready to lose NBA games for a few months, but with the looming possibility that the entire season could be lost, the networks have a lot of air time to fill and ad inventory to sell.Continue reading...

brand news

In the News: Citi Cuts, NBA Players Sue, Penn State PR

Posted by Dale Buss on November 16, 2011 09:22 AM

In the News

Amazon violates contract with Kindle, U.S. authors' guild says.

Anthony's Pizza & Pasta takes on national pizza chains in Colorado.

Apple adds Disney CEO Bob Iger to board as the company warms up to the business market.

Cadillac takes broad aim with new flagship XTS sedan.

Citigroup trims workforce.

Dow sponsorship deal creates headache for London 2012 organizers.

Facebook invokes the wrath of Salman Rushdie with real-name push.

Family Dollar arrives in California.Continue reading...

brand news

In the News: NBA Lockout, Skechers, Walmart & more

Posted by Dale Buss on November 15, 2011 09:01 AM

In the News

Amazon projects 5M Kindle sales by year-end.

American Airlines makes long-awaited proposal to pilot union.

American Express expands Small Business Saturday.

Apple strikes up iTunes Match as Google prepares music launch.

AstraZeneca sees that its anti-cholesterol drug Crestor fails to beat Lipitor, by Pfizer, in new study.

AT&T and Verizon expand via cloud services.

BMW launches on-demand music service with MOG.

Cracker Barrel finally targets local customers.

Ford partners with Zynga for Escape launch.Continue reading...

social marketing

Nike, LeBron, Wish Basketball Would Never Stop

Posted by Sheila Shayon on November 7, 2011 01:32 PM

Despite weekend talks the NBA lockout continues, making Nike's latest "Basketball Never Stops" spot from W+K (above) all the more poignant. Starring a determined LeBron James, Nike's social marketing including a Facebook push and Twitter hashtag, #BasketballNeverStops, managed by the Nike Basketball feed. The owner of the Miami Heat, meanwhile, was fined $500,000 last week for venting on Twitter about the stalemae. More on the campaign below.Continue reading...

brand news

In the News: Best Buy, British Airways, B&N Nook and more

Posted by Dale Buss on November 7, 2011 08:45 AM

In the News

Best Buy stores to close in the U.K. as Carphone Warehouse sells its stake for $1.3 billion. In the U.S., BB will join post-Thanksgiving "Black Midnight" frenzy.

IAG, owner of British Airways & Iberiapursues Portugal's TAP airline after agreeing to buy bmi (British Midland International) from Lufthansa.

Barnes & Noble expects to prod Amazon's Kindle with new Nook Color.

All Nippon Airways probes glitch in Dreamliner landing as Airbus tries to exploit longer-than-expected training time for the new Boeing plane.

Apple hit by piracy claim by leading computer scientist as brand rewards top executives to try to retain them for the post-Jobs era and threatens Google with new Siri "personal-assistant" search technology.Continue reading...

culture club

BroCon: Bros Marketing Bros

Posted by Abe Sauer on November 4, 2011 04:02 PM

The first thing you need to know about the third annual BroCon Summit (Oct. 28 in New York) is that it was hosted by the GuyRilla Marketing (get it?) Group.

Moderated by ESPN, BroCon 2012 featured marketing executives from Nike, the NBA, NHL, NFL, Microsoft, EA, and Maxim magazine discussing the latest trends in "Marketing to Men."

The after-party was held at The Russian Tea Room. Did we say Russian Tea Room? We meant Hooters. The after-party was held at Hooters.Continue reading...

stuck in neutral

NBA Lockout to Cost Sneaker Brands $500 Million?

Posted by Mark J. Miller on October 31, 2011 03:04 PM

The NBA lockout didn’t sneak up on anybody. The league and its players have been saving their dinero and locking horns for years in preparation for the political maneuverings such massive negotiations seemingly require. But still, sneaker retailers and manufacturers seem surprised that their cash cow may have disappeared — even it just briefly.

Marshal Cohen, chief industry analyst at the worldwide market research company NPD Group, predicts that “Basketball shoe marketers such as Adidas, Nike and UA (Under Armour), and national retailers such as Foot Locker, could lose up to $500 million in sales if the 2011-12 NBA season is wiped out,” according to USA Today.

It is hard to believe that one quarter of the $2 billion basketball-shoe industry would simply run off since so many people are actually playing the game and would still need footwear, points out Matt Powell of sporting goods industry analyst SportsOneSource. He notes that “basketball sneaker sales were not badly hurt by the 1998-99 lockout and that 70% of the basketball-shoe industry is dominated by a guy who hasn’t actually played pro since 2003: Michael Jordan.Continue reading...

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