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personal brands

When it Comes to Sports Brands, Michael Jordan is Still the King

Posted by Mark J. Miller on October 3, 2011 01:03 PM

Oakland Raiders running back Darren McFadden may be a rising star, but he has a long way to go to take on the king, by which we mean Michael Jordan.

MJ hasn’t played professional basketball since 2003 and hasn’t won a championship since 1998, yet he has one of the strongest, shiniest brands of any celebrity out there.

Forbes estimates “that Jordan earned $60 million over the past year mainly through his endorsement deals with Nike, Gatorade, Hanes, Upper Deck, 2K Sports and Five Star Fragrances.” Of course, he also has five restaurants and a car dealership of his own in North Carolina. Plus, he’s got a day job as the majority owner of the NBA’s Charlotte Bobcats.

During Jordan’s playing days he was earning $50 million annually at his peak from sponsorships. While many of his sponsors have been with him for some time, Forbes notes that 2K signed him last year to be on the cover of NBA 2K11, which went on to sell five million panels  and become the best-selling NBA video game in history.

Jordan's deal with Nike started when he graduated from college in 1984. The five-year deal, worth $2.5 million, must have felt like big bucks to him then. The Jordan brand now pulls in more than $1 billion annually, “with MJ getting a piece of the action,” the site notes. “The Jordan Brand’s market share of the U.S. basketball shoe market is 71% according to SportsOneSource,” Forbes reports.Continue reading...

celebrity brandmatch

LeBron Won't Eat His Words, Will Eat McDonald's Fries (as a Monopoly Prize)

Posted by Dale Buss on September 30, 2011 11:43 AM

It was bound to happen. Several months after LeBron James took an intense amount of, um, heat because the Miami Heat failed to win the NBA Championship after all his braggadacio, the professional basketball superstar has begun to try to rehabilitate his reputation.

Humor is the medium he chose; that's not surprising either.

But it is interesting that his latest endorsement deal could go a long way to make up with certain fans: McDonald's campaign for its 18th annual co-branded Monopoly game promotion, which is impossible to avoid on Twitter today.Continue reading...

brand news

In the News: Ford and GM, Adidas, BlackBerry and more

Posted by Dale Buss on September 30, 2011 09:00 AM

In the News

Ford and GM credit standing will benefit from new labor pacts, as GM develops new front air bags between the seats for side-impact protection, and Ford sees controversy over its anti-bailout ad grow as congressman asks for investigation.

Adidas prepares marketing campaign for new shoe despite NBA lockout.

Boston Red Sox leave their fans with that blue feeling all over again.

"Buffett Rule" gets poll support from global investors.

Chili's spices up brand with bold commercials and flavors.

Diageo makes a spirited push into India.Continue reading...

sports in the spotlight

Nothing But Nets, From Jersey to Jay-Z to Brooklyn

Posted by Mark J. Miller on September 28, 2011 09:31 AM

NBA owners and players are trying to negotiate a new collective bargaining agreement. So far, training camps and some preseason games have been canceled, but the constant threat of the entire season getting flushed down the drain hangs over things. One team that might actually benefit from such a thing could be the New Jersey Nets.

The Nets are spending the season in Newark before moving to Brooklyn. A year off could help new fans forget that the team has been one of the more forgettable franchises in recent years. One little tool that the team isn’t using to help people move on from the recent past is a new name.

Mogul/rapper and minority team owner Jay-Z, a Brooklyn native, announced Monday that the team’s name will stay Nets. His other big announcement, which was made overlooking the under-construction Barclays Center, is that the arena will open in September 2012 with a series of eight concerts by him before the opening tipoff of the Brooklyn Nets season.Continue reading...

brand news

Brands to Watch: Kindle Fire, Pizza Hut Tackles Hunger and Yes, it's the Brooklyn Nets

Posted by Shirley Brady on September 26, 2011 05:59 PM

Brands to Watch

Amazon is set to unveil the Kindle Fire e-reader on Wednesday, with Conde Nast, Hearst and Meredith on board, but Time Inc. negotiations going down to the wire.

Boeing confident about Dreamliner output as All Nippon Airways prepares for aircraft's first commercial flight.

Chrysler lets car buyers track production and delivery.

Coca-Cola CEO is "cautiously pleased" with company outlook.

Jay-Z announces the New Jersey Nets will be renamed the Brooklyn Nets, and that he'll kick off the NBA team's new home at the Barclays Center with an eight-concert series in Sept. 2012.

John Hancock extends "Who Knew?" campaign.Continue reading...

brand bites

Brand Bites: Starbucks, Gisele, Sofia and Global Campaigns You May Have Missed

Posted by Abe Sauer on September 23, 2011 11:45 AM

Ikea introduces a nursery… for men. Australian men. We're jealous.

Below, don't miss Tata's "car chase to end all car chases" spot (and more campaigns).Continue reading...

campaigns

Snobs Like Us: Audi's 'Unrecognized' Ads are Unrecognizably Audi [Video]

Posted by Abe Sauer on September 13, 2011 01:49 PM

"What the hell are they doing?!" That's a question asked during the NFL's opening Sunday not pointed toward one of the teams, but instead at Audi. In new messages form its luxury campaign push, Audi's brand campaign is getting dangerously hokey.Continue reading...

branding together

EA Sports’ NBA Jam Adds European Flair with Turkish Airlines Euroleague Basketball

Posted by Mark J. Miller on August 31, 2011 11:57 AM

When Turkish Airlines signed on for five years of being the sole sponsor of Euroleague Basketball, the professional basketball league in Europe, it likely had no idea that it would (a) be getting a lot of press because current NBA players have either signed or are considering playing there this season if the NBA’s lockout continues, and (b) had no idea their name would be plastered onto one of the world’s most popular video games: NBA Jam.

SportBusiness.com reports that Euroleague Basketball has signed a licensing deal with Electronic Arts to use its players and teams in NBA Jam. This is the first time that European players and teams are featured in the game, beginning with NBA Jam: On Fire Edition, according to the EA/Euroleague press release on the partnership.

“All fans will be able to choose any of the four participating teams in the last Turkish Airlines Euroleague Final Four,” said a statement from the league. And if video-game players get bored of playing with the Carmelo Anthonys and Kevin Durants of the NBA part of the game, they can get a little dose of international flair and take control of such players as Dimitris Diamantidis, Sofoklis Schortsanitis, or Carlos Suarez.Continue reading...

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