sports in the spotlight
Posted by Andrew Chan on December 6, 2012 09:28 AM
On Wednesday night, Kobe Bryant became the fifth and youngest member to enter the NBA's exclusive 30,000 point club. He joins Michael Jordan, Wilt Chamberlain, Karl Malone and Kareem Abdul-Jabbar, as the NBA celebrates in its video recounting Bryant's journey.
games people play
Posted by Shirley Brady on November 21, 2012 05:45 PM
With December 21st the Mayan calendar's end of the world deadline (finished your holiday shopping yet?), Old Spice today revealed on Twitter and Facebook the latest installment in the digital portion of its Believe in Your Smellf campaign: a video game called Dikembe Mutombo's 4 1/2 Weeks to Save the World, which features the retired NBA star and a sub machine gun with pickle laser. One Facebook commenter called it a "truly awesome time waster" — we'll let you judge for yourself. Credit, as with previous Old Spice campaigns, to Wieden + Kennedy Portland.Continue reading...
Posted by Michael Waltzer on November 21, 2012 03:36 PM
TV's and tablets aren't the only thing people are getting excited about when it comes to holiday shopping. Sports fans get ready — for special one-color Christmas Day NBA uniforms. The Christmas tree light-like apparel is being revealed in a TV commercial breaking tonight, and can be purchased now at NBAStore.com and other retailers. Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson promote the "Big Color" uniforms in the commercial, created by Goodby, Silverstein & Partners. Reminiscent of Kit Kat's basketball spot, it's all about the sounds of the basketballs, with the stars dribbling basketballs, eventually taking the sounds of holiday music. Take a closer look at the Christmas Day uniforms below.Continue reading...
Posted by Michael Waltzer on November 5, 2012 10:29 AM
Uncle Drew (Cleveland Caveliers' breakout star Kyrie Irving) and Wes (Minnesota Timberwolves' star Kevin Love) are back and on a mission: to go out and get the old team back together. The players and spectators at a Los Angeles basketball court had no idea what was about to happen and were told that they would be filmed for some "basketball B-roll footage" for a local TV station. The resulting video, a mix of product placement and branded entertainment, was uploaded by Pepsi MAX on Oct. 30 and already has more than 1.5 million views.
The LA crowd is in disbelief when these two old-timers give it a go in the court, and reveal how much better they really are. It's quite a spectacle, the second in the series so far, and a definite win for Pepsi MAX — although surely they can't keep fooling locals with NBA All-Stars in disguise much longer. The PepsiCo-owned brand released the first "Uncle Drew" video with Irving earlier this year, which was then turned into a 30-second commercial that ran during the NBA finals last season. More details in the ESPN interview and behind-the-scenes clips below.Continue reading...
Posted by Abe Sauer on October 22, 2012 10:13 AM
Last seen driving a red Volvo and while declaring, "I am Jeremy Lin," the new star of the Houston Rockets can now be seen on the cover of GQ and in new TV commercials as "Basketball Ambassador for KFC China." The NBA's head did KFC one better and more or less declared Lin one of the NBA's most important China ambassadors. But as NBA regular season play begins in the US, should the brands riding Lin's coattails be nervous?Continue reading...
Posted by Dale Buss on October 22, 2012 09:00 AM
Lance Armstrong is stripped of titles and banned from cycling for life by international body.
Nissan joins hybrid parade.
Virgin's four-star hotels are coming to NYC.
AIG CEO defends company's "free lunch" to New York mag.
American Idol sees ad rates fall.
Ancestry.com agrees to $1.6-billion takeover deal.
Apple creates buzz with plans for smaller iPad as school sales buoy its tablet lead.
BP sells entire Russian stake to Rosneft.
Banana Republic plans to bring back Mad Men collection.Continue reading...
Posted by Abe Sauer on October 11, 2012 10:14 AM
In China, it's been a late week whirlwind of pro basketball moves, both on and off the court. Just as news hit that NBA star Tracy McGrady had signed to play for a Chinese team — Yes, in China! — Dwayne Wade officially confirmed the rumors that he had switched sneaker affiliation from Nike to China's Li-Ning brand.
Timed to coincide with the much anticipated two games Wade's team, the Miami Heat, will play against the Los Angeles Clippers in Beijing and Shanghai this week, the Li-Ning announcement was long in the making. In fact, maybe a year in the making. Now, will Wade lead Li-Ning back to glory, and will it drag the reputations of China's brands with it?Continue reading...
Posted by Shirley Brady on October 4, 2012 11:44 AM
Nike's 10th signature shoe with LeBron James doesn't cost more than $300, as some sneakerheads feared, even though it's inspired by diamonds. At $270 for the high-end LeBron X+ motion sensor version of the shoe, it will still be Nike's among most expensive shoes to date, showing that Nike knows how to drive a premium and demand.