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brand news

In the News: Nespresso, Procter & Gamble, Ford and more

Posted by Dale Buss on October 14, 2013 09:27 AM

In the News

Nespresso sees coffee pod patent revoked by European regulators.

Procter & Gamble goes high-brow in fashion collaboration.

Ford teams with University of Michigan for new battery lab. 

Alibaba plans to blow out infrastructure spending on Chinese "e-conomy."

Alitalia set for vote that may bring Italian government back in as an owner.

California Pizza Kitchen rolls out gluten-free pizza effort.

Daytona International Speedway fires up campaign.

Foursquare opens ads to all businesses.

GM opens new stamping plant in Texas.

Google+ users may see themselves crop up in new ad campaign. 

HTC eyes China for survival.

Huawei innovates with rotating CEO system.Continue reading...


Supply and Demand: China's Counterfeit Market is Booming Thanks to Foreigners

Posted by Abe Sauer on October 2, 2013 11:12 AM

Time Out Shanghai openly calls it the "best market for picking up fakes."

The four-story department store on the city's bustling Nanjing Road is filled with small independent stalls selling counterfeit goods: Belstaff jackets and bags, Scotch and Soda khaki pants, Jones boots, Beats by Dre headphones, DVDs, Super Dry goods, Ray-Ban sunglasses, adidas gear, and a laundry list of others. But surprisingly the aisles here aren't filled with Chinese locals. Instead, foreign tourists and expats are the ones perusing the stalls on holidays and weekends.

But there's been an unsettling addition to the counterfeits on offer: TOMS.

Numerous shoe stalls in the Nanjing Road fakes building now sell TOMS, the shoe brand founded on the Buy One Give One (BOGO) model, wherein the company matches a consumer purchase with a shoe donation to someone in need. Sure, TOMS and its business model have plenty of critics, but one thing is for sure, a TOMS One for One pledge is better than the 'One for Me Only' model at work in the counterfeit TOMS market.Continue reading...

brand ambassadors

Toronto Raptors Pin Franchise's Future on New Brand Ambassador, Drake

Posted by Mark J. Miller on September 30, 2013 01:53 PM

NBA teams are generally not lacking in celeb star power, but the Toronto Raptors haven’t elicited a lot of excitement in the team’s 18-year history. That all is about to change today as the team announced that rapper Drake will assume the multi-faceted role of brand ambassador, consultant, and business partner for the ball club, according to the Toronto Star

The news comes just as the NBA announced that Toronto will host the 2016 NBA All-Star Game—the first time that the game will be played outside of the Lower 48. And Toronto could use the publicity. 

Toronto was the worst team in its division last season, though certainly not the worst in the league (we’re looking at you, Orlando). While it made some personnel changes this summer, as Sports Illustrated notes, it doesn't seem as if any new talent has been brought in. So despite the excitement generated around the All-Star game and the addition of Drake, the brand boost won't go very far if the team can't get some W's.Continue reading...

the revolution will be televised

Sacramento Kings Will Celebrate Stay with Commercial-Free Game Broadcast

Posted by Mark J. Miller on September 19, 2013 07:07 PM

When the NBA season ended last spring, it seemed inevitable that the Sacramento Kings, a team that had been rumored to be skipping town for years, would finally be sold and moved to Seattle or Virginia Beach or some other place, but Mayor Kevin Johnson—a former NBA player himself—shepherded the team through a sale and a promise for a new arena.

Sacramento Kings fans—however many there actually are—rejoiced. And to thank them, the team will broadcast its first game on October 30 against the Denver Nuggets on ABC with absolutely no commercials, according to ProBasketballTalk.com. The game coming from Sleep Train Arena won’t have one single shout-out for any product, except of course, Sleep Train Mattress Centers.Continue reading...

sporting brands

Brooklyn Nets Roll Out More Aggressive Campaign Ahead of New Season

Posted by Mark J. Miller on September 16, 2013 12:39 PM

The NBA’s Brooklyn Nets are heading into their second season and have added a few big players—namely, Paul Pierce, Kevin Garnett, and Andrei Kirilenko—that actually give the team a very good shot at unseating LeBron James and his Miami Heat teammates as NBA champions.

Riding high on optimism, the organization has launched a new campaign that will be bolder—and multi-lingual. The "Are You Ready" campaign will feature billboard, print, TV digital, social and kiosk installations throughout the New York, New Jersey and Connecticut markets, and will be broadcast in English, Spanish, and Russian—the native language of billionaire team owner Mikhail Prokhorov and new star Kirilenko.

The team has also named its first cross-platform sponsor, Securwatch24, which was founded by a former Brooklyn police officer. The brand will get mentions in the new campaign as well as placement inside the Nets' home court, the Barclays Center. The five-year, multimillion dollar deal will help offset the costs of maintaining the highest payroll in the NBA.Continue reading...

multicultural marketing

Jeremy Lin is a Chinese Marketing Juggernaut

Posted by Abe Sauer on August 26, 2013 04:45 PM

It's been over a year since "Linsanity" took over in New York City before spurring a global marketing phenomenon. Since then, Jeremy Lin has become the face of numerous brands in China and Taiwan, including Nike, Gatorade, Volvo and KFC. It's the last of those brands that's currently using Lin in a way that Western consumers would likely never see, shedding some light on why Lin is such a valuable spokesperson in Asia.

China (and Taiwan) have seemingly become Lin's regualr off-season home after he shot to stardom. He is nearly as well integrated in Asian culture as he is in the US, with a Weibo account as robust as his Twitter. And when he's not being mobbed by fans, Lin spends his time touring the country with his JLin Basketball Camp and visiting sickly orphans. Could Asia ask for a better role model?Continue reading...

brand news

In the News: JCPenney, Dole Foods, Lincoln and more

Posted by Dale Buss on August 13, 2013 09:34 AM

In the News

JCPenney sees divisive director and largest shareholder Bill Ackman resign from board as George Soros backs CEO.

Dole Food agrees to $1.2-billion buyout.

Lincoln tutors car dealers on how to sell luxury to younger generation.

AOL firing of Patch executive gets messy.

BlackBerry ponders sale to Canadian institutions.

Chipotle and Jack in the Box settle trademark lawsuit.

Corona sponsors Marc Anthony tour.

eBay trials personalized fashion recommendations. 

Facebook adds tie-in with OpenTable restaurant bookings. 

Gap woos Gen Y with denim campaign.Continue reading...

celebrity brandmatch

Adidas Pop-Up in London has D Rose Fans Jumping—for Sneakers

Posted by Mark J. Miller on August 1, 2013 06:11 PM

Whether you’re playing ball on the playground or in an NBA arena, the basket’s rim typically sits 10 feet above ground, a height generally out of reach for average-sized men and women.

Some people, of course, can not only touch that rim but get up above it; a bunch of them are in the NBA, but there are plenty still out in the streets and Adidas and Chicago Bulls star Derrick Rose went out to find them.

The shoemaker offered a little bit of incentive for its London pop-up shop to those who could jump the 10 ft. height—if they could reach the new Rose shoes, they could keep them.Continue reading...

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