big data

NBA Taps Big Data to Drive Engagement

Posted by Mark J. Miller on October 21, 2013 02:44 PM

NBA fans may already be overloaded with data when they tune into a game's telecast, with announcers spouting percentages and graphics touting player performance data, but basketball is about to get even more math-heavy. 

The NBA has made a deal with Chicago-based Stats to use its SportVu video-based software to record and break down every last movement every player makes in every NBA game.

All 29 NBA arenas have been outfitted with six software-laden cameras that will do the dirty work of capturing just how often the Clippers score when Chris Paul passes the ball within five feet of the basket (89 percent) and just how often the Spurs’ Tony Parker scores when he gets the ball (24 percent), Adweek reports.Continue reading...

brand news

In the News: Netflix, Chipotle, Under Armour and more

Posted by Dale Buss on October 21, 2013 09:27 AM

In the News

Netflix poised to pass HBO in paid US subscribers.

Chipotle raises menu prices for '14 due to higher costs, GMO shift as it moves East with tofu burrito.

Under Armour opens store in Shanghai and seeks the next big thing with inventor competition.

AT&T receives $4.9 billion in cell-tower deal.

Amazon bets on "betas" to turn web viewers into shoppers.

Apple adjusts tablet strategy to protect lead.

Art Van Furniture extends Michigan based into Chicago market.

Associated Press plans to enable sponsored content.

BlackBerry raises Canadian security concerns with potential deal abroad.

Bon Appetit is magazine of the year for Advertising Age.Continue reading...

china

The Week in China: Yellow is Not Gold for Apple, China Getting Starbucked, NBA School and more

Posted by Abe Sauer on October 18, 2013 01:39 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Apple vs. Xiaomi… iOS7 pinyin… Zhuhai Android Store… the New York Times' new China venture… NBA's Yao Ming school… Lenovo woos BlackBerry… Beijing's "tourism loans"… Beijing's RV park… "Jaguar Beer"… Under Armor… Psy's "tourist police" outfits... and more.Continue reading...

brand news

In the News: 7-Eleven, Nestle, Sperry and more

Posted by Dale Buss on October 18, 2013 09:22 AM

In the News

7-Eleven rebrands to target Millennials.

Nestle pledges zero waste in Europe by 2020.

Sperry Top-Sider unveils clothing line.

AT&T unveils $5 day-pass for tablet users. 

Audi sees profit margin halving on investments in new models, report says.

Benjamin Moore stages "haunted hotel" stunt for painters.

Burger King names new CMO.

CVS unveils personalized circulars.

Dr Martens boots brand to be acquired by Permira

eBay acquires Apple e-commerce exec.

Ford plans sneak peak for new Mustang.

Al Gore once tried to buy Twitter.Continue reading...

Taco Bell, NBA Renew Cross-Platform Sponsorship Deal with New Video Twist

Posted by Mark J. Miller on October 16, 2013 12:57 PM

When the Chicago Bulls take on the champion Miami Heat on Oct. 29 for the NBA season opener, viewers can be sure to have a hankering for a beefy, crunchy burrito or a sweet churro before the final buzzer sounds.

Taco Bell has been the official QSR partner of the league for the last four years and now the pair have announced an extension of that deal that includes prominent placement during telecasts and online through all of the NBA, WNBA, and D-League platforms.

The multiyear deal will also include a new digital/social media program on NBA.com and other platforms dubbed "Buzzer Beaters" that will aggregate video of game-winning shots, according to Ad Age.Continue reading...

brand news

In the News: Nespresso, Procter & Gamble, Ford and more

Posted by Dale Buss on October 14, 2013 09:27 AM

In the News

Nespresso sees coffee pod patent revoked by European regulators.

Procter & Gamble goes high-brow in fashion collaboration.

Ford teams with University of Michigan for new battery lab. 

Alibaba plans to blow out infrastructure spending on Chinese "e-conomy."

Alitalia set for vote that may bring Italian government back in as an owner.

California Pizza Kitchen rolls out gluten-free pizza effort.

Daytona International Speedway fires up campaign.

Foursquare opens ads to all businesses.

GM opens new stamping plant in Texas.

Google+ users may see themselves crop up in new ad campaign. 

HTC eyes China for survival.

Huawei innovates with rotating CEO system.Continue reading...

china

Supply and Demand: China's Counterfeit Market is Booming Thanks to Foreigners

Posted by Abe Sauer on October 2, 2013 11:12 AM

Time Out Shanghai openly calls it the "best market for picking up fakes."

The four-story department store on the city's bustling Nanjing Road is filled with small independent stalls selling counterfeit goods: Belstaff jackets and bags, Scotch and Soda khaki pants, Jones boots, Beats by Dre headphones, DVDs, Super Dry goods, Ray-Ban sunglasses, adidas gear, and a laundry list of others. But surprisingly the aisles here aren't filled with Chinese locals. Instead, foreign tourists and expats are the ones perusing the stalls on holidays and weekends.

But there's been an unsettling addition to the counterfeits on offer: TOMS.

Numerous shoe stalls in the Nanjing Road fakes building now sell TOMS, the shoe brand founded on the Buy One Give One (BOGO) model, wherein the company matches a consumer purchase with a shoe donation to someone in need. Sure, TOMS and its business model have plenty of critics, but one thing is for sure, a TOMS One for One pledge is better than the 'One for Me Only' model at work in the counterfeit TOMS market.Continue reading...

brand ambassadors

Toronto Raptors Pin Franchise's Future on New Brand Ambassador, Drake

Posted by Mark J. Miller on September 30, 2013 01:53 PM

NBA teams are generally not lacking in celeb star power, but the Toronto Raptors haven’t elicited a lot of excitement in the team’s 18-year history. That all is about to change today as the team announced that rapper Drake will assume the multi-faceted role of brand ambassador, consultant, and business partner for the ball club, according to the Toronto Star

The news comes just as the NBA announced that Toronto will host the 2016 NBA All-Star Game—the first time that the game will be played outside of the Lower 48. And Toronto could use the publicity. 

Toronto was the worst team in its division last season, though certainly not the worst in the league (we’re looking at you, Orlando). While it made some personnel changes this summer, as Sports Illustrated notes, it doesn't seem as if any new talent has been brought in. So despite the excitement generated around the All-Star game and the addition of Drake, the brand boost won't go very far if the team can't get some W's.Continue reading...

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