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celebrity brandmatch

Jay-Z, Samsung Team Up for Deal to Cross-Promote New Album, Smartphone

Posted by Sheila Shayon on June 17, 2013 11:53 AM

Jay-Z has already sold one million copies of his yet-to-be-released new album, Magna Carta Holy Grail, which isn't available to the public until July 7th.

The canny entrepreneur has spun a deal with Samsung so that the first million owners of Samsung’s Galaxy S3, Galaxy S4 and Galaxy Note 2 can download the free Magna Carta app from the Google Play store, which will give them exclusive access to the new album for free starting July 4th. The unique pair-up was announced during a commercial break at game 5 of the NBA Finals that included a player watching the announcement video in real-time on his Samsung device. 

"This is a smart strategy on Samsung’s part. Big fans of Jay-Z’s might be tempted to make the Galaxy S4 or Galaxy Note 2 their next phone due to the promotion, while Samsung fans get a free new album to rock on their phones," notes VentureBeat.Continue reading...

ad watch

NBA Teams Look High and Low for New Sources of Ad Dollars

Posted by Mark J. Miller on June 10, 2013 03:08 PM

In a constant quest for cash, the NBA and sports teams in general have managed to slap their team names and logos on just about everything, bringing in revenue from countless apparel and gear deals, not to mention ticket sales, concessions and broadcast deals. Miami Heat garden gnome, anyone?

Though, in a new bid for revenue, the NBA won't be selling its own wares, but others. The league's governing body has approved a deal that would open up advertising space on backboards and court itself, according to Sports Business Daily. 

Just a year ago, it appeared that the NBA might approve advertising on team jerseys, but that idea was quickly tabled for the current ad deal, which could net teams anywhere from a couple hundred thousand to upwards of $2 million per year.Continue reading...

sports in the spotlight

NBA's Jason Collins Won't Be the Only Brand to Benefit from His Coming Out

Posted by Mark J. Miller on April 30, 2013 01:35 PM

Most Americans had never heard of Jason Collins before Monday. Even the large majority of NBA fans wouldn’t have immediately placed him, even though he’s played on six teams over the course of 12 seasons. Now he’s going down in the history books as the first active male athlete on a major US sports team to reveal he's gay.

After breaking the news on the cover of Sports Illustrated, the social web lit up with support for the Washington Wizards center, who said he first contemplated coming out during the 2011 lockout, and then was further motivated by the Boston Marathon bombings.

Thankfully, the sporting community and the world in general have changed a lot in recent years, as those that have come before Collins—like the NBA's John Amaechi and tennis legend's Martina Navratilova and Billie Jean King—faced harsh criticism from peers and big financial losses from sponsors.

But as for Collins, his announcement will likely be followed up by a multitude of endorsement deals from top brands and maybe even a new contract for next season.Continue reading...

brand news

In the News: Chrysler, Samsung, Burger King and more

Posted by Dale Buss on April 29, 2013 09:14 AM

In the News

NBA star Jason Collins comes out as the first openly gay active male athlete in American sports.

Primark is first retailer involved in Bangladesh factory collapse to offer aid to victims. 

Chrysler earnings plunge on model changes. 

Samsung reveals 7-inch Galaxy Tab 3.

Burger King tweaks menu and message after first-quarter sales decline.

BYD of China plans to sell "made in USA" buses.

Bayer pays $1.1 billion for birth-control company.

Boeing returns Dreamliner to the air but must reassure passengers, as China is deemed likely to approve the plane in May.

Canon crowdsources short films.

Honda scores so far with mid-cycle remake of Civic.Continue reading...

cocktail hour

All the News You Can Drink: Sam's 26.2 Boston Brew, Miami Heat Champagne and more

Posted by Mark J. Miller on April 26, 2013 06:30 PM

Boston Beer Aims to Trademark "Boston Strong 26.2"

Boston Beer Company, the maker of Samuel Adams, has been brewing up a special beer, "26.2 Brew," for the Boston Marathon for years. Now that the marathon has taken on a wider social significance in the weeks after the bombings, the company would like to change the brew’s name to "Boston Strong 26.2 Brew" and has applied for a trademark, the Boston Globe reports.

The plan is to use money from the sale of the beer to help victims of the tragedy. Boston Beer says it won’t hog the trademark but allow other beverage companies to use it as well as long as they commit to giving 100 percent of profits to charity.Continue reading...

sports in the spotlight

NBA Players Put Brands on Display in Playoff Fashion Wars

Posted by Mark J. Miller on April 23, 2013 07:07 PM

While NBA fans who are lucky enough to get playoff tickets will file out of each game wearing pretty much anything that has their team’s branding on it, the players they worship will be making completely different choices—and every apparel brand out there would love for that choice to involve them.

In last year’s Finals between the Oklahoma City Thunder and Miami Heat, the Thunder’s Russell Westbrook let the world know that he thought he was responsible for the hipster trend to wear funky lensless glasses, USA Today recalls.

The playoffs just started this past weekend but it’s already gotten off to a good jump on the fashion front as the Heat’s LeBron James dropped some jaws (and not in a good way) with his Tommy Bahama-esque shirt and James Harden of the Houston Rockets showed up for post-game interviews wearing a shirt that involved a whole lot of pleather. Los Angeles Clippers stars Blake Griffin and Chris Paul also got into the act. Russell Westbrook wore a sleeveless leather top and gold bedazzled high tops after his team’s game Sunday.Continue reading...

sporting brands

NBA’s Sacramento Kings Await Franchise Fate While Investors Tout Brand Plans

Posted by Mark J. Miller on April 16, 2013 12:31 PM

The lowly Sacramento Kings haven't made it out of the first round of the NBA playoffs since 2004, and its owners, the Maloof family, have been threatening to move the struggling team out of Sacramento for years. This may explain why the team had the lowest average attendance (13,660) at home and are in the bottom five of Brand Keys’ annual list of NBA team fan loyalty, Forbes reports.

As the Maloofs try to unload their 65 percent share of the franchise, NBA officials will be deciding later this week whether the team will find a new home in Seattle or remain in Sacramento, thanks to competing interest in the team from two groups of investors. However one investor has a much bigger plan for the franchise if his bid is accepted.Continue reading...

celebrity brandcasting

Jay-Z Expands Brand, Adding "Sports Agent" Title With CAA and Yankee Coup

Posted by Mark J. Miller on April 3, 2013 02:04 PM

Jay-Z has sold about 50 million albums, won 17 Grammys, is worth almost $500 million and can well afford his own "gentlemen's club" and nightclub, is the co-creator of the Rocawear fashion line, a part-owner of the NBA’s Brooklyn Nets and the Barclays Center stadium in Brooklyn, and happens to be married to Beyonce and the father of Blue Ivy Carter. 

So while he may be busier than your average Roca-a-fella, he's also making time for a brand new endeavor to stretch his business clout: becoming a sports agent.

The big news this week—via well-placed media clips in the Wall Street Journal and New York Times—is that Jay is opening his own sports agency, snagging New York Yankees second baseman Robinson Cano away from the sport’s best-known and most-feared agent, Scott Boras, to be his first client.

Cano is in the final year of his current contract with the Yanks so whoever negotiates his next one, which will likely be worth more than $200 million, will be reeling in a whole lot of dough. It’s looking like the man who'll be hauling it is in none other than Hova himself.Continue reading...

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