Posted by Abe Sauer on September 14, 2012 10:07 AM
If yo-yoing was a major sport, Chinese athletics brand Li-Ning would have a lock on the market for yo-yo gear. In the last four years, the brand has gone from potential global dominance to firing its CEO to moderate success at the London Olympics.
But struggling Li-Ning may be about to catch a big break. If rumors are true — and they appear to be — Li-Ning just drafted NBA superstar Dwyane Wade.
As first reported, and then confirmed, by blog Sneakerwatch, two-time world champion, NBA Finals MVP, and Miami Heat star Wade is going to pass on renewing his deal with Michael Jordan's Nike-backed Jordan Brand and instead sign onto Li-Ning's roster. That's huge news for Li-Ning, and a blow to Jordan Brand.Continue reading...
Posted by Mark J. Miller on September 4, 2012 04:14 PM
Jay-Z may only own a smidgen of the NBA’s new Brooklyn Nets team and the rusty-looking arena that was just built for them to play in, but he’s definitely playing his role to the hilt. The rapper supposedly helped design the team’s logo and pick the color scheme and sold out a slew of shows at their Barclays Center home.
And now, he and his wife, Beyoncé, are continuing to spread their influence for the Nets wherever they go — including, over Labor Day Weekend weekend, in Philadelphia for the Budweiser-sponsored Made In America festival, a music festival that Jay-Z had organized and headlined.Continue reading...
Posted by Abe Sauer on September 4, 2012 12:08 PM
Does anyone remember Linsanity? The media melee last spring engulfed NBA fans in NYC and beyond when an unknown player and Harvard grad of Taiwanese parents rocketed to stardom with the New York Knicks. The term "Linsanity" came to describe the Jeremy Lin phenomenon. Brands, sensing an opportunity to tap into the China market via the NBA's new Asian sensation, rushed to cash in on Lin. One of those brands was Volvo.
Volvo? Yes, Volvo. Now, Lin's first Volvo commercial for the China market has finally been released. While Volvo is trying to appeal to well-heeled Chinese consumers about their aspirations versus the status quo, it's less than Linspiring.Continue reading...
Posted by Barry Silverstein on August 28, 2012 01:42 PM
In the world of brand extensions, fashion brands have a relatively easy path from clothing to fashion accessories. It is not uncommon, for example, to see brand names that may have started their lives associated with fine clothing become equally known for handbags, jewelry and perfume.
Yet another fashion brand is taking that route: Sperry Top-Sider is forging a relationship with Geneva Watches. Geneva will launch a line of Sperry fashion and sports watches in the spring of 2013.
Geneva Watch Group CEO Jeff Gregg says there is a "resurgence in American heritage brands among the Gen Y and Millennial consumers" and Sperry will help Geneva "expand our reach to this important group." The watch collection bearing the Sperry Top-Sider name will include vintage design elements drawing inspiration from the "Authentic Original" boat shoe silhouette and from the dashboard gauge-tech of vintage motor boats. Continue reading...
Posted by Mark J. Miller on August 2, 2012 04:02 PM
Just because rapper Ludacris has let loose on such NSFW songs as “Move Bitch” and “Get the F--- Back” doesn’t mean the guy is not safe for your family. In fact, the 34-year-old native of Champagne, Illinois, would like to be part of your family’s life if you’ve got young kids.
The man who is known as Chris Bridges in the rest of his life is relaunching his interactive website for kids, karmasworld.com, that he designed with his 10-year-old daughter, Karma. The site will feature 11 new tunes and artwork from Bridges.
The focus of the website is teaching elementary-school kids “about math, science and geography as well as ethical and social issues like manners, honesty and kindness, through original songs, games and stories,” a press release states.Continue reading...
Posted by Dale Buss on July 30, 2012 10:58 AM
Many car brands may be scrambling and scratching their heads to figure out how to appeal to the elusive and automotively nonchalant Millennial generation, but at least two brands seem to be closer than some of the others.
Kia is bringing back the popular hamster characters for its Soul minicar on the basis of how well the campaign has played with Generation Y. And Chevrolet already is seeing an encouraging interest by twenty-something consumers in its new little Spark model, which is just hitting showrooms at prices as low as below $13,000.Continue reading...
Posted by Dale Buss on July 25, 2012 09:02 AM
Apple launches Mountain Lion OS and fires pre-trial salvo including $2.5 billion damage claim at Samsung while reporting cooling iPhone sales soft earnings report.
New York Yankees look to leverage Ichiro Suzuki's personal brand.
Skype founders break up as eavesdropping concerns arise.
American Airlines ready to evaluate merger possibilities.
Ann Taylor brings back Kate Hudson for fall campaign.
Canon cuts full-year outlook.
Caterpillar begins to wear down some unionists in strike.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on July 20, 2012 05:10 PM
You’re just sitting watching the game, enjoying the dull rhythm of massive millionaire players pounding back and forth down the court to help make other millionaires even richer through ticket sales, souvenir sales, beer sales, and, of course, jersey sales.
Suddenly NBA owners have found a new way to make some dough from that last category. And who doesn’t like to make a buck?
The NBA Board of Governors has voted to allow teams to sell small advertising patches on uniforms ("just above the heart") starting in the season after next, according to the Houston Chronicle. That seemingly little change could bring in $100 million annually for the league and open the door to other North American professional leagues to do the same thing.Continue reading...