Posted by Dale Buss on June 15, 2012 09:01 AM
Nokia plans to cut 10,000 more jobs, or one in three staff, and sheds CMO as it loses market share to Apple and Samsung and threatens mobile aspirations of Microsoft.
Disney spends $1.1 billion to spruce up its Disney California Adventure theme park, including a brand-new 12-acre Cars Land and Avengers plan.
Microsoft takes a page from Gmail in email revamp as Gmail gets a facelift, too.
AOL wins proxy fight over its content strategy.
Abercrombie & Fitch takes credit for Carly Rae Jepsen's Justin Bieber-fueled viral smash.
Apple expands "emoji" with LGBT consumers.Continue reading...
Posted by Dale Buss on June 11, 2012 09:01 AM
AOL faces crossroads with shareholders at annual meeting.
Airbus may take eight weeks for A380 wing fix.
Apple rumor mill churns ahead of WWDC announcements this week as it beats Google for loyalty of app developers.
BBC hires marketing chief from Diageo.
BMW and Audi post record sales as China boom continues.
CNN reportedly close to acquiring Mashable.
Domino's overseas business now beats U.S.
Facebook already appears past days of wild user growth.Continue reading...
Posted by Dale Buss on May 25, 2012 05:01 PM
Coke does it. Pepsi does it. And now Snapple does too. Have their logos on glasses sitting in front of judges of high-profile reality-competition shows on TV, that is. Snapple hatched a deal to have its brand represented on bright yellow glasses that are sitting in front of the three-judge panel on NBC's America's Got Talent, which just launched its new season this week.
On American Idol on FOX, of course, Coca-Cola long has been a sponsor and gets to plop its logo on glasses that are nursed — or not — by judges Randy Jackson, Steven Tyler and Jennifer Lopez as they sit in front of them. Fox's similar show, the U.S. version of X Factor starring Simon Cowell, counts Pepsi as its major sponsor and so features Pepsi glasses in front of the judges.
That has left the AGT judges looking — well, thirsty by comparison. "But not any more," Regan Ebert, VP of marketing for the non-carbonated beverage portfolio for Dr Pepper Snapple Group, told brandchannel. "They'll be refreshed this season."Continue reading...
Posted by Dale Buss on May 14, 2012 09:02 AM
Yahoo CEO and five board members step down as Ross Levinsohn named interim CEO and Scott Thompson discloses he has cancer.
Apple drops "4G" from UK iPad ads and reportedly bringing retina display to MacBook Pro while Foxconn prepares for Apple TV production.
Facebook co-founder renounces U.S. citizenship to avoid $600M in taxes as almost-over IPO roadshow focuses on mobile and Apple co-founder Steve Wozniak wants in. (Also, wish Mark Zuckerberg a happy 28th birthday today.)
ABC bids adieu to Desperate Housewives.
Ally mortgage unit files for bankruptcy.
Avon weighs sweetened offer from Coty. (Update: Coty withdrew its offer late Monday.)Continue reading...
Posted by Dale Buss on May 9, 2012 08:59 AM
Apple wins legal round in U.S. over iPad trade name in China.
Birds Eye commits to "GenVeg" effort to get kids to eat vegetables.
Chase pitches pre-paid debit cards.
Coca-Cola and PepsiCo carry calorie fight into New York subways.
Delta pulls ads from Comedy Central's The Daily Show.
Disney gets earnings boost from cable.
Dole considers breakup.
Domino's gluten-free crust challenged.
Facebook IPO bandwagon moves to Boston, ditches video.
Ford struggles with Thai suppliers after last fall's floods.Continue reading...
Posted by Dale Buss on May 2, 2012 09:00 AM
Facebook faces doubts by advertisers as it gears up for IPO roadshow.
Lifetime unveils new logo and tagline.
BlackBerry launches "Touch Awesomeness" campaign, test keyboardless version to challenge Apple.
Apple files for touch-based music-sharing patent.
CNN delivers lowest monthly ratings in a decade.
CVS succeeds in grabbing drugstore customers from Walgreens.
Chesapeake Energy board crimps CEO's power.Continue reading...
sports in the spotlight
Posted by Dale Buss on April 26, 2012 05:04 PM
Are you ready for some football? Tonight the NFL draft begins, on ESPN, seasonally ushering in the source of America's most popular TV programming — and one of its biggest branding vehicles —back into the cultural discourse.
As we noted earlier, Nike is running with its "Fast is Faster" campaign touting its new NFL uniforms during the 2012 draft. PepsiCo's Quaker Oats brand also kicked off its new status as the "Official Hot Cereal Sponsor" of the NFL yesterday with a Play 60 Youth Football Festival that starred Andrew Luck, the fortuitously-named Stanford University quarterback who is the presumptive No. 1 choice in tonight's draft.
And Google, not missing a chance to promote its social networking platform, is inviting fans to join the top two draft picks (Luck and Robert Griffin III) virtually via Google+ hangouts. Continue reading...
sports in the spotlight
Posted by Shirley Brady on April 18, 2012 06:01 PM
Today marks 100 days to the start of the 2012 Olympic Games in London on July 27th. To mark the occasion, the 2012 USA Olympic Team held an event today in New York City's Times Square, with sponsor AT&T on hand for the celebrations with athletes and fans. AT&T also announced today that it will provide networking services to NBC for its cross-networks Olympics telecasts this summer.