Posted by Dale Buss on October 24, 2013 09:22 AM
Conde Nast ends internship program that had been criticized.
Coca-Cola sees more than 300,000 sign petition against Russia's anti-gay laws.
Chili's rolls out delivery and overhauls menu.
AT&T subscriber gains trail Verizon.
Altria gains on rise in smokeless-product sales.
Bank of America loses jury decision over Countrywide.
Blue Diamond swings from Vine for Almond Breeze promo.
Boeing boosts output of 787 Dreamliner.
Chuck E. Cheese makes comeback with kids focus.
Dr Pepper Snapple blames aspartame fears for diet-soda slump.
Dunkin' Brands profit surges on US growth.
FedEx points to December 2 as big shipping day.Continue reading...
Posted by Sheila Shayon on October 22, 2013 07:22 PM
NBC Universal teased four 2014 Winter Olympic Games spots this weekend prior to unleashing its full promotional blitz for the Sochi Games.
"All the new spots in some way make you care about the Olympics. Or the athletes. Or some element of the whole Olympic feeling," John Miller, CMO of NBC's sports group, told Advertising Age, adding that the full marketing tonnage of their 2014 campaign, paid and unpaid, will be "the equivalent of three to four major motion pictures."
With more than 500 promo spots planned, the full-court marketing roll-out will include NBC’s two broadcast networks, 18 cable channels, 65 websites and 230-plus broadcast affiliates over the coming months. The four spots follow themes of dreams, dedication and sacrifices of Winter Olympians and feature snowboarder Shaun White, skier Lindsey Vonn and speed skater Shani Davis.Continue reading...
Posted by Dale Buss on October 16, 2013 09:17 AM
Hyundai plans to launch performance sub-brand.
Twitter chooses tech-heavy NYSE for IPO even as losses widen.
NBC holds viewer lead early in new TV season.
Advance Auto Parts plans to buy Carquest parent for $2.04 billion.
Alibaba nears Facebook sales but with double the profit.
Alitalia faces tough conditions on refinancing from Air France, KLM and others.
Apple cuts orders of low-cost iPhone 5C as it confirms Oct. 22 iPad event.
Burberry transition poses tough test for new CEO.
Chrysler stars Triple Crown winner Miguel Cabrera in latest ad.
Domino's leans on digital innovation, not just new products.Continue reading...
Posted by Dale Buss on October 10, 2013 09:22 AM
JCPenney undoes more of Ron Johnson's handiwork with logo revamp.
KFC preps quality-assurance campaign in China.
H&M, Gap back in the spotlight after another Bangladesh factory fire kills several workers.
A&E Networks pitches original programming.
Aereo Android app will debut Oct. 22.
Alcatel-Lucent must revise job-cut plans in France.
Apple reportedly slashes iPhone 5c production.
AT&T and GE partner for wireless global network.
BlackBerry warms to breakup exit strategy as brand expands office closures.
Chevrolet revs up major ad push for Malibu.Continue reading...
social media watch
Posted by Dale Buss on October 8, 2013 02:56 PM
Just in time to help promote its IPO, Twitter is welcoming a new ratings tool by Nielsen that purports to measure the synergies among viewership of a TV show and the conversations it generates on Twitter.
The new Nielsen Twitter TV Ratings will consider the number of people who read TV-related tweets, not just their authors. And while Twitter said in a filing about its upcoming IPO that the partnership with Nielsen to generate this data won't "directly generate revenue," it "will enhance [Twitter's] attractiveness to users and advertisers."
The system also should prove to be good news for those who are able to create "second-screen" cultural sensations that cross from TV to social media and vice versa. Miley Cyrus, for example, placed No. 2 and No. 3 in Nielsen's first Twitter TV Ratings list released this week, with her Miley: The Movement special on MTV and her hosting of NBC's Saturday Night Live over the weekend. ABC's season premier of Scandal placed No. 1.Continue reading...
brands under fire
Posted by Mark J. Miller on October 8, 2013 01:52 PM
NBC Sports has found itself on the wrong end of a heavy load of negative criticism since Sept. 22 when the host of its NRA-sponsored Under Wild Skies program, Tony Makris, shot and killed an elephant on the program. It didn’t help, Variety notes, that Makris, an NRA strategist, “compared his critics to Hitler.”
The show was eventually cancelled and now NBC Sports has announced that it won’t be sponsoring a Las Vegas hunting and outdoor trade show in January—an event that bills itself as the world’s largest gun-related trade show—in a move that the network claims is unrelated to September’s incident.Continue reading...
Posted by Dale Buss on October 2, 2013 09:25 AM
Apple is pressed for $150-billion buyback by Carl Icahn as the new #1 Best Global Brand is estimated to be sitting on top of 10% of all US corporate cash.
Volkswagen plans to use augmented reality to service cars.
Google is accused of wiretapping in Gmail scans.
Intel commits to women's digital education.
BlackBerry reveals even more doom in restructuring.
Bravo signs four major new brand partners to integrate in Top Chef.
Campbell Soup sells European simple-meals business.Continue reading...
social media watch
Posted by Sheila Shayon on October 1, 2013 03:54 PM
The gloves are coming off in the battle over social TV. Following Twitter's big—and successful—push of its Amplify product, Facebook now is courting TV advertisers with big data through weekly 'TV reports.'
“Facebook and Twitter are in a heated fight to own the Web’s town square, because becoming the go-to hub for real-time events like television shows could draw more user activity and more advertising dollars," the Wall Street Journal points out.
To entice broadcasters and advertisers, Twitter has teamed up with Nielsen to launch its TV Ratings report, but Facebook's weekly run-down, which will be sent to major players including ABC, NBC, Fox and CBS, plans to show that Facebook is just as good, if not better, of a partner to TV programming. But the two data streams are already showing a clash of cultures.Continue reading...