Posted by Dale Buss on February 28, 2013 09:07 AM
Carnival Cruise Lines sees brand perceptions drop to all-time low.
J.C. Penney losses snowball as boost in ad spending can't reverse sales declline.
Facebook inks deal to show ads based on shopping habits.
AC/DC rocks their own signature brand of beer.
American Express pushes e-commerce to TV commerce.
Apple preaches patience.
Boeing apologizes for Dreamliner fiasco.
Caesars looks to web gambling for financial help.
Flowers Foods set to buy Wonder, other Hostess brands for $390 million.Continue reading...
Posted by Dale Buss on February 25, 2013 09:07 AM
"Argo" wins Oscar for Best Picture as 85th Academy Awards widely distribute recognition among films, actors and others, while The Onion runs into critical barrage over tweet about young actress.
KFC launches campaign in China after an antibiotics scandal damaged the brand.
IKEA withdraws Swedish meatballs from store restaurants in 14 European countries on horsemeat scare.
Barnes & Noble chairman mulls buyout that could split it in two and put B&N's Nook e-reader up for sale.
BP may be closing in on a settlement as spill trial nears.
BYD targets electric-vehicle sales.
Darden warns of sales declines at its restaurant brands including Olive Garden.Continue reading...
Posted by Sheila Shayon on February 13, 2013 03:03 PM
Comcast has given NBC Universal a “$16.7 billion vote of confidence” by acquiring General Electric’s 49 percent stake in the entertainment company in a deal that was finalized on Tuesday.
“We always thought it was a strong possibility that we’d some day own 100 percent,” said Brian Roberts, Comcast CEO in a telephone interview with The New York Times. “It’s been a very smooth couple of years, and the content continues to get more valuable with new revenue streams.”
Roberts, touting the value of the deal to shareholders, added in an interview with CNBC, "There's a sense of enthusiasm and confidence on the future of NBC Universal," and told the Hollywood Reporter that he's bullish on turning around NBCU's flagship NBC channel.Continue reading...
Posted by Dale Buss on February 8, 2013 05:33 PM
A Ford ad ties into the NBC series The Smash. So far, the show has brought lackluster ratings.
The Middle, Smash and Portlandia offer three examples of the growing seamlessness between product/brand placement and the creative content of TV series.
On ABC's The Middle this week, the episode was practically an ode to two brands: iPad and Red Lobster. The youngest child in the Heck family, Brick, pines and pesters for an iPad until his parents, Frankie (played by Patricia Heaton) and Mike, finally relent and buy him a restored model on eBay. Until they do, a huge chunk of the script is devoted to Brick's description of the wonders of the iPad.
Much of the rest of the story depicts the family at a Red Lobster, naming the restaurant repeatedly and including a shot of a juicy lobster. (A Red Lobster ad also aired during the episode — though there was no commercial for iPad.)Continue reading...
Posted by Dale Buss on January 25, 2013 09:01 AM
AOL plans to distribute Discovery channels as its Huffington Post flip flops on Goldman Sachs.
Animal Planet finds room for Geico and other advertisers in annual Super Bowl "Puppy Bowl."
Ann Taylor brings back actress Kate Hudson as ambassador and designer.
Apple plans to offer broader guidance on earnings as it must fight to maintain dominance of iPhone.
Audi releases Super Bowl commercial with alternate endings for YouTube voting.
Boeing faces of extended inquiry by authorities into Dreamliner fires.
Bristol settles Hepatitis C claims.
Burger King drops firm that supplied horse meat in UK.Continue reading...
Posted by Mark J. Miller on January 15, 2013 04:01 PM
Some 30-second blocks of Super Bowl airtime are being sold for as high as $4 million — a $500,000 increase from the top seller in last year's telecast, according to USA Today.
The research firm Kantar Media notes that the increase means that the price “is growing at three to five times the rate it did just a decade ago.”
"No one is holding a gun to the heads of these advertisers," Jon Swallen, chief research officer at Kantar, told USA Today. "Clearly, these are price increases the market is willing to bear." Swallen said he thinks the first 30-seconds-for-$5 million Super Bowl deal could air in 2016.
Those tuning in for the cola giants and other brand marketers suiting up for Game Day are in luck: The number of in-game ads has been going up, Swallen said.
One of the brands shelling out that kind of dough is M&M's, which had a much-heralded spot in the last year’s Super Bowl. M&M's won’t release its commercial or details of the ad in advance, according to a press release. However, the ad is tied to a new "Better With M" spot and social campaign that launched this week.Continue reading...
Posted by Dale Buss on December 19, 2012 09:01 AM
GM is buying back $200M shares from the U.S. government.
UBS fined $1.5 billion in growing Libor scandal.
Instagram backpedals following outcry on terms of service change enabling user images for ad purposes.
CW pulls plug on major placement platform with end of Gossip Girl.
DirecTV expands cross-platform reach.
Facebook's Mark Zuckerberg donates $500M to charity.
Grammys launches new social trivia game.Continue reading...
Posted by Dale Buss on December 18, 2012 09:02 AM
Apple and Android dominate mobile-platform impressions while Apple reports strong sales of iPhone 5 in China and talks with Foursquare about data-sharing deal.
GE plans to buy Avio Italian aerospace group as CEO perceives an "investment pause" in some industries over economy.
Walmart takedown by New York Times continues with searing update on Mexican bribery scandal.
Freedom Group, parent of Bushmaster rifle used to kill Connecticut kids, will be sold by owner Cerberus.
AOL gives all employees $1,000 year-end bonus.
Billabong gets another takeover bid.
BlackBerry 10 now in tests at 120 companies.
Brazil burger chain offers edible packaging.Continue reading...