Posted by Dale Buss on March 2, 2012 08:59 AM
Aereo is sued by major media companies alleging copyright infringement.
Apple, Google and Amazon lead Fortune's 2012 world's most admired companies ranking.
Apple could find politics on its side in China iPad dispute, while Apple and Samsung lose countersuits in Germany.
CNN was talking with Andrew Breitbart about new show before his death, report says.
Chrysler leads brand gains in robust February auto sales in U.S. market.
Disney draws criticism with governance panel.
Enterprise leverages NCAA sponsorship for March Madness.Continue reading...
Posted by Reneé Alexander on February 28, 2012 05:49 PM
The University of North Dakota Fighting Sioux are back! For now, anyway — although UND was just snubbed over the name, so watch this space.
The Grand Forks-based school has been embroiled for decades in a tug of war over its moniker and logo, which features a Native American warrior wearing a feather headdress.
Traditionalists have fought to keep it while those who believe it is offensive to Native Americans have long argued it needs to be retired in favor of something more politically correct.
UND officially dropped the divisive nickname in late 2011 but it was resurrected this month after local residents collected 17,000 signatures seeking to put the issue to a state-wide vote. As part of the process, a law requiring the school to reinstate the nickname went back into effect. Continue reading...
sports in the spotlight
Posted by Dale Buss on January 11, 2012 05:44 PM
Nissan and Buick marketers recognize the advertising juggernaut that the NFL has become. And their brands, like their rivals, are advertising during this month's NFL Playoffs, and many brand are gearing up for record auto-industry spending to advertise during Super Bowl XLVI on February 5.
But Nissan, its Infiniti luxury brand, and GM's Buick brand also have been making a departure from the football-chasing pack by investing more heavily than the rest in special marketing relationships with college sports, both basketball and football. Infiniti and Buick are the car sponsors of NCAA's March Madness basketball tournament.
And in the meantime, Nissan has been ramping up its ties with college football and the Heisman Trophy, signing a new five-year agreement as a "premier partner" with the award that goes to the game's best player each year. "It's a big strategic opportunity for us," Bill Peffer, Nissan's director of marketing communications, told brandchannel. Nissan wil be able to feature the Heisman Trophy in ads, for instance, and bring the hallowed piece of metal with it now on College Football Experience tours that it brings to football-crazy campuses.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on December 23, 2011 03:03 PM
The Orange Bowl is one of college football’s oldest bowl games, having taken place annually since 1935. This year’s Orange Bowl on Jan. 4 between the Clemson Tigers and West Virginia Mountaineers features a sponsor that has got a whole slew of public-health organizations feeling pretty fed up with the NCAA: Camacho Cigars.
The Campaign for Tobacco-Free Kids, the American Cancer Society and eight other groups are asking the NCAA to end the relationship between Camacho and college sports, the Washington Post reports. The sponsorship covers the next three Orange Bowls as well as for next year’s Bowl Championship Series title game. It also “includes a large presence at several game-day events for the maker of Camacho and Baccarat The Game cigars, including lounges where fans can light up,” the Post adds.Continue reading...
brands under fire
Posted by Shirley Brady on December 21, 2011 02:15 PM
Victoria's Secret was just accused (by a Bloomberg News investigation) of using child labor; this week it's the Kardashians' turn on the hot seat.
Kim Kardashian and her controversy-stirring family are being accused of using sweatshops to manufacture the K-DASH and Kris Jenner Kollection lines for QVC, by the US-based Institute for Global Labor and Human Rights, according to a report in Star magazine (via Radar). The family responded via a rep that they're unaware of such conditions but are taking the allegations "very seriously."
Other brands being targeted by the global labor and sweatshop watchdog include a Chinese manufacturer of Hasbro's Transformers toys; the Dallas Cowboys; and Walmart, the NFL and NCAA. (Update: Charles Kernaghan, executive director of The Institute for Global Labor and Human Rights, tells TMZ he was misquoted.)
brands with balls
Posted by Dale Buss on November 11, 2011 01:14 PM
Only in America, as they say. Or in this case, on an American ship -- a big one, the aircraft carrier USS Carl Vinson, to be exact.
The ultimate in cross-promotional sports events will unfold this evening as the NCAA takes a cue from the NFL and makes a much bigger deal out of its "opening day" than has been its previous custom. In a 7 p.m. game on ESPN that will pit Michigan State versus No. 1-ranked North Carolina on the custom-made court, there also will be lots of other key tilts and branding opportunities: Former Spartan Magic Johnson vs. former Tar Heel James Worthy. Coaches Izzo vs. Williams. Sponsors Coke Zero vs. Miller High Life. Obama vs. Osama. And Brooklyn Decker vs. -- well, there might not be a match.
The NCAA is really good at ginning up Americans' enthusiasm for basketball in the spring, with March Madness and all. But this represents the college game's biggest attempt yet to turn up the marketing booster rockets beneath a part of the hoops season that typically is pretty limp.Continue reading...
sports in the spotlight
Posted by Anthony Zumpano on September 20, 2011 11:57 AM
In some circles, there’s talk of nothing but a possible brand merger. No, not the can-they-or-can’t-they marriage of AT&T and T-Mobile, but a collegiate consolidation between two NCAA athletic conferences in crisis.
Over the weekend, the Big East Conference was blindsided by the announcement that Syracuse University and the University of Pittsburgh planned to leave the conference for the Atlantic Coast Conference, known as the ACC. If you can’t tell the Rose Bowl from March Madness, it’s like the Red Sox abandoning the American League and their rivalry with the Yankees. (Or, in a less accurate analogy, Pespi abandoning the cola wars to focus on sports drinks.)
As the Big East and their fans reel from the news, up to four other NCAA powerhouses plan to bolt their conference, the Big 12. The potential conference shifts – the main reasons for which, unsurprisingly, have to do with football and money – are causing tremors across the college-sports landscape, and are also stirring speculation that what remains of the two conferences will merge into a single entity.Continue reading...
Posted by Shirley Brady on September 5, 2011 08:45 AM
The United States Postal Service is on the brink of financial collapse, reports the New York Times.
Starbucks CEO Howard Schultz hosts political town hall on Tuesday.
Amazon.com tests a site redesign as founder Jeff Bezos sees spaceship misfire.
American Apparel is in talks to raise up to $160 million in financing.
Apple retains appeal without Steve Jobs, while iconic designer Jonathan Ive stays on.
Baidu launches app store.
China’s Bright Foods looks to Australia for growth.
Cisco is accused of abetting Chinese government in Falun Gong crackdown.
CW marketer Rick Haskins attracts attention with provocative campaigns.
Domino's Pizza wants to be the first fast food joint on the moon (offer only good in Japan).
Glee star Heather Morris criticized for domestic violence-themed photo shoot.
Google Doodle pays tribute to Queen's Freddy Mercury.Continue reading...