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e-reader wars

With NOOK Tablet, Barnes & Noble Takes Aim at Kindle Fire and Apple's iPad

Posted by Shirley Brady on November 7, 2011 06:21 PM

If you've noticed that Barnes & Noble has been clearing away books to make room for the NOOK, get ready for more redecorating on the selling floor as the bookseller takes aim on Amazon's $199 Kindle Fire this holiday season with its just-revealed NOOK Tablet.

Also, of course, looking to nibble at the iPad's market share, NOOK Tablet is described by B&N as "Our fastest, lightest tablet with the best in HD entertainment & more!" (including more than 2.5 million books, magazines, newspapers and other titles), the NOOK Tablet is selling for slightly more, at $249.

"With the Nook Tablet we are delivering the best media device ever created in a portable form factor," said Barnes & Noble CEO William Lynch at a launch event in New York today.Continue reading...

brand news

In the News: AT&T Returns Jobs, Tesco Pulls Out of Japan, AOL to Go Private?

Posted by Dale Buss on August 31, 2011 08:50 AM

In the News

Adidas takes a nuanced approach to differentiate among national markets.

Air Koryo wants you to "friend" the North Korean state-run airline.

AOL is reportedly in talks with bankers to take the company private.

AT&T plans to bring back 5,000 U.S. jobs sent overseas.

Barnes & Noble gets lift from Nook reader.

BMW vows no power loss with four-cylinder sedan revival.

Boeing sets 2017 for debut of new version of 737.Continue reading...

tech wars

Google E-Reader Launches at Target

Posted by Shirley Brady on July 18, 2011 01:30 PM

The e-reader may have failed to save the Borders bookstore chain, but that's not stopping Google from investing in one. The iriver Story HD, the first e-reader to integrated with the Google eBooks platform, launched Sunday at Target stores and Target.com for $139.99.

Google describes the device as "slim and lightweight with a high-resolution E Ink screen and a QWERTY keyboard for easy searching. It includes over-the-air access to hundreds of thousands of Google eBooks for sale and more than 3 million for free. With the Story HD you can now browse, buy and read Google eBooks with your e-reader through Wi-Fi, rather than downloading and transferring them from computer to e-reader with a cord as you can already do with more than 80 compatible devices."Continue reading...

brand news

In the News: Oprah, Chrysler, Zynga & more

Posted by Dale Buss on May 25, 2011 09:00 AM

In the News

AIG raises $8.7 billion.

Amazon launches $164 Kindle 3G with ads, as B&N unveils $139 touchscreen Nook.

Apple passes 500,000 unique app offerings in its U.S. store.

Bharti Walmart expands wholesale stores.

Bob Dylan turns 70.

Boeing weighs options for new planes.

British Airways develops Windows 7 mobile boarding app.

California Pizza Kitchen agrees to buyout offer.Continue reading...

brand news

In the News: IBM, Oprah, Lady Gaga & more

Posted by Shirley Brady on May 23, 2011 09:00 AM

In the News

Amazon "gives away" Lady Gaga's new album for 99 cents.

AOL shuts down India portal.

Apple rumored to be planning a store in NYC's Grand Central and a curved glass iPhone.

Barnes & Noble's Nook "crushes" Amazon's Kindle in the glossy magazine department.

Cisco accused of aiding Chinese crackdown on dissidents.

Disney's Pirates of the Caribbean 4 scores fourth biggest global weekend opening.

Ellen DeGeneres boycotts Twitpic in wake of Twitter app's photo agency deal. 

Ford plans in-car driver health monitoring with Medtronic.

Foursquare and Groupon reportedly in partnership talks.Continue reading...

brand news

In the News: IMF, MINI, NYSE and more

Posted by Dale Buss on May 16, 2011 09:00 AM

In the News

Apple sees PC cannibalization by iPad drop.

AutoNation car dealer network gets thrown for a spin by Japanese car-supply problems.

Barnes & Noble hits one million Nook app downloads.

BP tries to salvage Russian deal.

Dish Network taps former Sirius head Joseph Clayton to replace founder Charlie Ergen as CEO.

Fox puts faith in Simon Cowell's The X Factor for fall prime-time schedule.

IMF head arrest in sexual-assault case roils worlds from French politics to euro zone debt.Continue reading...

mom's the word

Social Media Moms Wield Rising Clout

Posted by Sheila Shayon on May 12, 2011 01:00 PM

In a funny twist of virtual fate, turns out that social media-savvy moms wield substantial clout when it comes to recommending, among other things, eReaders and banking services to family and friends.

As competition in both markets escalate, it’s women with one or more children under 18 living at home, who regularly engage in social media, that are influencing brand choices. 

Motista's recent survey on eReaders asked consumers about brands including Amazon's Kindle, Barnes & Noble's Nook, Sony's eReader and Apple's iPad.

“Social media moms definitely feel a deeper connection to their eReaders that their non-social media counterparts don’t,” said Alan Zorfas, chief product and marketing officer at Motista, in a press release.Continue reading...

ad watch

Amazon Kindle Aims to Make Book-Lovers Fold

Posted by Shirley Brady on April 25, 2011 05:30 PM

Barnes & Noble's upgraded Nook Color (and campaign) today in no way (cough!) prompted Amazon to release its new Kindle ad today. 

Apple's latest iPad 2 ad, meanwhile, ("We Believe," below), is now three weeks old — or three years, in web time.Continue reading...

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