Posted by Mark J. Miller on February 20, 2013 03:31 PM
Winnebago Australia has finally done what America’s Winnebago Industries has been wanting it to do for decades: change its name. After a long legal battle, Winnebago Australia, which has never been affiliated with the U.S. motor home company of the same name, is changing its name to Avida.
Avida actually successfully trademarked the word “Winnebago” in Australia back in 1997, but Federal Court of Australia Justice Lindsay Foster ordered the cancellation of that registration last summer, saying that CEO Ben Binns “intentionally hijacked the Winnebago marks in Australia in a bold attempt to preempt Winnebago’s opening its doors here,” Bloomberg reported at the time.
However, don’t think that Avida is finished using the Winnebago name for its own self-promotion in Australia and New Zealand just yet.Continue reading...
Posted by Sheila Shayon on February 20, 2013 11:14 AM
ICANN has been moving full-steam ahead under new CEO Fadi Cherhade, announcing that April 23rd will be the approval date for the first TLDs for delegation.
Once recommended for delegation, an applicant must pass a technical test and sign a Registry agreement with ICANN, which takes between five to six months, before a registry launch—which can take up to a year after they have been approved for delegation.
There is no “sunrise” period for branded TLDs (Top Level Domains), but generic terms or open registries require a sunrise period of 30 days for trademark holders, followed by a 60-day landrush period, after which public domain sales could start.
About 1,900 applications for new gTLDs are currently pending; 40 percent are for brand names and another slice is for “generic” words like .app, .insurance, .search and .book. “If allowed to register as closed domains, a single player could control the entire domain string related to a “generic” word – and prevent others from registering within it,” notes an article by InfoLawGroup.
Many have already voiced concern about “closed generic” domains and ICANN has asked the public for comment by March 7, 2013.
Meanwhile, the American Association of National Advertisers (ANA) has asked ICANN to slow the process down “to set up a defensive mechanism so trademark holders can prevent registration of their exact trademarks across all the registries for a single reasonable fee.”Continue reading...
Posted by Mark J. Miller on February 19, 2013 11:02 AM
Describing something that is oversized may soon involve a lawyer. The terms “titanic” and “gigantic” are both being considered for trademarking.
The man behind the plan, Clive Palmer, is an Australian billionaire who is having the Titanic completely re-created by a Chinese shipyard so it can set sail from England for North America in 2016. Palmer’s Blue Star Line, named after White Star Line, the company that owned the original Titanic, has filed a trademark request for a number of terms, including "Titanic," "Titanic II," "Titanic III," "Blue Star Line," and "Gigantic", although he's already promoting "Titanic II" on his website.
Palmer, a mining tycoon, believes that White Star Line had thought about naming one of its ships Gigantic, but never got around to it after its Titanic liner famously slammed into an iceberg near Newfoundland and sank, taking more than 1,500 lives along with it. “I think [the trademark application] will be OK,” Palmer said, according to Australia’s Boorowa News. “We'll just see how we go. I think there is a report back on it already, saying it is OK for a ship.”
However, there is some debate as to what he'll be able to trademark.Continue reading...
Posted by Mark J. Miller on February 6, 2013 02:45 PM
For generations, background music of pretty much any type has been commonly known as Muzak.
Elevator riders, phone customers on-hold and consumers everywhere would often find themselves pausing in their day to figure out the name of the Muzak-adapted song they had stumbled across.
But now it appears that future generations will have no idea what Muzak is, and that the Muzak name itself will belong to the past.Continue reading...
Posted by Dale Buss on February 5, 2013 04:55 PM
Kraft is moving to prevent Cracker Barrel restaurants from extending its store brand into American supermarkets, where Kraft's Cracker Barrel cheese brand has been a major player since 1954.
There was seemingly no big threat to Kraft or to its Cracker Barrel cheese trademark when Lebanon, Tenn.-based Cracker Barrel Old Country Store sold merely a few grocery items under the Cracker Barrel name at small general stores attached to most of its 600-some U.S. restaurants.
But now that Cracker Barrel has struck a major licensing agreement with the John Morrell Food Group to sell Cracker Barrel-branded food products through grocers and mass merchandisers, Kraft says it is concerned that the restaurant chain's brand expansion could create confusion among consumers — and thereby damage the Kraft line.Continue reading...
Posted by Shirley Brady on January 31, 2013 09:32 AM
BlackBerry CMO Frank Boulben explains why Research in Motion is no more and the company is rebranding in a video taped during Wednesday's BlackBerry 10 launch in New York.
Also at the event, as you can watch below, Grammy Award winning singer Alicia Keys explained in an on-stage chat with CEO Thorsten Heins why a self-described "iPhone junky" is taking on the global creative director title at the company.Continue reading...
Posted by Sheila Shayon on January 30, 2013 04:28 PM
Any doubt that the BlackBerry 10 is central to the survival of Research In Motion was likely erased on Wednesday as the company not only unveiled its new operating system and phones, but changed its corporate name to "BlackBerry," too. "We have a fantastic brand, BlackBerry, and we are known as such all over the world, except in North America," CMO Frank Boulben commented in a video interview at the launch. "We wanted to take full advantage of that global, iconic brand."
"We have redefined ourselves inside and out," said CEO Thorsten Heins, speaking from New York to launch events held across the globe, including one held at the world's tallest building, Dubai's Burj Khalifa, in its $650-a-night Armani Hotel. "RIM becomes BlackBerry. It is one brand, it is one promise." He declined to specify the company's marketing spend for the corporate rebrand and a global launch of BlackBerry 10 that includes Sunday's Super Bowl ad buy, but characterized it as in the "hundreds of million dollars."
That was partially evident at the New York launch with the introduction of Grammy Award winning singer Alicia Keys as the company's "global creative director." It's a trend that follows Lady Gaga's arrangement with Polaroid, will.i.am with Intel, Victoria Beckham with Range Rover, and Keys' husband Swizz Beatz with Reebok — and no doubt annoys creative directors.Continue reading...
Posted by Mark J. Miller on January 25, 2013 11:11 AM
Time to buy up all the New Orleans Hornets gear you can: The NBA team has announced it will become the Pelicans.
“This isn’t something that was just done overnight,” said team owner Tom Benson, according to the New Orleans Times-Picayune. “We are not just changing the name to change the name. The Hornets name came from Charlotte. That fits in with Charlotte. It doesn’t fit into New Orleans, La., or our area here."
He continued: "The Hornets don’t mean anything here. We needed something that symbolizes New Orleans and Louisiana and the Gulf Coast. And nothing does that better than this name.”Continue reading...