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branding together

Black Media Brands Issue #INTHEBLACK Wake-Up Call to Advertisers

Posted by Sheila Shayon on June 26, 2012 02:04 PM

In an historic and formidable alliance formed by America's Cable Advertising Bureau, a consortium of TV networks, print, radio, digital and media brands and individuals are joining forces to educate marketers about the buying power and "the new realities" of the Black consumer market.

The CAB has pulled together a who's who of black media for its 23 charter members: BET Networks, HuffPost BlackVoices, Black Enterprise, Burrell Communications, Essence Communications, GlobalHue, Inner City Broadcasting Corporation, KJLH Radio, Johnson Publishing Company, National Association of Black Owned Broadcasters, Nielsen, North Star Group, National Newspaper Publishers Association, One Solution, Radio One, TV One, Interactive One, Reach Media, Steve Harvey Radio, TheGrio, The Root, The Africa Channel, UniWorld Group, Vibe Media plus Walton Isaacson to create America's first black media and marketing consortium, #INTHEBLACK.

Using a Twitter hashtag as its name is a catchier hook than the group's more SEO-friendly alternative name (Reaching Black Consumers). The initiative launched Monday with a microsite and an ad in the business section of the New York Times and trade magazines such as Adweek and Broadcasting & Cable, as well as ads across of the consortium's media member outlets. The goal, they stated, is "to encourage increased investments in the African American consumer marketplace while helping companies reach the African American audience more effectively."Continue reading...

personal brands

Linsanity Abides, and Not Just in the Knick of Time

Posted by Mark J. Miller on June 26, 2012 01:01 PM

The fever pitch of Linsanity has died down a bit since mid-February, when every move New York Knicks point guard Jeremy Lin made was scrutinized and revered. His spot on his brother’s couch was ballyhooed as the mark of a man who overly impressed with himself and his status as an NBA player. His entire manner was an antidote to the general self-promoting boorishness that is generally expected from his fellow NBA players.

Plus, the guy went to Harvard! And helped build the Asian market even further and bring in more bucks for the sport! Not to mention being the very model of a modern Asian American. What else could the league ask for?

A few others, of course, saw Lin’s rise as a big opportunity to make some money for themselves as well and went ahead and filed for the “Linsanity” trademark. As we recently noted, Lin — who is not yet confirmed to be returning as a Knick — did the same in an attempt to keep himself from potentially seeing his own name on hot pads and t-shirts and ice-cream flavorings (and, naturally, make a few dollars down the road as well).Continue reading...

name that _______

Welcome to Anytown, America! [Your Ad Here]

Posted by Mark J. Miller on June 25, 2012 04:03 PM

Everybody is looking for cash these days, but how to drum it up when everybody is also paying extra close attention to where a wallet’s contents are disappearing to. Cities are no different. Government services are hurting for cash and there are only so many ways to generate more dough.

So cities are getting creative, the New York Times reports. Baltimore is currently trying to sell space on its fire engines to raise some extra pennies. And why not? The city’s current budget has made the elimination of three city fire companies necessary this summer.

Philadelphia is selling ad space on its subway fare cards and one of the city’s main train stops is now named for AT&T. Chicago is selling naming rights to its eleven "L" subway stations. As for the Times' hometown, the naming rights for the Atlantic Avenue subway station at the new Barclays Center in Brooklyn were sold in 2009, and the MTA implemented the Barclays name change in May.Continue reading...


As Brave Tops Box Office, Pixar Naming Invites Confusion, Lawsuits

Posted by Abe Sauer on June 25, 2012 11:51 AM

Film: Brave
Brands Spotted: 0 (if you don't count Scotland)
Standout Placement: N/A
Most Memorable Placement (positive): N/A
Most Memorable Placement (negative): N/A
Overall Product Placement Integration Grade (1-10): N/A
Comments: Some critics have called Brave, Disney/Pixar's new film, formulaic. It's an easy conclusion to reach. The idea behind Brave appears to be taking the popularity of young women archers (cue The Hunger Games, and already a Brave-themed attraction at Disney Parks), pinching some themes from other recent popular franchises (How to Train Your Dragon, Shrek), updating the Disney Princess juggernaut, and wrapping the whole thing in the aura of an earlier epic Scottish tale of bravery (Braveheart*). But Brave's guts aren't the only formulaic element of the film.Continue reading...


YSL is Rebranding Ready-to-Wear Line (Only) to Saint Laurent Paris [UPDATED]

Posted by Sheila Shayon on June 21, 2012 05:05 PM

Hedi Slimane, newly installed creative director of the Yves Saint Laurent fashion empire, is reportedly spurring the iconic brand name and signature logo created in 1961 at the inception of the house to Saint Laurent Paris. “For Slimane to make the decision to change YSL to SLP before his first collection for the label has been shown is a strong statement about regime change. Clearly, Slimane intends to do things his way," commented the Guardian.

“WWD assures us that the classic YSL logo 'will not disappear,'" reports Racked. In fact, Slimane's rebranding looks to the past as well as the future: He's hoping to tap into the sense of youth and modernity that Yves himself captured with his Saint Laurent Rive Gauche ready-to-wear line in 1966.”

Update: Yves Saint Laurent provided the following statement to brandchannel clarifying the evolution of its branding:

The YSL logo, created by Cassandre in 1961, will remain intact and the name Yves Saint Laurent will continue to be used and represent the fashion house. The Ready-To-Wear line, originally called "Saint Laurent Rive Gauche" in 1966, will now be called "Saint Laurent Paris." Therefore the principal change will be the RTW’s name, "Saint Laurent Paris" and the fashion house will continue to go by the name Yves Saint Laurent. Continue reading...

web watch

From .AAA to .Zulu, ICANN Reveals Generic Top-Level Domain Applications

Posted by Sheila Shayon on June 13, 2012 01:12 PM

CNET’s Paul Sloan calls it "the greatest landgrab in Internet history.” The new gTLD application window that opened on January 12, 2012 and closed on May 30th is finally revealed with all of the gTLD strings applied for during this round announced today at a press conference in London. From .AAA (filed by the American Automobile Association to .zippo, there were 1,930 top-level domain applications in all, with a few surprises including what wasn't on the list.

“One of the biggest 'reveals' of the day has been the absence of some very significant players: we did NOT see .FACEBOOK, .COKE, .COCACOLA or .PEPSI, .DISNEY, .IKEA, .EBAY, .NINTENDO or .NESTLE or .NESCAFE,” stated FairWinds Partners, which submitted applications on behalf of clients such as Allstate (.allstate), Symantec (.antivirus) and SC Johnson (.afamilycompany). “The heaviest-hitting industries are Auto, Finance and Pharmaceuticals. We've also seen many brands apply for generic terms. Google is a big one, of course, with 101 applications in total, as is Amazon.”

What we did see, as the Washington Post notes: " wants '.joy,' Google wants '.love' and L'Oreal wants '.beauty.'" The most coveted domain? .APP.Continue reading...


"Nobody Doesn't Like Sara Lee"- Except Hillshire Brands

Posted by Barry Silverstein on June 6, 2012 06:05 PM

In the annals of brand taglines, "Nobody Doesn't Like Sara Lee" is considered a timeless classic. It evoked images of delectable baked wholesome goodies, fresh from the oven. As a result, the Sara Lee name was indelibly etched into the minds of a generation of moms. (Actually, the full tagline was "Everybody doesn't like something, but nobody doesn't like Sara Lee.")

But that was yesterday. Today's Sara Lee is moving in an entirely new direction — with a product line that concentrates on packaged meats rather than baked goods. So goodbye "Sara Lee" and hello Hillshire Brands, the official new name of the food company's North American foods business as a result of its corporate split. According to a press release, "The new name of the company ... will become effective after the June 28, 2012 spin-off to shareholders of its international coffee and tea business."

It's a natural evolution, given the fact that Sara Lee had already divested itself of the snack cakes and cookies that were its claim to fame. Still, when a brand name with the equity of Sara Lee is abandoned, well...Continue reading...

what's in a name

New Zealand Rugby Goes All Black

Posted by Mark J. Miller on June 5, 2012 01:01 PM

The New Zealand Rugby Union has international success marketing its national team under the All Blacks name. It sounds tough. It strikes an image. So why not spread the wealth?

The Union has decided to use the All Blacks name for two of its other national teams, which will now be known as the All Blacks Sevens and the Maori All Blacks, according to Yahoo! Sports. The teams will also incorporate the All Blacks name into their logos.

The sevens team plays more games internationally than the national team so it has more opportunities to spread the All Blacks name on a global front.Continue reading...

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