Posted by Dale Buss on November 27, 2012 09:06 AM
Aston Martin draws bids.
ConAgra to buy Ralcorp in huge packaged-foods deal.
Nintendo sells out Wii U in first week in US.
Adidas features celebs including Snoop Lion, other celebrities in Ebenezer Scrooge holiday campaign.
Airbus jabs Boeing with "Pinocchio nose" in ad campaign.
Barnes & Noble updates holiday wish lists via Nook campaign.
Bombardier signs largest-ever deal, with VistaJet.
Ericsson files patent claim against Samsung.
Mario Batali expands restaurant empire to Boston.Continue reading...
Posted by Abe Sauer on October 26, 2012 02:02 PM
China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?! A weekly potpourri of ten reads that will make you look like a keen China observer during any conversation about China. This week, starting with Angry Birds coming to McDonald's China ... Continue reading...
sip on this
Posted by Dale Buss on October 18, 2012 05:12 PM
It's all the rage now for makers of better-for-you beverages, both startups and mainstream CPG companies, to offer a variety of elixirs within an overall product line that are each aimed specifically at some perceived nutritional need or function. "Energy," "Immunity," and "Relaxation" are the typical needs addressed by new products, ranging from enhanced waters to teas.
Now, Coca-Cola is entering this fray in a new way, initially in France. It has entered a 50/50 joint venture with Sanofi, the French pharmaceutical maker, to sell "beauty drinks" at French pharmacies, each of which is aimed at particular beauty concerns of women. The test is meant as a diversification proposition by both Coke and Sanofi, the latter of which is turning increasingly to consumer-health-care products from drugs per se.
The first four drinks under the Beautific brand name of beverages, which will be produced by Sanofi's Oenobiol unit, will be marketed as boosting hair, weight loss, sun exposure and general vitality, according to Bloomberg. Coca-Cola will handle formulation and Sanofi the local distribution.Continue reading...
Posted by Dale Buss on October 18, 2012 08:50 AM
Daily Beast triumphs as Newsweek announces end of print magazine.
Apple loses tablet copyright appeal against Samsung, makes 14 pt. UK apology, reportedly eyes Color Labs, will never resume US manufacturing.
Amazon pushes Kindle to US kindergarten classes.
AOL aims to make email more social with Alto.
Centrum rises on landmark medical study.
China slowdown appears to bottom out.
Facebook rallies on mobile advertising outlook.
In-N-Out Burger opens London pop-up.Continue reading...
Posted by Shirley Brady on October 14, 2012 05:17 PM
As the Red Bull press release states, "Mission Accomplished."
About 7.3 milion people were watching Sunday as Austrian skydiver Felix Baumgartner reattempted and nailed the Red Bull Stratos extreme skyjump, freefalling more than 128,000 feet to Earth at 1,342.8 kilometers per hour. He broke the sound barrier but no bones, and garnered congratulatory tweets from NASA and fellow daredevil Richard Branson, and an amusing tribute from Nestle's KitKat. (Update: YouTube reported more than 8 million concurrent livestreams, smashing all previous records, resulting in about 12.6 million viewers including Discovery Channel.)
Red Bull summed up its record-breaking, and latest, extreme sports stunt:Continue reading...
chew on this
Posted by Mark J. Miller on October 2, 2012 11:55 AM
When the color purple comes up in conversation, many automatically think of Alice Walker’s Pulitzer Prize winning novel that told the story of 1930s African American women in rural Georgia or the excellent film version that showcased just how underrated as actresses Oprah Winfrey and Whoopi Goldberg could be. Others think of Donny Osmond’s socks. Parents of preschoolers may associate it with that unwieldy dinosaur Barney.
But to a group of folks in Birmingham, England (and another in Northfield, Illinois), purple is the color of money. And they’ll do everything they have to to hang onto their own particular shade of the color. For years, Cadbury, the candy maker based in Birmingham and owned by Kraft Mondelez, has been doing battle with Nestle over a particular shade of purple that it received trademark rights to back in 2008.
The fight seemed to reach an endpoint late last year when the registrar at the UK Intellectual Property Office decided that Cadbury was within its rights to ask for Pantone 2865c to be exclusively theirs for chocolate products and drinks. After all, Cadbury had been using that particular shade since 1914 in honor of Queen Victoria.Continue reading...
Posted by Sheila Shayon on September 4, 2012 03:16 PM
“If something isn’t given a value, people tend to waste it. Water is our most useful resource, but those using it often don’t even cover the costs of its infrastructure,” said Nestlé CEO Paul Bulcke, speaking in Stockholm for 2012 World Water Week, which concluded Friday.
The key issues this year: water and food security, followed by partnerships, tools and data. The water-food-energy triangle was key at the 2011 Bonn Nexus Conference, but the key the difference this year, according to an essay penned by David Grant, SABMiller's senior director of water risk and partnerships, for the Guardian, “was the progression of the issue from a broad theoretical concept to actually seeing practical examples of how it is being both experienced and addressed on the ground.”
Grant added, “It has been encouraging to hear of projects being implemented that not only demonstrate understanding of the link between the issues but also the recognition that we can no longer tackle resource challenges in silos.” But will they go far enough, soon enough? Promoting and monitoring sustainable water practices with partners along the supply chain is vital, as Nestlé's CEO argues.Continue reading...
sip on this
Posted by Dale Buss on August 20, 2012 02:57 PM
Having shored up its flagship brand globally with the marketing momentum provided by its London Olympics sponsorship, Coke this fall will turn its attention to a category where it has been lagging -- even behind thirst-slaking archrival PepsiCo: ready-to-drink tea.
Fuze, a better-for-you juice brand that Coke acquired in the same era of diversification that landed it Vitaminwater several years ago, is becoming the recipient of Coke's decision to go harder after the fast-growing mainstream RTD tea segment in the U.S. market when its 20-year-long joint venture with Nestle to market Nestea in the U.S. comes to an end at the beginning of next year.
Independent Arizona leads the rising market with about a 40 percent share, followed by PepsiCo which fields the Brisk brand, Dr Pepper Snapple Group and Nestea. Coke would like a much bigger share of tea drinkers than has so far been afforded by its homegrown Gold Peak refrigerated brand and its acquisition of organic-tea expert Honest Tea a few years ago. Continue reading...