brand partners

Google Forms Sweet Partnership with Nestle to Promote New OS: Android KitKat

Posted by Mark J. Miller on September 4, 2013 10:43 AM

Google’s Android team apparently has a serious sweet tooth. Since 2009, each version of its operating system has been named after one sugary confection or another. Starting with cupcake and proceeding alphabetically through such treats as éclair, ice cream sandwich, and jelly bean, the system has announced its latest iteration—and the ultimate product placement: Android KitKat.

Google and Nestle have teamed up for a no-cash partnership that will include co-branding on KitKat candy packaging, as well as a branded sweepstakes. “We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favorite among the team since the early days of Android,” said Marc Vanlerberghe, Director of Android Marketing, according to a press release from Nestle.

Android chief Sundar Pichal revealed the new name, which was originally rumored to be Key Lime Pie, in a Google+ post and also announced that Android has passed one billion activations.Continue reading...

brand news

In the News: Kodak, Petco, Toyota and more

Posted by Dale Buss on September 4, 2013 09:14 AM

In the News

Kodak officially ends bankruptcy.

Petco launches transformation effort.

Toyota announces hybrids recall.

Amazon unveils new Kindle, Matchbook service. 

Bank of America exits China bank stake.

Bison Council pushes acceptance of the meat.

Chick-fil-A offers free breakfast, with reservation.

Chrysler posts 12 percent sales gain in August as all brands ready for US sales reports today.

Google partners with Nestle to name new operating system.

Hershey boosts ad spending and sales have followed.

Johnson & Johnson adds red warning label on Tylenol over dosage concerns.

JCPenney finds love from other hedge funds.Continue reading...

brands under fire

Water Runs Free for Nestle Waters in British Columbia, But Opposition Grows

Posted by Dale Buss on August 23, 2013 05:12 PM

Nestle Waters Canada is being deluged with criticism by Canadian environmentalists and ordinary citizens over its free and nearly-free access to water for its bottling operations from British Columbia to Ontario. But the company says it's being picked on.

British Columbians now are on alert because Nestle Waters Canada, a unit of Switzerland-based Nestle Group, is taking 265 million liters of fresh water each year from a well in Fraser Valley—for no fee. Because of a lack of regulation of groundwater there, Nestle doesn't even have to report how much water it is drawing for its bottling operations in the area, which employ 75 people.

"We have water that's so clean and pure, it's amazing," Sharlene Harrison-Hinds, a local resident, told The Province newspaper. "And then they take it and sell it back to us in plastic bottles."Continue reading...

Jenny Craig, Weight Watchers Struggle to Beef Up their Bottom Lines in Digital Age

Posted by Dale Buss on August 12, 2013 07:02 PM

It might not be book retailing or advertising, but the weight loss industry is one of many that have been completely disrupted by the internet and mobile market. Traditional leaders such as Weight Watchers and Jenny Craig have been struggling to adapt to a new era of do-it-yourself digital dieting and apps, while MyFitnessPal and other upstarts in that genre are taking off.

Jenny Craig, for example, has sworn off celebrity weight-losers in its new advertising campaign that hatched today, a major departure for an industry where most of the players have relied on celebrities for decades. No more Valerie Bertinelli, Mariah Carey or Jason Alexander in ads for the Nestle-owned marketer, as Advertising Age has pointed out. Now, Craig is hatching animated ads that promote its menu of portion-controlled foods and one-on-one online support.

"It's a change for the category, to actually say what we do," Leesa Eichberger, the new CMO for Jenny Craig, told the publication, rather than "go down that same cliched path that is out there."Continue reading...

brand news

In the News: Google, Groupon, Walmart and more

Posted by Dale Buss on August 8, 2013 08:17 AM

In the News

Google continues to steamroll competition in smartphones with Android software but loses round to Apple in patent war, which is seeking to keep Samsung phones off the shelf.

Groupon names co-founder as permanent CEO.

Walmart agrees to safety fixes at over 2,800 stores. 

Dr Pepper Snapple Group says Texas bottling plant caught fire.

Fox Sports takes over US Golf Association deal from NBC.

Hilton signs up banks for IPO.

JPMorgan reveals it faces civil and criminal inquiries.

Jack in the Box leverages Vine.

Jamba Juice accelerates growth of fresh-juice platform.Continue reading...

brand news

In the News: Lululemon, JCPenney, Google and more

Posted by Dale Buss on August 1, 2013 09:31 AM

In the News

Lululemon insider says brand purposely shuns plus-size customers. 

JCPenney says it has backing after reports that lender cut funding to clothing suppliers, and clash with Macy's over Martha Stewart nears end.

Starbucks and Google partner on Wi-Fi upgrade at restaurants.

Abbott nutritional brands poised to benefit from changing demographics.

Chrysler finds trucks and SUVs powering 40th consecutive month of sales increases.

Diageo is desperate to "crack the code" for North American beer.

Estee Lauder aims to brand beauty sleep.

Facebook now lets users embed public posts on other websites. 

Farmers Insurance revamps logo.

Ford settles with US on delayed recall.Continue reading...

brand news

In the News: Google, Facebook, PepsiCo and more

Posted by Dale Buss on July 25, 2013 09:27 AM

In the News

Google makes another TV push with $35 Chromecast device, as it gifts free WiFi to 31 San Francisco parks. 

Facebook turns in big quarter as mobile ads drive growth.

PepsiCo squashes idea of acquiring Mondelez as "too risky" as profit pops on snack results.

Beats by Dre redesigns signature headphones, adds chargeable battery. 

BMW moves North America CMO to US regional post.

Boeing is tempered by concerns over defense-spending cuts.

CW leverages birth of royal baby George in marketing for Reign.

Campbell Soup eyes 200 new products.

Cargill becomes industry's first to deliver sustainable cocoa from Brazil.

Chrysler extends production lives of some key models.

Coach leans heavily on outlet stores.Continue reading...


Nespresso, Combating Increased Coffee Competition, Boosts Green Credibility

Posted by Sheila Shayon on July 16, 2013 10:45 AM

Nespresso is pledging to buy more coffee from sustainable plantations in Africa as it seeks greater green credibility in a more discerning and competitive coffee pod market.

The Nestle brand, the leader in the single-serve coffee market, is bringing its sustainability program to Ethiopia and Kenya, forming an advisory board comprised of Fairtrade International and Rainforest Alliance members—and George Clooney.

Nespresso has surpassed its goal of sourcing 80 percent of its coffee through the company’s 10 year-old AAA sustainability program, buying coffee from 56,000 farmers and paying them a 30 percent to 40 percent premium to New York market prices. Colombia, Costa Rica, Guatemala, India and Mexico are participants.Continue reading...

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