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Jenny Craig, Weight Watchers Struggle to Beef Up their Bottom Lines in Digital Age

Posted by Dale Buss on August 12, 2013 07:02 PM

It might not be book retailing or advertising, but the weight loss industry is one of many that have been completely disrupted by the internet and mobile market. Traditional leaders such as Weight Watchers and Jenny Craig have been struggling to adapt to a new era of do-it-yourself digital dieting and apps, while MyFitnessPal and other upstarts in that genre are taking off.

Jenny Craig, for example, has sworn off celebrity weight-losers in its new advertising campaign that hatched today, a major departure for an industry where most of the players have relied on celebrities for decades. No more Valerie Bertinelli, Mariah Carey or Jason Alexander in ads for the Nestle-owned marketer, as Advertising Age has pointed out. Now, Craig is hatching animated ads that promote its menu of portion-controlled foods and one-on-one online support.

"It's a change for the category, to actually say what we do," Leesa Eichberger, the new CMO for Jenny Craig, told the publication, rather than "go down that same cliched path that is out there."Continue reading...

brand news

In the News: Google, Groupon, Walmart and more

Posted by Dale Buss on August 8, 2013 08:17 AM

In the News

Google continues to steamroll competition in smartphones with Android software but loses round to Apple in patent war, which is seeking to keep Samsung phones off the shelf.

Groupon names co-founder as permanent CEO.

Walmart agrees to safety fixes at over 2,800 stores. 

Dr Pepper Snapple Group says Texas bottling plant caught fire.

Fox Sports takes over US Golf Association deal from NBC.

Hilton signs up banks for IPO.

JPMorgan reveals it faces civil and criminal inquiries.

Jack in the Box leverages Vine.

Jamba Juice accelerates growth of fresh-juice platform.Continue reading...

brand news

In the News: Lululemon, JCPenney, Google and more

Posted by Dale Buss on August 1, 2013 09:31 AM

In the News

Lululemon insider says brand purposely shuns plus-size customers. 

JCPenney says it has backing after reports that lender cut funding to clothing suppliers, and clash with Macy's over Martha Stewart nears end.

Starbucks and Google partner on Wi-Fi upgrade at restaurants.

Abbott nutritional brands poised to benefit from changing demographics.

Chrysler finds trucks and SUVs powering 40th consecutive month of sales increases.

Diageo is desperate to "crack the code" for North American beer.

Estee Lauder aims to brand beauty sleep.

Facebook now lets users embed public posts on other websites. 

Farmers Insurance revamps logo.

Ford settles with US on delayed recall.Continue reading...

brand news

In the News: Google, Facebook, PepsiCo and more

Posted by Dale Buss on July 25, 2013 09:27 AM

In the News

Google makes another TV push with $35 Chromecast device, as it gifts free WiFi to 31 San Francisco parks. 

Facebook turns in big quarter as mobile ads drive growth.

PepsiCo squashes idea of acquiring Mondelez as "too risky" as profit pops on snack results.

Beats by Dre redesigns signature headphones, adds chargeable battery. 

BMW moves North America CMO to US regional post.

Boeing is tempered by concerns over defense-spending cuts.

CW leverages birth of royal baby George in marketing for Reign.

Campbell Soup eyes 200 new products.

Cargill becomes industry's first to deliver sustainable cocoa from Brazil.

Chrysler extends production lives of some key models.

Coach leans heavily on outlet stores.Continue reading...

sustainability

Nespresso, Combating Increased Coffee Competition, Boosts Green Credibility

Posted by Sheila Shayon on July 16, 2013 10:45 AM

Nespresso is pledging to buy more coffee from sustainable plantations in Africa as it seeks greater green credibility in a more discerning and competitive coffee pod market.

The Nestle brand, the leader in the single-serve coffee market, is bringing its sustainability program to Ethiopia and Kenya, forming an advisory board comprised of Fairtrade International and Rainforest Alliance members—and George Clooney.

Nespresso has surpassed its goal of sourcing 80 percent of its coffee through the company’s 10 year-old AAA sustainability program, buying coffee from 56,000 farmers and paying them a 30 percent to 40 percent premium to New York market prices. Colombia, Costa Rica, Guatemala, India and Mexico are participants.Continue reading...

brand news

In the News: Apple, Microsoft, Starbucks and more

Posted by Dale Buss on July 16, 2013 09:16 AM

In the News

Apple in talks to acquire sensor company behind Microsoft's Kinect.

Microsoft Surface smart watch will launch in 2014, reports say. 

Starbucks is sued by deaf customers who say they're mocked.

AT&T offers option to forego wireless contract.

Baidu to buy mobile-apps store for $1.9 billion.

Boeing sees focus on transmitter in 787 fire probe.

Chevrolet goes extra long to sponsor Home Run Derby for Major League Baseball.

Christie's to hold first sale in India.

Coca-Cola sees poor weather weigh on revenue.Continue reading...

brand challenges

Nestle Receives Praise, Criticism in Canada UPDATED

Posted by Dale Buss on July 5, 2013 06:35 PM

Within a month after getting a foreign-corporate citizen award, Nestle Canada is dealing with a sharp reminder that not everything the Switzerland-headquartered food and beverage giant does under the maple-leaf flag is so appreciated.

New York-based activist organization SumOfUs.org is lobbying to reduce water pumping at the Nestle Waters plant in Aberfoyle, Ontario, while the province continues to suffer drought conditions.

According to its online petition launched in April, more than 140,000 people (out of its 1.6 million members worldwide) are demanding that Nestle—which spells out its water conservation efforts on its website—stop bottling about 1.1 million gallons a day from nearby Hillsburgh, Ontario.

While provincial drought-imposed rules for household water usage remain in place, SumOfUs.org (which has targeted Nestle on other matters) alleged in a statement, "Nestle's appetite to commodify water" is a "recurring strategy by a corporation with a pattern of seeking to privatize and profit from ... our natural resources."Continue reading...

brand challenges

Nestle Receives Praise, Criticism in Canada

Posted by Dale Buss on July 5, 2013 06:33 PM

Within a month after getting a foreign-corporate citizen award, Nestle Canada is dealing with a sharp reminder that not everything the Switzerland-headquartered food and beverage giant does under the maple-leaf flag is so appreciated.

New York-based activist organization SumOfUs.org is lobbying to reduce water pumping at the Nestle Waters plant in Aberfoyle, Ontario, while the province continues to suffer drought conditions.

According to its online petition launched in April, more than 140,000 people (out of its 1.6 million members worldwide) are demanding that Nestle—which spells out its water conservation efforts on its website—stop bottling about 1.1 million gallons a day from nearby Hillsburgh, Ontario.

While provincial drought-imposed rules for household water usage remain in place, SumOfUs.org (which has targeted Nestle on other matters) alleged in a statement, "Nestle's appetite to commodify water" is a "recurring strategy by a corporation with a pattern of seeking to privatize and profit from ... our natural resources."Continue reading...

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