Best Global Green Brands 2014

brand challenges

Nestle Receives Praise, Criticism in Canada

Posted by Dale Buss on July 5, 2013 06:33 PM

Within a month after getting a foreign-corporate citizen award, Nestle Canada is dealing with a sharp reminder that not everything the Switzerland-headquartered food and beverage giant does under the maple-leaf flag is so appreciated.

New York-based activist organization SumOfUs.org is lobbying to reduce water pumping at the Nestle Waters plant in Aberfoyle, Ontario, while the province continues to suffer drought conditions.

According to its online petition launched in April, more than 140,000 people (out of its 1.6 million members worldwide) are demanding that Nestle—which spells out its water conservation efforts on its website—stop bottling about 1.1 million gallons a day from nearby Hillsburgh, Ontario.

While provincial drought-imposed rules for household water usage remain in place, SumOfUs.org (which has targeted Nestle on other matters) alleged in a statement, "Nestle's appetite to commodify water" is a "recurring strategy by a corporation with a pattern of seeking to privatize and profit from ... our natural resources."Continue reading...

china

The Week in China: Transportation PSAs, Luxury Watch Auctions, Gum for Menopause and more

Posted by Abe Sauer on July 5, 2013 12:22 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: China is the world's new auto culture lover… brand flagships go big or go home… the "diaosi" dollar… Sony localizes… Oreo dates around… Jeep recall isn't what you think… taxing e-commerce… Lin Chi Ling for ice cream… Hennessy's new chateau… iWatch trademark troubles… Siri in court… and more.Continue reading...

brand news

In the News: Amazon, HSN, Fiat and more

Posted by Dale Buss on July 5, 2013 09:00 AM

In the News

Amazon cuts back on book discounts as competition wanes.

HSN enjoys rebirth via mobile shopping.

Fiat fleshes out plans to build Jeeps in Italy.

BMW, GM and Toyota are hit by unrest in Egypt.

Paula Deen splits with her long-time agent.

Facebook posting on school shooting lands Texas teen in jail.

Maersk launches container ship that's too big for some ports.

Nestle and Danone cut Chinese infant-formula prices in response to government probe.Continue reading...

brand news

In the News: Lululemon, Apple, Avon and more

Posted by Dale Buss on July 3, 2013 09:15 AM

In the News

Lululemon sued by shareholder over sheer pants debacle. 

Apple poaches YSL CEO Paul Deneve to run special projects. 

Avon sells jewelry business at big loss.

Obamacare employer-penalty requirement is delayed for a year.

Audi tops premium auto brands in China satisfaction survey.

Auntie Anne's expands breakfast rollout.

BMW trims Mercedes-Benz sales lead in US.

CNN enjoys ratings boost.

Coca-Cola promotes Mexican soccer team in new campaign.

Dell sees pressure build on founder to contribute more of his wealth to buyout.Continue reading...

brands with a cause

Nestlé Takes on EU Unemployment Crisis with Bid to Hire 20,000 Young Workers

Posted by Sheila Shayon on June 27, 2013 12:42 PM

As the world looks to every corner for solutions to growing dissatisfaction with the economy and governance in general, Nestlé, the world's largest food company, has plans to recruit 20,000 young Europeans to help deal with youth unemployment and waning consumer confidence.

"Governments cannot solve the problem alone," said Laurent Freixe, Nestlé’s Europe boss, according to Reuters. "In the context where Europe is ageing and indebted, Europe needs its youth at work. We need to replace the generation of the baby boomers when they retire."

With nearly 5.6 million young people officially unemployed in the EU and the youth jobless rate at 23 percent, the plan is to offer jobs to 10,000 people under the age of 30 by 2016 and create an additional 10,000 "traineeships and apprentice positions" while urging its 63,000 suppliers to follow suit.Continue reading...

corporate citizenship

Nestle Makes Good in Kenya with Growing Youth Sports Sponsorship

Posted by Mark J. Miller on June 25, 2013 02:47 PM

Nestle hasn’t always had positive feelings associated with its work in Africa. Back in the 1970s, the company enraged millions by aggressively encouraging women there and in other poor areas to use formula for their children instead of breast milk even though the latter had been proven to be cheaper and healthier. That led to testifying before Congress and the World Health Organization as well as a worldwide boycott of the company’s products.

These days, though, Nestle is bolstering its name in Kenya by sponsoring the country’s primary-school soccer leagues with its Milo brand chocolate drink, AllAfrica.com reports, which will benefit 1,400 boys and girls. "Kenya is endowed with talent judging from the standards of this year's games,” said the company's country manager, Svetlana Obruchkova, according to the site. “This is the reason why we want to introduce football leagues at primary level.”Continue reading...

sip on this

Mondelez Enters Coffee War with Pods for Rival Nespresso Machine

Posted by Mark J. Miller on June 11, 2013 12:47 PM

Hoping to take a bigger bite out of Europe's $8 billion single-serve coffee market, Mondelez, the No. 2 coffee maker, will start producing coffee pods compatible with its rival Nestle's Nespresso machine.

This isn't the first time that rival brands have tried to collect some profit off of Nespresso's single-serve brewer, which requires special, premium-priced pods. Nestle has filed patent-infringement suits against several companies for producing the copycat pods, but hasn’t had much success in stopping distribution. In fact, in some markets, Nespresso-branded pods have lost 10 to 20 percent of market share due to more competitively priced alternatives, Bloomberg reports.

The issue lies within Nespresso's distribution model, which still relies on a direct-to-consumer format, leaving grocery store shelves vacant for competitors' offerings. While the system has seen sustained success in Europe, Nespresso is looking to expand further into the US, where single-serve competition is even more intense.Continue reading...

brand news

In the News: NSA, Groupon, Google and more

Posted by Dale Buss on June 10, 2013 09:26 AM

In the News

Booz Allen Hamilton whistleblower cracks NSA case wide open in US internet-secrecy controversy.

Groupon aims to become an Amazon of mobile commerce.

Google nears acquiring Waze, a maps rival.

Adobe launches Photoshop Lightroom 5.

Apple enters busy field of net radio and polishes software for iPhones and iPads.

AstraZeneca acquires Pearl Therapeautics.

AT&T alters mobile upgrade policy to 24-months. 

B&G Foods to buy parent of Pirate's Booty snack brand for $195 million. 

Comcast expands Wi-Fi network with new 'neighborhood' initiative. 

Dunkin' Donuts encourages customers to linger with new store design.Continue reading...

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