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brand news

In the News: AT&T-Mobile, Boeing, McDonald's and more

Posted by Dale Buss on December 1, 2011 09:04 AM

In the News

Adobe acquires web marketing firm.

AT&T and T-Mobile explore joint venture as Plan B to merger.

Burger King launches QSR fries battle as Wendy's moves closer to topping the chain in market share.

BMW and Toyota will cooperate on diesel engines and green research.

Boeing makes peace with labor.

Coca-Cola gets frosty reception for white holiday cans; partners with (RED) for World AIDS Day.

Foursquare rolls out new buttons for publishers.

Google+ enhances brand pages.

Intuit to offer free tax advice on the phone.

McDonald's finds way around Happy Meal toy ban in San Francisco.

NBCUniversal plans second Harry Potter theme park.Continue reading...

brand news

In the News: Apple, Cyber Monday, Spider-Man & more

Posted by Dale Buss on November 28, 2011 08:55 AM

In the News

Adbusters' role in branding Occupy movement examined in New York Times as Occupy LA protesters dig in heels.

Amazon eyes China growth.

Apple critiqued for not getting social media (but does it matter to brand loyalists?) as digi-savvy toddlers' parents fuel iPad sales.

Black Friday sales boost LG and Samsung as e-tailers are poised for Cyber Monday lift.

BSkyB's James Murdoch loses investors' confidence.

China's Chery automaker launches Qoros brand as Subaru joint venture gains lifeline.

Coach, expanding in China, will list shares on  Hong Kong's Hang Seng stock exchange.

Coca-Cola, McDonald's, Nestle and Mars sign European pledge to only promote nutritious products on their websites.

Disney releases mobile app for Spider-Man, as the Marvel-owned web-slinger finds his feet on Broadway.Continue reading...

brand battle

Cadbury’s Chocolate Maintains Purple Reign

Posted by Mark J. Miller on November 23, 2011 09:01 AM

British candy maker Cadbury has been wrapping up its chocolates in a particular purple wrapper for more than 100 years. It was originally meant as a way of honoring Queen Victoria. The company felt so attached to that shade of the color that it registered it as a trademark back in 2008.

When it was granted, one of its main competitors, Nestlé, decided to put up a fight, which has gone on now for three years before ending when the registrar at the UK Intellectual Property Office decided that the Kraft-owned Cadbury was within its rights to ask for Pantone 2865c to be exclusively theirs for chocolate products and drinks.

If the trademark had been lifted, the Birmingham News reports that it would have “opened the floodgates for rivals, including supermarkets, to use the color on their own-brand chocolate bars.” Sweetening the sting of the ruling, Time.com notes that Nestle (and anyone else) can still use Pantone 2865c on any other products that they’d like.Continue reading...

brand news

In the News: McDonald's Monopoly Money, Wella vs. Willa, and more

Posted by Dale Buss on October 20, 2011 09:01 AM

In the News

Abbott Labs plans to split into two companies.

American Express equalizes health costs for gay employees.

Citigroup agrees to pay hefty fine to settle securities charges.

Daimler dismissed US. head of Mercedes-Benz over personal expenses.

Eni makes big natural-gas find off coast of Mozambique.

Fox's The X Factor gets off to a slow start.

Frito-Lay draws complaint about "immersive" marketing to kids.

Groupon discounts its IPO valuation.Continue reading...

brand bites

Brand Bites: Müller, Dog TV, Sony, Audi & Angry Birds IRL

Posted by Abe Sauer on October 7, 2011 01:35 PM

Müller's drops some LSD, gets in a time machine back to your childhood. (via)

USA Today will "rebrand" the way it measures Super Bowl ads by incorporating Facebook.Continue reading...

campaigns

Nature's Fix: Nestle Promotes Water Brands With Humor, Critters

Posted by Michael Waltzer on September 15, 2011 12:23 PM

Have you gotten your Nature's Fix? If not, Nestle's new campaign is here to entice you.

Launching with three animated videos (and more to come), the campaign by America's largest bottle water seller is aimed at changing people's drinking habits from sodas and sugary sports drinks to a sparkling water alternative consisting of three natural ingredients: 100% spring water, fruit essence and bubbles.Continue reading...

brand news

In the News: Facebook Gets Smart, GE Repays Buffett, Twitter Woos Brits

Posted by Dale Buss on September 14, 2011 08:56 AM

In the News

Best Buy faces investor skepticism of its big-box strategy amid stiffening online competition.

BP may avoid gross negligence conviction in Gulf Oil spill.

CBS drops What's Trending web TV series after Steve Jobs flub.

Cisco sets more conservative growth target.

ConocoPhillips tries to fuel more natural-gas use.

Dell sets $5-billion share buyback.

Dreamworks masters YouTube and Zynga marketing.

Facebook chases Google+ with "smart lists" feature.Continue reading...

brand news

In the News: Cisco, AOL, Viacom & more

Posted by Shirley Brady on August 11, 2011 09:00 AM

In the News

The U.K. considers social media clampdown as Prime Minister David Cameron admits police misread rioters and promises "swift justice" in House of Commons speech.

American Airlines revives plans for American Eagle spinoff.

AOL authorizes $250 million stock buyback program.

British Airways embarks on employee engagement program and digital recruitment.

Cisco sees results from John Chambers' strategic turnaround.

Coca-Cola launches "Future Flames" integrated London 2012 Olympics campaign in U.K.

Gawker's Gizmodo site won't face charges in iPhone 4 case.Continue reading...

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