brand news

In the News: Apple, Alibaba, Climate Change and more

Posted by Dale Buss on September 22, 2014 09:14 AM

TOP STORIES

Apple sets new record with 10 million iPhone 6 sales its first weekend, dispatching Tim Cook to Palo Alto and Angela Ahrendts to Sydney to meet fans, while pre-scheduled Joan Rivers endorsement backfires on social media. The music industry, meanwhile, is watching Apple's Beats acquisition closely amid rumors it may fold the service.

Alibaba's next step, following world's largest IPO: helping US small businesses.

Jaguar taps Stella McCartney for XE launch at Paris auto show, where MINI will show new five-door hatchback among other auto brand reveals.

Coca-Cola, McDonald's, Nestle, PepsiCo and other food and CGP giants sign landmark agreement on children's marketing rules.

NFL changes player-conduct policy and names a female CMO in PepsiCo veteran Dawn Hudson, as P&G cancels breast-cancer awareness tie-in with league and '47 brand stands by league.

MORE BRAND NEWS

Air France pilots vote to extend strike.

Applebee's sees social lift from "food porn."

AT&T and other brand publishers find their relationship with Facebook "complicated."

BlackBerry makeover starts to take shape and show results.

Chipotle's "brilliant" hiring process featured on LinkedIn.

Citi sees New York audit of troubled Citi Bike program.Continue reading...

trademark wars

Trademark Watch: Honey Badger Don't Care, Fish Sauce Wars and more

Posted by brandchannel staff on September 16, 2014 06:02 PM

Creator of "Honey Badger Don't Care" Brand Sues for Trademark Infringement (UPI)

"Defendants not only sold infringing merchandise, but strategically chose to advertise their infringing merchandise by using plaintiff's video, which was generating millions of views. Defendants even provided a website link to plaintiff's video, right alongside their advertisements of infringing merchandise, causing customer confusion and ramping up unlawful sales in the process."  

In Court, a Trademark Battle Turns Personal for Two Fish Sauce Makers (Los Angeles Times)

"Last week's federal trademark trial between the two fish sauce companies pitted a family-owned, three-decade behemoth in the Asian food industry that sells five lines of fish sauce against a newcomer that prides itself on making a premium, artisan version that has become the darling of celebrity chefs. The testimony ventured beyond the legal technicalities of trademark law into the personal stories behind the making of the odoriferous sauce."Continue reading...

sustainability

Nestlé Ups Its Sustainability Commitment One Coffee Capsule at a Time

Posted by Sheila Shayon on September 4, 2014 10:49 AM

Nestlé has announced plans to spend $550 million by 2020 to improve the environmental and social impact of Europe’s biggest single-serve coffee brand, Nespresso.

The investment “includes securing access to the one to two percent of coffee produce in the world that meets our strict quality and taste standards,” CEO Jean-Marc Duvoisin told Bloomberg. “This approach also allows us to innovate thanks to the direct relationships we build with farmers.”

The "Positive Cup" will see that the brand sources 100 percent of its Nespresso Grand Cru coffees sustainably and includes 15 million francs to assist farmers in Ethiopia, Kenya and South Sudan, as well as an increase in recycling of Nespresso capsules and reduction of the company’s carbon footprint by 10 percent en route to becoming carbon-neutral by planting trees to compensate.

The plan builds on the brand's AAA Program that it launched in 2003 with the Rainforest Alliance “to protect the future of the highest quality coffees and secure the livelihoods of the farmers that grow them.” Continue reading...

brand news

In the News: CVS, Nationwide, Home Depot and more

Posted by Dale Buss on September 3, 2014 09:09 AM

TOP STORIES

CVS Caremark rebrands to CVS Health and launches smoke-enders program as it quits tobacco a month early.

Nationwide unifies brand and debuts new logo in Peyton Manning campaign.

Home Depot investigates potential breach of customer data.

Apple denies iCloud breach in celebrity hack and reportedly signs Nordstrom to new payments platform.

Burger King downplays tax-inversion motive for Tim Hortons deal.

MORE BRAND NEWS

Audi sees strong sales growth despite slowdown in Russia and emerging markets.

BuyPartisan app lets shoppers suss out politics behind brands and products.

Chrysler sees August sales rise 20 percent, led by Jeep.

Coca-Cola partners with Keurig Green Mountain on Honest Tea K-Cup packs.

Darden Restaurants shakes up its board with concessions to Starboard.

Dior rolls out new campaign starring a golden Charlize Theron.Continue reading...

brand news

Brand News: A&E/Vice, Nike, Apple and more

Posted by Alicia Ciccone on September 1, 2014 09:53 AM

TOP STORIES

A&E buys 10 percent of Vice for $250 million. 

Apple blocks developers from selling users' health data to marketers; bans hazardous chemicals following China investigation; reportedly strikes payments deal to make next iPhone a mobile wallet with American Express, Visa and MasterCard; sees iBeacon struggle with retailers; and grapples with possible iCloud (via “Find my iPhone”) hack that led to massive nude photo leak affecting Jennifer Lawrence and other actresses.

Nike re-signs (Under Armour-wooed) NBA star Kevin Durant to sneaker deal rumored to be worth $350 million.

Disney files patents for drone-controlled puppets as Google drones find better reception than Amazon tests.

P&G's Tide brand honors uniformed workers on Labor Day (above).

MORE BRAND NEWS

Alibaba faces stiffer homegrown competition ahead of upcoming IPO.

Art Everywhere partnership brings culture to outdoor advertising.

Bayer brings “world’s hangover cureBerocca to US.

BMW sees bomb-proof fleet get big buy-in from Australian government for G20 Summit. 

Comcast acquisition of Time Warner Cable protested by entertainment giants.Continue reading...

corporate citizenship

Nestlé Adopts Industry-Altering Commitment to Animal Welfare

Posted by Sheila Shayon on August 26, 2014 06:45 PM

Nestlé will adopt animal welfare standards affecting 7,300 of its global suppliers, millions of grateful animals and an equal number of conscience consumers.

As one of the world’s largest food companies, Nestlé’s commitment is sending ripples throughout the food eco-system. “In the digital world, everyone has a smartphone and they want to know where things come from and share that information," Kevin Petrie, chief procurement officer for Nestlé in North America, told the New York Times. “Is it good for me? Is the quality good? Has it been responsibly sourced?” 

The new standards will exclude product purchases from suppliers who raise pigs in gestation stalls, chickens in barren battery cages, cattle that are dehorned or tail-docked without anesthesia and animals force-fed drugs to promote growth. 

“We know that our consumers care about the welfare of farm animals and we, as a company, are committed to ensuring the highest possible levels of farm animal welfare across our global supply chain,” said Benjamin Ware, Nestlé’s Manager of Responsible Sourcing in a press release.Continue reading...

brand news

Brand News: AT&T, GE, Colgate and more

Posted by Dale Buss on August 14, 2014 09:32 AM

TOP STORIES

AT&T slashes prices on iPads, expands ultrafast GigaPower broadband to Dallas.

Cisco plans to cut 6,000 jobs.

GE talks with Electrolux and Quirky about selling home-appliance unit.

Colgate's use of triclosan in Total sparks debate.

T-Mobile CFO calls Iliad offer "inadequate."

MORE BRAND NEWS

Applebee's teases new burgers with digital campaign.

Burger King drops "Satisfries."

Buzzfeed explains new business model.

Comcast experiments with marathoning TV shows.

Discovery sees debunking Shark Week become a cottage industry.Continue reading...

corporate citizenship

Nestlé Continues Commitment to Fair Trade and Fair Work on Cocoa Farms

Posted by Sheila Shayon on August 13, 2014 01:47 PM

Nestlé’s is increasing its commitment to hundreds of children working on the Ivory Coast's cocoa farms where cocoa for its chocolate is sourced, focusing on getting them out of the fields and back to the classroom.

Working with the International Cocoa Initiative, "Nestlé is providing cocoa farmers in Côte d’Ivoire with the practical support and means to get their children into the classroom," said Sandra Martinez, head of the company's global Chocolate and Confectionery business. "Identifying exactly what is happening, and where, represents an important first step to resolving the issue of child labour in cocoa farming." 

The Nestlé Cocoa Plan, launched in 2009, is a consumer-facing initiative backed by an investment of over $120 million over the next decade that strives to address child labor while providing quality, sustainable cocoa. As part of the initiative, Nestlé is mapping and monitoring where children are working and coordinates with liaison officers to help identity families and children that may be at risk of a taking part in child labor.Continue reading...

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