sustainability

Business, World Leaders Urged to Walk Their Talk at UN Climate Summit

Posted by Sheila Shayon on September 23, 2014 06:15 PM

During the kick-off to the United Nations Climate Summit on Tuesday, business leaders and political leaders vowed to action plans on behalf of their companies or countries. Commitments made to UN Secretary General Ban Ki-moon and the General Assembly included, on the corporate side:

IKEA announced it's expanding the availability of residential solar panels from the UK to the Netherlands and Switzerland and six additional countries and also unveiled "a new commitment for all plastic material used in its home furnishing products to be 100% renewable and/or recycled by 2020."

Mondelez International Chairman and CEO Irene Rosenfeld "joined world leaders at the UN Climate Summit to announce the first global timeline to slow and then end forest loss. The New York Declaration on Forests strives to cut forest loss in half by 2020, and end it by 2030—and also calls for restoring at least 350 million hectares of degraded forest lands by 2030, an area greater than the size of India." She also pledged "new support for the UNDP Indonesia Sustainable Palm Oil Platform."

• In all, 39 major companies (incuding Walmart, Unilever and McDonald's) and 32 countries (but not, alarmingly, Brazil) signed the Declaration on Forests, including Asia Pulp and Paper, whose longtime foe Greenpeace welcomed the Declaration but also urged that voluntary action not replace government action.Continue reading...

sustainability

Brands Unite Around Climate Change Ahead of UN Summit

Posted by Sheila Shayon on September 22, 2014 02:01 PM

A tipping point has been reached vis-à-vis climate change. Sunday's People’s Climate March (supported by Ben & Jerry's and a host of organizations) drew an estimated 400,000 people in New York alone, making it the largest climate march in history. And it's not just private citizens, but corporate citizens that are taking a stand in response to customer demands ahead of Tuesday’s opening of the UN Climate Summit in New York.

UN Secretary General Ban Ki Moon has identified the issue as a top priority and is using NYC's Climate Week to set the stage for the UN Framework Convention on Climate Change taking place in Paris in December 2015.

On the eve of this week's Climate Summit, companies are speaking out and aligning their brands with popular sentiment by making pledges to help fight global warming, with the Climate Group announcing commitments by "100 of the world's largest companies" to adopt renewable power by 2020.

Case in point: Apple CEO Tim Cook, barely catching his breath from a record opening weekend for iPhone 6 sales, flew from California to attend a Climate Week kick-off event in New York, where he commented that "Apple has a very core value of leaving the world better than we found it."

In addition to calling Apple's new HQ the "greenest building on the planet," Cook announced that the company's 2013 goal to get its data centers fully powered by renewable energy sources is six percent shy of that goal.Continue reading...

brand news

In the News: Apple, Alibaba, Climate Change and more

Posted by Dale Buss on September 22, 2014 09:14 AM

TOP STORIES

Apple sets new record with 10 million iPhone 6 sales its first weekend, dispatching Tim Cook to Palo Alto and Angela Ahrendts to Sydney to meet fans, while pre-scheduled Joan Rivers endorsement backfires on social media. The music industry, meanwhile, is watching Apple's Beats acquisition closely amid rumors it may fold the service.

Alibaba's next step, following world's largest IPO: helping US small businesses.

Jaguar taps Stella McCartney for XE launch at Paris auto show, where MINI will show new five-door hatchback among other auto brand reveals.

Coca-Cola, McDonald's, Nestle, PepsiCo and other food and CGP giants sign landmark agreement on children's marketing rules.

NFL changes player-conduct policy and names a female CMO in PepsiCo veteran Dawn Hudson, as P&G cancels breast-cancer awareness tie-in with league and '47 brand stands by league.

MORE BRAND NEWS

Air France pilots vote to extend strike.

Applebee's sees social lift from "food porn."

AT&T and other brand publishers find their relationship with Facebook "complicated."

BlackBerry makeover starts to take shape and show results.

Chipotle's "brilliant" hiring process featured on LinkedIn.

Citi sees New York audit of troubled Citi Bike program.Continue reading...

trademark wars

Trademark Watch: Honey Badger Don't Care, Fish Sauce Wars and more

Posted by brandchannel staff on September 16, 2014 06:02 PM

Creator of "Honey Badger Don't Care" Brand Sues for Trademark Infringement (UPI)

"Defendants not only sold infringing merchandise, but strategically chose to advertise their infringing merchandise by using plaintiff's video, which was generating millions of views. Defendants even provided a website link to plaintiff's video, right alongside their advertisements of infringing merchandise, causing customer confusion and ramping up unlawful sales in the process."  

In Court, a Trademark Battle Turns Personal for Two Fish Sauce Makers (Los Angeles Times)

"Last week's federal trademark trial between the two fish sauce companies pitted a family-owned, three-decade behemoth in the Asian food industry that sells five lines of fish sauce against a newcomer that prides itself on making a premium, artisan version that has become the darling of celebrity chefs. The testimony ventured beyond the legal technicalities of trademark law into the personal stories behind the making of the odoriferous sauce."Continue reading...

sustainability

Nestlé Ups Its Sustainability Commitment One Coffee Capsule at a Time

Posted by Sheila Shayon on September 4, 2014 10:49 AM

Nestlé has announced plans to spend $550 million by 2020 to improve the environmental and social impact of Europe’s biggest single-serve coffee brand, Nespresso.

The investment “includes securing access to the one to two percent of coffee produce in the world that meets our strict quality and taste standards,” CEO Jean-Marc Duvoisin told Bloomberg. “This approach also allows us to innovate thanks to the direct relationships we build with farmers.”

The "Positive Cup" will see that the brand sources 100 percent of its Nespresso Grand Cru coffees sustainably and includes 15 million francs to assist farmers in Ethiopia, Kenya and South Sudan, as well as an increase in recycling of Nespresso capsules and reduction of the company’s carbon footprint by 10 percent en route to becoming carbon-neutral by planting trees to compensate.

The plan builds on the brand's AAA Program that it launched in 2003 with the Rainforest Alliance “to protect the future of the highest quality coffees and secure the livelihoods of the farmers that grow them.” Continue reading...

brand news

In the News: CVS, Nationwide, Home Depot and more

Posted by Dale Buss on September 3, 2014 09:09 AM

TOP STORIES

CVS Caremark rebrands to CVS Health and launches smoke-enders program as it quits tobacco a month early.

Nationwide unifies brand and debuts new logo in Peyton Manning campaign.

Home Depot investigates potential breach of customer data.

Apple denies iCloud breach in celebrity hack and reportedly signs Nordstrom to new payments platform.

Burger King downplays tax-inversion motive for Tim Hortons deal.

MORE BRAND NEWS

Audi sees strong sales growth despite slowdown in Russia and emerging markets.

BuyPartisan app lets shoppers suss out politics behind brands and products.

Chrysler sees August sales rise 20 percent, led by Jeep.

Coca-Cola partners with Keurig Green Mountain on Honest Tea K-Cup packs.

Darden Restaurants shakes up its board with concessions to Starboard.

Dior rolls out new campaign starring a golden Charlize Theron.Continue reading...

brand news

Brand News: A&E/Vice, Nike, Apple and more

Posted by Alicia Ciccone on September 1, 2014 09:53 AM

TOP STORIES

A&E buys 10 percent of Vice for $250 million. 

Apple blocks developers from selling users' health data to marketers; bans hazardous chemicals following China investigation; reportedly strikes payments deal to make next iPhone a mobile wallet with American Express, Visa and MasterCard; sees iBeacon struggle with retailers; and grapples with possible iCloud (via “Find my iPhone”) hack that led to massive nude photo leak affecting Jennifer Lawrence and other actresses.

Nike re-signs (Under Armour-wooed) NBA star Kevin Durant to sneaker deal rumored to be worth $350 million.

Disney files patents for drone-controlled puppets as Google drones find better reception than Amazon tests.

P&G's Tide brand honors uniformed workers on Labor Day (above).

MORE BRAND NEWS

Alibaba faces stiffer homegrown competition ahead of upcoming IPO.

Art Everywhere partnership brings culture to outdoor advertising.

Bayer brings “world’s hangover cureBerocca to US.

BMW sees bomb-proof fleet get big buy-in from Australian government for G20 Summit. 

Comcast acquisition of Time Warner Cable protested by entertainment giants.Continue reading...

corporate citizenship

Nestlé Adopts Industry-Altering Commitment to Animal Welfare

Posted by Sheila Shayon on August 26, 2014 06:45 PM

Nestlé will adopt animal welfare standards affecting 7,300 of its global suppliers, millions of grateful animals and an equal number of conscience consumers.

As one of the world’s largest food companies, Nestlé’s commitment is sending ripples throughout the food eco-system. “In the digital world, everyone has a smartphone and they want to know where things come from and share that information," Kevin Petrie, chief procurement officer for Nestlé in North America, told the New York Times. “Is it good for me? Is the quality good? Has it been responsibly sourced?” 

The new standards will exclude product purchases from suppliers who raise pigs in gestation stalls, chickens in barren battery cages, cattle that are dehorned or tail-docked without anesthesia and animals force-fed drugs to promote growth. 

“We know that our consumers care about the welfare of farm animals and we, as a company, are committed to ensuring the highest possible levels of farm animal welfare across our global supply chain,” said Benjamin Ware, Nestlé’s Manager of Responsible Sourcing in a press release.Continue reading...

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