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brand news

Brand News: AT&T, GE, Colgate and more

Posted by Dale Buss on August 14, 2014 09:32 AM

TOP STORIES

AT&T slashes prices on iPads, expands ultrafast GigaPower broadband to Dallas.

Cisco plans to cut 6,000 jobs.

GE talks with Electrolux and Quirky about selling home-appliance unit.

Colgate's use of triclosan in Total sparks debate.

T-Mobile CFO calls Iliad offer "inadequate."

MORE BRAND NEWS

Applebee's teases new burgers with digital campaign.

Burger King drops "Satisfries."

Buzzfeed explains new business model.

Comcast experiments with marathoning TV shows.

Discovery sees debunking Shark Week become a cottage industry.Continue reading...

corporate citizenship

Nestlé Continues Commitment to Fair Trade and Fair Work on Cocoa Farms

Posted by Sheila Shayon on August 13, 2014 01:47 PM

Nestlé’s is increasing its commitment to hundreds of children working on the Ivory Coast's cocoa farms where cocoa for its chocolate is sourced, focusing on getting them out of the fields and back to the classroom.

Working with the International Cocoa Initiative, "Nestlé is providing cocoa farmers in Côte d’Ivoire with the practical support and means to get their children into the classroom," said Sandra Martinez, head of the company's global Chocolate and Confectionery business. "Identifying exactly what is happening, and where, represents an important first step to resolving the issue of child labour in cocoa farming." 

The Nestlé Cocoa Plan, launched in 2009, is a consumer-facing initiative backed by an investment of over $120 million over the next decade that strives to address child labor while providing quality, sustainable cocoa. As part of the initiative, Nestlé is mapping and monitoring where children are working and coordinates with liaison officers to help identity families and children that may be at risk of a taking part in child labor.Continue reading...

brand news

In the News: Amazon, Target, Redskins and more

Posted by Dale Buss on August 13, 2014 09:05 AM

TOP STORIES

Amazon takes on Square with launch of Local Register, a mobile credit-card reader and mobile app.

Hyundai offers settlement in Korea of SUV-mileage suit.

Target plans supply-chain reset to help fix Canada woes.

Tata Motors unveils first new model in home market of India in four years after Nano falls flat.

Washington Redskins launch campaign to defend name.Continue reading...

brand strategy

Bayer to Buyers: Take Two Aspirin, We're Keeping Our Consumer Brands

Posted by Dale Buss on July 3, 2014 02:50 PM

Maybe it's the onset of summer, but Bayer has decided there’s still value in two tried-and-true consumer brands for Americans: Dr. Scholl's and Coppertone.

Lots of other companies were interested in bagging the summertime stalwarts, but the German drug and chemical giant has decided to keep the foot-care and sun-care icons, widening its own line to include consumer goods. Bayer acquired them as part of a $14.2 billion transaction with US pharmaceutical giant Merck.

When it clinched the deal several weeks ago, Bayer mainly targeted Merck’s non-prescription-drugs business, to which Dr. Scholl’s and Coppertone—known for its iconic Coppertone Girl— were attached. That set off speculation that Bayer—best known in the US for its aspirin and some chemicals—would sell off the two iconic consumer brands.

Each of the brands is worth more than $1 billion—the billion-dollar valuation being the benchmark that also convinced Nestle USA to hold onto Lean Cuisine while unloading Juicy Juice this week. Bayer secured the bundle of properties from Merck after a competitive bidding tussle with P&G, fellow European CPG giant Renckitt Benckiser and Swiss pharma titan Novartis.Continue reading...

brand news

Brand News: Burger King's Pride Burger, Hobby Lobby, T-Mobile and more

Posted by Shirley Brady on July 2, 2014 09:14 AM

TOP STORIES

Amazon defends stance against publishers.

Burger King unveils Gay Pride-themed "Proud Whopper" in limited test.

Google buys online music service Songza for reported $39 million.

Hobby Lobby ruling sparks mixed reactions by US business-owners.

T-Mobile accused by FTC of adding bogus charges to bills.

MORE BRAND NEWS

American Apparel founder Dov Charney fights to regain control of brand.

BMW plans billion-dollar factory in Mexico.

Budweiser owner AB InBev strengthens trademark position by buying Czech Budweiser brewer.

Consumer Reports survey slams KFC, Taco Bell and McDonald's.Continue reading...

brand news

Brand News: GM, L'Oreal, Bayer and more

Posted by Shirley Brady on July 1, 2014 09:29 AM

TOP STORIES

GM hopes to turn the key as automaker recalls 8.4 million vehicles and announces victim compensation plan.

Jeep tops most patriotic brands list as brand boosts Chrysler’s June sales.    

L’Oreal settles with FTC over anti-aging ad claims.

Bayer broadens healthcare line by keeping Merck's Dr. Scholl's and Coppertone brands.

Wendy’s taps Boyz II Men for pretzel burger campaign kicking off on Facebook.  

MORE BRAND NEWS

Aereo rivals aim to take advantage of US Supreme Court setback for brand.  

AirAsia and Rakuten team up for budget Japanese airline.  

AT&T sells America Movil stake.Continue reading...

tech innovation

From Star Trek to Silicon Valley, Nestle Presses for Nutritional Edge

Posted by Dale Buss on June 27, 2014 03:15 PM

Nestle is pressing the envelope of nutrition and health with new research efforts on at least two continents that could transform the company from a provider of commoditized, mainstream CPG foods and beverages to a cutting-edge purveyor of medicalized nutrition delivered through entirely new forms of products and services.

Broadly, those are the aims both of new programs at Nestle’s Institute of Health Sciences in Switzerland that promise personalized nutrition with a Star Trek sheen as well as advances being sought by its Silicon Valley outpost, which has been open about a year now.

Nestle is one of the major CPG players that has established a presence in Silicon Valley and is skewing its efforts there toward better-for-you products and services. “It’s helping us chase the next big thing as it relates to solving specific pain points in our business and to get an edge in areas of strategic importance,” Mark Brodeur, global head of digital marketing innovation for Nestle, told brandchannel.Continue reading...

sip on this

Tesco May Bet Big on Beauty Drinks Though Running Skin Deep Is a Risk

Posted by Dale Buss on June 20, 2014 11:49 AM

With a remark by an executive at a contest for UK entrepreneurs last week, Tesco has indicated interest in entering the growing “beauty beverage" market in Europe.

But as a segment that long has seemed heavy on promise but sometimes disappointing in actual sales (and results), beauty drinks have ensnared other major brands including Nestle, Coca-Cola and Sanofi over the last several years—with evidently less-than-spectacular results.

The idea of this genre is to create formulas that actually improve skin, hair and other aspects of appearance in specific ways that go beyond the general health-inducing properties of the thousands of “functional” drinks that are on the market globally.Continue reading...

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