brand news

Brand News: GM, L'Oreal, Bayer and more

Posted by Shirley Brady on July 1, 2014 09:29 AM

TOP STORIES

GM hopes to turn the key as automaker recalls 8.4 million vehicles and announces victim compensation plan.

Jeep tops most patriotic brands list as brand boosts Chrysler’s June sales.    

L’Oreal settles with FTC over anti-aging ad claims.

Bayer broadens healthcare line by keeping Merck's Dr. Scholl's and Coppertone brands.

Wendy’s taps Boyz II Men for pretzel burger campaign kicking off on Facebook.  

MORE BRAND NEWS

Aereo rivals aim to take advantage of US Supreme Court setback for brand.  

AirAsia and Rakuten team up for budget Japanese airline.  

AT&T sells America Movil stake.Continue reading...

tech innovation

From Star Trek to Silicon Valley, Nestle Presses for Nutritional Edge

Posted by Dale Buss on June 27, 2014 03:15 PM

Nestle is pressing the envelope of nutrition and health with new research efforts on at least two continents that could transform the company from a provider of commoditized, mainstream CPG foods and beverages to a cutting-edge purveyor of medicalized nutrition delivered through entirely new forms of products and services.

Broadly, those are the aims both of new programs at Nestle’s Institute of Health Sciences in Switzerland that promise personalized nutrition with a Star Trek sheen as well as advances being sought by its Silicon Valley outpost, which has been open about a year now.

Nestle is one of the major CPG players that has established a presence in Silicon Valley and is skewing its efforts there toward better-for-you products and services. “It’s helping us chase the next big thing as it relates to solving specific pain points in our business and to get an edge in areas of strategic importance,” Mark Brodeur, global head of digital marketing innovation for Nestle, told brandchannel.Continue reading...

sip on this

Tesco May Bet Big on Beauty Drinks Though Running Skin Deep Is a Risk

Posted by Dale Buss on June 20, 2014 11:49 AM

With a remark by an executive at a contest for UK entrepreneurs last week, Tesco has indicated interest in entering the growing “beauty beverage" market in Europe.

But as a segment that long has seemed heavy on promise but sometimes disappointing in actual sales (and results), beauty drinks have ensnared other major brands including Nestle, Coca-Cola and Sanofi over the last several years—with evidently less-than-spectacular results.

The idea of this genre is to create formulas that actually improve skin, hair and other aspects of appearance in specific ways that go beyond the general health-inducing properties of the thousands of “functional” drinks that are on the market globally.Continue reading...

tech innovation

The Silicon Valley Gold Rush: Marketers Putting the R&D in Branding

Posted by Dale Buss on June 19, 2014 03:11 PM

Kraft is the latest non-tech brand to aspire to greater digital currency by tapping into Silicon Valley. The CPG marketer has been meeting with Twitter, Google, Facebook and other tech leaders in Silicon Valley to figure out how to inject a more digitally-savvy, tech startup vibe into Kraft’s own operations.

Rival CPG companies along with automotive, retail and fast-food restaurant brands are not only visiting, but moving into the neighborhood and establishing their own outposts in Silicon Valley. They include Nestle, McDonald’s , Target, Walmart (which this week made its 13th acquisition, the Stylr mobile app), Ford, Honda, and Nissan.

“We want a presence in the heart of the tech community enabling us to attract world-class talent,” a spokesperson for McDonald’s told TechCrunch. “Being in this epicenter will also help us establish key relationships in the digital space.”

It’s not that any of these CPG, QSR, retail or automotive brands are going to out-smartphone Apple or out-algorithm Google; they’re not setting up physically in Silicon Valley to do business at the cutting edge of high technology. But they do believe they can connect with smart startups, acquire the talent to help them with the digital demands and opportunities in their vertical, and in general benefit from the pace and expectations of innovation in that area.Continue reading...

sip on this

Nescafe Turns to Unified Front to Stave Off Competition from Fast-Growing Keurig

Posted by Dale Buss on June 16, 2014 05:23 PM

Keurig is aiming to compound its competitive edge in the single-cup home brewing market even as competitors such as Nespresso and generic imitators such as TreeHouse attempt to hold it back.

Meanwhile, Nestle is facing greater challenges in advancing its Nespresso single-cup brand while at the same time trying to revive the iconic Nescafe franchise that has flagged lately because single-serve home machines, and the likes of Starbucks cafes, have made instant coffees such as Nescafe outdated.

Maker of the market-creating K-Cup, Keurig Green Mountain will press its competitive edge in the years ahead using at least five distinctive advantages, CEO Brian Kelley told an industry conference last week, according to Food Business News.

They include Keurig’s business model, incorporating the expertise of a retail-beverage company with that of a high-tech appliance company, and its advantages in innovating the machines and the pods. The “smart” design of its machines is another, Kelley said. The fifth advantage is Keurig’s strong strategic partnerships, including with Coca-Cola, which recently took a minority stake in Keurig Green Mountain as the two companies perfect a cold beverage delivery system for the home.Continue reading...

sustainability

Microsoft, Honda Among Brands Winning Favor for Environmental Responsibility

Posted by Dale Buss on June 3, 2014 05:03 PM

Coca-Cola, Microsoft, Samsung, Tata, Unilever and Nestle top a new list of the world’s “most responsible” companies based on a survey by BBMG and GlobeScan that was released at the Sustainable Brands 2014 conference in San Diego this week, for which brandchannel is a media partner. The Union of Concerned Scientists also named Hyundai-Kia, Honda and Toyota the "most eco-friendly automakers" in the world, with Hyundai-Kia topping Honda for the first time. 

The new surveys and rankings speak to the booming appetite by consumers for information about brands’ sustainability efforts and by brands for feedback on how they’re perceived to be doing. These days, a credible, consistent and highly communicated sustainability strategy has become a sine qua non for global brands in nearly all consumer businesses.

The latest example: Liquor leader Bacardi Limited recently launched an initiative it calls Good Spirited, a global sustainability platform that includes sustainable sourcing of all cardboard cases for Bacardi rum in North America, building of a “green-certified” distillery for Bombay Sapphire in the UK, and responsibly sourcing more than 100 botanicals used in making Martini vermouth and other drinks.Continue reading...

World Cup Daily

World Cup 2014: Welcome to the Non-Sponsor Main Event

Posted by Mark J. Miller on May 29, 2014 02:19 PM

Nike and Samsung may not be official sponsors of this summer's World Cup in Brazil, but that's not stopping them from taking full advantage of the event. The pair top a new list from Unruly Media of the most-shared football/footie/futbol-related videos. In fact, non-sponsors are responsible for 54 percent of total shares.

FIFA's official brand partners that made it into the top 11 ranking include Castrol and its "Footkhana" video; Coca-Cola, which has turned out a slew of soccer-related campaigns; Emirates Airlines; and Visa. Non-sponsor Pepsi, attempting to give its rival a run, was ranked at No. 14. Sponsors that didn't make it into the top 10 include Budweiser (16), Sony (18), McDonald’s (20), Johnson & Johnson (24), and Kia (26).

Part of the opportunity and challenge of being a World Cup official sponsor is the event's global appeal. According to Ad Age, 175 of Coca-Cola's 207 markets have adapted Coke's central campaign (see more below) for the 2014 World Cup. In comparison, only 100 markets bought into the brand's London 2012 campaign. The higher buy-in this year is partially due to making the campaign creative relevant locally with a customizable logo.Continue reading...

brand news

Brand News: Twitter/Omnicom, Google's New Car, Microsoft and more

Posted by Shirley Brady on May 28, 2014 08:21 AM

TOP 5 STORIES

Twitter, on track for 400 million users by 2018, signs $230 million partnership with Omnicom, shares real-time music stats with Billboard, and releases all tweets to science.

Google unveils internally built self-driving car (above) with no brakes or steering wheel.

Microsoft CEO Nadella lays out "post-post-PC" leadership vision and demonstrates real-time translation for Skype.

Massimo Vignelli, acclaimed for American Airlines logo and other iconic designs, has died at 83.

Nasdaq nears 13-year high as tech stocks soar.

MORE BRAND NEWS

A+E reveals Bio cable network rebrand as FYI.

Accenture finds that 72 percent of Americans would bank with Walmart, Google or T-Mobile.

American Express launches digital push for 14th Unstaged concert, featuring Pharrell Williams.

AP/Equilar study finds that median CEO pay passed $10 million in 2013.

Apple and Google vie for control of the Internet of Things.Continue reading...

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