2014 Brandcameo Product Placement Awards

brand news

In the News: Twitter, Abercrombie & Fitch, Nestle and more

Posted by Dale Buss on November 7, 2013 08:20 AM

In the News

Twitter prices IPO at $26 for today's launch. 

Abercrombie & Fitch will increase styles, sizing to improve sales. 

Nestle sells Jenny Craig.

Amazon offers olive branch to independent bookstores.

Bitcoin hits all-time high. 

Facebook debuts new like and share buttons. 

Fiat says Italy car market shows no signs of recovery.

Rob Ford, Toronto mayor, admits to using crack cocaine—while wearing an NFL neck tie.

GM expands online Shop-Click-Drive program nationwide.

Google is ordered to remove sex images by French court.Continue reading...

Kraft Cuts Mac-and-Cheese Dyes, Putting It On Trend with 'Natural' in CPGs

Posted by Dale Buss on November 6, 2013 05:42 PM

Kraft's Macaroni & Cheese long ago was identified by critics as a paragon of junk food wrapped in the guise of a comfort food. Sure, it was the favorite, filling and inexpensive lunch of many Americans—but it was rife with fat, sodium and artificial dyes.

Well, now Kraft can feel a bit better about its iconic mac-and-cheese offerings for at least a couple of reasons, one of its own doing and the other an outside endorsement. And considering both of them, Kraft now is sitting closer to the edge of a new dynamic in the CPG business in which brands let "natural" products speak for themselves.

Turns out that Kraft Mac & Cheese, apple slices and Nestle bottled water, a combination offered by Arby's, was deemed the healthiest lunch for kids by researchers in an update of a Yale study of childhood obesity. There's some confusion, MarketingDaily said, about whether such a combination actually is offered at any Arby's. But in any event, Mac & Cheese came out looking pretty good. (The worst combination meal, meanwhile, was a McDouble with french fries and Hi-C Orange Lavaburst from McDonald's.)Continue reading...

brand news

In the News: Apple, Frito-Lay, Johnson & Johnson and more

Posted by Dale Buss on November 5, 2013 09:14 AM

In the News

Apple opens Arizona plant with 2,000 workers.

Frito-Lay tests chocolate-covered potato chips.

Johnson & Johnson pays $2 billion fine for false marketing of drugs.

AOL boosts ad sales but sees profits hurt by local news services.

Allen Edmonds sells to private-equity firm.

BlackBerry abandons sale process.

Christie's starts out new auction season badly.

Coca-Cola predicts personalized beverages using genomics.

DirecTV profit rises on more subscribers.

Dodge expands Ron Burgundy campaign to entire brand lineup.Continue reading...

campaigns

Nestle Fitness Breast Cancer Campaign Tweets to Save the Tatas

Posted by Sheila Shayon on October 25, 2013 12:35 PM

If this is what Apple meant by "wearable tech," then they might be on to something.

Nestlé Fitness is promoting breast cancer awareness with the latest in social undergarments: the Tweeting Bra. Yes, a bra that tweets reminders to your mobile phone to administer a breast self-examination. As digital and corporate citizenship campaigns go, you might call this one off the hook. It's also putting the Geek in Greek, with some chic.Continue reading...

brand news

In the News: Twitter, Microsoft, Instagram and more

Posted by Dale Buss on October 25, 2013 09:33 AM

In the News

Twitter seeks $1.4 billion in biggest web IPO since Facebook and hires NBC vet as news chief. 

Microsoft shares jump 5 percent on positive earnings. 

Instagram rolls out in-stream ads as Facebook seeks boost in mobile revenues.

AT&T leans on less-lucrative tablets.

Apple sees Carl Icahn raise his stake in company and demand $150-billion buyback, while its VP of product design goes to Tesla

BMW unveils 2 series coupes. 

Boeing gets $21 billion in plane orders from China, report says. 

BP ramps up drilling again.

Chipotle backs "Food for Thought" content area on Huffington Post.

Chobani touts quality in new campaign after recall.

Coca-Cola Femsa says new tax in Mexico would hurt jobs.

Dunkin' Donuts rolls out enhanced loyalty program.Continue reading...

corporate responsibility

Mondelez Continues on Positive Track in Cocoa Communities

Posted by Sheila Shayon on October 24, 2013 08:08 PM

Mondelez International’s $400 million, 10-year commitment to improve the livelihood of more than 200,000 cocoa farmers and nearly 1 million people in cocoa farming communities world-wide is having effect.

The Cocoa Life partnership with the Indonesian Coffee and Cocoa Research Institute (ICCRI) and suppliers Armajaro and Olam, promotes sustainable cocoa farming, improves cocoa bean quality and perhaps most importantly, supports the development of healthy and prosperous Indonesian cocoa communities.

“A sustainable cocoa supply begins with thriving cocoa communities, and more efficient farming improves farmers' financial security," said Cathy Pieters, director of Cocoa Life at Mondelez. “Partnering is key to creating lasting change through our Cocoa Life program. Together with the Indonesian government, our suppliers and other partners, we're empowering cocoa-farming families to create the kind of communities they want to live in, while promoting gender equality."Continue reading...

corporate responsibility

Nestle Pledges Zero-Waste in Europe by 2020

Posted by Sheila Shayon on October 18, 2013 07:17 PM

The world’s largest food company, Nestlé, pledges to achieve zero waste in all of its 150 European factories by 2020—meaning that no factory waste will go to landfill or be incinerated without energy being recovered from the process.

The company had already met its zero waste goal in 39 of its 468 factories worldwide by the end of 2012, including in all of its plants in the UK and Switzerland, putting it on top of Oxfam’s Behind the Brands sustainability scorecard in February, and also receiving the NGO’s ‘most improved’ honor last month, along with Unilever. 

"The decision to achieve zero waste illustrates Nestlé's commitment to environmentally sustainable business practices," said Laurent Freixe, Nestlé EVP and Zone Director for Europe. "By relentlessly eliminating all sources of waste, or by recycling or recovering energy from unavoidable residues, I am convinced we can achieve the same for all our European operations."Continue reading...

brand news

In the News: 7-Eleven, Nestle, Sperry and more

Posted by Dale Buss on October 18, 2013 09:22 AM

In the News

7-Eleven rebrands to target Millennials.

Nestle pledges zero waste in Europe by 2020.

Sperry Top-Sider unveils clothing line.

AT&T unveils $5 day-pass for tablet users. 

Audi sees profit margin halving on investments in new models, report says.

Benjamin Moore stages "haunted hotel" stunt for painters.

Burger King names new CMO.

CVS unveils personalized circulars.

Dr Martens boots brand to be acquired by Permira

eBay acquires Apple e-commerce exec.

Ford plans sneak peak for new Mustang.

Al Gore once tried to buy Twitter.Continue reading...

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