Best Global Green Brands 2014

sip on this

Green Mountain Touts Keurig 2.0 System to Vanquish K-Cup Copycats

Posted by Dale Buss on November 21, 2013 03:55 PM

Green Mountain wants to reap the full benefits of the US single-cup coffee brewing phenomenon that it started. So the maker of Keurig brewing systems and K-Cup portion packs plans to leapfrog the increasingly problematic copycat crowd with a new "Keurig 2.0" system with "interactive readability" that won't work with copycat pods.

Competition in single-serve pods is getting fiercer, with new players such as Panera continuing to enter the hot marketplace. Yet Green Mountain has continued to dominate the industry. And at least Panera and other brands like Starbucks are coming into the segment under licensing arrangements with Green Mountain and makers of pod systems.

A far bigger problem for Green Mountain has been the fact that patents on its K-Cups ran out in 2012. Unlicensed copycats rushed in, and they've already grabbed 8 percent of the Keurig platform, CEO Brian Kelley told financial analysts this week, with a record penetration of 12 percent by end of Green Mountain's just-completed fiscal fourth quarter. Copycats' price points are as much as 25 percent lower than official K-Cups.Continue reading...

brand news

In the News: Sony, Volkswagen, Adidas and more

Posted by Dale Buss on November 15, 2013 07:58 AM

In the News

Sony puts US fans in a lather with PlayStation 4 launch at critical time for company.

Volkswagen recalls 2.6 million vehicles worldwide and says UAW vote at its plant wouldn't affect US expansion plans.

Adidas goes with NBA "BIG logo" and short-sleeved jerseys for Christmas Day promotion.

A.G. Lafley shuffles P&G executives as one moves to Google.

Alexander McQueen collaborates with Damien Hirst

Berkshire Hathaway takes big stake in ExxonMobil.

Cisco earnings miss portends broader changes in industry.

Compuware gets shareholder pressure to put itself up for sale.

Comcast plans to start selling films.

Dolce & Gabbana appeal tax evasian conviction. 

Eminem taps brand partners to promote new album.Continue reading...

campaigns

NESCAFE Refreshes Dolce Gusto Brand With "Live With Gusto" Campaign

Posted by Sheila Shayon on November 11, 2013 11:26 AM

Celebrating its 75th anniversary this year, NESCAFÉ has something to crow about indeed as it’s the most popular coffee brand in the world, with more than 4,500 cups consumed every second.

The Nestle-owned brand has "regained momentum" this year and in Europe is outperforming the market, according to CEO Paul Bulcke, commenting on on sales over the last nine months. It's now turning to NESCAFÉ Dolce Gusto with a refreshed visual identity and new tagline, “Live With Gusto,” to celebrate its line of single-serve coffee machines now sold in more than 60 countries.

The multimillion-dollar campaign includes print and online ads, an infomercial with new ambassador, Mario Lopez, a website refresh, and social media engagement on Facebook, Twitter, Instagram, Pinterest and Google Plus, all showcasing "#DolceGusto" as a lifestyle choice.Continue reading...

chew on this

Dead Weight: Nestle Sells Jenny Craig to Curves Owner

Posted by Dale Buss on November 7, 2013 03:39 PM

Nestle already has put PowerBar on the block in its strategic overhaul of its brand portfolio to thin underperforming ones. Now it's Jenny Craig's turn to leave the Swiss nest amid continued tumult in the weight-management business.

In a move signaled a couple of weeks ago, the global food giant struck a deal to sell the struggling "Jenny" business to North Castle Partners, likely for significantly less than the $600 millon Nestle paid for the business in 2006, according to the Wall Street Journal. The equity firm's buyout fund only has $100 million to spare.

North Castle plans to combine Jenny Craig and its current 600 weight-management centers in the US and elsewhere with Curve International, the female-oriented fitness-club franchiser that it purchased last year, the newspaper said.Continue reading...

brand news

In the News: Twitter, Abercrombie & Fitch, Nestle and more

Posted by Dale Buss on November 7, 2013 08:20 AM

In the News

Twitter prices IPO at $26 for today's launch. 

Abercrombie & Fitch will increase styles, sizing to improve sales. 

Nestle sells Jenny Craig.

Amazon offers olive branch to independent bookstores.

Bitcoin hits all-time high. 

Facebook debuts new like and share buttons. 

Fiat says Italy car market shows no signs of recovery.

Rob Ford, Toronto mayor, admits to using crack cocaine—while wearing an NFL neck tie.

GM expands online Shop-Click-Drive program nationwide.

Google is ordered to remove sex images by French court.Continue reading...

Kraft Cuts Mac-and-Cheese Dyes, Putting It On Trend with 'Natural' in CPGs

Posted by Dale Buss on November 6, 2013 05:42 PM

Kraft's Macaroni & Cheese long ago was identified by critics as a paragon of junk food wrapped in the guise of a comfort food. Sure, it was the favorite, filling and inexpensive lunch of many Americans—but it was rife with fat, sodium and artificial dyes.

Well, now Kraft can feel a bit better about its iconic mac-and-cheese offerings for at least a couple of reasons, one of its own doing and the other an outside endorsement. And considering both of them, Kraft now is sitting closer to the edge of a new dynamic in the CPG business in which brands let "natural" products speak for themselves.

Turns out that Kraft Mac & Cheese, apple slices and Nestle bottled water, a combination offered by Arby's, was deemed the healthiest lunch for kids by researchers in an update of a Yale study of childhood obesity. There's some confusion, MarketingDaily said, about whether such a combination actually is offered at any Arby's. But in any event, Mac & Cheese came out looking pretty good. (The worst combination meal, meanwhile, was a McDouble with french fries and Hi-C Orange Lavaburst from McDonald's.)Continue reading...

brand news

In the News: Apple, Frito-Lay, Johnson & Johnson and more

Posted by Dale Buss on November 5, 2013 09:14 AM

In the News

Apple opens Arizona plant with 2,000 workers.

Frito-Lay tests chocolate-covered potato chips.

Johnson & Johnson pays $2 billion fine for false marketing of drugs.

AOL boosts ad sales but sees profits hurt by local news services.

Allen Edmonds sells to private-equity firm.

BlackBerry abandons sale process.

Christie's starts out new auction season badly.

Coca-Cola predicts personalized beverages using genomics.

DirecTV profit rises on more subscribers.

Dodge expands Ron Burgundy campaign to entire brand lineup.Continue reading...

campaigns

Nestle Fitness Breast Cancer Campaign Tweets to Save the Tatas

Posted by Sheila Shayon on October 25, 2013 12:35 PM

If this is what Apple meant by "wearable tech," then they might be on to something.

Nestlé Fitness is promoting breast cancer awareness with the latest in social undergarments: the Tweeting Bra. Yes, a bra that tweets reminders to your mobile phone to administer a breast self-examination. As digital and corporate citizenship campaigns go, you might call this one off the hook. It's also putting the Geek in Greek, with some chic.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements