The Big Game
Posted by Dale Buss on January 16, 2014 07:12 PM
With GoDaddy.com and Axe forgoing their recent Big Game titillations this year in favor of more serious outreaches to their respective demographic targets, a perhaps-unlikely CPG brand apparently will be coming to the aid of Super Bowl viewers who count on some adverteasing along with their football.
Nestle-owned Butterfinger will air its first-ever Super Bowl spot on February 2 for its new Butterfinger Peanut Butter Cups, and its teaser suggests that the ad will be what USA Today called "racy." The video online now shows a couple—peanut butter and chocolate—seeking couples counseling for their relational woes.
Among other snippets, the previous patients, cheese and crackers, are seen emerging from the therapist's office fondling a salami and snickering. The therapist jokes with the sweet and salty couple, "Don't you think it would be nice to try something new—and crunchy?"Continue reading...
Posted by Dale Buss on January 16, 2014 09:22 AM
Apple settles FTC complaint over app charges on kids with deal to refund $32.5 million, while China Mobile eyes iPhone sales bonanza, with more than 1 million pre-orders ahead of Friday's launch.
Microsoft may pay $2.6 billion to Samsung and others to make Windows phones as rumors cite Ericsson CEO to replace Steve Ballmer.
JCPenney plans to close 33 stores and slash 2,000 jobs.
AOL unloads most of Patch to private equity firm.
AT&T ends long-running American Idol sponsorship.
Axe features Kim Jong-Un lookalike in Super Bowl spot.
Best Buy reports holiday sales decline.
Charter is talking with Comcast about new bid for Time Warner Cable, report says.
Citi replaces debit cards after Target data breach.
Facebook revamps ads to compete with Google.Continue reading...
chew on this
Posted by Dale Buss on January 9, 2014 02:58 PM
Apparently you're damned if you do, and you're damned if you don't—at least if you're a consumer packaged goods company. That's one of the big lessons of the reaction to this week's announcement that CPG companies have more than quadrupled the goal in their pledge to reduce the total calories contained in their products over the last five years.
Critics quickly wondered whether the companies should be getting credit, or just American consumers who've been making "better" eating choices. But more on that later.
The total calories in products sold by 16 of the nation's largest food and beverage companies—ranging from Coca-Cola to PepsiCo, General Miils to Kellogg, Kraft to Nestle —dropped by 6.4 trillion from 2007 through 2012, according to an independent evaluation funded by the Robert Wood Johnson Foundation.Continue reading...
Posted by Dale Buss on January 8, 2014 09:23 AM
Yahoo overhauls its advertising platforms as Mayer puts on a show at CES.
Alibaba integrates its payment service with China's Sina Weibo.
McDonald's looks to use sustainable beef by 2016.
Airbus names new US chief.
Amazon makes it difficult for new hires to stick.
Barnes & Noble promotes Nook head to CEO.
Bentley sees steady luxury sales in 2014.
BlackBerry renews its vows to the smartphone keyboard.
Boeing must slash costs of building Dreamliner.
Comcast halts erosion in video subscribers.Continue reading...
chew on this
Posted by Dale Buss on December 23, 2013 10:42 AM
The traditional weight-loss business is struggling, which may have created a new opportunity for a non-traditional participant. Balance Bar has launched an "anti-resolutions pledge" campaign for would-be dieters that asks them to skip their annual strenuous and demanding January promises that so often end in failure.
Owned by NBTY since last year, the nutrition-bar brand—one of the creators and original major players in the segment—is touting The Balance Bar Pledge, which it calls "an anti-resolutions pledge that encourages people to skip the tradition of setting overly ambitious and sometimes-unachievable goals and instead make one small step each month that supports their health, wellness and overall happiness."
Of course one of those presumed steps is to buy and eat the 20 varieties of Balance Bar's nutrition energy bars. But the brand also offers advice from "lifestyle expert Laurel House, kown as TheQuickieChick," such as taking May to "surround yourself with motivating people" and "taking care of your body" in August.Continue reading...
Posted by Dale Buss on December 12, 2013 09:20 AM
Hilton raises more than $2.3 billion in biggest-ever hotel IPO.
Green Mountain introduces college-branded K-Cup brewers.
A&E rebrands Bio as Lifestyle Network FYI.
American Airlines signs big jet deals with Bombardier and Embraer.
Aramark prices IPO at high end.
Avon halts rollout of new order-management system.
Barnes & Noble sees chairman book $40 million loss on company stock sale.
Boeing gets new offer from machinists in Washington on 777X factory.
ExxonMobil presses to be able to export US oil.
Ford board is said to want answers from CEO Alan Mulally about his future.Continue reading...
Posted by Dale Buss on December 11, 2013 09:15 AM
Time names Pope Francis its Person of the Year.
Amazon delivery drones hit legal snag.
Barclays to end London bike sponsorship.
Chick-fil-A tests ordering app.
Costco misses estimates and boosts discounts.
Discovery Communications mulls bid for Scripps Networks, owner of Food Network and HGTV.
GM decides to halt vehicle manufacturing in Australia in 2017.
Gannett adds USA Today to local papers. Continue reading...
Posted by Dale Buss on December 6, 2013 02:47 PM
Maybe the glum economic view in Europe is souring the perspectives of CPG-company CEOs there. Or maybe they're the ones most looking at the global economy without rose-colored glasses these days. In any event, both Unilever and Nestle have announced significant new moves that will bring about big new skinbacks in their portfolios—and marketing.
Unilever stunned followers of the company by announcing that it aims to cut the number of individual products it sells by a whopping 30 percent by the end of next year so that it can become more efficient and navigate a global economic slowdown that it admits it was slow to confront, according to Reuters.
As a result, the Anglo-Dutch maker of Ben & Jerry's ice cream, Lipton tea, Knorr soups and Dove personal-care products—among many other brands—is cutting about 2,000 jobs, including about 800 alone in marketing, and will continue to adjust its portfolio.Continue reading...