campaigns

Nestle Fitness Breast Cancer Campaign Tweets to Save the Tatas

Posted by Sheila Shayon on October 25, 2013 12:35 PM

If this is what Apple meant by "wearable tech," then they might be on to something.

Nestlé Fitness is promoting breast cancer awareness with the latest in social undergarments: the Tweeting Bra. Yes, a bra that tweets reminders to your mobile phone to administer a breast self-examination. As digital and corporate citizenship campaigns go, you might call this one off the hook. It's also putting the Geek in Greek, with some chic.Continue reading...

brand news

In the News: Twitter, Microsoft, Instagram and more

Posted by Dale Buss on October 25, 2013 09:33 AM

In the News

Twitter seeks $1.4 billion in biggest web IPO since Facebook and hires NBC vet as news chief. 

Microsoft shares jump 5 percent on positive earnings. 

Instagram rolls out in-stream ads as Facebook seeks boost in mobile revenues.

AT&T leans on less-lucrative tablets.

Apple sees Carl Icahn raise his stake in company and demand $150-billion buyback, while its VP of product design goes to Tesla

BMW unveils 2 series coupes. 

Boeing gets $21 billion in plane orders from China, report says. 

BP ramps up drilling again.

Chipotle backs "Food for Thought" content area on Huffington Post.

Chobani touts quality in new campaign after recall.

Coca-Cola Femsa says new tax in Mexico would hurt jobs.

Dunkin' Donuts rolls out enhanced loyalty program.Continue reading...

corporate citizenship

Mondelez Continues on Positive Track in Cocoa Communities

Posted by Sheila Shayon on October 24, 2013 08:08 PM

Mondelez International’s $400 million, 10-year commitment to improve the livelihood of more than 200,000 cocoa farmers and nearly 1 million people in cocoa farming communities world-wide is having effect.

The Cocoa Life partnership with the Indonesian Coffee and Cocoa Research Institute (ICCRI) and suppliers Armajaro and Olam, promotes sustainable cocoa farming, improves cocoa bean quality and perhaps most importantly, supports the development of healthy and prosperous Indonesian cocoa communities.

“A sustainable cocoa supply begins with thriving cocoa communities, and more efficient farming improves farmers' financial security," said Cathy Pieters, director of Cocoa Life at Mondelez. “Partnering is key to creating lasting change through our Cocoa Life program. Together with the Indonesian government, our suppliers and other partners, we're empowering cocoa-farming families to create the kind of communities they want to live in, while promoting gender equality."Continue reading...

corporate citizenship

Nestle Pledges Zero-Waste in Europe by 2020

Posted by Sheila Shayon on October 18, 2013 07:17 PM

The world’s largest food company, Nestlé, pledges to achieve zero waste in all of its 150 European factories by 2020—meaning that no factory waste will go to landfill or be incinerated without energy being recovered from the process.

The company had already met its zero waste goal in 39 of its 468 factories worldwide by the end of 2012, including in all of its plants in the UK and Switzerland, putting it on top of Oxfam’s Behind the Brands sustainability scorecard in February, and also receiving the NGO’s ‘most improved’ honor last month, along with Unilever. 

"The decision to achieve zero waste illustrates Nestlé's commitment to environmentally sustainable business practices," said Laurent Freixe, Nestlé EVP and Zone Director for Europe. "By relentlessly eliminating all sources of waste, or by recycling or recovering energy from unavoidable residues, I am convinced we can achieve the same for all our European operations."Continue reading...

brand news

In the News: 7-Eleven, Nestle, Sperry and more

Posted by Dale Buss on October 18, 2013 09:22 AM

In the News

7-Eleven rebrands to target Millennials.

Nestle pledges zero waste in Europe by 2020.

Sperry Top-Sider unveils clothing line.

AT&T unveils $5 day-pass for tablet users. 

Audi sees profit margin halving on investments in new models, report says.

Benjamin Moore stages "haunted hotel" stunt for painters.

Burger King names new CMO.

CVS unveils personalized circulars.

Dr Martens boots brand to be acquired by Permira

eBay acquires Apple e-commerce exec.

Ford plans sneak peak for new Mustang.

Al Gore once tried to buy Twitter.Continue reading...

brand news

In the News Amazon, Facebook, Walmart and more

Posted by Dale Buss on October 17, 2013 09:29 AM

In the News

Amazon launches 'Amazon Fashion Studio Sessions' contest. 

Facebook changes privacy settings for teens. 

Walmart pursues omnichannel vision and is cleared by India officials in 2010 purchase.

America Movil scraps KPN bid.

Apple deals with doubts about its iPhone strategy.

Boeing addresses icing problem in latest jet.

Dallas Cowboys owner Mark Cuban cleared of insider-trading charges.

Fiat needs cash now locked up in Chrysler to fully revive Alfa Romeo.Continue reading...

brand news

In the News: Hyundai, Twitter, NBC and more

Posted by Dale Buss on October 16, 2013 09:17 AM

In the News

Hyundai plans to launch performance sub-brand.

Twitter chooses tech-heavy NYSE for IPO even as losses widen.

NBC holds viewer lead early in new TV season.

Advance Auto Parts plans to buy Carquest parent for $2.04 billion.

Alibaba nears Facebook sales but with double the profit. 

Alitalia faces tough conditions on refinancing from Air France, KLM and others.

Apple cuts orders of low-cost iPhone 5C as it confirms Oct. 22 iPad event. 

Burberry transition poses tough test for new CEO.

Chrysler stars Triple Crown winner Miguel Cabrera in latest ad.

Domino's leans on digital innovation, not just new products.Continue reading...

brand challenges

Guess Canadian, European Regulators Don't Share the World's Love for Nestle UPDATE

Posted by Dale Buss on October 14, 2013 05:12 PM

Nestle has been tussling with locals and environmentalists in Canada for a while over the water it draws out of the ground for its bottled products during drought conditions. But now the company has dropped its appeal of permit conditions that would restrict how much water it could draw.

Nestle Waters cited costs—to it and the Ontarian taxpayer—as its reasons for dropping the appeal, according to BeverageDaily.com. Meanwhile, the unit of Nestle Group also has been getting flack for the water it bottles in British Columbia, although the issue there seems to be the fact that the water is free to Nestle Waters.

In a statement to brandchannel, Nestle Waters Canada spokesman John Challinor said:Continue reading...

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