Posted by Sheila Shayon on November 11, 2013 11:26 AM
Celebrating its 75th anniversary this year, NESCAFÉ has something to crow about indeed as it’s the most popular coffee brand in the world, with more than 4,500 cups consumed every second.
The Nestle-owned brand has "regained momentum" this year and in Europe is outperforming the market, according to CEO Paul Bulcke, commenting on on sales over the last nine months. It's now turning to NESCAFÉ Dolce Gusto with a refreshed visual identity and new tagline, “Live With Gusto,” to celebrate its line of single-serve coffee machines now sold in more than 60 countries.
The multimillion-dollar campaign includes print and online ads, an infomercial with new ambassador, Mario Lopez, a website refresh, and social media engagement on Facebook, Twitter, Instagram, Pinterest and Google Plus, all showcasing "#DolceGusto" as a lifestyle choice.Continue reading...
chew on this
Posted by Dale Buss on November 7, 2013 03:39 PM
Nestle already has put PowerBar on the block in its strategic overhaul of its brand portfolio to thin underperforming ones. Now it's Jenny Craig's turn to leave the Swiss nest amid continued tumult in the weight-management business.
In a move signaled a couple of weeks ago, the global food giant struck a deal to sell the struggling "Jenny" business to North Castle Partners, likely for significantly less than the $600 millon Nestle paid for the business in 2006, according to the Wall Street Journal. The equity firm's buyout fund only has $100 million to spare.
North Castle plans to combine Jenny Craig and its current 600 weight-management centers in the US and elsewhere with Curve International, the female-oriented fitness-club franchiser that it purchased last year, the newspaper said.Continue reading...
Posted by Dale Buss on November 7, 2013 08:20 AM
Twitter prices IPO at $26 for today's launch.
Abercrombie & Fitch will increase styles, sizing to improve sales.
Nestle sells Jenny Craig.
Amazon offers olive branch to independent bookstores.
Bitcoin hits all-time high.
Facebook debuts new like and share buttons.
Fiat says Italy car market shows no signs of recovery.
Rob Ford, Toronto mayor, admits to using crack cocaine—while wearing an NFL neck tie.
GM expands online Shop-Click-Drive program nationwide.
Google is ordered to remove sex images by French court.Continue reading...
Posted by Dale Buss on November 6, 2013 05:42 PM
Kraft's Macaroni & Cheese long ago was identified by critics as a paragon of junk food wrapped in the guise of a comfort food. Sure, it was the favorite, filling and inexpensive lunch of many Americans—but it was rife with fat, sodium and artificial dyes.
Well, now Kraft can feel a bit better about its iconic mac-and-cheese offerings for at least a couple of reasons, one of its own doing and the other an outside endorsement. And considering both of them, Kraft now is sitting closer to the edge of a new dynamic in the CPG business in which brands let "natural" products speak for themselves.
Turns out that Kraft Mac & Cheese, apple slices and Nestle bottled water, a combination offered by Arby's, was deemed the healthiest lunch for kids by researchers in an update of a Yale study of childhood obesity. There's some confusion, MarketingDaily said, about whether such a combination actually is offered at any Arby's. But in any event, Mac & Cheese came out looking pretty good. (The worst combination meal, meanwhile, was a McDouble with french fries and Hi-C Orange Lavaburst from McDonald's.)Continue reading...
Posted by Dale Buss on November 5, 2013 09:14 AM
Apple opens Arizona plant with 2,000 workers.
Frito-Lay tests chocolate-covered potato chips.
Johnson & Johnson pays $2 billion fine for false marketing of drugs.
AOL boosts ad sales but sees profits hurt by local news services.
Allen Edmonds sells to private-equity firm.
BlackBerry abandons sale process.
Christie's starts out new auction season badly.
Coca-Cola predicts personalized beverages using genomics.
DirecTV profit rises on more subscribers.
Dodge expands Ron Burgundy campaign to entire brand lineup.Continue reading...
Posted by Sheila Shayon on October 25, 2013 12:35 PM
If this is what Apple meant by "wearable tech," then they might be on to something.
Nestlé Fitness is promoting breast cancer awareness with the latest in social undergarments: the Tweeting Bra. Yes, a bra that tweets reminders to your mobile phone to administer a breast self-examination. As digital and corporate citizenship campaigns go, you might call this one off the hook. It's also putting the Geek in Greek, with some chic.Continue reading...
Posted by Dale Buss on October 25, 2013 09:33 AM
Twitter seeks $1.4 billion in biggest web IPO since Facebook and hires NBC vet as news chief.
Microsoft shares jump 5 percent on positive earnings.
Instagram rolls out in-stream ads as Facebook seeks boost in mobile revenues.
AT&T leans on less-lucrative tablets.
Apple sees Carl Icahn raise his stake in company and demand $150-billion buyback, while its VP of product design goes to Tesla.
BMW unveils 2 series coupes.
Boeing gets $21 billion in plane orders from China, report says.
BP ramps up drilling again.
Chipotle backs "Food for Thought" content area on Huffington Post.
Chobani touts quality in new campaign after recall.
Coca-Cola Femsa says new tax in Mexico would hurt jobs.
Dunkin' Donuts rolls out enhanced loyalty program.Continue reading...
Posted by Sheila Shayon on October 24, 2013 08:08 PM
Mondelez International’s $400 million, 10-year commitment to improve the livelihood of more than 200,000 cocoa farmers and nearly 1 million people in cocoa farming communities world-wide is having effect.
The Cocoa Life partnership with the Indonesian Coffee and Cocoa Research Institute (ICCRI) and suppliers Armajaro and Olam, promotes sustainable cocoa farming, improves cocoa bean quality and perhaps most importantly, supports the development of healthy and prosperous Indonesian cocoa communities.
“A sustainable cocoa supply begins with thriving cocoa communities, and more efficient farming improves farmers' financial security," said Cathy Pieters, director of Cocoa Life at Mondelez. “Partnering is key to creating lasting change through our Cocoa Life program. Together with the Indonesian government, our suppliers and other partners, we're empowering cocoa-farming families to create the kind of communities they want to live in, while promoting gender equality."Continue reading...