sports in the spotlight

NFL Hypes “Image Evolution” With New Apparel Deals, NYC Pop-Up Shop

Posted by Mark J. Miller on March 28, 2012 10:01 AM

The NFL is always good at bringing the hype. The league has mastered the buildup of everything from draft day right up to the Super Bowl. So why not put the same kind of effort into the fact the league is about to start seven new apparel deals?

According to Ad Age, the NFL Hype Machine is in full drive for the switch, which happens next week, with the event being positioned as “an image evolution.” On Monday April 2nd, “NFL Commissioner Roger Goodell will cut the ribbon and ring up the first sale as the league opens an NFL pop-up shop in Manhattan to herald the launch of its new apparel deals,” Ad Age reports. The NFL is referring to the pop-up store — called the NFL Shop at Draft, given than it will be located a few blocks south of the 2012 NFL Draft action at Radio City Music Hall — as nothing less than a "huge NFL energy space."Continue reading...

place branding

Grand Central On Track for 2013 Centennial with New Logo

Posted by Mark J. Miller on March 21, 2012 06:05 PM

New York’s Grand Central Station doesn’t turn 100 until next year but it is already throwing itself a party. The Big Apple's landmark train station this week unveiled a new logo. Yes, we know — who knew it even had an old one?

You can bet that a few of the 750,000 daily commuters that come through the 80,000-square-foot place had some idea. The new one features “an image of the big clock that's a popular meeting spot in the marble-paved main concourse,” the AP notes.

Grand Central currently is home only to the Metro North train line as well as sitting on top of a slew of subway lines. However, even more folks will be coming through the terminal in 2016, when the new tunnels that will allow LIRR (Long Island Railroad) trains to come there will be completed.Continue reading...

brand news

In the News: Angry Birds, Hot iPad, American Idol Clothing and more

Posted by Dale Buss on March 21, 2012 09:04 AM

In the News

Adobe gets more social.

Amazon wrings profit from fulfillment.

AmLactin taps Olympic swimmer Dara Torres as brand ambassador.

Angry Birds to launch retail partnership

Apple iPad users find high video use can crunch data plans as Consumer Reports finds that the new version runs hotter than the old one.

Arby's readies brand relaunch.

Boeing gains 787 Dreamliner clearance by U.S. regulators.Continue reading...

brand news

In the News: Amex Syncs Twitter, and more

Posted by Dale Buss on March 12, 2012 09:01 AM

In the News

American Apparel may have a knight in shining armor: George Soros.

American Express sees millions of Twitter Sync coupons redeemed within first five days.

Ann Taylor tweaks brand lineup.

Apple finds iPhone falling behind Samsung in China.

BBC America bets on New Yorkers as tastemakers for new cooking show.

Barnes & Noble tests Penguin publishing boutiques in its stores.

CNN reportedly in talks to acquire Mashable.

Chevrolet shows off networked car at SXSW.

Chevron plays catch-up in shale gas.

Chipotle gets a big bang for the little buck.Continue reading...

chew on this

Behold the Sprinkles Cupcake ATM

Posted by Shirley Brady on March 7, 2012 01:42 PM

Sprinkles, the Los Angeles cupcake bakery, has installed its first ATM to dispense its frosted fare, as Huffington Post food blogger Lucy Blodgett demonstrates above. At $4 a pop (75 cents more than its regular cupcake price), the ATM is slated for New York and the brand's eight other U.S. locations, she hears. Naturally, the cupcake ATM now has its own Twitter feed. The idea expands on the company's Sprinklesmobile that launched in 2009. Also launching this spring: Sprinkles Ice Cream.

auto motive

VW Brings Kraftwerk to America for MoMA Retrospective

Posted by Shirley Brady on February 16, 2012 04:01 PM

Volkswagen Group of America is sponsoring an eight-night run of a fellow German high-tech b(r)and — electronic music Kraftwerk — at the Museum of Modern Art in New York.

The event, titled Kraftwerk – Retrospective 1 2 3 4 5 6 7 8 and running April 10-17, will feature 3-D visualization and performances of the group's classic tunes from albums including Autobahn, Trans Europe Express, The Man-Machine, and Computer World.

The sponsorship continues a multi-year partnership between Volkswagen, MoMA and MoMA PS1 that kicked off last May "to foster and inspire innovative thinking through important exhibitions and education programs."Continue reading...

brands under fire

Komen for the Cure's Nancy Brinker Addresses Planned Parenthood Flap on NBC

Posted by Shirley Brady on February 2, 2012 06:15 PM

Komen for the Cure founder and CEO Nancy G. Brinker addressed the organization's controversial decision to cut funding to the Planned Parenthood Federation of America in a six-minute interview with NBC's Andrea Mitchell, a breast cancer survivor and friend, in one of her first public statements beyond a video statement released on Wednesday. Brinker says the Komen board's decision to make "grant excellence" a measure for funding led to Planned Parenthood being dropped and denied it was singled out or that Komen's brand has been damaged.

New York-based radiologist Dr. Kathy Plesser threatened to quit Komen's medical advisory board unless the decision was reversed. NYC Mayor Michael Bloomberg also announced that he is giving a $250,000 matching gift to Planned Parenthood to help make up for the loss of funding by the Komen Foundation. "Politics have no place in health care," the mayor stated. "Breast cancer screening saves lives, and hundreds of thousands of women rely on Planned Parenthood for access to care. We should be helping women access that care, not placing barriers in their way."

fashion therapy

NYC Takes a Page From Reality TV With Project Pop-Up

Posted by Mark J. Miller on January 30, 2012 10:01 AM

Plenty of “reality” competitions are filmed in New York City, but now the city is producing one of its own. To help draw more young fashion designers to the Big Apple, the city has taken a page from Project Runway and created the Project Pop-Up project.

The Big Apple is putting up $175,000 to sponsor an annual competition that will give the winner pop-up shops in Manhattan to sell his or her wares. The whole thing was dreamed up the New York City Economic Development Corporation (NYCEDC) in partnership with a trio of fashion-industry bigwigs: designer Diane von Furstenberg, who is also president of the Council of Fashion Designers of America; Macy’s CEO Terry Lundgren; and Theory CEO Andrew Rosen.Continue reading...

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