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brand news

In the News: American Airlines, MetLife, Apple and more

Posted by Dale Buss on January 13, 2012 09:03 AM

In the News

Apple suspends iPhone 4S sales in China after riot breaks out at Beijing launch.

Delta eyes bid for American Airlines, AFP says, and so do others.

MetLife cuts 4,300 jobs as company exits mortgage business.

BMW and Daimler plan to raise U.S. output.

Bank of America ponders retreat from some regions of U.S.

Best Buy sees fallout from holiday delivery foul-up.

CBS talks with David Letterman about a new contract.

CVS Caremark settles deceptive-pricing charges.

Chipotle plans to open second ShopHouse Asian restaurant.

Coca-Cola expands social marketing to Tumblr.Continue reading...

health matters

Don't Supersize NYC: The War on Soda and Fries Continues

Posted by Mark J. Miller on January 10, 2012 04:54 PM

New York City’s health department does not want fries with that. Or with anything else. In fact, the agency would prefer that its residents don’t bother with fast food and soda altogether — and certainly not in bigger sizes.

A new set of subway posters, printed in both English and Spanish, illustrate “the steady increase in sizes of soda cups and sleeves of French fries against backdrops of unhealthy people, including a diabetic man who is missing most of one leg," as the New York Times notes. The image, as seen at right, draws attention to the amputated leg.

The objective of the city's latest public health campaign is to show how obesity and diabetes have grown as issues at the same time that serving sizes have increased, and their devastating consequences. 

“The portion sizes that are marketed are often much more than humans need,” stated Dr. Thomas Farley, the city’s health commissioner, taking a cue from his boss — New York Mayor Michael Bloomberg, whose administration is a veteran of shockvertising to grab the public's attention.Continue reading...

checking in

Coming Out to New York? The City’s First Gay Hotel Welcomes You

Posted by Mark J. Miller on January 6, 2012 12:09 PM

The gay-rights movement was kicked off back in 1969 when a police raid on the Stonewall Inn, a hangout for the gay community of the time, in New York’s Greenwich Village was met with outrage, protest, and violence. More than 40 years later, New York is getting its first gay, but “straight-friendly,” hotel.

The Out NYC is scheduled to open in New York’s Hell’s Kitchen neighborhood on March 1. Hotelchatter.com reports that room prices start at $229 a night, although there is actually a cheaper option. The Out also has $99 “Sleep Share” rooms that will have you sharing your room with three other people. Don’t worry, you each get your own bed, TV, privacy curtains, and “a cubby to store your belongings,” the site reports.

The Out will have its own nightclub (partially put together by the creators of New York’s legendary Roxy), restaurant, and 5,000-square-foot fitness center along with three courtyards, one of which the hotel suggests would be good for a wedding now that gay marriage is legal in the state of New York.

place branding

New York City Hits Record High Tourism in 2011: 50 Million Visitors

Posted by Mark J. Miller on December 23, 2011 10:01 AM

The New York Tourism Board has been busy this year, between offering same-sex marriage vacation packages or counting every last visitor that’s come into the Big Apple. That last one has paid off.

The city this week named its honorary 50 millionth visitor in 2011: actually, two of them, a British couple, named Craig Johnson and Lucy Foulger, who were in town to get married at Rockefeller Center. For their efforts, the pair got to spend an hour with Mayor Michael Bloomberg in lovely Times Square. But that’s not all!Continue reading...

local branding

Sen. Schumer Likes His New York Brew – And Wants You To Do the Same

Posted by Mark J. Miller on December 16, 2011 10:10 AM

Booze is recession-proof: people drink alcohol in good economic times and they drink alcohol in bad economic times, athough the price of what they imbibe may decrease in tough times.

According to Fox, “a recent Gallup poll shows alcohol consumption hit a 25-year high in 2010, with 67 percent of Americans reporting drinking alcoholic beverages.” That is pretty close to the all-time alcohol-consumption high of 71 percent set back in the ‘70s, the site notes.

New York Senator Charles Schumer, an outspoken Democrat, is trying to use this fact to help his state’s business grow. While New York state is the official body behind the famed "I Love NY" campaign (not New York City, as commonly believed), Schumer feels it isn't doing enough for local businesses. That's why he's encouraging restaurants, bars, and retailers to stock as much New York-brewed beer as possible, according to the Saratogian. Frank Sinatra and Liza Minnellli may love New York but Schumer loves New York brew.

As he kicks off his campaign this week, Schumer is hoping that New York brewers will sell more product and thus have to add to their employee rolls, the Saratogian reports.Continue reading...

brandcameo

Nivea Owns New Year's Eve, in Times Square and 'New Year's Eve'

Posted by Abe Sauer on December 12, 2011 11:55 AM

Clocking in with 45 brands, the new #1 movie at the box office, the seasonal romcom New Year's Eve, is bloated with as much product placement and brand name-dropping as it is marquee names. That count is high, yet still 15 brands fewer than the film's precursor, Valentine's Day.

A lot of the product placed in New Year's Eve is subject to a particular paradox: To have disclosed it would have been dishonest to reality.

Taking place around New York City's iconic Times Square New Year's Eve ball drop, the film includes numerous shots of the landmark square and its cluttered signage, as well as plenty o' stock footage of the actual event. In fact, the movie functions as a sort of tourism video produced by the city's tourism board. (Testifying to just how sanctioned it is as a tourism film, Mayor Mike Bloomberg even makes a cameo.)Continue reading...

brand news

In the News: Kindle, Panasonic, Virgin & more

Posted by Dale Buss on December 12, 2011 09:01 AM

In the News

Amazon considers remedy for Kindle faults.

Anheuser-Busch InBev plans reality show for Budweiser brand.

Apple and HTC face judgment day on patent dispute, as Apple celebrates 100M apps from the Mac App Store and The Beatles' success on iTunes.

AT&T reportedly gets a break in its T-Mobile acquisition plan.

Auto Nation seeks new dealerships in existing Sun Belt markets, while U.S. auto dealers get creative with promotions.

Diamond Foods faces challenge over payments to walnut growers, complicating acquisition of Pringles from P&G.

Disney Four Seasons hotel begins construction.

General Mills takes G-WIN digital innovation initiative global.

GM faces potentially long investigation of Volt fires.Continue reading...

outdoor advertising

Titan Enables NYC Phone Kiosks

Posted by Sheila Shayon on December 9, 2011 04:10 PM

Titan calls itself the leading and the largest transit advertising company in North America, “with more markets and more top ten DMA penetration and riders” than any in the out of home (OOH) advertising category.

In a bid to keep innovating with new advertising solutions for brand marketers, they’re testing three digitally-enabled phone kiosks in New York’s Times Square as you can watch below:Continue reading...

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