chew on this

Serendipity 3 Lands Guinness World Record for Priciest Burger (for a Cause)

Posted by Sheila Shayon on May 25, 2012 10:55 AM

Ask any New Yorker or any savvy visitor where to find the best frozen hot chocolate in Manhattan and they’ll tell you Serendipity 3 on the tony Upper East Side.

Also famous for serving hamburgers since 1954 to Marilyn Monroe, Grace Kelly, Cary Grant, Andy Warhol, as well as more contemporary celebs including everyone from President Bill Clinton and Sarah Palin to Madonna and Justin Bieber, Serendipity 3 today announced a new Guinness World Record: its $295.00 hamburger (limited edition with 48-hour notice) is now the world's priciest. What, pray tell, merits a $300 burger, besides the solid gold toothpick that accompanies it?

Honoring National Hamburger Month, and dubbed Le Burger Extravagant, it’s a culinary extravaganza — check it out below — combining Japanese Waygu beef infused with 10-herb white truffle butter. But wait, there's more!Continue reading...

place branding

Atlantic City Woos Tourists, and Not for Gambling

Posted by Sheila Shayon on May 18, 2012 10:01 AM

Competition for locals looking to book "nearcations" in New York City's tri-state area is heating up. While the Big Apple doesn't need much help on the marketing front, Connecticut just launched its big tourism campaign. Now New Jersey's fabled Atlantic City is wooing northeastern residents to visit — and not for the reasons you might think. 

The Atlantic City Alliance, a non-profit funded and operated by local casinos, is focused on increasing tourism by pitching. The marketing challenge: how to promote a city synonymous with gambling without focusing on casinos? The strategy: woo potential visitors on the city's other charms, as part of a campaign titled "Do Anything. Do Everything."Continue reading...

health matters

Obesity in America: Whose Shoulders Should the Weight of the Nation Rest On?

Posted by Dale Buss on May 11, 2012 02:11 PM

The obesity debate continues to dominate the public conversation in America. Policymakers and nutritionists and bureaucrats pondered "The Weight of the Nation" at a federal-government conference this week while the four-part HBO series of the same name that debuts on Monday. PepsiCo and Coca-Cola are trying to position their brands as part of the solution, via the lobby group where they're the 800 pound gorilla members at any meeting.

The American Beverage Association's "Delivering Choices" campaign has already launched on TV to promote "how America's beverage companies are making it easier to choose the drink that's right for you — with more choices, smaller portions, fewer calories and clear calorie labels." (The sub-text: consumers have choices, and should take personal responsbility for their weight and health.)

The campaign is now getting more targeted with local marketing in the Big Apple. A New York-centric website talks up the Delivering Choices platform while promoting good works by the ABA's members in the city, such as Dr Pepper Snapple Group funding playgrounds in Brooklyn, and the recent Great Recycle event staged by Coca-Cola's Honest Tea brand in Times Square. Facebook and Twitter marketing are reinforcing the messaging.

Now the ABA is expanding its NYC push to the subway system, with a new campaign placing posters on trains and in the stations — New York being the same market where the mayor, Michael Bloomberg, has been promoting a healthy agenda, including a PSA campaign depicting their beverages with globs of fat and packets of sugar.Continue reading...

brand news

In the News: Angry Birds, Occupy Wall Street, Old Navy and more

Posted by Shirley Brady on April 30, 2012 05:15 PM

Brands to Watch

Angry Birds Space sets mobile download record.

Apple and Microsoft face price-gouging inquiry in Australia.

Barack Obama tests "Forward" as a campaign slogan.

BP will pay $4 billion on new oil rigs in the Gulf of Mexico this year.

BlackBerry will be in the hot seat at BlackBerry World conference by RIM on Tuesday.

Broadway tests autism-friendly theater performances.

Brooklyn Nets unveils new team logo designed by Jay-Z.

Chrysler boosts Jeep production.

Facebook will announce a "life-saving tool" on Good Morning America on Tuesday.Continue reading...

no kidding around

Pearson Brand Gets Failing Grade in New York

Posted by Sheila Shayon on April 30, 2012 10:18 AM

Pearson Education, the educational publishing brand, is under fire following a botched series of standardized exam questions now roiling public schools across New York State — and it's only year one of a five-year, $32 million contract between the publisher and the state.

As Gail Collins opined in Sunday's New York Times, it wasn't just the weirdness of the questions — more on that in a moment — but the debate over the commercialization of education and the control of a single brand, in this case Pearson, over kids' futures. Collins wrote, "We have turned school testing into a huge corporate profit center, led by Pearson, for whom $32 million is actually pretty small potatoes. Pearson has a five-year testing contract with Texas that’s costing the state taxpayers nearly half-a-billion dollars."Continue reading...

health matters

Stanford Study: Tobacco Ads Target Disadvantaged Communities, Kids

Posted by Mark J. Miller on April 25, 2012 11:56 AM

The tobacco industry spent $10 billion on marketing in 2008, according to the FTC, and a good part of the portion being spent in California was targeted at low-income and African-American youth, the San Diego Union-Tribune reports.

If you’re an African-American high schooler in the Golden State, you may have noticed the advertising for menthol cigarettes that aren’t far from the school. Researchers that are funded by the state of California found that such ads were more prominently displayed when they were in proximity to a school that served the African-American community, the Union-Tribune adds.Continue reading...

doing good

Honest Tea Spurs New Yorkers, Coca-Cola Siblings on Recycling

Posted by Sheila Shayon on April 24, 2012 12:43 PM

Proving that not all eco-efforts have to happen on Earth Day, Honest Tea's new eco-centric campaign, The Great Recycle, launches on Monday April 30th with the goal of boosting recycling awareness and activity across America in general, and consumer recycling of all of Honest Tea bottles by 2020.

It took 10 people to inflate the 30-foot-tall 100% recyclable recycling bin (at right) that will be placed in New York's Times Square on Monday in a bid to collect at least 45,000 beverage containers in a single day, approximately the same number of Honest beverage bottles typically sold daily in New York in April.

The company generates about 20 million glass bottles and 60 million plastic bottles each year, just a sliver of the total Americans used in 2010: 38.6 billion glass and 71.9 billion plastic, according to the Container Recycling Institute.

Hard statistics on U.S. recycling activity are hard to come by, although the Environmental Protection Agency estimates about 33% of glass bottles and 27% of plastic bottles are currently recycled.Continue reading...

sports in the spotlight

AT&T Helps Team USA Celebrate 100 Days to London 2012 Olympics

Posted by Shirley Brady on April 18, 2012 06:01 PM

Today marks 100 days to the start of the 2012 Olympic Games in London on July 27th. To mark the occasion, the 2012 USA Olympic Team held an event today in New York City's Times Square, with sponsor AT&T on hand for the celebrations with athletes and fans. AT&T also announced today that it will provide networking services to NBC for its cross-networks Olympics telecasts this summer.

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