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In the News: Amex Syncs Twitter, and more

Posted by Dale Buss on March 12, 2012 09:01 AM

In the News

American Apparel may have a knight in shining armor: George Soros.

American Express sees millions of Twitter Sync coupons redeemed within first five days.

Ann Taylor tweaks brand lineup.

Apple finds iPhone falling behind Samsung in China.

BBC America bets on New Yorkers as tastemakers for new cooking show.

Barnes & Noble tests Penguin publishing boutiques in its stores.

CNN reportedly in talks to acquire Mashable.

Chevrolet shows off networked car at SXSW.

Chevron plays catch-up in shale gas.

Chipotle gets a big bang for the little buck.Continue reading...

chew on this

Behold the Sprinkles Cupcake ATM

Posted by Shirley Brady on March 7, 2012 01:42 PM

Sprinkles, the Los Angeles cupcake bakery, has installed its first ATM to dispense its frosted fare, as Huffington Post food blogger Lucy Blodgett demonstrates above. At $4 a pop (75 cents more than its regular cupcake price), the ATM is slated for New York and the brand's eight other U.S. locations, she hears. Naturally, the cupcake ATM now has its own Twitter feed. The idea expands on the company's Sprinklesmobile that launched in 2009. Also launching this spring: Sprinkles Ice Cream.

auto motive

VW Brings Kraftwerk to America for MoMA Retrospective

Posted by Shirley Brady on February 16, 2012 04:01 PM

Volkswagen Group of America is sponsoring an eight-night run of a fellow German high-tech b(r)and — electronic music Kraftwerk — at the Museum of Modern Art in New York.

The event, titled Kraftwerk – Retrospective 1 2 3 4 5 6 7 8 and running April 10-17, will feature 3-D visualization and performances of the group's classic tunes from albums including Autobahn, Trans Europe Express, The Man-Machine, and Computer World.

The sponsorship continues a multi-year partnership between Volkswagen, MoMA and MoMA PS1 that kicked off last May "to foster and inspire innovative thinking through important exhibitions and education programs."Continue reading...

brands under fire

Komen for the Cure's Nancy Brinker Addresses Planned Parenthood Flap on NBC

Posted by Shirley Brady on February 2, 2012 06:15 PM

Komen for the Cure founder and CEO Nancy G. Brinker addressed the organization's controversial decision to cut funding to the Planned Parenthood Federation of America in a six-minute interview with NBC's Andrea Mitchell, a breast cancer survivor and friend, in one of her first public statements beyond a video statement released on Wednesday. Brinker says the Komen board's decision to make "grant excellence" a measure for funding led to Planned Parenthood being dropped and denied it was singled out or that Komen's brand has been damaged.

New York-based radiologist Dr. Kathy Plesser threatened to quit Komen's medical advisory board unless the decision was reversed. NYC Mayor Michael Bloomberg also announced that he is giving a $250,000 matching gift to Planned Parenthood to help make up for the loss of funding by the Komen Foundation. "Politics have no place in health care," the mayor stated. "Breast cancer screening saves lives, and hundreds of thousands of women rely on Planned Parenthood for access to care. We should be helping women access that care, not placing barriers in their way."

fashion therapy

NYC Takes a Page From Reality TV With Project Pop-Up

Posted by Mark J. Miller on January 30, 2012 10:01 AM

Plenty of “reality” competitions are filmed in New York City, but now the city is producing one of its own. To help draw more young fashion designers to the Big Apple, the city has taken a page from Project Runway and created the Project Pop-Up project.

The Big Apple is putting up $175,000 to sponsor an annual competition that will give the winner pop-up shops in Manhattan to sell his or her wares. The whole thing was dreamed up the New York City Economic Development Corporation (NYCEDC) in partnership with a trio of fashion-industry bigwigs: designer Diane von Furstenberg, who is also president of the Council of Fashion Designers of America; Macy’s CEO Terry Lundgren; and Theory CEO Andrew Rosen.Continue reading...

in the spotlight

Super Bowl 46: Will East Coast Showdown Impact Viewership?

Posted by Dale Buss on January 23, 2012 12:50 PM

The Super Bowl is not only a national but an international spectacle, and Super Bowl XLVI will draw just as much interest from viewers in Florida or Wyoming as in the host city of Indianpolis, and really intense interest from hundreds of people even in, say, Dubai. But that doesn't mean geography is completely irrelevant to the Big Game, to who watches it — and to how brand executives treat it.

One huge matter of the map already has been resolved for the game on February 5: There will be no flyover-state participants. While last year's game featured two heartland-based combatants in the Green Bay Packers and the Pittsburgh Steelers, the two teams squaring off in this year's Big Game — the New York Giants and the New England Patriots — are from the coasts; the east coast, specifically. And for brand marketers, many insist, that's all for the better, because New York and Boston are key DMAs for advertisers.

At least one important advertiser, presenting sponsor Chevrolet, doesn't feel the geography of the Super Bowl teams matters all that much. "Last year was Green Bay versus Pittsburgh and it was the most-watched Super Bowl of all time," Chris Perry,CMO of Chevrolet parent GM, told brandchannel. "So while [the geographic argument] makes sense, I think the Super Bowl is the Super Bowl. A lot of people will be watching regardless."Continue reading...

retail watch

Brand Transparency: Apple Building See-Through Store in France

Posted by Mark J. Miller on January 19, 2012 02:34 PM

Apple likes to break new boundaries and one of its next retail establishments is attempting to appear as if there are no such thing as boundaries.

Apple is opening a store in Aix en Provence, a major tourist destination in the south of France, that will give off the image of being transparent. It will have “a nearly all-glass structure enabled by new technology developed by Apple’s glass suppliers,” according to IFOAppleStore.com's pick-up of Aix en Dialogue magazine .

The city has been revamping its central square and “the area to the west of the future store has been recently reconstructed with many upscale shops from international retailers.” The planned store will replace the current tourism office with a design that features all glass walls except for a back wall.Continue reading...

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brand news

In the News: American Airlines, MetLife, Apple and more

Posted by Dale Buss on January 13, 2012 09:03 AM

In the News

Apple suspends iPhone 4S sales in China after riot breaks out at Beijing launch.

Delta eyes bid for American Airlines, AFP says, and so do others.

MetLife cuts 4,300 jobs as company exits mortgage business.

BMW and Daimler plan to raise U.S. output.

Bank of America ponders retreat from some regions of U.S.

Best Buy sees fallout from holiday delivery foul-up.

CBS talks with David Letterman about a new contract.

CVS Caremark settles deceptive-pricing charges.

Chipotle plans to open second ShopHouse Asian restaurant.

Coca-Cola expands social marketing to Tumblr.Continue reading...

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