Best Global Green Brands 2014

outdoor advertising

Titan Enables NYC Phone Kiosks

Posted by Sheila Shayon on December 9, 2011 04:10 PM

Titan calls itself the leading and the largest transit advertising company in North America, “with more markets and more top ten DMA penetration and riders” than any in the out of home (OOH) advertising category.

In a bid to keep innovating with new advertising solutions for brand marketers, they’re testing three digitally-enabled phone kiosks in New York’s Times Square as you can watch below:Continue reading...

trademark wars

It's a Shame About Ray's: New York Pizza Spat Leads to Occupy Ray's

Posted by Mark J. Miller on December 9, 2011 10:01 AM

There are so many different Ray’s Pizzas in New York, it can get a little confusing. You got your Ray’s, your Original Ray’s, your Famous Ray’s, your Famous Original Ray’s, and seemingly on and on. They are so ubiquitous that there is actually a pizza place in Brooklyn that is called Not Ray’s Pizza.

It’s been so ridiculous for so many years that the problem actually got a mention on a Seinfeld episode in which a lost Kramer calls Jerry:

Kramer: I’m looking at Ray’s Pizza. You know where that is?

Jerry: Is it Famous Ray’s?

Kramer: No, it’s Original Ray’s.

When you have confusion like that between businesses, lawsuits are bound to follow. And indeed they have.Continue reading...

retail watch

Apple Flips for Grand Central Store Opening

Posted by Shirley Brady on December 5, 2011 06:33 PM

Apple is promoting its Dec. 9th store opening in New York's Grand Central Station with a fun interactive graphic on its website that mimics the old school train station signs that flip tiles with each update. Click here to check it out.

going mobile

Walmart, Amazon and eBay Woo Holiday Shoppers With Apps

Posted by Sheila Shayon on December 2, 2011 04:14 PM

Walmart has just released Shopycat, a standalone Facebook app to make shopping, holiday and everyday, smarter and stress-free (hopefully). Shopycat mines social data to recommend items from Walmart.com, Walmart stores and other partner sites including RedEnvelope, Barnes & Noble, NBC Universal and ThinkGeek.

“We’ve been working on how to add a social layer on top of e-commerce. One of the key areas where we thought we could make a difference is in gift-giving … we thought if we could take a person’s interests and ‘likes,’ that are expressed on Facebook, and tie those with a vast product catalog, then we could make gift-giving much more enjoyable,” commented Anand Rajaraman, head of WalmartLabs, to Venture Beat.

Shopycat currently passes users to other websites for purchase, but by this time next year, shopping will be done directly on Facebook, as Ravi Raj, VP of product for WalmartLabs told VB.Continue reading...

retail watch

New NYC Apple Store at Grand Central Terminal Raises Eyebrows

Posted by Mark J. Miller on December 2, 2011 02:05 PM

While it was rumored to open before Thanksgiving, the Big Apple's shiny new Apple store will open at New York City’s famed Grand Central Terminal on Dec. 9 just in time to rake in the holiday-season bucks as stressed-out commuters make their daily runs to and from the train.

But the New York Post reports that there are a few government officials who are thinking an investigation is in order after the technology giant got itself the deal of the century with the 140-year-old station’s owners, the Metropolitan Transit Authority.

Of the more than 100 retailers in the station, Apple's store — the brand's biggest sales outlet to date — will be the only one that “won’t be required to share with the MTA a portion of its revenues above a certain threshold,” the Post reports. Plus, most rents in the station go for $200 or $300 per square foot while Apple is paying $60.

Those kinds of numbers have raised the eyebrows of New York state Comptroller Thomas DiNapoli as well as State Sen. Tony Avella, who asked on Thursday for an investigation to take place.Continue reading...

social media watch

Your Attention, Please: Facebook Has An 'Exciting' NYC Announcement

Posted by Shirley Brady on December 2, 2011 12:45 PM

New York City mayor Michael Bloomberg tweeted that he's "making an exciting announcement" with Facebook COO Sheryl Sandberg today. (We're crossing our fingers for citywide Facebook traffic signs like the one below.) Mashable, meanwhile, guesses that it's do with a NYC hiring spree.

Update: Mashable got the scoop, as Facebook is indeed going on a hiring spree by expanding its New York operations to create an engineering office in the city next year, and making NYC its third biggest tech hub after Palo Alto and Seattle.Continue reading...

sporting brands

New York Cosmos Stumble but Get Back on Track

Posted by Matthew Moore on November 28, 2011 05:05 PM

It's tough to be the new guy, especially when you're trying to be the new guy in what many still consider to be a fringe sport, Major League Soccer. The New York Cosmos are not an expansion team yet, but investors in the franchise have been making a case to become MLS's 20th team. The club's competition for this honor includes efforts in Orlando, Miami, St. Louis, and Atlanta.

Despite an all-star management team including Pele as honorary president and Eric Cantona as director of football, the Cosmos have run into some bad press recently concerning its youth academy, formerly known as Blau-Weiss Gottschee. In short, the youth academy claims that the Cosmos owe it $210,000 stemming from a sponsorship agreement made in 2010. It has filed a lawsuit against the Cosmos as a result. This is obviously not good news for a club trying to convince MLS to add it as a second New York team when there is already one struggling team in the area thanks to the New York Red Bulls.Continue reading...

holidaze

Saks Fifth Avenue Puts Fiat x Gucci 500 in Holiday Window

Posted by Shirley Brady on November 25, 2011 05:12 PM

Saks is back with a seasonal 3D holiday projection at its flagship store in New York. The Saks Fifth Avenue Snowflake & the Bubble projection show is bigger and even more spectacular this year. The 3D Projection mapping show runs every night for 5 hours through Jan 6th, making it the longest outdoor video mapping experience in the world. Also new this year: a Fiat 500 — the Gucci special edition — in one of the Christmas windows.Continue reading...

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