tech in the spotlight

GE Robot Band Wins the Internet (and New York City)

Posted by Shirley Brady on November 13, 2013 10:17 AM

In case you missed it, check out Compressorhead — aka GE's heavy metal robot band — in action in New York City's Union Square park yesterday.Continue reading...

branded entertainment

Heavy Metal: GE Brings Compressorhead Robot Band to NYC for Free Concert

Posted by Sheila Shayon on November 11, 2013 03:53 PM

IBM may have made a TV star of Watson, but can he rock? GE's brilliant Brilliant Machines campaign touting the power of the Industrial Internet has spawned Compressorhead—a band of robots that will be performing live in New York's Union Square on Tuesday, Nov. 12. The indie band with its own Facebook and Twitter presence was conceived in partnership with BBDO New York. Now they're being brought to life in a free concert scheduled to run from 1:00 p.m. through 8:00 p.m.

Hailing from Germany (as GE's blog post quipped, "Move over, Kraftwerk"), Compressorhead is comprised of three 5 foot tall humanoids—drummer Stickboy, bassist Bones and lead/rhythm Fingers—rendered from scrap metal, with heavy metal music such as Pantera covers via Midi, and moves aided by electro-pneumatics.Continue reading...

The Big Game

Bud Light Floats Big Super Bowl Promo in Partnership with Norwegian Cruise Lines

Posted by Mark J. Miller on November 6, 2013 12:52 PM

Super Bowl marketing is usually larger than life, and there will be no exception for this year's big game taking place at MetLife Stadium in New Jersey. And while brands have some big plans for their ad lineup, no one's will be quite as big as A-B InBev's.

The world's largest brewer is teaming up with Norwegian Cruise Lines to play host to some 4,000 guests aboard the brand new Norwegian Getaway—which will be turned into a Bud Light-themed hotel from the Thursday before the game through Monday while it docks in New York, USA Today reports

The passengers will experience a five-day party complete with Bud Light-branded everything, from pillows and hand towels to shampoo bottles, as their accomodations stretch across the cruise ship and onto the adjacent Intrepid Air and Space Museum. The ship, museum and pier will host concerts, business meetings and other events over the course of the 5-day dock.Continue reading...

trademark wars

Culinary Creators Face Trademark Woes When it Comes to Foreign Foods

Posted by Abe Sauer on October 9, 2013 12:43 PM

A trademark case out of London hits close to home for one of the culinary world's hottest trends: pho. But it raises a much larger issue as trends cross cultural divides and enterprising types look to cordon what they believe is a unique market. 

Recently, a small Vietnamese restaurant in London called Mo Pho was asked to change its name due to the fact that Pho Cafe, a British chain of Vietnamese restaurants had trademarked the term "pho" several years earlier. Except in Vietnamese, pho is a simple term for "noodle soup," kind of the English equivalent of "cheeseburger." What the case suggests is that any general food term is protectable by trademark—provided it's in a foreign language.Continue reading...

tech innovation

New York's Major Media Players Seek Startups Through SwitchPitch Event

Posted by Mark J. Miller on October 2, 2013 04:45 PM

Goliaths aren’t generally looking for help from Davids, but the New York Daily News, HBO, Time Inc., TiVo, Meredith, and nine other major media companies turned things upside down Tuesday when they asked more than 200 startups for help. 

The SwitchPitch event, which specializes in pairing startups with in-need companies, allows such companies to pitch funded innovation projects to startups looking for partners. After a bidding process, the selected startups will begin working with their supporting companies.

In this case, the Daily News will provide its startup of choice with a six-month stay in the paper's offices and a large testing ground for their concepts on and the rest of the paper’s digital properties, which reach 17 million people monthly.Continue reading...

see you in court

New York State AG Sues Trump Over Phony School, but The Donald Won't Go Quietly

Posted by Mark J. Miller on August 26, 2013 05:37 PM

Billy Crystal once joked that Donald Trump was the only person who could look at the New York City skyline and say, “Got it. Got it. Ain’t got it. Got it. Need it. Got it." Nowadays, though, the business magnate known for his strong personality (and other, whispier things) seems to pile up problems as quickly as real-estate deals.

His latest is a lawsuit from New York state’s attorney general, who is seeking $40 million in damages after over 5,000 people paid money to learn Trump's business acumen at his Trump Entrepreneur Institute, once known as Trump University (before it was discredited as such).Continue reading...

traveling brands

JetBlue Goes Upmarket with New Premium Seating

Posted by Mark J. Miller on August 5, 2013 03:27 PM

While its long been known as an "equal opportunity" airline, JetBlue is tired of missing out on all those lucrative upgrade fees that competing airlines have been taking advantage of for years. With that, the discount brand is flipping its image and introducing premium seats on some of its planes. 

"It's a big change for us culturally," Scott Laurence, JetBlue's vice president of network planning, told the Wall Street Journal.

While it's known for its universally coach cabin, the new premium seats at the front of the plane will come with free alcoholic beverages and hot means, while on select flights, seats will convert into lie-flat beds, and some will even be “walled off from the aisle by sliding doors."Continue reading...

sip on this

Bloomberg's NYC Soda Ban Dubbed Unconstitutional by Appeals Court

Posted by Mark J. Miller on July 30, 2013 03:42 PM

Michael Bloomberg, the mayor of New York City, has been dealt yet another blow on his warpath to ban oversized, sugary drinks. The four judges from New York state's Supreme Court Appellate Division unanimously ruled Tuesday that the city’s attempt to stop larger-size sodas from being sold in the Big Apple’s restaurants is unconstitutional. 

Mayor Bloomberg, who has taken on the cause personally, is prepared to carry on the fight to ban sodas 16 ounces and larger from being sold in NYC eateries. "Today's decision is a temporary setback, and we plan to appeal this decision as we continue the fight against the obesity epidemic," Bloomberg said in a statement.Continue reading...

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