Take the survey!

long arm of the law

After Ruling in New York, Airbnb Sees More Legal Troubles on the Horizon

Posted by Barry Silverstein on May 22, 2013 06:25 PM

Airbnb, an online booking service that allows anybody to rent out any premises for as little as a night, sounds like a great idea that leverages the "sharing economy.” Investors think Airbnb is pretty slick too: Two years ago, the San Francisco company was valued at over a billion dollars and today its value has more than doubled.

But is Airbnb about to experience a crash landing? A judge in New York City has just ruled that an Airbnb user broke an “illegal hotel” law when Nigel Warren rented out the bedroom of his apartment in the East Village for three days. The law “restricts residents from renting out apartments, or rooms in them, for fewer than 30 days, unless they are also living in the home during the guests’ stay.”

Airbnb representatives appeared in court along with Warren, arguing that “certain language” in the code allowed him to make the room available to a renter. But judge Clive Morrick indicated that “Airbnb renters did not have access to all parts of the apartment, specifically the room of Mr. Warren’s roommate, who was still living there while Mr. Warren was away and renting out his room.”Continue reading...

logo-a-gogo

Whitney Museum Move Inspires Flexible Logo Redesign

Posted by Mark J. Miller on May 22, 2013 11:36 AM

New York’s Whitney Museum of American Art is taking its collection of more than 19,000 items for a ride downtown in two years as it moves from its current location to a new Renzo Piano-designed building right at the southern end of the High Line. With the move, museum execs saw the opportunity to also change up the museum's 13-year-old blocky logo.

Maybe to avoid too much change at once (or so it can be sure to have all the new stationery in place before the new building’s opening), the Whitney unveiled its new logo and visual identity system this week. It consists of a very simple W that Amerstam-based design firm Experimental Jetset apparently sees a lot of symbolism in.Continue reading...

mobile marketing

HTC Launches Aggressive Brand Refresh to Take On Samsung, Apple

Posted by Sheila Shayon on April 8, 2013 01:53 PM

HTC One, a.k.a. the Facebook Home phone that's coming to AT&T and other carriers, is just one focus of the company’s impending brand refresh and aggressive marketing campaign to get better market placement against competitors like Samsung. 

HTC has been known for good hardware and not-so-good promotion, but squaring off against marketing-savvy Samsung requires the former to up its game. "It's one thing to make a great device—HTC has done that before," Mike Woodward, president of HTC America told the LA Times. "What is a little different this time is the way that we're going to market. We want to really get that down to the streets and get that down to consumers." 

HTC had been using “quietly brilliant” as its slogan, but the brand is looking to step out of its shell with a new marketing message that has “bold,” “authentic” and “playful” themes. The new tagline, "Everything Your Phone Isn't," is courting "Generation Feed" (what HTC calls tech-savvy, early-adopters). "Tech millennials are hard to connect with," Erin McGee, HTC North America VP Marketing told Ad Age. "We wanted to create a closer connection by targeting passion points."Continue reading...

media and politics

Bloomberg, NRA Face Off in Gun Debate

Posted by Mark J. Miller on March 26, 2013 02:21 PM

In the aftermath of the massacre of 20 young schoolchildren and six school staffers last December in Connecticut, the word was that this shooting spree was somehow going to be different from all the rest—different from Virginia Tech and Aurora, Colo., and Columbine and Luby’s Cafeteria back in ’91 and, well, all the rest that keep on happening far too regularly. This time, America was going to look at itself in the mirror and change.

So far, though, the Sandy Hook shootings haven’t caused much change. The “national conversation” has dragged on and senators will finally introduce new gun legislation soon. This will be the “first time in years” Congress takes a look at “significant gun control legislation,” NBC reports. But the inaction and relative toothlessness of the legislation has kicked New York City Mayor Michael Bloomberg into gear.Continue reading...

brand news

In the News: Mike Bloomberg, Starbucks, Pepsi/Mondelez and more

Posted by Shirley Brady on March 24, 2013 01:02 PM

New York mayor Michael Bloomberg unveils $12 million ad campaign (above) for Mayors Against Illegal Guns that lobbies for background checks to reduce gun violence, while NYC's municipal data geek squad makes headlines.

Starbucks CEO Howard Schultz defends same-sex marriage support to shareholders as brand expands loyalty rewards to other retailers.

PepsiCo shares jump on Mondelez merger speculation sparked by Telegraph story which Pepsi "downplays."

Apple acquires indoor GPS startup WiFiSLAM for mapping, patents iPhone drop protection technology and faces EU scrutiny following iPhone and iPad distribution complaints — and may report first quarterly dip since 2003.

FTC "pay for delay" generic drug case, set to go before US Supreme Court on Monday, will be closely watched by pharmaceutical industry and economists.

Below: BlackBerry, Blockbuster, Dell, Diageo and other brands in the news —Continue reading...

long arm of the law

Losing Big Soda Battle, Bloomberg Turns To Tobacco Ban

Posted by Mark J. Miller on March 19, 2013 12:29 PM

When New York City Mayor Michael Bloomberg steps down from his current job on January 1 of next year, he might want to go find employment with a vice squad. Bloomberg was dealt a recent blow when his move to stop New Yorkers from purchasing oversized sodas was struck down by the court, but never one to give up, he's now got his eyes on controlling cigarette sales in the Big Apple.

The mayor on Monday introduced proposed legislation that would require New York cigarette sellers to hide cigarette packs from consumers so the brands aren’t given any free advertising and consumers don’t break down at the point of purchase and pick up a few smokes. The mandate is similar to one recently proposed in Singapore, to the dismay of Big Tobacco.Continue reading...

brand news

In the News: Best Retail Brands, Coca-Cola, Starbucks and more

Posted by Shirley Brady on March 19, 2013 09:07 AM

In the News

Interbrand announces the 2013 Best Retail Brands report.

Coca-Cola honored with first Clio brand icon award.

Starbucks names new global CMO in former Sephora marketer Sharon Rothstein, as McDonald's passes Starbucks as most social brand.

Apple rumored to pull out the stops for the next iPhone to take on Samsung, which has replaced Nokia as top smartphone brand in China and confirmed it's developing a smartwatch to take on Apple's rumored wearable computer.

BlackBerry prepares to bring million-selling Z10 smartphone to U.S. on Friday with 100,000 apps.

Burger King hopes folks gobble up new turkey burger.

Carl's Jr. and Hardee's introduce Jim Beam bourbon burger.

Clorox introduces smart tube technology to packaging design.Continue reading...

brand wars

LG Ambushes Samsung as it Preps to Reveal Galaxy S4 (Updated)

Posted by Mark J. Miller on March 14, 2013 04:02 PM

Ambush marketing tends to pop-up in the most high-profile circumstances, and for Samsung, March 14 is D-day. While the mobile brand is busy heavily promoting its Galaxy S4 launch, it's obvious that competitors weren't going to sit on the sidelines and let Samsung have all the fun. 

LG took a swipe at Samsung in New York City’s Times Square, unveiling a massive billboard that directly rips off the Galaxy S4 ad. Not only does LG use a key element of Samsung’s design, but its sign is larger than Samsung’s and hangs just above it, neatly overshadowing Samsung's biggest announcement of 2013.

The billboard’s text also mirrors Samsung’s—which is set to unveil the Galaxy S4 Thursday in New York—reading, "LG Optimus G is here 4 you now" in a reference to the S4—while just underneath, Samsung's sign reads, "Be ready 4 the next Galaxy." The obvious implication is that you need to wait for the next Galaxy while the LG Optimus G is ready for the consumer right now.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements