2014 Brandcameo Product Placement Awards

brand news

In the News: AA/US Airways, AB InBev, Heinz to Buffett, Time Inc. and more

Posted by Shirley Brady on February 14, 2013 08:45 AM

In the News

American Airlines and US Airways to create the world's biggest airline with $11 billion union.

AB InBev will sell Corona unit to salvage Modelo takeover, as Pernod Ricard is open to Jose Cuervo talks.

H.J. Heinz Company enters agreement to be acquired by Warren Buffett's Berkshire Hathaway.

Time Warner rumored to eye Time Inc. split and talking to Meredith about buying magazine brands.

Adidas unveils new global brand strategy with Boost product push.

American Express and Yahoo accused of stealing travel service idea.

Angry Birds parent Rovio slings into advertising.

Apple promises to fix iOS Exchange bug, fights activist shareholder Einhorn.

Barclays agrees to stop speculating on food prices.

Barnes & Noble warns of lower 2012 sales and Nook concerns.

Boeing looks at interim 787 fixes.

BT sticks by Olympic athlete Oscar Pistorius (charged with murdering his girlfriend), for now.Continue reading...

sporting brands

Can Adidas Boost Market Share and Make a Serious Run at Nike?

Posted by Mark J. Miller on February 13, 2013 01:02 PM

After hyping its release for weeks, Adidas' new Boost running shoes finally made its debut Wednesday. The New York announcement was made in good company, with 100-meter world champ Yohan Blake of Jamaica and two-time 10,000-meter Olympic gold medalist Haile Gebrselassie of Nigeria standing close by. 

Since the release of Christopher McDougall’s excellent book "Born to Run" back in 2009, a book that made a well-researched case for running barefoot, the running world has had an ongoing debate of whether it is better to workout in “barefoot” shoes or to layer on the extra cushion.

With Boost, Adidas is going "all in" (as its global tagline goes) on the cushion, although the sportswear giant is happy to capitalize on that other market as well. The Boost shoes combine two new elements: the Boost cushioning, which is supposed to be so bouncy that it’ll keep runners going forward for extended periods and the ominous-sounding Spring Blade, which helps the shoe return to its proper shape while your foot flexes.Continue reading...

fashion week

As Fashion Week Begins, Digital Shows It's Far More Than a Passing Fad

Posted by Sheila Shayon on February 7, 2013 11:20 AM

Mercedes-Benz Fashion Week has begun its annual run at Lincoln Center, and several industry firsts will be on display — including a live stream of every runway show and video on-demand provided by Rightster and IMG Fashion.

"We constantly look to provide innovative solutions for designers to connect with buyers, press and consumers around the globe,” said Peter Levy, senior vice president of IMG Fashion Worldwide Events and Properties. “Our extended partnership with Rightster will allow us to bring the rich content live from the runways to fans and media who support the event, opening the doors for designers worldwide.” 

Last year, IMG Fashion and Rightster’s distribution of live streamed shows brought a 165% increase in viewership.Continue reading...

ad watch

Coke's Calorie-Conscious Ads Met by Skeptics as Anti-Soda Push Hits Australia

Posted by Mark J. Miller on January 17, 2013 11:17 AM

In December, the Australian government began requiring tobacco manufacturers to place horrific warnings and images on packs of cigarettes. Now, the nation's health community is mirroring efforts in New York, turning its energy toward the soda business.

Three of the nation’s largest health organizations – the Cancer Council, Diabetes Australia and the National Heart Foundation – want Australians to put down their sodas and start drinking water or milk, B&T reports. The group has purchased television time for the "Rethink Sugary Drink" campaign, and are also encouraging the government to tax sugar-heavy beverages. Continue reading...

auto motive

Chrysler Drives Berry Gordy From Motown to Broadway in New Campaign

Posted by Dale Buss on December 21, 2012 12:27 PM

Earlier in the year, it appeared as through Chrysler might be abandoning its "Imported From Detroit" tagline. At least — in the wake of the controversial Clint Eastwood commercial during the 2012 Super Bowl, "It's Halftime in America," and with a spate of new TV advertising that didn't mention the Motor City — it seemed that way for a while.

But Chrysler's Motown sensibilities have returned through the course of 2012, and now they're back bigger than ever. First the gospel choir that co-starred with Eminem's iconic 2011 Super Bowl commercial for the auto brand popped up in Chrysler's current holiday campaign. And now, Chrysler is coming back with the ultimate tribute to its Motown home: a new campaign starring Berry Gordy.

In a new 60-second commercial titled "Who We Are," Chrysler showcases the new 2013 Chrysler Motown Edition by featuring the legendary Motown founder. As promised back in October, Gordy takes us through his humble beginnings in Detroit and ultimately to New York's Times Square and the home of the new Broadway show, Motown: The Musical.Continue reading...

brand evolution

BAPE Celebrates Eight Years in America: A Fan's Perspective

Posted by Johnny Trinh on December 12, 2012 11:19 AM

A Bathing Ape (BAPE) celebrates its 8th anniversary in the U.S. today, marking the opening of its New York City flagship store on December 12th, 2004. It's a bittersweet time for many longtime fans, including this writer.

The Planet of the Apes-inspired brand paved the way for many streetwear brands, with a limited edition run of products sparking a huge craze outside of Japan at a time where you could only attain items imported by proxy vendors or resellers. As a result, it was ranked #3 on Complex's "50 Greatest Streetwear Brands" ranking last year.

The New York store, located in SoHo, is still a mainstay for streetwear aficionados, tourists and fans of the Bathing Ape lifestyle — and many of them will be flocking to the store today to pick up the limited edition anniversary gear. With the recent 10th Anniversary of BAPE London, I am reminded of my experiences over the last eight years with BAPE New York and the Bathing Ape brand.Continue reading...

chew on this

Don't Expect Mayor Bloomberg to Cut the Ribbon on Fatburger's NYC Debut

Posted by Mark J. Miller on December 10, 2012 01:17 PM

New York City Mayor Michael Bloomberg has been trying to get his citizens to live healthier lives (and consume less soda) so he’s probably not overly pleased about a new fast food branding heading to the Big Apple: the 60-year-old California-based Fatburger chain.

NYC already has 627 burger places, the New York Daily News reports, but Fatburger’s owners think they’ve got something special enough to separate them from the Shake Shacks, SmashBurgers, Five Guys, Steak 'n Shakes, and other burger-meisters.

Fatburger makes its sandwiches to order and serves up five different sizes, from a 2.5 ounce small to a monstrous, three-patty 24-ounce XXXL that’ll cost you about 2,000 calories (and more if you add on bacon, chili, and guacamole). Gothamist also notes that the “onion rings are ‘made from real onions’ and the shakes are hand-scooped.

So don’t expect Bloomberg to show up for the ribbon-cutting when Fatburger lands in Manhattan in the spring. Fatburger plans to open 10 lcoations across NYC in partnership with The Riese Organization, which operates more than 75 restaurants in NYC, including franchises for KFC, Pizza Hut, and TGIFridays.Continue reading...

holidaze

Wired Energizes Holiday Shoppers With London/New York Pop-Up Stores

Posted by Mark J. Miller on November 30, 2012 06:07 PM

This holiday season, there are about a bazillion pop-ups sprouting up in New York and London, such as one at NYC's Ace Hotel for Krochet Kids International, the organization that teaches Ugandan and Kenyan women to knit, and the Santa Baby cocktail bar in London's Shoreditch area. Tech lovers and brands will no doubt be rejoicing at one particular pop-up that spans the Atlantic to both cities.

For eight years now, Wired magazine has been wowing tech-lovers with an annual pop-up shop stuffed with whatever the latest and greatest happens to be. This year, the magazine is not only back with a Big Apple pop-up stuffed with gadgets, gear, brands and cultural happenings, but also taking the fun to London. 

The London store features products from such companies as MakerBot, Arcbotics Hexapod, Hiut Denim, Makie Lab, Zboard, and plenty of others. Orders could be made on-site for the products to be delivered.Continue reading...

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