2014 Brandcameo Product Placement Awards

tech in the spotlight

Microsoft Unleashes Global Marketing Blitz for Windows 8, New Devices

Posted by Sheila Shayon on October 25, 2012 03:23 PM

You know the launch of the Windows 8 operating system, Windows Phone 8 and the Surface tablet is a big deal for Microsoft when it pulls out the big guns — chairman Bill Gates — to talk about why this week, with Friday's launch of Windows 8 globally and these new devices, represents a game-changer for the company and the brand. 

Microsoft is spending hundreds of millions of dollars and is the brand’s largest sustained global marketing activity in its 37-year history, including opening pop-up stores around the world in the brand's biggest retail activation to date. 

The Times Square holiday store in New York, for example, will give the first 100 people a year’s Xbox Music Pass (value $99.90) with purchase. The Big Apple will also be home to Microsoft's Microtropolis, a major interactive installation at Pier 57 on the Hudson River. Opening Friday, it's described as:

a stylized one hundred and sixty foot version of NYC in an art installation we are calling Microtropolis. Microtropolis is Manhattan experienced through Windows. It creates the ultimate hands-on demonstration of Windows 8, with the city of NYC as the backdrop. As you walk into the installation, you are literally walking through the avenues and streets with skyscrapers towering above. This interactive experience has hundreds of devices placed on rooftops within the city, customized to the neighborhoods in which they are placed.Continue reading...

tech in the spotlight

Can New York's Silicon Alley Rival California's Silicon Valley?

Posted by Sheila Shayon on October 22, 2012 03:06 PM

New York's Mayor Michael Bloomberg has been bullish on having his city rival Silicon Valley as a hub of high-tech innovation. As the Associated Press just noted, Google, Facebook, Twitter, Microsoft, eBay, Yelp, LinkedIn, Foursquare, Tumblr, Kickstarter and Gilt Groupe have set up shop in the Big Apple. Between 2005 and 2010, the city’s tech workforce grew 10 times faster than city employment according to the Center for an Urban Future.

The city's Economic Development Corp. set-up a $22.5 million startup investment fund and most recently offered 12 acres of land on Roosevelt Island and $100 million in improvements for a state-of-the-art graduate school, CornellNYC Tech, to be run by Cornell University and Technion-Israel Institute of Technology, which is slated to open in January. Acting U.S. Commerce Secretary Rebecca Blank will serve as on-campus patent officer. But it hasn't been an easy road.Continue reading...

it's on!

US Beverage Giants Sue to Stop Mike Bloomberg's NYC Big Soda Ban

Posted by Dale Buss on October 15, 2012 03:16 PM

New York City's ban on selling beverages bigger than 16 ounces that passed last month doesn't seem to face a major threat as it heads toward implementation in March. It's fat from popular with many New Yorkers, and the beverage industry and others certainly hate it, but the regulation has begun to assume the momentum of inevitability.

That's why the American Beverage Association, which represents Coca-Cola, PepsiCo and Dr Pepper Snapple Group among other companies, has launched a last-ditch effort that now includes a lawsuit against the city that the organization, as promised. The suit argues that the unelected New York health board, which approved the ban spearheaded by Mayor Michael Bloomberg, shouldn't be telling people how much soda to drink, according to CBS Radio. The suit also said that the rule "burdens consumers and unfairly harms small businesses."Continue reading...

sip on this

American Beverage Giants Start Counting Calories on Vending Machines

Posted by Mark J. Miller on October 8, 2012 06:25 PM

When Jon Stewart and Bill O’Reilly faced off Saturday in a mock debate, the topic of whether the government should decide what size soda consumers should drink was brought up and summarily dismissed, but there are plenty of other folks — like New York City Mayor Michael Bloomberg — who aren’t letting the issue go.

The just-passed law that Bloomberg pushed to help keep New Yorkers healthy by making it illegal to sell sodas larger than 16 oz. in many New York establishments will go into effect on March 12. And Bloomberg isn’t alone. A soda-tax measure was put on the ballot in Richmond, California, that would discourage consumers from drinking soda and collect money through a soda tax “for neighborhood gardens, recreation and other youth projects that would help fight childhood obesity,” BeyondChron.com reports.

Sick of being called a bad guy in the war against obesity, the American Beverage Association (and the soda giants it represents) today launched a "Calories Count" vending machine program that will start being distributed in the new year. The ABA's new initiative will help consumers identify lower-calorie sodas in vending machines by placing soda calorie counts right on the buttons of vending machines.Continue reading...

ad watch

Mind the Gap: NYC Rolls Out Doubled-Sided Branded MetroCards

Posted by Mark J. Miller on October 8, 2012 01:11 PM

New York City’s subways and buses have about 8.5 million riders every day. Transit cards are carried by everybody from construction workers to hedge-fund managers and tourists from across the globe, to nannies minding children and rap stars who own basketball teams and concert/sports venues. And now the MTA has finally debuted a way for marketers to reach that card-clutching audience by placing advertisements on both sides of the MetroCard.

In the launch campaign for the two-sided branding opportunity, New Yorkers may find themselves swiping cards with Gap ads across the front of them that not only spread the Gap name but offer 20 percent discounts for those that visit the retailer’s new flagship store — the first ad to appear on the front of a MetroCard, the fare payment medium on all New York City subways and buses, since the mid-1990s.Continue reading...

corporate responsibility

Estee Lauder Celebrates 20 Years of Breast Cancer Awareness

Posted by Sheila Shayon on October 4, 2012 01:01 PM

It's been 20 years since Evelyn Lauder created The Estee Lauder Companies' Breast Cancer Awareness Campaign, which is now active in over 70 countries worldwide. It's a testimony to the work Lauder and her company have done to make October into a monthlong platform for Breast Cancer Awareness.

That journey began in 1992, when 44,000 women in the U.S. were dying of breast cancer each year and nobody was paying attention. Twenty years later, BCA has raised $35 million for research and education and paralyzing fear has been replaced by hope and inspiration.Continue reading...

chew on this

Oreo’s Daily Twist Finale Goes Live and Crowdsourced from Times Square

Posted by Sheila Shayon on September 28, 2012 02:02 PM

The Oreo Daily Twist campaign is fulfilling the brand's mission to help people celebrate the kid inside us all and since June, has been offering a new visually punning "ad" each day to the more than 27.9 million people who “like” Oreo on Facebook or check in on Oreo.com, Pinterest or Twitter. 

The tongue-in-cheek graphics, ideal for pinning, sharing and tweeting, riff on topics in the news and pop culture, ranging from the iPhone 5, Emmy Awards, and Mars Rover to rainbow-striped gay pride, Psy's Gangnam Style phenom and the just-resolved NFL substitute referees blow-up.

The campaign spanned 100 days in honor of the 100th anniversary in March of Kraft's "World’s Favorite Cookie," and as the final day approaches on Oct. 2nd, Oreo will set up a “virtual office” in Times Square on Oct. 2nd to craft the final Daily Twist ad in mere hours based on real-time suggestions from fans.Continue reading...

brand inspiration

Seiko Woos New Yorkers With NYC-Inspired Watch Collection

Posted by Mark J. Miller on September 21, 2012 12:37 PM

For more than 130 years, Seiko has been helping people across the globe get to meetings, dates, and other social engagements on time. And like all watch-makers these days, the challenge is to get people to wear their brands when we're so used to glancing at our phones for a time check.

For such a basic accoutrement, Seiko has aways aimed to innovate. The company lays claim to a number of firsts: the first quartz watch, the first multifunction digital watch, the first TV watch, the first watch with sound-recording functions, and the world’s first watch driven by body heat. They even just churned out the first solar-powered watch that can set its own time via GPS so anybody who travels a lot won’t have to keep resetting it.

All of these innovations have been housed in a wide variety of designs. Now the Seiko brand is turning to New York City to inspire its latest line, the XNY, which is being sold exclusively at Macy’s. According to a press release, the XNY “watches reflect the youthful energy, artistic diversity and powerful strength of New York City.”

Naturally, any New York-inspired timepiece would come in black.Continue reading...

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