Best Global Green Brands 2014


Wired Energizes Holiday Shoppers With London/New York Pop-Up Stores

Posted by Mark J. Miller on November 30, 2012 06:07 PM

This holiday season, there are about a bazillion pop-ups sprouting up in New York and London, such as one at NYC's Ace Hotel for Krochet Kids International, the organization that teaches Ugandan and Kenyan women to knit, and the Santa Baby cocktail bar in London's Shoreditch area. Tech lovers and brands will no doubt be rejoicing at one particular pop-up that spans the Atlantic to both cities.

For eight years now, Wired magazine has been wowing tech-lovers with an annual pop-up shop stuffed with whatever the latest and greatest happens to be. This year, the magazine is not only back with a Big Apple pop-up stuffed with gadgets, gear, brands and cultural happenings, but also taking the fun to London. 

The London store features products from such companies as MakerBot, Arcbotics Hexapod, Hiut Denim, Makie Lab, Zboard, and plenty of others. Orders could be made on-site for the products to be delivered.Continue reading...

celebrity brandcasting

Have a One Direction Black Friday at Band's NYC Pop-Up

Posted by Sheila Shayon on November 23, 2012 12:01 PM

How hot are British boy band du jour One Direction? They've got their own toothpaste, and they're taking over New York, with a 1D World holiday pop-up store located in a former Borders bookstore near Macy's and Herald Square. Located at 2 Penn Plaza, the entire pop-up shop is an ode to One Direction, wooing fans with bling and merchandise. And what bling and merch it is.Continue reading...

tech innovation

NYC's Two-Way Touch-Screen Public Phones Ready for Emergencies, Advertisers

Posted by Sheila Shayon on November 23, 2012 11:01 AM

One very small silver lining in the wake of Super Storm Sand on the Big Apple: public phone booths are being reimagined anew in a public-private partnership between New York City and two companies, Cisco and City 24/7.

During the downgraded-but-still-devastating hurricane, New Yorkers with access turned to the retro public phone in droves to try and connect and get information and this has led to a renewed commitment to transform pay phones into giant touch screens providing services from emergency broadcasts to local business deals. In a public emergency they’ll become two-way distress devices for citizen use and aid with Cisco providing back-end tools integrating New York’s 911 and 311 services.

The smart screens had been in pilot phase but soon 250 of the devices are being installed in all five city boroughs. “We’ll average a couple of installs per day. With the holidays approaching, they won’t all be in for a couple of months,” City 24/7 CEO Tom Touchet, former producer of The Today Show on NBC, told GigaOm.Continue reading...

on the road again

BMW Born Electric Tour New York: A Digital 'Window Into the Near Future'

Posted by Shirley Brady on November 19, 2012 03:04 PM

BMW on Saturday wrapped its BMW i global Born Electric Tour's New York City pit stop, which featured a digital window that turned the reflection of cars passing by into its own electric vehicles, the all-electric BMW i3 and plug-in hybrid BMW i8 concept vehicles. Find out more below, along with interviews from the automaker's execs who turned up to the Big Apple.Continue reading...

celebrity brandmatch

UGG Keeps on Chugging with New Tom Brady Campaign

Posted by Mark J. Miller on November 19, 2012 11:18 AM

A few years ago, UGG was stomping all over its competitors, but these days, the Australian company is just dancing as fast it can to keep consumers buying.

Yes, there are still queues at the UGG store in New York's Soho district, but that's mostly among tourists, which is why the brand is opening in the trendier Meatpacking district, joining Patagonia and Lululemon in cozying up to crowds at the Standard Hotel and upmarket retailers such as Jeffrey in a bid to woo higher-end shoppers.

The brand sparked a sheepskin boot craze more than a decade ago, and while it's trying to shore up its US business with a new commercial featuring brand ambassador Tom Brady ("Pink Slip," above) and a new store aimed at men, its popularity persists in markets such as the UK, where this month, the company is opening its seventh concept store and working hard to woo kids of all ages.Continue reading...

auto motive

BMW Electrifies Big Apple With BMW i Global Tour

Posted by Dale Buss on November 14, 2012 04:18 PM

Buying a car has never been a walk in the park. But in New York this week, at least looking at BMWs can be that simple.

BMW is displaying its brand in all sorts of new ways these days, including its retail store in Paris and new licensed goods ranging from baby strollers to watches. And now, BMW is bringing its brand to a pop-up experience near you — at least if you live in New York, Rome, Dusseldorf, Tokyo, London, Paris or Shanghai.

The Born Electric Tour, on behalf of the BMW i sub-brand of electric cars announced last year, and featuring glimpses of the brand's future, opens today at Bryant Park in New York, through Saturday. Vehicles on display include the BMW i3 Concept, the BMW i8 Concept Spyder, and its "future mobility services" that reflect the company's vision for urban transportation.

It's the latest stop on a year-long global tour that kicked off in Rome in June. The goal is showcase the BMW i series in a series of pop-up events in seven cities, including Dusseldorf, Tokyo, London, Paris and Shanghai. It's no accident that the tour is visiting only a handful of the largest and most important metropolitan areas in the world's most significant and populous markets.Continue reading...

brands under fire

Bloomberg Says ING New York City Marathon Will Go On [Update: It Won't]

Posted by Sheila Shayon on November 2, 2012 04:01 PM

To run or not to run — that has been the burning question in the aftermath of Superstorm Sandy in New York this week.

As New York continues the massive clean-up and restoration of a wounded, limping city, with millions still without power, food, water and transport, Mayor Michael Bloomberg was adamant the ING New York City marathon (rededicated as a "Race to Recover" with proceeds to relief efforts) would go on, even though the starting line is in hard-hit Staten Island. The refusal to reschedule the race has been widely protested, while observers are questioning the impact on title sponsor ING, and fellow sponsors including Timex and Asics.

“The city is a city where we have to go on,” stated Bloomberg in a press conference on Thursday, arguing that the race must go on for the cash and morale infusion. "There's an awful lot of small businesses that depend on these people. We have to have an economy,” Bloomberg said in a news conference Thursday. "It's a great event for New York, and I think for those who were lost, you know, you've got to believe they would want us to have an economy and have a city go on for those that they left behind."

Update: At 5:21 pm Friday, the mayor's office confirmed media rumors that the race will not go ahead on Sunday. Bloomberg told the press, "We would not want a cloud to hang over the race or its participants, and so we have decided to cancel it." And while this means there will be no 2012 NYC marathon, New York Road Runners president Mary Wittenberg said canceling was the right move, telling AP, "This is what we need to do and the right thing at this time." ING also supported the cancellation, commenting, "ING U.S. understands that many people, businesses, as well as its own New York-based employees have been impacted by Hurricane Sandy this week. The company encourages everyone to consider making a donation or to volunteer with a nonprofit that is helping with disaster-relief effort if they are able to do so."Continue reading...

social media watch

Superstorm Sandy: FDNY’s One-Woman Response Team on Twitter

Posted by Sheila Shayon on November 2, 2012 09:28 AM

Emily Rahimi has emerged as a heroine in Superstorm Sandy’s wake. As social media manager for the New York Fire Department's Twitter account, she tweeted messages of comfort in response to New Yorker’s in peril from Monday night as the storm approached until 6 p.m. Tuesday.

"You could see the panic and fear in the words they were typing," said Rahimi to Firehouse News. "People were so scared they were reaching out to anyone they thought might listen. It really struck a chord with me. I tried to help them as best as I could."

As callers jammed 911 (despite Mayor Bloomberg’s constant plea to use 311 for non-life threatening issues), Rahimi responded to every tweet, “took their information and called our dispatchers myself to make sure they sent an emergency crew."Continue reading...

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