luxury watch

New York Looking to Hold Buyers More Accountable in the War Against Counterfeit Luxury Goods

Posted by Mark J. Miller on June 13, 2013 01:54 PM

New York City loses $1 billion a year in tax money thanks to counterfeit goods being sold on its streets. At least that’s what one City Council member is saying to help promote her bill that would have police arresting those who buy the products as well as the those who sell them, according to the Associated Press.

The plan, which will be addressed at a public meeting on Thursday and is expected to come to vote in the next few months, is to have the buyers of fake Pradas, Chanels and other luxury goods either fined $1,000 or put in jail for a year.

Mayor Michael Bloomberg’s administration is planning to oppose the bill, the New York Post reports, because the size of the fine would keep tourists from buying pretty much anything. Plus, it wouldn’t be good PR to have images of tourists in jail floating around.Continue reading...

retail

eBay Debuts Shoppable Touchscreen Windows in Latest Retail Expansion

Posted by Sheila Shayon on June 5, 2013 03:17 PM

eBay is diving deeper into mobile-enabled, real-time shopping with the launch of "shoppable windows," which will bolster the site's partnership with physical retailers while capitalizing on the greater shift to on-the-go shopping. 

The once online auction-only behemoth continues to expand its role as a middleman between consumers and retailers, following earlier pop-up shops and virtual storefronts. Last year saw the introduction of the mobile, same-day delivery shopping service eBay Now (which is relaunching on mobile) as well as partnerships with major retailers such as Macy's on mobile payments, and wooing major retailers like Target.

The first four windows will be open from June 8 through July 7 in New York City, each offering 30 items from the new Kate Spade Saturday collection, which was recently launched by Fifth & Pacific. The screens, which measure 9 feet across and 2 feet high, are placed on the front windows of closed stores, allowing shoppers to touch and order products, which are delivered within an hour via courier. Payment will be accepted by couriers through PayPal Here, eBay’s mobile payment service.Continue reading...

brands under fire

Puerto Rican Community Outraged Over Branded Coors Light Can

Posted by Mark J. Miller on May 29, 2013 06:02 PM

Puerto Rican flags are seen pretty much everywhere you look when New York City celebrates Puerto Rico Day, but one place the community doesn’t want to see a flag (or even a suggestion of one) is on a beer can. The folks at MillerCoors are learning that the hard way.

Coors Light is the official beer of this year’s National Puerto Rican Day Parade on June 9. To commemorate that, the brewer placed an image on the beer’s cans that combines an apple, a star, and the colors of the Puerto Rican flag. This has not gone over well, despite the company and the organizers of the parade both saying that the image is not the Puerto Rican flag, NBC Latino reports.

“This is an insult to our culture, history, and flag,” says Lucky Rivera, of Boricuas for a Positive Image, according to the site. “We will not allow Coors to insult us.”Continue reading...

long arm of the law

After Ruling in New York, Airbnb Sees More Legal Troubles on the Horizon

Posted by Barry Silverstein on May 22, 2013 06:25 PM

Airbnb, an online booking service that allows anybody to rent out any premises for as little as a night, sounds like a great idea that leverages the "sharing economy.” Investors think Airbnb is pretty slick too: Two years ago, the San Francisco company was valued at over a billion dollars and today its value has more than doubled.

But is Airbnb about to experience a crash landing? A judge in New York City has just ruled that an Airbnb user broke an “illegal hotel” law when Nigel Warren rented out the bedroom of his apartment in the East Village for three days. The law “restricts residents from renting out apartments, or rooms in them, for fewer than 30 days, unless they are also living in the home during the guests’ stay.”

Airbnb representatives appeared in court along with Warren, arguing that “certain language” in the code allowed him to make the room available to a renter. But judge Clive Morrick indicated that “Airbnb renters did not have access to all parts of the apartment, specifically the room of Mr. Warren’s roommate, who was still living there while Mr. Warren was away and renting out his room.”Continue reading...

logo-a-gogo

Whitney Museum Move Inspires Flexible Logo Redesign

Posted by Mark J. Miller on May 22, 2013 11:36 AM

New York’s Whitney Museum of American Art is taking its collection of more than 19,000 items for a ride downtown in two years as it moves from its current location to a new Renzo Piano-designed building right at the southern end of the High Line. With the move, museum execs saw the opportunity to also change up the museum's 13-year-old blocky logo.

Maybe to avoid too much change at once (or so it can be sure to have all the new stationery in place before the new building’s opening), the Whitney unveiled its new logo and visual identity system this week. It consists of a very simple W that Amerstam-based design firm Experimental Jetset apparently sees a lot of symbolism in.Continue reading...

mobile marketing

HTC Launches Aggressive Brand Refresh to Take On Samsung, Apple

Posted by Sheila Shayon on April 8, 2013 01:53 PM

HTC One, a.k.a. the Facebook Home phone that's coming to AT&T and other carriers, is just one focus of the company’s impending brand refresh and aggressive marketing campaign to get better market placement against competitors like Samsung. 

HTC has been known for good hardware and not-so-good promotion, but squaring off against marketing-savvy Samsung requires the former to up its game. "It's one thing to make a great device—HTC has done that before," Mike Woodward, president of HTC America told the LA Times. "What is a little different this time is the way that we're going to market. We want to really get that down to the streets and get that down to consumers." 

HTC had been using “quietly brilliant” as its slogan, but the brand is looking to step out of its shell with a new marketing message that has “bold,” “authentic” and “playful” themes. The new tagline, "Everything Your Phone Isn't," is courting "Generation Feed" (what HTC calls tech-savvy, early-adopters). "Tech millennials are hard to connect with," Erin McGee, HTC North America VP Marketing told Ad Age. "We wanted to create a closer connection by targeting passion points."Continue reading...

media and politics

Bloomberg, NRA Face Off in Gun Debate

Posted by Mark J. Miller on March 26, 2013 02:21 PM

In the aftermath of the massacre of 20 young schoolchildren and six school staffers last December in Connecticut, the word was that this shooting spree was somehow going to be different from all the rest—different from Virginia Tech and Aurora, Colo., and Columbine and Luby’s Cafeteria back in ’91 and, well, all the rest that keep on happening far too regularly. This time, America was going to look at itself in the mirror and change.

So far, though, the Sandy Hook shootings haven’t caused much change. The “national conversation” has dragged on and senators will finally introduce new gun legislation soon. This will be the “first time in years” Congress takes a look at “significant gun control legislation,” NBC reports. But the inaction and relative toothlessness of the legislation has kicked New York City Mayor Michael Bloomberg into gear.Continue reading...

brand news

In the News: Mike Bloomberg, Starbucks, Pepsi/Mondelez and more

Posted by Shirley Brady on March 24, 2013 01:02 PM

New York mayor Michael Bloomberg unveils $12 million ad campaign (above) for Mayors Against Illegal Guns that lobbies for background checks to reduce gun violence, while NYC's municipal data geek squad makes headlines.

Starbucks CEO Howard Schultz defends same-sex marriage support to shareholders as brand expands loyalty rewards to other retailers.

PepsiCo shares jump on Mondelez merger speculation sparked by Telegraph story which Pepsi "downplays."

Apple acquires indoor GPS startup WiFiSLAM for mapping, patents iPhone drop protection technology and faces EU scrutiny following iPhone and iPad distribution complaints — and may report first quarterly dip since 2003.

FTC "pay for delay" generic drug case, set to go before US Supreme Court on Monday, will be closely watched by pharmaceutical industry and economists.

Below: BlackBerry, Blockbuster, Dell, Diageo and other brands in the news —Continue reading...

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