Posted by Mark J. Miller on September 11, 2012 11:02 AM
While fashionistas bring their stilettos to the streets of New York for the Mercedes-Benz Fashion Week spring runway shows, wool is likely one of the last fabrics on their minds.
Woolite is hoping to change that, opening its first pop-up store in New York's Soho district an extra week, through Sept. 16. The installation promotes the brand's new laundry detergent — all of the items sold in the store have been washed in the detergent and carry its distinctive scent — and will be promoted with a Twitter party today.
According to the press release,
True to the brand's campaign slogan, "WooliteWashed. Clothes look like new, longer", each item showcased will be washed in Woolite® so that consumers can experience firsthand and be amazed by the brand's product benefits. Consumers will be able to purchase limited-edition garments and accessories (which have been) pre-washed in Woolite, from five notable designers – Dannijo, Felix Rey, LNA, Laundry by Shelli Segal, and Timo Weiland. Items will retail from $28-$60, and 100% of the proceeds will be donated to Save the Children, a non-profit creating lasting change in the lives of children in need in the United States and around the world.
Halfway around the world, one of wool’s top wool-producing nations and trademarks – Woolmark – has partnered with famed Australian photographer Anne Geddes, who has made a name for herself taking photos of babies in flowers and other fairytale-like settings, “to photograph them nestling in cradles of wool,” as Stock and Land notes, for a 2013 calendar that features what may be the cutest interpretation of a logo ever.Continue reading...
Posted by Shirley Brady on September 10, 2012 12:51 PM
In a sponsorship deal that was to the manor born, Ralph Lauren announced its first ever TV sponsorship — with PBS for Masterpiece, the U.S. public member-supported TV brand's flagship drama series that has "won six Emmy awards for outstanding costumes" as the Hollywood Reporter notes.
In tandem to updating its Facebook cover photo with a tweedy image evoking the roaring twenties, above, the brand's FB page announced: "Ralph Lauren is proud to announce its national corporate sponsorship of MASTERPIECE | PBS (Masterpiece Theatre), the celebrated PBS drama series known for hit programs such as Downton Abbey and Sherlock."Continue reading...
Posted by Shirley Brady on September 10, 2012 10:04 AM
Call it Projector Runway. Diane von Furstenberg made a splash with her collection that debuted Sunday during the New York Fashion Week Spring/Summer 2013 shows — and not just for her chic prints and flowing palazzo pants.
The New York-based designer also put Google Glass augmented reality glasses on the catwalk, with her models wearing the high-tech specs and capturing the action on the runway (more on that below).
Also wearing the web-enabled specs at the show: Google co-founder Sergey Brin and von Furstenberg (who addressed Googlers on her vision back in 2006) herself.Continue reading...
Posted by Shirley Brady on September 7, 2012 10:35 AM
Why is Microsoft at New York Fashion Week? It's on a digital date with Bloomingdale's, which has been getting increasingly interactive with its window displays to not only promote brands such as BMW, but even allowing passersby to stop and "try on" sunglasses or customize Havaianas flip-flops.
The intersection of fashion, retail and digital technology was highlighted in a co-branded Fashion's Night Out event Thursday night, where Microsoft and Bloomies invited #FNO-savvy fashionistas on Twitter to tag #MSBloomingdales to see their tags show up on the "Printing Dress" — a wearable computing concept (at left) that replaces pleats with tweets.
It's described as:
"a Microsoft Research project that explores the intersection of fashion and technology. This early prototype is an artistic installation that integrates computer components into a dress made almost entirely of paper. With an integrated projector, the dress showcases tweets in real time transforming the skirt into a real-time twitter display. The dress was presented and honored as “Best in Show” and “Best Concept” at the Design Exhibition at ISWC (International Symposium of Wearable Computers) in San Francisco 2011."
More details in the video below:Continue reading...
Posted by Mark J. Miller on September 7, 2012 10:10 AM
The London Olympics have been over for nearly a month and most Americans have pretty much forgotten – if they ever even knew – the names of such competitors as wrestler Jacob Varner, diver David Boudis, and boxer Claressa Shields.
Sure, they all won gold medals, but in sports that Americans watch by the millions. Gymnast Gabby Douglas and swimmer Ryan Lochte, who were two of the biggest American brands coming out of the Games, are lucky enough to have selected sports that more U.S. residents care about. So these two, along with the marketing geniuses assigned to them, are doing everything they can to help Americans stick their names into the permanent memory book that already features such folks as Bruce Jenner, Mary Lou Retton, and Eric Heiden.Continue reading...
Posted by Shirley Brady on September 5, 2012 05:37 PM
Target promotes the fall crop of pop-up boutiques opening Sept. 9th at its US stores and target.com at the height of New York Fashion Week fever, in its latest commercial above: New York's Kirna Zabete and Odin, Boston's Patch NYC and Boston's The Curiosity Shoppe.
Posted by Dale Buss on September 5, 2012 09:07 AM
Nokia faces key test under new CEO, launches mobile streaming music in US and expanded app library as part of today's reveal of Windows Phone 8 Lumia devices. HTC's Windows Phone series will also be branded under 8 series following Samsung's mobile rebranding move.
Audi to build plant in Mexico as automaker markets S series with NFL tie-in.
Method sold to European green-cleaning rival Ecover.
3M drops planned acquisition of Avery Dennison under U.S. antitrust threat.
Amazon adds movies to streaming service in new challenge to Netflix.
American Airlines can reject pacts with pilots, judge says.
Apple is embarrassed by data leak ahead of iPhone 5 reveal on Sept. 12.
AT&T and Texas to test text-to-911 safety initiative.
Best Buy's new CEO hits the store floor in first week.
BP dinged as U.S. reiterates gross negligence charge in oil spill.Continue reading...
Posted by Shirley Brady on August 8, 2012 06:50 PM
Android beats Apple for global market share while Samsung becomes top-selling mobile brand in Europe, and Apple and Samsung court battle continues.
Citi tests foreclosure rentals, steps up digital marketing.
Eli Lilly seen as last hope for Alzheimer's drug as Pfizer and J&J bow out.
Betsey Johnson rebounds from bankruptcy with lower-priced collection set for New York Fashion Week.
BlackBerry-maker RIM stock jumps on Samsung rumors.
Carmen Steffens expands fashion brand from Brazil to US.
Chiquita restructuring plan calls for new CEO.
Dairy Queen promotes Orange Julius brand.
Esprit hires Zara exec as new CEO.Continue reading...