fashion therapy

Michael Kors: From NYC Club Kid to King of Fashion

Posted by Alicia Ciccone on February 18, 2013 10:57 AM

Michael Kors may very well be the most influential person in New York fashion—or at least the one with the most business prowess. 

The brand was just named the most-searched American fashion brand worldwide, beating out prominent names like Marc Jacobs, Ralph Lauren and Calvin Klein in a study by Digital Luxury Group.

Launched in the early 80's, the designer's clothing and accessories company continues to beat Wall Street expectations and reel in more HENRYS, or "High Earners Not Rich Yet" shoppers, with fashionable yet accessible handbags, watches and sportswear. Rightfully so, the designer's Fall 2013 collection debuted at New York Fashion Week with a survival theme, perhaps a reflection of its leading man's reputation in the industry. 

Arguably the new Coach, Kors claimed market share from its rival accessories manufacturer after the holiday shopping season. Coach has seen a slowdown as of late, with competitors like Tory Burch and Kate Spade—both of which appeared in the most-searched top 10—taking a strong stand in the luxury goods market.Continue reading...

cola wars

Pepsi Does the Harlem Shake, Coca-Cola Reveals Marc Jacobs-Designed Cans

Posted by Mark J. Miller on February 15, 2013 12:56 PM

Coca-Cola has spent plenty of bucks on making iconic ads in the past, but its latest 60-second spot is coming from a low-priced source—a fan of the brand—while the company just revealed a trio of new cans designed by global creative director Marc Jacobs. The details on the latest moves in the cola wars:Continue reading...

sporting brands

Adidas Looks to Boost Sales With High-Tech Running Shoe, Britney and Selena

Posted by Mark J. Miller on February 12, 2013 02:39 PM

Running is about to change forever. Well, that’s what the marketing minds at Adidas want you to think about their new running shoes, the Adidas Boost trainers, which will make their debut Wednesday.

To prove the point, Adidas has released a teaser video (below) that shows off three metal balls being dropped from the top of the frame onto the base material for Boost, EVA (or ethylene vinyl acetate, which is often used in running shoes), and concrete. Guess which ball bounces the highest by far? Spoiler alert: Boost it is.

The Adidas Running website and Facebook page are also teasing the big reveal at a global press event in New York, while promoting the #boost hashtag to stir Twitter conversations.Continue reading...

sustainability

Greenpeace Challenges Fashion Industry to Become Environmental Leaders

Posted by Sheila Shayon on February 7, 2013 06:46 PM

As many high-end brands show off their latest designs at New York Fashion Week, Greenpeace has a big message for the fashion world at large: It's time to clean up your act.

The latest from Greenpeace’s global Detox campaign is its “Fashion Duel,” with Italian actress Valeria Golino leading the charge for the industry to make environmental stewardship a priority in their operations.

The "duel" sets out to rate 15 Italian and French high-end luxury brands on three areas of the global supply chain — leather, pulp and paper and toxic water pollution — and highlights their differences in policy on toxic water pollution and deforestation.Continue reading...

luxury watch

Is Burberry Slump a Sign of Decline in Luxury Brands?

Posted by Barry Silverstein on September 13, 2012 05:03 PM

It may not yet be a major earthquake, but there seem to be rumblings that luxury goods are undergoing some sort of seismic shift.

As Fashion Week was at its height in New York, instead of watching hemlines fashionistas were watching stock prices, as luxury apparel maker Burberry saw its shares drop over 20 percent Tuesday on issuing its first profit warning since 2008. It was an especially bitter pill to swallow for a brand that in January was named "International Retailer of the Year" and, in April, took the mantle of greatness from a bankrupt Aquascutum.

Bloomberg Businessweek labeled Burberry's slide as "an end to a three-year rally in the luxury-goods industry as wealthy shoppers cut back on past indulgences." While Burberry's report may have helped pull down shares of luxury giant LVMH and other luxury brands such as Prada and Richemont, it does appear demand for luxury goods has been softening recently.

Harry Winston indicated last week that there was lower interest in its luxury products, and last month, Tiffany projected lower profits for the year. Stacey Cartwright, Burberry's CFO, told Bloomberg Businessweek that she had spoken with other luxury goods marketers. "We know we are not alone in terms of what we've seen in the last couple of weeks," she said.Continue reading...

fashion week

Old Navy's New York Fashion Week After-Party Puts Mere Mortals on the Runway

Posted by Mark J. Miller on September 13, 2012 02:02 PM

The fashion runway is generally seen as a place that is not in the reality of everyday Americans. Not only do they typically not ever get to see a fashion show live and in person but they certainly don’t get to strut their stuff up on the actual runway itself. That job is for models whose physical forms aren’t exactly shapes that typical Americans relate to and who have clothes specifically constructed to fit them. 

But Old Navy is trying to take back the fashion show for all the little people (and not so little). The idea is to take over a runway when Fashion Week ends this week in New York and let any woman who wants to walk the runway to do so. They’ll only get to do it, though, if they are wearing a pair of Old Navy’s Rockstar Skinny Jeans, which the company will not only provide but actually give to anybody who cares to take the stroll. Those participating in the stroll down the catwalk will also get “coaching on how to work it,” according to the release. Old Navy will be posting info to Facebook and Twitter, of course. 

And if you don’t live in the New York City area and aren’t interested in buying a ticket to get there for Friday’s show, worry not.Continue reading...

automotive

John Varvatos x Chrysler Brings Designer's Motor City Chops to the 300

Posted by Dale Buss on September 13, 2012 11:58 AM

Sergio Marchionne got Chrysler dealers from across America fired up this week by pulling the wraps off dozens of potential new models and variations of vehicles that are in the pipeline for the next few years, including aerodynamic versions of current best-selling nameplates for Jeep, a vastly improved Chrysler 200 sedan, and an all-new Chrysler 100 subcompact that would fill a niche where the brand hasn't had a credible entry for decades.

But most of the hardware that the Fiat and Chrysler CEO showed off in Las Vegas is for the future. Right now, with double-digit sales increases each month, Chrysler has been doing a great job of selling just a very few all-new or substantially overhauled models along with others that are mainly reskinned. And one reason they've been so successful is some innovative marketing.

Chrysler launched a new initiative in that regard during Fashion Week in New York, introducing a new Chrysler 300C John Varvatos Limited Edition and a Chrysler 300C Luxury Edition featuring the stylings and touches of the menswear (and now kids) designer. A native of Detroit, Varvatos was featured in a TV campaign for his 300 collaboration with the automaker.Continue reading...

fashion week

Victoria Beckham's Spring 2013 RTW Collection: V for Victoria's

Posted by Shirley Brady on September 11, 2012 02:02 PM

Victoria Beckham's lower priced spring/summer 2013 ready to wear collection hit the runway at New York Fashion Week with a collection of accessories that belonged to her main collection, including a shoulder bag named after her daughter Harper and another with a detail caught by Huffington Post's resident fashionista, Jim Shi — a series of V's for Victoria. It was her second NYFW show following Sunday's runway show. Watch the RTW runway show below.Continue reading...

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