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In the News: Audi, PepsiCo, Limbaugh, Pinterest & more

Posted by Shirley Brady on March 13, 2012 08:45 AM

In the News

Apple balks at Proview's iPad trademark demands; held cross-licensing talks with Motorola, EU reveals.

AT&T expands 4G LTE rollout.

Audi said to be in talks to buy Ducati.

BabyBjorn gets a boost from Beyonce, while New York Times logo gets boosted by Jay-Z in Amex-sponsored show at SXSW.

Bob Lutz defends the Chevy Volt.

China promotes its homegrown brands.

Coca-Cola lobbyists spend millions to defeat soda taxes, hires Jean-Paul Gaultier as Diet Coke's European creative director.

Facebook sued by Yahoo for allegedly infringing patents, while Timeline apps inspire developers.

Friendly's ice cream chain expands ordering and loyalty online.

Intel reportedly eyes web TV service.

Jeremy Lin may endorse Volvo in China.Continue reading...

personal brands

Linsanity Waning? Not in Taiwan

Posted by Mark J. Miller on March 9, 2012 03:57 PM

Some people have suggested that Linsanity is pretty much over as the New York Knicks haven’t won (surprise!) every single game that Jeremy Lin has started as point guard, and have actually lost a few with him taking charge.

But anybody who says that obviously hasn’t been hanging out in Taiwan recently. Focus Taiwan reports that the 23-year-old Harvard grad’s influence is extremely strong there. A local magazine there released poll results Friday that show Lin’s continuing influence.Continue reading...

celebrity brandmatch

Linsanity: Nike Releases Jeremy Lin-spired Basketball Shoe

Posted by Mark J. Miller on February 29, 2012 05:57 PM

Less than a month ago, the idea of Nike giving Jeremy Lin his own shoe was completely laughable. Before his breakout game Feb. 4 against the New Jersey Nets, Lin had scored only 32 points in the nine games he had appeared in for the New York Knicks. He hadn’t even stepped onto the court for 13 of the team’s first 22 matchups.

Then, of course, he became the toast of New York and a worldwide phenomenon, rising up from his brother’s couch to seemingly save Gotham and strike a pose for underdogs everywhere (though it’s hard to imagine too many situations where a Harvard grad is considered an underdog). With all that love coming his way, marketers were suddenly calling. And Nike was apparently was early to the phone, especially since they had signed Lin to a deal back in 2010. Now it was time for their payday.

In the wake of last week's early sighting, Nike started to sell “Jeremy Lin-themed shoes” in the New York Knicks' team colors, in time to be worn by Lin last weekend. They can be created by fans online for $130 a pair, based on the basketball sneaks (Nike Zoom Hyperfuse Low) the brand built especially for the rising star. Just don't consider it Nike's official Lin shoe — yet.Continue reading...

celebrity brandmatch

Ben & Jerry's Linsanity Flavor Leaves Bad Taste for Some

Posted by Mark J. Miller on February 28, 2012 11:55 AM

The world is not tiring of New York Knicks point guard Jeremy Lin. And why should it? 

Unless you’ve been living in a cave for the last month, you are likely aware that the 23-year-old Harvard grad, who happens to be the first American-born NBA player of Chinese or Taiwanese descent, surprisingly led the New York Knicks on a seven-game winning streak and has scored 17 0r more in nine out of the 11 games he’s started. His play has lifted the hopes of Knicks fans that their team can find some triumphs this season as well as in the playoffs.

With his success on the court has come a lot of off-the-court love and attention, of course, particularly from folks who’d like to stick his name on their products. Nike, not surprisingly, has stepped in to give him his own shoe deal. And now Ben & Jerry’s has released a limited-edition ice cream, according to the Boston Globe.

The new flavor, “Taste the Lin-Sanity,” is only being served at Ben & Jerry's Harvard Square "scoop shop" in Cambridge, Mass., which makes sense as Lin is an alum — although it would be a surefire hit in the NYC market, too. It was intended to be a fun tribute, although it proved uncool to a few who felt the ingredients were insulting. OK, racist.Continue reading...

sporting brands

Chinese Trademark Gamble on Jeremy Lin Pays Off

Posted by Mark J. Miller on February 23, 2012 11:02 AM

Back in 2010, when Jeremy Lin was 'just' a Harvard-educated, undrafted rookie with the Golden State Warriors, Chinese businesswoman Yu Minjie, the owner of a sporting goods company, took 5,000 yuan ($793) and purchased the trademark for “Jeremy S.H.L.” That prescient investment is paying off.

“S.H.L.” stands for Lin Shuhao, Lin’s Chinese name, according to China Daily. Now Yu can use the trademark on sportswear, accessories, balls, and toys all the way up through August 2021.Continue reading...

brand news

In the News: J&J, Vita, Linsanity & more

Posted by Dale Buss on February 22, 2012 09:02 AM

In the News

Anheuser-Busch InBev considers bid for European brewer StarBev.

Apple defends rights to iPad name in Shanghai court.

Barnes & Noble sees profits crimped by digital investments.

Carbonite encourages planning for loss.

Comcast takes aim at Netflix.

Ford boosts pay for directors by 25 percent.

General Mills and Kraft promise to hold line on marketing spending in tough environment.Continue reading...

celebrity brandmatch

Adidas Fast-Tracks Jeremy Lin Jerseys for China

Posted by Shirley Brady on February 20, 2012 06:25 PM

He may Lin some and lose some, but the New York Knicks' Jeremy Lin is such a huge star in China that Adidas, the exclusive maker of NBA jerseys, promises that Lin's #17 Knicks jersey — already the top selling jersey in the NBA's online store — will be ready for sale in China by Wednesday.

“Will he become a superstar? We don’t know. We are absolutely happy with our portfolio,” Adidas CEO Herbert Hainer told Bloomberg about the possibility of signing an endorsement deal with the rising star. “But Jeremy Lin definitely has the potential.”

brand news

In the News: Apple, Samsung, Taco Bell and more

Posted by Dale Buss on February 20, 2012 09:03 AM

In the News

Angry Birds is heading to space.

Apple threatens to sue China's Proview over iPad trademark dispute.

Boeing competes for Asia orders worth $10 billion.

Danone and Nestle work to overcome antitrust obstacles in their bids for Pfizer infant-nutrition unit.

David Yurman and other brands see uptick in sales of men's accessories.

Fiat retunes U.S. marketing after 2011 problems while erstwhile spokeswoman Jennifer Lopez turns to lots of other brand deals.

Google launches Latitude Leaderboards, puts Foursquare on notice.Continue reading...

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