2014 Brandcameo Product Placement Awards

brand news

In the News: Tiger Woods, Groupon, Verizon & more

Posted by Chana Mayefsky on August 8, 2011 09:00 AM

In the News

Tiger Woods loses $10 million Tag Heuer endorsement deal.

Groupon addresses accounting complaints as rivals fall by wayside.

Verizon hit by strike action affecting 45,000 workers.

Airbnb continues beefing up security.

Alexander McQueen show at New York's Metropolitan Museum breaks records in final weekend.

American Apparel expands ASOS partnership.

Bank of Scotland launches integrated campaign.Continue reading...

social media watch

US Debt Debate Sparks Impromptu Twitter Town Hall

Posted by Sheila Shayon on August 1, 2011 04:00 PM

Twitter was a bigger winner than either political party as a debt-ceiling-default-averting agreement was hammered out over the weekend, and everyone from President Obama to Sarah Palin to Jeff Jarvis tweeted their thoughts, turning Twitter into the digital Speaker’s Corner.

In an unprecedented move, the White House set up "office hours" on Twitter in the days leading up to a deal being hammered out, "Rickrolling" one Twitter user and irritating many. The participation created an impromptu Twitter town hall, and a more engaging and honest debate than the White House's official Twitter town hall last month.Continue reading...

brand news

In the News: Amazon, PepsiCo, Zillow & more

Posted by Dale Buss on July 21, 2011 09:00 AM

In the News

Amazon plans to stream CBS TV shows.

Apple sees entire stores faked in China (as spotted by an American blogger) as investors wonder what the real Apple will do with its growing cash horde. Apple also launched a B2B app store.

AT&T faces new government opposition in attempt to buy T-Mobile as company reports strong gains.

Barney's New York continues tradition of artistic window displays.

BP faces audit over spill compensation, seeks White House emails related to oil spill response.

British Airways reimburses Prince William and Duchess of Cambridge for in-flight entertainment system glitch.

Chipotle eyes growth opportunities.Continue reading...

brand bites

Brand Bites: 7Up in China, Hipster Golf & Summer's Evangelism

Posted by Abe Sauer on June 24, 2011 12:30 PM

Iconic Chinese director Hu Ge teams up with 7Up for sci-fi viral that ChinaSmack reports racked up 4 million views in just 10 days.

The second largest Ikea in the world has been assembled in Shanghai. (The largest is still in Sweden).

Think the media is still in meltdown mode?Continue reading...

political brands

Biggest Elephant at GOP Debate Might Be the One Not (Yet?) in the Room

Posted by Dale Buss on June 13, 2011 07:00 PM

Tonight's GOP debate on CNN could prove crucial for several of the Republican candidates and potential candidates in a still-roiled, still-early race for their party’s nomination to attempt to unseat President Obama in 2012.

Michelle Bachmann, the Tea Party favorite from Minnesota, will make her national debut as a 2012 contender on the stage in Manchester, NH. As the front-runner so far, Mitt Romney will be under pressure not to hurt himself. Newt Gingrich will stop in New Hampshire on Redemption Road. And former Minnesota Governor Tim Pawlenty simply will be trying to get more traction.

Sarah Palin won’t be on the GOP-candidate stage tonight, and perhaps never. But her long “non-candidate” campaigning, and national media attention as the outspoken former governor of Alaska, leave her as a looming presence over the debate nonetheless. You can betcha that if she finally decides to leap into the fray, the post-debate dynamics will be upset.Continue reading...

brand news

Brands to Watch: Hillary, Newt, MTV & more

Posted by Shirley Brady on June 9, 2011 06:00 PM

Brands to Watch

Adidas "away" football kit for England's Chelsea FC shares love with Samsung.

Apple loosens app store policies to enable publishers to set pricing.

Ford sued over Sync claims; looks to compete with Toyota with hybrid minivan.

Google acquires Admeld for $400M.

Hillary Clinton reportedly in talks for World Bank role.

McDonald's embarrassed by parent's play area investigation.Continue reading...

quote unquote

NYT Top Editor Sees Twitter as Breaking News Rival

Posted by Shirley Brady on June 8, 2011 09:30 AM

"We are now on that case heavily in terms of using social media for reporting and to make the Times a platform for people to gather. In some ways, on breaking news our greatest competitor can be Twitter.

Nobody wants a unitary voice of authority any more. Readers are sceptical about our authority, I'm very aware of that. It's a question of engaging more than we might have years ago. Our readers are an unbelievable resource to us and yes we have to be more energetic and creative about leveraging the beauty of our online audience.

I think the authority that we enjoy comes from the depth of our reporting and that is immutable. That will never change."

— Jill Abramson, the newly promoted top editor at the New York Times, details her digital challenges to The Guardian.

brand news

In the News: Walmart, EA, Chrysler & more

Posted by Dale Buss on June 3, 2011 09:00 AM

In the News

Acer faces rising tablet challenge.

American Family tops insurance-satisfaction ranking.

Bing, Google and Yahoo partner on web standards.

Chevron boosts Gulf of Mexico production.

EA launches Origin, a consumer gaming platform.

Facebook testifies that Ceglia e-mails were forged.

Fiat buys rest of US government stake in Chrysler.Continue reading...

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