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brand news

In the News: Avon, Angry Birds TV, IBM and more

Posted by Dale Buss on April 2, 2012 08:59 AM

In the News

Angry Birds are coming to TV.

Apple pressured on suppliers and sustainability as brand sees Consumer Reports soft-pedal problem of "hot" iPads.

Belvedere vodka "rape ad" actress sues Moet Hennessy.

BMW unveils "sexy" i8 Spyder concept.

Burger King promotes new menu with Jay Leno, Mary J. Blige, David Beckham and Sofia Vergara.

Chevrolet plans decision on future of "Chevy Runs Deep" with new ad agency.

Coty offers to buy Avon for $10 billion.

Current nixes Keith Olbermann as on-air anchor, citing behavior.

Dunkin' Donuts launches Hispanic marketing campaign.

Facebook delves deeper into search.Continue reading...

brand news

In the News: Angry Birds, Hot iPad, American Idol Clothing and more

Posted by Dale Buss on March 21, 2012 09:04 AM

In the News

Adobe gets more social.

Amazon wrings profit from fulfillment.

AmLactin taps Olympic swimmer Dara Torres as brand ambassador.

Angry Birds to launch retail partnership

Apple iPad users find high video use can crunch data plans as Consumer Reports finds that the new version runs hotter than the old one.

Arby's readies brand relaunch.

Boeing gains 787 Dreamliner clearance by U.S. regulators.Continue reading...

brands under fire

Goldman Sacked: What Companies Can Learn From Goldman Sachs Exec NYT Resignation

Posted by Sheila Shayon on March 14, 2012 11:51 AM

Burning up Wall Street and the virtual Wall Street that is Twitter and Facebook, not to mention inspiring wags such as the UK's Daily Mash (above) and US humorist Andy Borowitz — you've no doubt already read Goldman Sachs' exec Greg Smith’s excoriating resignation letter published as a take-no-prisoners op-ed column in The New York Times today. Goldman, no surprising, rejected Smith's accusations in the 'other' paper of record, the Wall Street Journal.Continue reading...

brand news

In the News: Audi, PepsiCo, Limbaugh, Pinterest & more

Posted by Shirley Brady on March 13, 2012 08:45 AM

In the News

Apple balks at Proview's iPad trademark demands; held cross-licensing talks with Motorola, EU reveals.

AT&T expands 4G LTE rollout.

Audi said to be in talks to buy Ducati.

BabyBjorn gets a boost from Beyonce, while New York Times logo gets boosted by Jay-Z in Amex-sponsored show at SXSW.

Bob Lutz defends the Chevy Volt.

China promotes its homegrown brands.

Coca-Cola lobbyists spend millions to defeat soda taxes, hires Jean-Paul Gaultier as Diet Coke's European creative director.

Facebook sued by Yahoo for allegedly infringing patents, while Timeline apps inspire developers.

Friendly's ice cream chain expands ordering and loyalty online.

Intel reportedly eyes web TV service.

Jeremy Lin may endorse Volvo in China.Continue reading...

social media watch

Facebook Timeline for Brands Launches with Coke, Lexus, Macy's and More

Posted by Sheila Shayon on February 29, 2012 12:55 PM

Facebook today unveiled Timeline for pages on NBC's Today morning show, which used the occasion to unveil the first official Facebook Timeline — its own — and give TV viewers their first look at the social network's latest suite of tools to manage their presence and build their brands. Similar to individual user Timelines, this iteration for brands and organizations loses landing tabs but adds new features including the ability for featured posts to be "pinned" to the top of a Timeline for up to one week.

Brands are jockeying for creative positioning that stands out in an increasingly crowded field, with a slew of Timeline launches today timed to Facebook’s inaugural Marketers World Conference in New York, where it's also introducing simpler premium ads: “anything you can do on your Page, you can do in ads.”

Coca-Cola, for instance, is leveraging 125 years of history through the lens of fans’ letters to the Company over the years, including one from a man who asked for the exclusive franchise on the moon when President Kennedy pledged in 1961 to put a man there. (As the brand mused in a blog post today, "What did Coke fans do before Facebook?"Continue reading...

brand news

In the News: Zynga, BlackBerry, Kindle & more

Posted by Dale Buss on December 16, 2011 08:55 AM

In the News

Zynga prices IPO at $10/share (which CEO Mark Pincus played early). Its $7 billion valuation could lift all social gaming.

BlackBerry crisis mounts as troubled RIM co-CEOs announce they're deferring smartphone relaunch until late 2012.

Amazon reports selling more than 1 million Kindles a week.

Apple struggles to take a bigger bite of China.

Covidien to spin off pharmaceutical unit.

Dell abandons netbooks.

eBay counters Amazon's shopper incentive.Continue reading...

brand bites

Brand Bites: Mitsubishi, Ferragamo, McRib, Manliness, Hell's Angels & Dog Beer

Posted by Abe Sauer on November 11, 2011 12:09 PM

TomTom GPS teams with Bert and Ernie and the whole Sesame Street gang. (via)

Who'd have thought? "Hell's Angels Are Pussies" ad campaign will get you some attention.

Clearly unimpressed with the current difficulties faced by his reelection campaign, Obama administration enacts "Christmas tree tax."

Pure gold can that Chinese beverage brand Jianlibao presented to 1992 Barcelona Olympics Judo medalist Zhuang Xiaoyan? Not real gold.

A Conspiracy of Hogs: The McRib as Arbitrage.

Take a Load Off, Mom: Huffington Post's parent blog "Parentlode" sued by New York Times parent blog "Motherlode." Continue reading...

brand news

In the News: Bank of America, Zynga, Big Tobacco & more

Posted by Shirley Brady on November 7, 2011 07:01 PM

Brands to Watch

Michael Jackson's personal physician, Conrad Murray, found guilty of involuntary manslaughter.

Republican presidential wannabe Herman Cain slapped with more charges of sexual harassment.

U.S. district judge sides with tobacco companies and finds FDA's proposed graphic cigarette packages unconstitutional.

Bank of America must pay $410 million to settle debit card overdraft class action suit.

Coca-Cola named Ad Age's marketer of the year.

Facebook CEO Mark Zuckerberg tells Charlie Rose that Steve Jobs was an advisor (but says Apple didn't attempt to buy him out).

Google's head lobbyist steps down.

National Geographic Channels names new U.S. president and CMO.

New York Times top digital exec announces retirement.

& Zynga reportedly plans post-Thanksgiving IPO, on Nov. 24.

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