brand bites

Brand Bites: 7Up in China, Hipster Golf & Summer's Evangelism

Posted by Abe Sauer on June 24, 2011 12:30 PM

Iconic Chinese director Hu Ge teams up with 7Up for sci-fi viral that ChinaSmack reports racked up 4 million views in just 10 days.

The second largest Ikea in the world has been assembled in Shanghai. (The largest is still in Sweden).

Think the media is still in meltdown mode?Continue reading...

political brands

Biggest Elephant at GOP Debate Might Be the One Not (Yet?) in the Room

Posted by Dale Buss on June 13, 2011 07:00 PM

Tonight's GOP debate on CNN could prove crucial for several of the Republican candidates and potential candidates in a still-roiled, still-early race for their party’s nomination to attempt to unseat President Obama in 2012.

Michelle Bachmann, the Tea Party favorite from Minnesota, will make her national debut as a 2012 contender on the stage in Manchester, NH. As the front-runner so far, Mitt Romney will be under pressure not to hurt himself. Newt Gingrich will stop in New Hampshire on Redemption Road. And former Minnesota Governor Tim Pawlenty simply will be trying to get more traction.

Sarah Palin won’t be on the GOP-candidate stage tonight, and perhaps never. But her long “non-candidate” campaigning, and national media attention as the outspoken former governor of Alaska, leave her as a looming presence over the debate nonetheless. You can betcha that if she finally decides to leap into the fray, the post-debate dynamics will be upset.Continue reading...

brand news

Brands to Watch: Hillary, Newt, MTV & more

Posted by Shirley Brady on June 9, 2011 06:00 PM

Brands to Watch

Adidas "away" football kit for England's Chelsea FC shares love with Samsung.

Apple loosens app store policies to enable publishers to set pricing.

Ford sued over Sync claims; looks to compete with Toyota with hybrid minivan.

Google acquires Admeld for $400M.

Hillary Clinton reportedly in talks for World Bank role.

McDonald's embarrassed by parent's play area investigation.Continue reading...

quote unquote

NYT Top Editor Sees Twitter as Breaking News Rival

Posted by Shirley Brady on June 8, 2011 09:30 AM

"We are now on that case heavily in terms of using social media for reporting and to make the Times a platform for people to gather. In some ways, on breaking news our greatest competitor can be Twitter.

Nobody wants a unitary voice of authority any more. Readers are sceptical about our authority, I'm very aware of that. It's a question of engaging more than we might have years ago. Our readers are an unbelievable resource to us and yes we have to be more energetic and creative about leveraging the beauty of our online audience.

I think the authority that we enjoy comes from the depth of our reporting and that is immutable. That will never change."

— Jill Abramson, the newly promoted top editor at the New York Times, details her digital challenges to The Guardian.

brand news

In the News: Walmart, EA, Chrysler & more

Posted by Dale Buss on June 3, 2011 09:00 AM

In the News

Acer faces rising tablet challenge.

American Family tops insurance-satisfaction ranking.

Bing, Google and Yahoo partner on web standards.

Chevron boosts Gulf of Mexico production.

EA launches Origin, a consumer gaming platform.

Facebook testifies that Ceglia e-mails were forged.

Fiat buys rest of US government stake in Chrysler.Continue reading...

brand news

Brands to Watch: Goldman, Groupon, Benetton & more

Posted by Shirley Brady on June 2, 2011 06:00 PM

Brands to Watch

Andre Agassi expands commitment to charter schools.

Apple signs deal with Universal Music Group and other publishers for iCloud.

AT&T Wireless CEO "not happy" with US network.

Benetton refreshes visual branding.

Citigroup shuts down $400M hedge fund in wake of new regulations.

Denny's all-you-can-eat pancakes inspires teen marathon.

Disney, looking up at the cloud, relaunches Disney.com to offer TV and film titles.Continue reading...

fool disclosure

HBO Brings Lehman Demise to Primetime

Posted by Sheila Shayon on May 23, 2011 06:00 PM

It still holds true that yesterday’s crises make today’s television hits, and tonight is the HBO debut of Too Big to Fail, based on New York Times writer Andrew Ross Sorkin’s eponymous book.

The movie depicts the failure of Lehman Brothers during the financial crisis of 2008. In high praise, Michael Kinsley writes, “I’ve never come closer than the two minutes after watching Too Big to Fail to understanding what a “credit default swap” is.” 

A suitably start-studded cast includes William Hurt in the role of former Treasury secretary Henry M. "Hank" Paulson Jr.; Billy Crudup as Tim Geithner, and Paul Giamatti as Ben Bernanke. But equal weight goes to CNBC and their anchors.Continue reading...

media meltdown

Media Brands on the Web Grudgingly Admire Drudge

Posted by Dale Buss on May 17, 2011 02:00 PM

The website is matte and functional in an era of high-gloss web-design primacy. It’s hot and provocative in a low-brow, National Enquirer kind of way when so much of its audience is elite and cool. It’s unapologetically conservative and yet liberals don’t want to miss it either. It makes web designers' teeth hurt.

With all of those quirks and apparent contradictions, web scoopster Matt Drudge and his Drudge Report remains one of the biggest successes on the web. After 14 years, it’s not hyberbole to rank the site with Google, eBay and Facebook among the most significant online innovations since the birth of Al Gore’s medium — as the New York Times' media critic David Carr noted this week.Continue reading...

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