2014 Brandcameo Product Placement Awards

brand news

Brands to Watch: Goldman, Groupon, Benetton & more

Posted by Shirley Brady on June 2, 2011 06:00 PM

Brands to Watch

Andre Agassi expands commitment to charter schools.

Apple signs deal with Universal Music Group and other publishers for iCloud.

AT&T Wireless CEO "not happy" with US network.

Benetton refreshes visual branding.

Citigroup shuts down $400M hedge fund in wake of new regulations.

Denny's all-you-can-eat pancakes inspires teen marathon.

Disney, looking up at the cloud, relaunches Disney.com to offer TV and film titles.Continue reading...

fool disclosure

HBO Brings Lehman Demise to Primetime

Posted by Sheila Shayon on May 23, 2011 06:00 PM

It still holds true that yesterday’s crises make today’s television hits, and tonight is the HBO debut of Too Big to Fail, based on New York Times writer Andrew Ross Sorkin’s eponymous book.

The movie depicts the failure of Lehman Brothers during the financial crisis of 2008. In high praise, Michael Kinsley writes, “I’ve never come closer than the two minutes after watching Too Big to Fail to understanding what a “credit default swap” is.” 

A suitably start-studded cast includes William Hurt in the role of former Treasury secretary Henry M. "Hank" Paulson Jr.; Billy Crudup as Tim Geithner, and Paul Giamatti as Ben Bernanke. But equal weight goes to CNBC and their anchors.Continue reading...

media meltdown

Media Brands on the Web Grudgingly Admire Drudge

Posted by Dale Buss on May 17, 2011 02:00 PM

The website is matte and functional in an era of high-gloss web-design primacy. It’s hot and provocative in a low-brow, National Enquirer kind of way when so much of its audience is elite and cool. It’s unapologetically conservative and yet liberals don’t want to miss it either. It makes web designers' teeth hurt.

With all of those quirks and apparent contradictions, web scoopster Matt Drudge and his Drudge Report remains one of the biggest successes on the web. After 14 years, it’s not hyberbole to rank the site with Google, eBay and Facebook among the most significant online innovations since the birth of Al Gore’s medium — as the New York Times' media critic David Carr noted this week.Continue reading...

media brands

No Paywall Wailing at the Wall Street Journal

Posted by Dale Buss on May 13, 2011 02:00 PM

Since News Corp. acquired Dow Jones and the crown-jewel Wall Street Journal nearly four years ago, the world has undergone a financial meltdown, the Great Recession socked media spending in the key United States market, and the entire American newspaper business has gone into meltdown mode.

And, oh yes – the rival New York Times has only begun to figure out how to monetize its own content online with its recent paywall introduction, several years after The Journal successfully blazed paywall trails.

Through all of that, the venerable Journal has kept on piling up success. It is the one notable exception to the continued black hole of circulation declines at major U.S. newspapers; the paper posted an 8% increase in circulation revenue for the first quarter, its 17th straight quarter of year-over-year growth.

Print ad and overall revenues also have been rising, adding yet other unique achievements to what the Journal has been able to accomplish while adjusting to new ownership and one of the most disruptive economic periods in the publication’s long history.Continue reading...

brand news

In the News: Cisco, Kodak, Facebook and more

Posted by Dale Buss on May 13, 2011 09:00 AM

In the News

ABC tops survey of US TV-brand popularity.

Airbus plots production increase for A320 series.

Burger King struggles as it awaits impact from new menu items.

Chevron, Exxon Mobil and other oil companies defend tax breaks.

Cisco employees brace for layoffs.

DirecTV pumps up its premium channel.

Facebook thrown under the bus by Burson-Marsteller following PR campaign against Google.Continue reading...

personal brands

Posthumously, Osama Boosts Obama

Posted by Dale Buss on May 4, 2011 06:00 PM

The fishes had barely begun nibbling at the corpse of Osama bin Laden when politicos already began assessing the impact that his demise, indirectly at the hands of President Obama, would have on Obama’s current popularity and political prospects.

The bipartisan come-together in a celebration of bin Laden’s extermination has been remarkable for this modern era of hyper-partisan politics. Obama even invited George W. Bush to participate in a kumbaya moment scheduled for the president’s visit to Ground Zero on Thursday, although Bush demurred.

But to some extent at least, where you stand even on this issue depends on where you sit.

Some polls released on Wednesday, by the New York Times and Washington Post among others, showed a definitive bump in Obama’s current standing among Americans after Navy Seals dispatched the terrorist mastermind.

Yet other surveys, most notably by the right-leaning Rasmussen Reports, showed that the president wasn’t getting much immediate political credit for taking care of bin Laden.Continue reading...

social media watch

Breaking Tweets: How Social Media Scooped Big Media on Osama Death

Posted by Sheila Shayon on May 2, 2011 11:30 AM

Social media bested the President last night as Twitter user Sohaib Athar live-tweeted about the raid on Osama bin Laden seven hours before Obama made the announcement on television.

The Pakistani IT consultant (Twitter handle: ReallyVirtual) didn't realize he was observing (and reporting) the US operation that resulted in bin Laden's death when he tweeted, “Helicopter hovering above Abbottabad at 1AM (is a rare event),” followed by “Go away helicopter – before I take out my giant swatter :-/”Continue reading...

political brands

World Celebrates as Obama Announces Osama bin Laden Death

Posted by Shirley Brady on May 1, 2011 11:17 PM

Breaking news tonight: Osama bin Laden is dead with his body in the possession of the US military, according to US media reports tonight including the New York Times, above — a fact that many people found out about on Facebook and Twitter.

President Obama confirmed the Al-Qaeda leader's death in a speech that was broadcast on TV and on the White House website. Stating that "Justice has been done," without a doubt it was the defining speech of his administration, a US military victory and a milestone in US history and the war on terror.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Brands and the pursuit of excellence