social media watch
Posted by Sheila Shayon on September 26, 2013 12:42 PM
At 4 years old, Pinterest is stepping up and out of the photo-centric ‘virtual pinboard’ model it has risen to success with, adding ads in the form of ‘promoted pins,’ and now article pins to woo publishers and readers.
Pinterest is aggressively seeking to leverage its more than 5 million daily article pins from brands like BuzzFeed for whom the pinboard has become a top traffic referral. The new article pins will give brands the ability to include headlines, authors, story descriptions and links to the source from the pin itself.
“The addition of the more useful article pins is only one of many changes taking place at Pinterest this year, as the company moves to turn its growing traction into a real, monetizable business," TechCrunch notes. “The move to expand the focus to articles and news content, then, could potentially position Pinterest as a modern-day bookmarking tool akin to Delicious, or even a competitor to 'read it later' services like Instapaper or Pocket.”Continue reading...
Posted by Dale Buss on September 24, 2013 09:36 AM
Chrysler files for IPO in valuation feud with UAW as company chokes on launch of new Jeep Cherokee.
Disney World and Disneyland cut line-cutting privileges for disabled after abuse.
Arby's names new CMO.
ADM plans to move top execs from Illinois plains to larger city.
Bugatti plans to sell handbags to broaden appeal of luxury car brand.
China will unblock Facebook, Twitter and the New York Times inside Shanghai Free Trade Zone.
Citigroup cuts mortgage jobs as refinancing boom wanes.
Domino's upgrades online ordering.
Foxconn deals with large-scale worker fight on China campus.
Kraft Foods leverages Corn Nuts content in display ads.
Macy's campaign explains localization strategy.Continue reading...
Posted by Dale Buss on August 28, 2013 09:31 AM
Walmart plans to offer health benefits to same-sex domestic partners of US workers.
Nissan says it will have self-driving cars ready by 2020.
New York Times says it was hacked this time, and so was Twitter, HuffPost UK.
Apple sees judge planning to narrow scope of oversight in e-books case.
BlackBerry weighs spinoff of Messenger service.
Burger King plans burger topped with french fries.
Courtyard by Marriott caters to NFL fans.
Daimler wins French court ruling to resume vehicle sales in France.
Facebook to pay $20 million in class action lawsuit over sponsored stories.Continue reading...
Posted by Dale Buss on August 15, 2013 09:28 AM
Facebook to test its own PayPal competitor.
Walmart cuts earnings guidance for rest of year.
Hertz remakes car rental as a retail experience.
AMC gets advertising bonanza as Breaking Bad winds down.
American Airlines and US Airways preview merger defense.
Cadillac plans to reveal new Escalade this fall.
Cisco cuts 4,000 jobs, blaming weak economic recovery.
Ford plans to boost capital spending as expectations boom.
Hooters blackballs embattled mayor of San Diego as brand dives into social media.
Macy's notes troubling slowdown in store traffic.Continue reading...
Posted by Dale Buss on August 14, 2013 09:22 AM
Taco Bell reveals Fiery as third flavor of Doritos Locos Tacos.
Coca-Cola defends safety of artificial sweeteners in new ad.
Adidas gains on Nike in China by balancing performance with fashion.
AB InBev disputes MillerCoors claims about superiority of Coors Light cans.
AOL apologizes over public firing of Patch director.
Absolut launches artistic redesign of flavored-vodka range.
Amazon hires for a secret N.J. warehouse, perhaps signaling New York grocery delivery.
Apple is pushed on buyback by Carl Icahn after he reveals $1.5 billion stake.
BMW uses humorous new campaign to boost diesel.
Chipotle faces shortage of "responsibly raised" meat.
Craigslist costs local newspapers $5 billion in classified-ad revenue.Continue reading...
Posted by Sheila Shayon on August 12, 2013 03:52 PM
Two of America's most venerable print brands are embracing the currency du jour by making greater investments in video content to extend the life and quality of its print features.
TIME magazine has launched Red Border Films (aptly named for the magazine's red print border) which will produce monthly 10-minute short documentaries and two long-form projects per year. Born out of the brand's hour-long HBO and CNN special on interviews with people affected by the 9/11 attacks, the films will serve to extend a story beyond what is published in print or online.
“Red Border Films will combine TIME’s authoritative journalism and perspective with the unique power of cinematic storytelling,” Kira Pollack, Time's director of photography said, according to Deadline.Continue reading...
Posted by Dale Buss on August 8, 2013 08:17 AM
Google continues to steamroll competition in smartphones with Android software but loses round to Apple in patent war, which is seeking to keep Samsung phones off the shelf.
Groupon names co-founder as permanent CEO.
Walmart agrees to safety fixes at over 2,800 stores.
Dr Pepper Snapple Group says Texas bottling plant caught fire.
Fox Sports takes over US Golf Association deal from NBC.
Hilton signs up banks for IPO.
JPMorgan reveals it faces civil and criminal inquiries.
Jack in the Box leverages Vine.
Jamba Juice accelerates growth of fresh-juice platform.Continue reading...
Posted by Dale Buss on August 5, 2013 06:06 PM
Jeff Bezos revolutionized the internet, e-commerce and bookselling (and then all retail) when he founded Amazon.com. Now he may want to do the same with newspapers, becoming the latest non-news-media figure to invest in a fading American print icon by buying The Washington Post.
It's difficult to believe that the e-tailing magnate will be able to do anything better with the Post than it already has in the traditional world of newsprint and ink, since that business model has become even more decrepit than the brick-and-mortar retail stores supplanted by Amazon's huge digital impact.
Another death knell for newspapers and their traditional ownership was sounded just a few days ago when Boston Red Sox owner and billionaire John Henry rescued the Boston Globe and other local print properties from the hands of the New York Times Co. by buying the once-proud publisher for a measly $70 million. There also remain rumors that the conservative industrialist Koch Brothers, along with several other non-media moguls, harbor a desire to buy Tribune Co., which owns the Los Angeles Times and Chicago Tribune.Continue reading...