Posted by Dale Buss on January 8, 2014 09:23 AM
Yahoo overhauls its advertising platforms as Mayer puts on a show at CES.
Alibaba integrates its payment service with China's Sina Weibo.
McDonald's looks to use sustainable beef by 2016.
Airbus names new US chief.
Amazon makes it difficult for new hires to stick.
Barnes & Noble promotes Nook head to CEO.
Bentley sees steady luxury sales in 2014.
BlackBerry renews its vows to the smartphone keyboard.
Boeing must slash costs of building Dreamliner.
Comcast halts erosion in video subscribers.Continue reading...
Posted by Dale Buss on January 3, 2014 09:33 AM
General Mills removes GMOs from Original Cheerios.
Walmart recalls tainted donkey meat in China.
BlackBerry drops Alicia Keys as creative director.
5-Hour Energy charged to prove ad claims by Oregon AG.
American Airlines staff vote to keep new livery.
Apple CEO Tim Cook takes pay cut for brand's performance.
AT&T goes after T-Mobile with up to $450 lure, and eyes mobile banking.
Ben & Jerry's appeals to Colorado potheads.
BMW builds bobsleds for US Olympic team.
Boeing faces key vote by machinists.
Burger King rebrands value menu.
Charlotte Hornets unveil new logo.
Chrysler posts best annual sales in seven years as GM, Toyota US auto sales stall in December.Continue reading...
Posted by Dale Buss on December 20, 2013 09:34 AM
Target loses trust of consumers and fumbles PR response at exactly the worst time.
Aldi's boosts US store plans by 50 percent.
BlackBerry posts $4-billion loss and strikes supply deal with Foxconn.
Balance Bar kicks off "anti-diet" campaign.
Carnival sees smoother waters with "voyage disruptions" in its wake.
Delta and United make frequent-flyer requirements tougher.
Duck Dynasty clan ups ante for A&E by backing controversial patriarch.
Facebook stock sale pockets $1 billion for CEO Mark Zuckerberg.
Forbes family is in $2.5-billion tax dispute with IRS.Continue reading...
Posted by Dale Buss on November 21, 2013 05:42 PM
In one corner is Elon Musk, co-founder of PayPal, CEO of Tesla and SpaceX, newly named CEO of the Year by MarketWatch and Business Person of the Year by Fortune, hailed on six continents and four planets as a brilliant inventor, a far-sighted scientist, a visionary business leader, and even an environmental savior.
In the other corner is David Strickland, public servant, head of the National Highway Transportation Safety Administration (NHTSA). And in the space of a few days, Strickland has taken on Musk on not just one, but two, serious counts. Because he's got the clout of the federal government behind him, Strickland has a fighting chance.
Their latest confrontation is coming because NHTSA is warning automakers this week against claiming their vehicles have received ratings higher than the federally authorized five stars in their crash ratings in agency tests, saying that such a boast is "misleading the public."Continue reading...
Posted by Sheila Shayon on November 19, 2013 05:40 PM
If you're still confused about what native advertising really is, you're not alone. In fact, the general topic has become such a great concern that the Federal Trade Commission is convening a workshop on Dec. 4 to hopefully clear up the blurred lines between editorial and ad content that is increasingly confusing consumers.
Native advertising, a.k.a. blended advertising, branded or sponsored content, “is a type of converged media that combines paid and owned content into commercial messaging that is fully integrated into, and often unique to, a special delivery platform,” as defined by the Altimeter Group.
Key to the ongoing conversation is what publishers and ad companies must do to make sure consumers can spot the differences between different types of content. The new approach to advertising is used by practically every web publisher in some form, from brand partner stories on BuzzFeed to sponsored posts on Facebook.
Registered workshop participants include representatives from such brands, as well as NPR’s Bob Garfield, former dean of Columbia Journalism School Nick Lemann, ad-tech companies like Outbrain and Sharethrough, and executives from The Huffington Post, Edelman, and Procter & Gamble, among others.Continue reading...
Posted by Dale Buss on October 30, 2013 09:22 AM
Amazon rolls out Kindle MatchBook program that bundles print books with discounted e-books.
Dell is officially private.
Twitter rolls out richer feed with videos, images.
AT&T puts Halloween twist on "It's not complicated" campaign with cute kids.
Barnes & Noble turns out new, lighter Nook Simple Touch GlowLight.
BlackBerry met with Facebook on potential bid.
British American Tobacco apoligizes for advertising e-cigarette brand in kids' app.
CBS said to be developing streaming news channel.
Chevrolet faces "B Strong" backlash.
Chrysler profits are boosted by pickups and SUVs.
Comcast's rebranded Xfinity TV Go app will stream like TV from anywhere.
Facebook reportedly offered $1 billion to buy Snapchat.Continue reading...
Posted by Abe Sauer on October 18, 2013 01:39 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Apple vs. Xiaomi… iOS7 pinyin… Zhuhai Android Store… the New York Times' new China venture… NBA's Yao Ming school… Lenovo woos BlackBerry… Beijing's "tourism loans"… Beijing's RV park… "Jaguar Beer"… Under Armor… Psy's "tourist police" outfits... and more.Continue reading...
end of an era
Posted by Sheila Shayon on October 15, 2013 02:37 PM
The iconic International Herald Tribune, the global edition of the New York Times, has been officially rebranded as the International New York Times.
Immortalized by Jean Seberg in Jean-Luc Godard's classic Breathless, with a star turn in Hemingway's "The Sun Also Rises," the rebrand is a survival tactic to support the mother-ship and evolve into a global news entity in a world rendered virtually borderless and increasingly downsized by digital.
“Today, our future is global,” wrote publisher Arthur Ochs Sulzberger Jr. "With today’s action, we are creating a single, unified global media brand, which will allow us to expand our digital hubs, grow our editorial team, add more international voices in news and opinion, and increase the coverage provided by some of our best writers from around the globe.”
The Times Co. has pared back recently, selling the Boston Globe and its portfolio of regional papers, divesting About.com and its investment in the Boston Red Sox in a strategic goal of preserving and growing the flagship brand.Continue reading...