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brand news

Brand News: RadioShack, BlackBerry, Target and more

Posted by Dale Buss on January 15, 2015 09:05 AM

TOP STORIES

RadioShack faces possible bankruptcy filing.

Samsung and BlackBerry deny they're in talks as BlackBerry is caught tweeting with an iPhone.

Target plans to pull out of Canada after racking up billions of dollars in losses.

Super Bowl ad price tag hits $4.5 millions.

Oscars nominations see Meryl Streep extend her reign as most-nominated actress.Continue reading...

brand news

Brand News: Giving Tuesday, Apple, Nissan and more

Posted by Dale Buss on December 2, 2014 09:23 AM

TOP STORIES

Giving Tuesday attracts brands' support as Cyber Monday sees U.S. slowdown and Walmart's best online day.

Apple heads to trial in billion-dollar digital music antitrust case, revisiting iPod dominance as iPad faces crucial holiday season.

Nissan returns to Super Bowl advertising after 18 years. 

Chanel releases full Pharrell Williams and Cara Delevingne short film directed by Karl Lagerfeld.

Microsoft sees hackers take down Xbox Live, but only after gaming console rose on Black Friday sales. Continue reading...

brand news

In the News: Pepsi True, Netflix, Tesla and more

Posted by Dale Buss on October 2, 2014 07:14 AM

TOP STORIES

PepsiCo launches Pepsi True "mid-cal" as new salvo in cola wars, exclusively at first on Amazon.

Netflix books Adam Sandler for four movies while France's Orange plans to market the service in November.

Ford partners with culture brands and publishers to create "road trips" for new Mustang.

Volkswagen, Porsche and Lamborghini roll out plug-in hybrids in Paris.

Tesla hints at timing for unveiling Model "D."Continue reading...

brand news

Brand News: Gannett, Xiaomi, Coca-Cola and more

Posted by Dale Buss on August 5, 2014 09:16 AM

TOP STORIES

Gannett buys out Cars.com for $1.8 billion and separates broadcasting and publishing businesses via latest US media spinoff.

Rupert Murdoch's 21st Century Fox withdraws bid for Time Warner.

Walgreens reportedly capitulates to critics and will remain US-based following $16 billion merger with Alliance Boots.

Xiaomi passes Samsung as China's top smartphone maker.

Vitaminwater struggles over use of stevia as Coca-Cola shifts formulas.

Samsung takes stance on child labor as it takes golf fans behind the tournament.

MORE BRAND NEWS

adidas boosts marketing spending especially in the west.

Aflac invents the downward duck:Continue reading...

branded entertainment

Branded Content Watch: Malibu, Allstate, Durex and more

Posted by Abe Sauer on June 20, 2014 05:20 PM

Dallas, Phoenix and Los Angeles users of Uber may get a surprise ride in the coming week. The ride-share app has partnered with the new Transformers film to make tractor trailer autobot Optimus Prime one of its available lifts. For the record, Uber has made Prime street legal.Continue reading...

mobile brands

Samsung Brings Its A-Game with Content-Heavy Galaxy Tab S

Posted by Sheila Shayon on June 13, 2014 11:02 AM

The latest tablet from Samsung just put the Apple iPad on notice. 

The super-thin, super-light Samsung Galaxy Tab S was unveiled Thursday in New York, and is bound to make a big splash in the consumer electronics market that has arguably taken a bit of downturn. Combining the best and latest technology that the mobile phone leader has to offer, the tablet boasts an adaptive display that's geared towards those who watch tons of videos.

With its focus on making great content easier to digest on-the-go, Samsung also revealed a line up of new content partnerships that will make interacting with other brands incredibly easy.Continue reading...

brand news

Brand News: Samsung, POM, Priceline and more

Posted by Shirley Brady on June 13, 2014 09:09 AM

TOP STORIES

Samsung Galaxy Tab S, revealed last night in New York, puts Apple's iPad on notice with more colorful displays.

POM given go-ahead by US Supreme Court to sue Coca-Cola in false advertising case.

Priceline to buy OpenTable for $2.6 billion.

Tesla opens patents, meets with BMW to discuss electric vehicles.

Google reportedly preps Google Fit health data service.

MORE BRAND NEWS

Alibaba's Tmall extends luxury offerings with L'Occitane virtual store.

Apple recalls European iPhone power adapters.

Bonnaroo festival extends brand beyond music.

Campbell's challenged on V8 juice marketing.

Cannes Lions festival gets ready with first Lions Health summit.Continue reading...

media brands

TIME Goes Mobile, Brief in Web Overhaul

Posted by Mark J. Miller on March 6, 2014 04:44 PM

Mobile is at the heart of consumer consumption, and media brands have been listening hard. That's why news organizations like CNN and the New York Times have launched recent site redesigns optimized for mobile devices including smartphones and tablets, and now it's TIME's turn. 

In the same week that Newsweek returned (controversially) to print after going digital-only in 2012, TIME has launched an extensive overhaul of its website to optimize its content for mobile—and its ads, including hosting more videos and native ads.

“Our data suggest that nearly half of you are currently reading this on a smartphone or tablet,” TIME wrote in a blog post describing the changes. “TIME invented the news brief; the original magazine included 100 stories, none longer than 400 words. Fittingly, the centerpiece of our new home page is The Brief, a fast take on the 12 stories you need to know about right now.”Continue reading...

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