china

The Week in China: Yellow is Not Gold for Apple, China Getting Starbucked, NBA School and more

Posted by Abe Sauer on October 18, 2013 01:39 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Apple vs. Xiaomi… iOS7 pinyin… Zhuhai Android Store… the New York Times' new China venture… NBA's Yao Ming school… Lenovo woos BlackBerry… Beijing's "tourism loans"… Beijing's RV park… "Jaguar Beer"… Under Armor… Psy's "tourist police" outfits... and more.Continue reading...

end of an era

New York Times Ushers in New Era with Official Rebrand of International Herald Tribune

Posted by Sheila Shayon on October 15, 2013 02:37 PM

The iconic International Herald Tribune, the global edition of the New York Times, has been officially rebranded as the International New York Times.

Immortalized by Jean Seberg in Jean-Luc Godard's classic Breathless, with a star turn in Hemingway's "The Sun Also Rises," the rebrand is a survival tactic to support the mother-ship and evolve into a global news entity in a world rendered virtually borderless and increasingly downsized by digital.

“Today, our future is global,” wrote publisher Arthur Ochs Sulzberger Jr. "With today’s action, we are creating a single, unified global media brand, which will allow us to expand our digital hubs, grow our editorial team, add more international voices in news and opinion, and increase the coverage provided by some of our best writers from around the globe.”

The Times Co. has pared back recently, selling the Boston Globe and its portfolio of regional papers, divesting About.com and its investment in the Boston Red Sox in a strategic goal of preserving and growing the flagship brand.Continue reading...

brand news

In the News: Apple, Macy's, New York Times and more

Posted by Dale Buss on October 15, 2013 09:33 AM

In the News

Apple taps Burberry CEO Angela Ahrendts as retail head.

Macy's plans to open most stores on Thanksgiving at 8 p.m., breaking a 155-year tradition of being closed on the holiday. 

New York Times officially rebrands International Herald Tribune as the International New York Times

Alcatel-Lucent chief warns company may collapse. 

Allstate gives Mayhem the silent treatment on Twitter.

Amazon begins shipping goods from inside suppliers such as P&G.

Argos, a high-street brand, launches its own budget tablet. 

BlackBerry moves to reassure customers with open letter.

Chevy models get support for Siri's eyes-free mode. 

Coca-Cola profits rise on higher sales in North America.Continue reading...

brand news

In the News: Nespresso, Procter & Gamble, Ford and more

Posted by Dale Buss on October 14, 2013 09:27 AM

In the News

Nespresso sees coffee pod patent revoked by European regulators.

Procter & Gamble goes high-brow in fashion collaboration.

Ford teams with University of Michigan for new battery lab. 

Alibaba plans to blow out infrastructure spending on Chinese "e-conomy."

Alitalia set for vote that may bring Italian government back in as an owner.

California Pizza Kitchen rolls out gluten-free pizza effort.

Daytona International Speedway fires up campaign.

Foursquare opens ads to all businesses.

GM opens new stamping plant in Texas.

Google+ users may see themselves crop up in new ad campaign. 

HTC eyes China for survival.

Huawei innovates with rotating CEO system.Continue reading...

brand challenges

It's About Time: Musk Comes to Defense of Model S After Viral Fire Incident

Posted by Dale Buss on October 7, 2013 07:08 PM

Not surprisingly, Elon Musk himself has jumped to the forefront of how Tesla is handling fallout from last week's fire on a roadway near Seattle that consumed a Tesla Model S. The Tesla CEO and co-founder defended the car's safety in part by asserting the accident could have been much worse if the same circumstances had embroiled a conventionally powered vehicle.

It was incumbent on Musk to do something in part because of how the share price of high-flying Tesla was whacked late last week by 10 percent by news of the fiery incident in Kent, Wash., on October 1, when metal debris that had been left on the road punctured the underside of the Model S. On Monday, the stock had recovered an additional 1 percent after rising by more than 4 percent on Friday.

"The geometry of the object," that had fallen off a semi-trailer "caused a powerful lever action as it went under the car," Musk wrote in a company statement, "punching upward and impaling the Model S with a peak force on the order of 25 tons. Had a conventional gasoline car encountered the same object on the highway, the result could have been far worse."Continue reading...

social media watch

Pinterest Woos Print Brands with 'Pin Now, Read Later' Article Pins

Posted by Sheila Shayon on September 26, 2013 12:42 PM

At 4 years old, Pinterest is stepping up and out of the photo-centric ‘virtual pinboard’ model it has risen to success with, adding ads in the form of ‘promoted pins,’ and now article pins to woo publishers and readers.  

Pinterest is aggressively seeking to leverage its more than 5 million daily article pins from brands like BuzzFeed for whom the pinboard has become a top traffic referral. The new article pins will give brands the ability to include headlines, authors, story descriptions and links to the source from the pin itself.

“The addition of the more useful article pins is only one of many changes taking place at Pinterest this year, as the company moves to turn its growing traction into a real, monetizable business," TechCrunch notes. “The move to expand the focus to articles and news content, then, could potentially position Pinterest as a modern-day bookmarking tool akin to Delicious, or even a competitor to 'read it later' services like Instapaper or Pocket.”Continue reading...

brand news

In the News: Chrysler, Disney World, Arby's and more

Posted by Dale Buss on September 24, 2013 09:36 AM

In the News

Chrysler files for IPO in valuation feud with UAW as company chokes on launch of new Jeep Cherokee

Disney World and Disneyland cut line-cutting privileges for disabled after abuse. 

Arby's names new CMO.

ADM plans to move top execs from Illinois plains to larger city.  

Bugatti plans to sell handbags to broaden appeal of luxury car brand. 

China will unblock Facebook, Twitter and the New York Times inside Shanghai Free Trade Zone. 

Citigroup cuts mortgage jobs as refinancing boom wanes.

Domino's upgrades online ordering.

Foxconn deals with large-scale worker fight on China campus.

Kraft Foods leverages Corn Nuts content in display ads.

Macy's campaign explains localization strategy.Continue reading...

brand news

In the News: Walmart, Nissan, New York Times and more

Posted by Dale Buss on August 28, 2013 09:31 AM

In the News

Walmart plans to offer health benefits to same-sex domestic partners of US workers.

Nissan says it will have self-driving cars ready by 2020.

New York Times says it was hacked this time, and so was Twitter, HuffPost UK. 

Apple sees judge planning to narrow scope of oversight in e-books case.

BlackBerry weighs spinoff of Messenger service.

Burger King plans burger topped with french fries.

Courtyard by Marriott caters to NFL fans.

Daimler wins French court ruling to resume vehicle sales in France.

Facebook to pay $20 million in class action lawsuit over sponsored stories.Continue reading...

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